Social Kat Media

Social Kat Media Making social media strategy not just tolerable— But FUN and EFFECTIVE. For small-town small businesses who want to get social. Strategically.
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We Take the Stress Out of Connecting With Your Community (Online & IRL)—So You Can Reclaim Your Time, Feel More Confident About Your Content, & Grow Your Business. At Social Kat Media, we’re all about bringing those “downtown vibes”—AKA, that cozy feeling your customers get when they show up in your business and think, “Yep, this is exactly where I’m supposed to be” — to your online presence.

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Whether you’re a maker or a service provider…

>> Whether you’re an in-person operation or you’ve expanded online…

>> Whether you LOVE creating content and just need some direction, or you can’t stand social media and want to hand off the whole process…

Our mission is to make social media as simple, fun, and effective as possible for small business owners like you…

…so you can get seen, form real relationships with your community, and (yep!) make more money.

November is next week (‼️). If social media has been on the back burner for the month, it's time to crank up the heat an...
10/24/2024

November is next week (‼️).

If social media has been on the back burner for the month, it's time to crank up the heat and build up momentum for the holiday season (which in my house, starts approximately 15 minutes after I get home from trick or treating with my kids).

Swipe one (or all!) of these post ideas for some quick and easy content creation to close out the month.

Did you know these sewing machine facts? 🧵Sewing Machines Got Their Start in the Late 1700s.🪡Early Sewing Machines Cause...
09/01/2024

Did you know these sewing machine facts?

🧵Sewing Machines Got Their Start in the Late 1700s.

🪡Early Sewing Machines Caused a Lot of Mayhem including French Sewing Revolution as tailors were afraid they would ruin their business

⚙️The core mechanics and operation has changed very little since the beginning!

💸Sewing Machines Created Some of the First Millionaires.

🚀A Stitch in Space: Sewing machines have even blasted off into space! The astronauts aboard the International Space Station have used a sewing machine for repairing their equipment.

We love our machines and can’t wait to show you the difference they can make in your sewing experience.

Happy National Sewing Machine Day!!

You want more engagement. Without spending hours a day creating. So you can take a dang break this summer.And you know w...
07/17/2024

You want more engagement. Without spending hours a day creating. So you can take a dang break this summer.

And you know what? You deserve it! So let's make it happen for you!

Join me this summer for four weeks of virtual workshops that will empower you to have more fun (and get more engagement) on social!

Invest in your marketing knowledge to build your sales and your enjoyment of Instagram.

SIGN UP NOW: https://socialkatmedia.com/social-media-summer-camp

I'm so honoured to share that Social Kat Media has been nominated for Social Media Marketing, Digital Marketing and Adve...
01/29/2024

I'm so honoured to share that Social Kat Media has been nominated for Social Media Marketing, Digital Marketing and Advertising! To support my nomination, simply click the link below and then click the "nominate" button next to Social Kat Media!

Then click View 'Services' Categories to head to Digital Marketing and Advertising to nominate there.

TYSM (Thank you so much) 💕💞❣️

Official 2024 Community Voting Awards Platform for Peterborough, ON. Where the community votes for their favourites every year.

Plan to do some Facebook or Instagram advertising this year?Grab a $20 ads credit by completely some simple to-dos from ...
01/04/2024

Plan to do some Facebook or Instagram advertising this year?

Grab a $20 ads credit by completely some simple to-dos from Facebook. Head to business.facebook.com/latest/home to see your weekly plan.

Complete tasks like posting stories to Facebook and/or Instagram, responding to messages, and creating posts to reach get rewarded with the credit.

The tasks are based on your activity - for me, I need to share 23 stories (yes, I share a lot of stories on Instagram 😆) where other accounts I've seen are tasked with 5 stories for the week.

Are you going to participate in the challenge and earn ads credit?

NEXT WEEK AT The Maker's Hub!
11/02/2023

NEXT WEEK AT The Maker's Hub!

10/14/2023

The Trent Hills Chamber of Commerce and Business & Entrepreneurship Centre Northumberland is bringing Social Kat Media to Trent Hills to facilitate a workshop where you will learn the art of crafting compelling ads for Facebook and Instagram that will supercharge your reach and drive sales.

📅 Date: Friday, November 17th
🕣 Time: 8:30 am - 10:00 am
📍 Location: Robin's Nest Farm Market, Warkworth

For all you early birds, arrive at 8 am and savour an optional, mouthwatering breakfast from Robin's Nest Farm Market for just $12 per person! Don't miss out on this incredible opportunity to take your social media game to the next level. Spaces are limited so be sure to register in advance!

This workshop is free for Chamber members and $10 for non-members. Reserve your spot today and be sure to indicate whether you will be having breakfast ($12): https://business.trenthillschamber.ca/events/details/breakfast-boost-mastering-social-media-ads-5459

I'm so excited to celebrate small business week with Small Business Support at Peterborough & the Kawarthas Economic Dev...
10/02/2023

I'm so excited to celebrate small business week with Small Business Support at Peterborough & the Kawarthas Economic Development and Old Jar Candle Co. for this great workshop retreat!

