Working with service-based businesses to enhance their social media presence through through creative content and marketing strategies.
05/05/2023
Slapping up a “Happy Friday” post on your Instagram because you realized you haven’t posted in a while, is not going to do benefit your business one iota.
I know for a fact you can do better than that.
Behind every post, there should be an intention/ purpose/ reason that you posted it.
Generic, bland content serves NO purpose.
Like truly, none.
If you’re really stumped I want you to dig deep into your past week.
Think about all the client interactions, the lightbulb moments, the questions you were asked, the funny things that happened.
That’s the s**t that makes great content.
You know why that makes great content? Because it’s UNIQUE and it’s INTERESTING.
Anyone can throw a “Happy ______” on their Instagram page and check off “post for the day” from their to do list.
That’s not marketing.
One of the literal definitions of marketing is…
“Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market.”
How does a generic post like this deliver value to meet the needs of your target market?
It doesn’t.
SOO.. next time before hitting post, I want you to think of the intention behind something.
If there is no intention? Skip that post and create something for the next day with true intention behind it that’s going to benefit your target audience.
P.S. I have something exciting coming up and it’s FREE for all my email marketing pals… DM me the word “PALS” and I’ll add you to the list.
05/01/2023
Some social media marketing reminders for your Monday morn.
Which one resonated most with you?! Let me know in the comments! 💭
My fave is 6. Marketing on social media is fun. It’s not your traditional form of marketing and it shouldn’t feel like it.
If marketing your business on social media starts to feel exhausting or you dread it, it’s time to take a break and tweak your strategy!
04/28/2023
Stumped for content ideas this month? Now you aren’t!
Highlights of the month:
Mental Health Awareness Month + National Small Business Week!
Drop a ✔️ in the comments if you’re going to try out some of these social media content ideas!
P.S. Don’t forget to save so that you can come back to it!
04/17/2023
If you've ever thought, "maybe I should just outsource my social media marketing" then YOU'RE IN LUCK.
The Alberta government is giving you $2400 of free money to improve your digital presence!
Swipe to check if you're eligible and learn more 🥳
Say goodbye to the stress of managing your own social media and let us take care of it for you.
With our expertise, watch your business flourish with an effective social media strategy.
Click the 🔗 in my bio or send me a DM to get in touch!
ONLY 3 SPOTS AVAILABLE.
11/11/2022
Comparison has entered the chat... *yikes*😬
I was recently talking with my business coach shoutout to and I was saying that I feel like I rely heavily on external validation in my business to make me feel adequate.
The vanity metrics DO get to me.
It's so easy to see a business on social media and think "They're so far ahead of me."
or "I'll never be like them" or
"No one cares about what I have to say, that's why my posts haven't been getting much engagement lately."
She reminded me of how important it is to get out of this mindset because it'll honestly just lead to feeling unfulfilled or fulfilled in the wrong ways.❌
Like I'm basing my business' worth off of strangers liking my picture on the Internet?! LOL even saying that out loud makes it sound soo stupid. 🤦🏻♀️
Then I stumbled across this quote...
Imagine if Coca Cola thought after their first year,
"Meh, guess we're not cut out for this!"
They wouldn't have made it far enough to be considered one of the most successful companies in the WORLD.
Every single business starts with 0 customers, 0 sales and 0 followers.
Growth takes time.
So if you're feeling like you aren't where you want to be yet, that's okay!
Keep going, keep showing up and keep working every day to build your dreams!
Who knows, maybe you're the next Coca Cola! 😜
I hope this quote inspires you like it inspired me!
Now go crush your week! 💖
11/10/2022
More clients > More followers. Thumbs up if you're with me! 💓
11/01/2022
I DID IT. 🍾🤩💖
Another year of learning, growing and stepping into my own power! Bring on year 3!
Which lesson resonated with you the most? Drop it in the comments I'd love to know :)
10/26/2022
Your Instagram account is pretty and all, but you need to get real about how you're going to use it to make money! 🤑
With the knowledge from "Connect & Convert," you’ll be able to quickly grow your business. You will learn how to stand out from your competition, pinpoint exactly who your target audience is and create wow-factor content!
Here's what one of my students had to say...
"Thank you so much Shayla for such an amazing, easy to digest mini course! I feel like I’m on the right track but also noticed certain areas I can improve on. I appreciated how you dived into each topic and gave me actionable steps to take to improve my social media strategy. Would highly recommend this course for any entrepreneurs!"
P.S. if cost is an issue send me a DM, I maaay have a couple coupon codes I could give away 🫶🏼👀
10/24/2022
STOP 🛑 sharing generic "happy (INSERT HOLIDAY)" posts on your Instagram account! And try these ideas instead...
How many times have you been scrolling through Instagram on a holiday and you see post after post that looks EXACTLY the same!?
Many, many times, I know!
These posts make me yawwwwn, and they're probably putting your ideal client to sleep too. 💤
Holiday's are a great way to have a little bit of fun on social media and there are SO many ways to do this!
