GiGn

Our video streaming platform helps to connect fans and artists in innovative way. We support indepe

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Regina, SK

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http://www.gign.ca/

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High Quality Production is Key to Higher Event Pricing

People are used to watching high quality productions and increasingly expect the same from a live streaming broadcast. For the first few months of the COVID shut down many artists were streaming from their homes or home studios and people were watching. However,it hasn’t taken too long for this to get pretty old, especially given the relatively poor level of production quality for most of these shows. Moreover, we’ve had plenty of Zoom and Facebook video meetings and had plenty of time watching online performances on these platforms where the show is often shot on a mobile phone on stand. It’s time artists and event producers started to deliver high production quality streaming content—especially if they want to charge a decent price and make good revenue from their live streamed event.

We built the GiGn app with high performance quality as our first priority. Initially we had freezing and unstable images but by improving the underlying code in our app and having the right hardware and software configurations we have been able to produce a streaming service that is capable of reliably deliverying high quality. After our first tests produced production quality that was inferior to what I wanted, we went back to the lab and fixed a number of elements in the computer code. I am pleased with the quality of the performance we have now achieved. You can check out the production quality of the GiGn app at the link provided in the box above.

We recently did a side by side stream of a live event with a competing live music streaming app. Again we noticed that the GiGn app was very stable relative to the competing app.The competitor’s app had a lot of frozen images and the video and audio were quite out of sync. The crew had to reduce the video image quality on the competing app to correct the sync whereas the GiGn app still delivered high def video images in sync with actually better audio quality according to people who watched the performance on various devices from phones, to laptops to iPads. What was even more remarkable was that the competing app was connected by a hardline into the venues internet and the GiGn app was running on GiGn’s dedicated wireless network. Moreover, the GiGn app took almost no set up time compared to the competitor app.

Unlike many other live streaming services, an imporant feature of the GiGn app is that it is fully integrated. With a few clicks you can set up your show, book the streaming channel time and date, set your price and promote your event, easily set up your show, deliver it, collect the revenues from tickets and tips or sponsorships. Users don’t need to download separate broadcast software our use another streaming service to broadcast. It’s all embedded in the GiGn app. Once the show is over, we can deliver all the analytics on where your ticket purchases came from, what they commented on about the show, what device they watched it on, whether they stayed for the entire show or signed off before the show ended and a host of other data