An opportunity to refine your social media presence, amplify your brand, and connect with like-minded businesses who share your passion.

Some things just go together. Fine wine 🍷 + cheese 🧀 Peanut butter 🥜 + jelly 🍓 A kick-ass social media strategy + a cont...
06/15/2023

Some things just go together.

Fine wine 🍷 + cheese 🧀

Peanut butter 🥜 + jelly 🍓

A kick-ass social media strategy + a content calendar. 😜

I use a content calendar to create all my content–and all the content our team creates for Social Kat Media clients.

But, before you can fill in a content calendar you need a clear social media strategy.

A social media strategy is a compass that will keep you headed toward your destination (aka. your business goals).

A good social media strategy should take into consideration:

〰️ Your “why”

〰️ Who your target audience is

〰️ What value you have to offer

〰️ What type of content you will create, and

〰️ How you will share that content with the world

✨ Remember: Your strategy will change as your business goals change.

Don’t be afraid to go back in and switch things up periodically. Once your strategy is in place, you’ll be ready to brainstorm hundreds of fresh content ideas and use your content calendar to plan and organize your posts.

Are you looking for a content calendar template to help you put your social strategy into action? Look no further!

Access your FREE Weekly Content Calendar Template right here on the blog 👉🏻 https://socialkatmedia.com/blog/instagram-content-calendar-template-and-guide

Do you know the difference between a CTA and a KPI? 🕵️‍♀️They sound like secret intelligence agencies! But, they’re actu...
06/06/2023

Do you know the difference between a CTA and a KPI? 🕵️‍♀️

They sound like secret intelligence agencies! But, they’re actually important social content planning terms.

Let’s take a look!

The CTA (Call to Action) is how you tell your audience what action you want them to take after reading the post. Here are a few fun examples:

➡️ Drop a 💛 in the comments if you agree!

➡️ Save this post to use the next time you’re looking for inspiration.

➡️ Tag a friend who needs to hear this.

➡️ Get on my calendar now!

➡️ Vote for your favourite in the caption.

The KPI (Key Performance Indicator) is how you measure the success of a post.

Your KPI should align with the goals of your post and your overall social media strategy. Your KPI may be shares, saves, website taps, comments, etc — the key is to pick the specific form of engagement you want to see on your post. In other words, how many people engaged with your content in the way you wanted them to.

That means if your CTA tells people to "Drop a ❤️ in the comments" then your KPI will be comments.

Drop a 👍 in the comments if you learned something new!

06/06/2023

We're cooking something EXCITING launching later this month 🤫

In the meantime, here's what's new from the Social Kat crew
👇👇👇👇
I created a FREE CONTENT CALENDAR to help you take your content from streamlined to strategic.
https://socialkatmedia.ck.page/content-calendar

If you have social media questions, drop them in the comments. I'm always here to help.

P.S. LOVE IS LOVE 🌈 HAPPY PRIDE MONTH

Sick of feeling scattered each week, not knowing what you'll post on Instagram? Want to get consistent with your posting? You can! Grab my free weekly content calendar canva template so that you can create engaging content with ease.

05/31/2023

If you know me then you know how much I LOVE…

Content planning. 😍

(You thought I was going to say Taylor Swift, didn’t you? 😜 You’re not wrong!)

Planning strategic social media content is a must for myself and for my clients.

And, the one tool I just can’t live without is… *drum roll* 🥁

The content calendar.

A content calendar helps you plan strategic social media content by

✅ Giving you a visual map of what you’ll be posting and when

✅ Ensuring your weekly content is working toward your current goals

✅ Helping you identify and track KPIs (Key Performance Indicators)

✅ Making sure you’re serving up value consistently to all segments of your audience

✅ Giving you a leg up on your week (or month) with a solid content plan so that social media can feel fun again!

Sound too good to be true? It’s not.

Hop over to my blog (the link is right down there ⬇️) and learn all about content calendars and how to use them.

And, while you’re there, don’t forget to access your FREE Weekly Content Calendar Template so you can take all that learning and put it into action right away. 🥳

What are you waiting for? Go! Go! Go!

https://socialkatmedia.com/blog/instagram-content-calendar-template-and-guide

05/02/2023

What social media content are you most proud of lately?

Tell me about it or drop the link below!

Are you engaging with intention? 🤔In order to build real connections online you've got to get off auto-pilot and engage ...
04/28/2023

Are you engaging with intention? 🤔

In order to build real connections online you've got to get off auto-pilot and engage with intention.

That means doing more than just liking posts or responding to stories with reactions!

Here are some tips to get you meaningfully engaged on Instagram.

❌ Don’t like and run!