Save this post and try out one of these ideas for Halloween, next week!
P.S. Halloween is my absolute favourite holiday of the year! I'm obsessed!!!
What are you dressing up as this year? Share it in the comments! I'm going to be the Joker for night 1, and then my boyfriend and I are going as Jackie & Kelso from "That 70's Show" for night 2 👻
10/19/2022
The fast track to success doesn't exist.
But... a faster track to success does. And it's through *investing in your business*
For the first year and a half of being in business, the only "investment" I made was in brand photos.
I did everything on my own.
I was burnt out, exhausted and almost gave up multiple times.
I took the long (and much harder) path and honestly I 10/10 would not recommend that strategy!
If you've been struggling to find the "recipe for success" on Instagram, Connect + Convert was created FOR YOU.
Here's exactly what this mini course includes...
💥The 5 types of content you NEED to be creating on Instagram
💥How to determine your target audience + create a strong buyer persona
💥How the Instagram algorithm works
💥How to create strong messaging that sells
💥How to utilize reels, stories, and feed posts effectively in your social strategy
Bonuses include...
🤩 Copywriting worksheet with 5 proven sales formulas + examples to help you nail your messaging
🤩 Content planning spreadsheet complete with prompts
🤩 Buyer persona + buyer journey workbook
All for $97!!! The price will be raising next month so run (don't walk) to my Stan Store to lock this course down at this affordable price!
If you've ever felt discouraged about getting "low engagement" (likes, comments, saves, shares) on your posts, read this
My engagement has been WAY down lately and I started to get discouraged about it!
It's only natural as humans we want to be "liked" and that translates over to social media.
So when people aren't liking your posts or commenting on them (especially if you've experienced the highs of good engagement) it can make you feel like throwing in the towel!
But remember this...
- Engagement ebbs and flows- you'll always have periods of high engagement and periods of low engagement. That's just how she goes!
- Low engagement doesn’t mean your business is unsuccessful
- High engagement only feels good because it fuels your ego
- If you helped even 1 or 2 or 10 people, that’s better than none
These periods of time are great for reflection and analyzing!
Here's what I recommend doing during a period of low engagement...
1. Re-evaluate your content strategy- look for patterns & opportunities for growth.
2. Analyze your last 3 to 6 months and repurpose content that performed well during that time
3. Try something new! Social media marketing is half experimenting, half strategy. Have some fun with it- who knows, that new idea could be a game-changer for your business and get you out of the funk!
4. Don't QUIT. Do not let this stop you from posting and showing up! There are always people learning from you & enjoying your content (even if it's a less amount of people than you're use to!)
Has your engagement been lower than usual on Instagram lately? Drop a thumbs down emoji in the comments if it has!
10/10/2022
If you're ready to learn how to create content that speaks to your audience + SELLS my mini course "connect & convert" was literally created for you.
Click the link in my bio to start working smarter, not harder!
And if you’re not ready for that kind of investment, grab a copy of my content planning spreadsheet with content prompts + examples for just $7.99!
10/06/2022
Five fun facts about me (because last time I did this was nearly 2 years ago 😶)
I was a highly competitive dancer growing up which definitely made me incredibly ambitious, disciplined + hard working.
I have been a waitress for 8 years, so I’m well versed with talking to alllll kinds of people- I’ve worked at many kinds of restaurants from pubs to fancy golf courses and everything in between. Serving really brought me out of my shell and helped me develop strong communication skills, after growing up as a really shy child!
Travelling is my absolute favourite pastime. I’ve been to 18 countries so far, I’m hoping to hit 30 before I’m 30 (4 more years to go!)
I’m an only child! There have been studies that only children score higher on IQ tests than people with siblings but hey, who knows. 😉
I’m Canadian, so yes I guess I would consider myself quite friendly + I do say sorry way more than I’d like to admit. The rumours you've heard about us, are in fact true lol
Tell me something cool about yourself in the comments! I want to get to know you better. ❤️🔥
10/05/2022
What if your time + energy spent on Instagram was consistently bringing in new leads every month?
What if you felt complete clarity on what types of content you need to be creating to attract your ideal client and content creation became seamless and maybe even... dare I say, fun!
Making money on Instagram really boils down to two things...
1. Understanding who your target audience is (on a deep level)
AND
2. Creating strong content that speaks to said audience
That's literally the recipe for success on Instagram.
You're probably sitting there like... "k Shayla it's not that easy though, I've been trying for years!!!"
I KNOOOW that figuring out what to post on social media can feel confusing and overwhelming!
But once you crack the code it actually becomes quite clear and easy! Yes… you heard me- easy! 😉
It's time to ditch the...
❌ Uncertainty on what to post.
❌ Time wasted creating content that isn't making you $$$!
❌ Messaging that speaks to everyone or maybe even the wrong people!
"Connect + Convert" consists of 5 mini modules that will take you from cloudy 🤯 to confident 🥳 when it comes to your content marketing.
