Digital Druids

12/12/2024

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of f...

12/04/2024

Five years ago, we made the call that ‘niche is the new mainstream’ . Today, this dynamic is so fundamental to music and culture that we are firmly in the stage of second order consequences. Superstars...

11/28/2024

“ I’m famous, but not quite ,” Charli XCX sings on ‘I might say something stupid’, a moment of honest insecurity amidst the brash club anthems that make up her new album Brat . It is a familiar...

11/20/2024

Your Uncle Goose keeps an eye and an ear on pop culture. And we keep seeing and hearing about how we are entering a post-genre world. Are we, though? We don’t think so. When we hear “post-genre,” it’s often used to talk about pop music. The idea is that new music doesn’t neatly fall into g...

11/15/2024

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11/12/2024

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11/07/2024

As record stores close and streaming algorithms dominate, the identities that music fandom supplies are in flux.

11/07/2024

Universal Music's Capital Markets day at Abbey Road Studios offered significant insight into how UMG sees the current global music business, where it sits, and how it's going to grow in coming years

06/04/2024

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. A deep dive by MIDiA:

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of f...