✔️ Do leave thoughtful comments and questions on posts you stop to check out.

❌ Don’t be a stories lurker!

✔️ Do respond to questions and poll stickers in stories to keep the conversation going!

❌ Don’t follow accounts on the fly.

✔️ Do take the time to seek out accounts that align with your business and brand.

Finally, get intentional with your time.

Schedule 5 or 10 minutes a few times each week to engage with other accounts on the 'gram. Keeping each engagement session short and focused will help you stay on track.

Remember, outward engagement is only effective for your social strategy when it is done with purpose.

So, how are you going to get intentional with your Instagram engagement? Let me know in the comments!

📣 PSA: Don't forget to add a Call To Action to your social media posts! A “call to action” or CTA is your chance to tell...
04/25/2023

📣 PSA: Don't forget to add a Call To Action to your social media posts!

A “call to action” or CTA is your chance to tell people how you want them to engage with your content. And, believe it or not, it works!

It’s easy for people to scroll passively through their Instagram feeds. 🧟

Your mission (should you choose to accept it) is to stop them in their tracks with engaging content and a ✨ crystal clear ✨ CTA that spells out exactly what you want them to do.

So, before you write your caption think about what the goal is. 🤔

Do you want people to like, comment, share, visit your site, shop or subscribe? Anything is possible–you just have to ask!

Here are some examples of CTAs that are fun and easy to use!

➡️ Drop a ❤️ if you're with me

➡️ Book a time to chat today!

➡️ Comment with your favourite emoji.

➡️ Check out our stories for more.

➡️ Double tap if you agree.

➡️ Swipe to learn more.

➡️ Share so others can learn, too!

Have you seen a really great CTA recently? Share it with us in the comments! ⬇️

What is an engagement rate anyways? Engagement is a key metric in any Instagram strategy. It measures how many people ar...
04/20/2023

What is an engagement rate anyways?

Engagement is a key metric in any Instagram strategy. It measures how many people are liking, commenting, saving and sharing the content you create.

Knowing what content inspires your audience to take action (aka. engage) means you can

✅ Create smarter content

✅ Provide real value

✅ Save time and creative energy

✅ Build more trust and brand credibility

It's pretty valuable information!

The formula to calculate the Engagement Rate by Reach (ERR) for a single post looks like this:

ERR = total number of engagements per post/reach per post * 100

To calculate an average ERR for a group of posts, add all the ERRs from the posts you want to average, and divide by the number of posts.

The average engagement rate for an Instagram post created by a small business is between 1% and 5% which means an engagement rate of 3% or higher is looking good!

Drop a 🤓 in the comments if you are going to go figure out YOUR Instagram engagement rate!

Today is your lucky day, friends! 🍀There's a JUICY new blog ready and waiting for you. 😋If you've ever asked yourself......
04/18/2023

Today is your lucky day, friends! 🍀

There's a JUICY new blog ready and waiting for you. 😋

If you've ever asked yourself...

➡️ What IS an engagement rate, anyways?
➡️ How do I figure out my Instagram engagement rate?
➡️ What's a good engagement rate for a small business on Instagram?
➡️ Why does having a healthy engagement rate matter?
OR
➡️ How can I increase my Instagram engagement rate and grow my business on Instagram?
..then this blog post has got what you need!

Check it out online at www.socialkatmedia.com/blog/4-ways-to-increase-instagram-engagement and get ready to watch your engagement rate rise!

Can you guess what the MOST asked question about hashtags is? 💭Here it is. *drum roll* 🥁“How many hashtags is the *right...
03/21/2023

Can you guess what the MOST asked question about hashtags is? 💭

Here it is. *drum roll* 🥁

“How many hashtags is the *right* number?”

A lot of people swear that when it comes to hashtags, less is more. I’m sure you’ve seen posts telling you to stick to 3 hashtags, or 5, or 10! (Which is it!?)

Everyone has an opinion about this…including me!

But, my answer might surprise you. 🤓

Here’s what I think.

Instagram allows you to use up to 30 hashtags. So…

USE THEM ALL! 🥳

Every hashtag you use is a chance to reach people by showing up under that hashtag AND increase discoverability in search thanks to keywords.

So, if you have a solid hashtag strategy and some carefully curated hashtag sets, use them.

(🤯 If you’re scratching your head thinking “What the heck is a hashtag strategy?” go check out my latest blog at socialkatmedia.com/blog/how-to-use-hashtags-2023. Once you’ve read it, you’ll be ready to get strategic!)

How many hashtags do you usually use? Let me know in the comments.

Address

Peterborough, ON

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16139215955

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Get clarity and confidence online!

I help make social media a place of JOY for small business owners like you. Whether you want the tools to conquer social media yourself or are looking to outsource, I love working with businesses to develop strong brands, discover their ideal clientele online, and build engaged communities.

Let’s get social and connect at socialkatmedia.com.


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