Here's what I'm teaching you:
The 5 types of content you NEED to be creating on Instagram
How to determine your target audience + create a strong buyer persona
How the heck the Instagram algorithm works
How to create strong messaging that sells
How to utilize reels, stories, and feed posts in your social strategy
Bonuses include...
Copywriting worksheet with 5 proven sales formulas + examples to help you nail your messaging
Content planning spreadsheet complete with prompts
Buyer persona + buyer journey workbook
This course is jam-packed with helpful nuggets of information that have driven results within my own business + my clients.
Instagram should be a money-making platform for your business, and if it's not... then what's the point?
No one is engaging with your "like, save, share" CTA. (Sorry) 😬
Try using these FIVE tips to increase your call-to-action conversion! 🤗
09/26/2022
“People don’t care how much you know, until they know how much you care. And people know that you care, when you talk to them in THEIR language.”
WOW. 🤯
I was listening to “On purpose” which is Jay Shetty’s podcast the other day when he said this.
FIRST OFF, if you haven’t listened to this podcast ever, you need to start now.
I’m not even exaggerating when I say this podcast has changed my life majorly.
Ok, fan girl moment over.
My marketing brain took this clip and ran with it…because this can be applied to business and knowing/understanding your target audience!
If you aren’t speaking in your audiences language, they won’t resonate with you and it wedges a major gap between where you want to be (connecting with them) and where you are (speaking in foreign/non-relatable language).
You could just as easily be speaking Spanish to your English speaking audience at this point, because the message just ain’t hitting home honey! 🙁
Knowing & I mean TRULY knowing your target audience, is single-hand-idly the most important thing in marketing.
When you know them you can…
✔️ Speak in a language that resonates with them (build connection)
✔️ Create offers/products/services that actuallyyyy help them (solve problems)
✔️ Help them thrive (move closer to their goals)
And that’s when people will actually buy your s**t.
In my new mini course “Connect & Convert” this is exactly what I’m teaching you to do with your social media content!
Price jumps from $97 to $197 on FRIDAY! So go & save yourself some $$$!
So true & so interesting! Focus on your consumer & how to best serve them AND build relationships/connections with your audience through storytelling! Marketing made easy 👌🏼
09/19/2022
I've spent the last several months tweaking my offers and I am SO happy with my current offers!
More to come before the new year.
Click the link below to book any of these services!
If you have any questions before booking, send me a message, I'd love to chat with you. 🤗
P.S. Is there any offer that you would benefit from, that isn't already included in my product suite? 👀
Be the first to know and let us send you an email when Sb Marketing Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Well, I guess it’s time we introduce ourselves. We’re an Edmonton based couple, named Shane and Shayla, who share in many passions; one being Marketing, and more specifically social media marketing. We both have Bachelor of Commerce degrees from two separate universities and met while working at a golf course back in 2016. We’re big into travelling, snowboarding, painting and have a shared love for our little Olde English Bulldog named Duke. If you work with us, you might even be lucky enough to meet him!
2020 has been an interesting year due to our friend COVID-19 but it has really given us the opportunity to reflect on what’s important and the time to pursue a dream; starting our own business. Although Stay Social is a start-up, we have over 4 years of combined social media marketing experience and are extremely passionate about evolving your brand through your social media channels. Living in a digital era, it is essential to be present online, yet we understand business owners are BUSY (Trust us, we know).
Our mission at Stay Social is to highlight your brand through your social media channels in order to target your ideal consumers and increase sales for your company. We aim to be the leader in social media management by fostering strong client relationships, with affordable pricing and exceptional results.
Shayla’s story: I’m 24 years old, my education background is in marketing and in 2019 I got this fancy piece of paper saying that I now have a Bachelor of Commerce degree. Post graduation I had absolutely NO clue what I wanted to do, but after rushing into university straight from high school, I knew this was the time to reflect on my passions, and figure out which path I was hoping to take. This is when I began an internship with a company called the Mental Wealth Project. After six months, I was granted the title of “Social Media Manager” with this company where I am in charge of running several platforms. I realized, WOW I absolutely love doing this, why not make it into something more? I thought about this idea every single day and knew it was time to take action, so I drafted a business plan in my bedroom and went to work on my dreams.
Shane’s Story: I’m 31 years old and Shayla’s better half. 😉 After finishing a degree in Marketing from NAIT, I realized I have found my passion in life. As a Golf Professional with the CPGA of Canada I found myself in a marketing role as an Assistant Professional here in Edmonton, Alberta. Running golf course marketing soon grew into another passion of mine leading me to create The Golf Guru marketing blog. Growing up loving the game, I finally fell into a role I really enjoyed. I spent 5 years in the hospitality industry running restaurants and bars, in addition to this, another 3 years as a Marketing Manager for a travel company. Two more years of my life was spent working for and eventually owning and operating my own custom suit company. Essentially, I have spent the last 14 years learning about an array of different industries, finally falling in love with marketing. I know that my past experiences working with an array of individuals paired with my business knowledge, will help me tell other peoples stories in the form of social media marketing.
