Birchbark Media

Birchbark Media Film production and content marketing for the adventure travel industry.

11/06/2024

In other news ... October was busy in Birchbark land. Sailboats & houseboats, surfing waves & clouds, fall reds & tropical blues. We had a busy month of video shoots and conferences that kept the team on the move from Hamilton to Panama and more than a few spots closer to home. Next up is Costa Rica and several days in the editing room.

A great fall day on the water!! Thanks for helping us with our shoot and sharing your knowledge and paddling expertise....
10/01/2024

A great fall day on the water!! Thanks for helping us with our shoot and sharing your knowledge and paddling expertise.

We are excited to announce the launch of our Travel Brand Visual Asset Management services!We specialize in professional...
08/02/2024

We are excited to announce the launch of our Travel Brand Visual Asset Management services!

We specialize in professional photography and videography, strategic annual content planning, and efficient digital asset management. Our comprehensive services ensure your destination's visual content aligns with your brand’s identity and marketing goals, enhancing your brand image and maximizing engagement. With a blend of creative production, advanced DAM solutions, and strategic foresight, we streamline your operations and bring your travel destinations to life. Discover how we can elevate your brand’s visual storytelling.

https://birchbarkmedia.com/digital-asset-management/

05/08/2024

Spent some time with Greg and some of the Elmhirst's team/family to dive into how they have been working to reduce their impact on the environment. This short documentary only scratches the surface on all the things they do. The generational efforts to maintain an authentically rural Ontario experience involve much more than a recycling program or not washing your towels daily. It was refreshing to learn how deep and far reaching their view on sustainability is. From simple but smart business decisions to big infrastructure changes, pressuring suppliers to naturalizing shorelines. Elmhirst's Resort is well on their way to moving past zero footprint and into actual regenerative tourism.

Learn more about their efforts here:
https://elmhirst.ca/sustainability/

Some shots from our recent trip to Jordan with . The people the food the landscapes. All were next level!
03/08/2024

Some shots from our recent trip to Jordan with . The people the food the landscapes. All were next level!

11/10/2023

In March of 2023 Aidan William Tate was called Home (November 11, 2003 - March 8th, 2023). Aidan is the son of longtime Birchbark Media team member Philip Tate. We present this video, created by Phil, in honour of Aidan's birthday. Aidan is with us in love and light. His treasured memory lives on in the hearts of those closest to him. Please feel free to share. Happy Birthday, Aidan.

Cheers to another long weekend and happy Thanksgiving! Enjoy some time outside rain or shine.
10/06/2023

Cheers to another long weekend and happy Thanksgiving! Enjoy some time outside rain or shine.



Spinning into the weekend.
08/18/2023

Spinning into the weekend.

05/02/2023

RIP Gordon Lightfoot

Have a wonderful holiday season and a very happy new year!
12/23/2022

Have a wonderful holiday season and a very happy new year!

12/14/2022

Birchbark Media has an immediate need for a digital marketing specialist who has a keen interest in social media, email marketing and graphic design.

This position will see you taking on tasks for multiple local and international clients, using your expertise in strategy, your smarts in social media marketing and your eye for design to help them succeed. The Digital Marketing Specialist will work closely with the Birchbark team to ensure that deadlines are met and content is always one step ahead of the curve. Initiative will be second nature to you!

You will have the options of joining our small team in our downtown Peterborough, ON office, working remotely or a mix of the two.

Responsibilities
- Build and manage content/editorial calendars that will grow and engage a qualified audience to our clients’ social media channels – Facebook, Instagram and YouTube
- Generate, edit, publish and share daily content (original text, images or video) that builds meaningful connections and encourages engagement
- Design digital and print ads, along with other marketing materials & documents
Manage various email campaigns and list segmentation, including template designs, calls-to-action, and written content
- Run paid digital ad campaigns - Google Ads & social ads
- Monitor social media comments and messages, and engage in a professional and timely manner
- Measure traffic and engagement on social media platforms and develop reports and strategies to increase effectiveness

Requirements
- Proven working experience in social media and digital marketing. Bonus points if it’s in the travel industry
- Graphic design skills and experience working in the Adobe Creative Suite
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Hands on experience with MailChimp, Facebook Ads Manager, Google Ads & Analytics and Canva
- Positive attitude, attention to detail and customer oriented

Our dream candidate has skills and experience in social media marketing, graphic design, email marketing and online advertising. If you don’t check all those boxes that’s ok. Our primary tasks to fill are social media marketing & graphic design, however, the most important traits we are looking for are creativity and a drive to learn.

Nice-to-haves
- Travel, tourism and/or outdoor industry experience
- Video editing and/or production experience

To apply, email resume to: [email protected]

11/10/2022

Last chance to squeeze in one more then it's time to wax the skis!!!

'Tis the season for .
10/14/2022

'Tis the season for .

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C-140 1/2 Hunter Street W
Peterborough, ON
K9H2K8

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Videos

Merry Christmas and happy holidays from all of us at Birchbark!🎄 🎉

Happy early Birthday Tracy!!! Hope tomorrow is as fun as a boat ride with Poppy! 🥳🍻 YAY!!

In other news ... October was busy in Birchbark land. Sailboats & houseboats, surfing waves & clouds, fall reds & tropical blues. We had a busy month of video shoots and conferences that kept the team on the move from Hamilton to Panama and more than a few spots closer to home. Next up is Costa Rica and several days in the editing room. #agencylife #videoproduction #exploreKN #VivaPorMás #fallcolours

In March of 2023 Aidan William Tate was called Home (November 11, 2003 - March 8th, 2023). Aidan is the son of longtime Birchbark Media team member Philip Tate. We present this video, created by Phil, in honour of Aidan's birthday. Aidan is with us in love and light. His treasured memory lives on in the hearts of those closest to him. Please feel free to share. Happy Birthday, Aidan.

Take a walk before the vibrant spring colours transition into their summer palette. #getoutside

RIP Gordon Lightfoot

Last chance to squeeze in one more #fallhike then it's time to wax the skis!!! #ExploreKN #discoverON #videoproduction #fallcolours

We are big on video and travel at Birchbark Media, so when the Adventure Travel Trade Association asked us to create a video production course for the travel industry, we didn't hesitate to say yes. Check out all the details, including some free content, at: http://ow.ly/y9qT50JL25x

Late spring views along Lake Ontario.

Happy Purr–thday day Brittany! We hope you have a purrfect day!

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