Concepta Marketing

01/17/2026

Marketing isn’t just posting — it’s positioning.

Concepta Marketing exists to help growing businesses:
• Get organized
• Get consistent
• Get results they actually understand

Whether you need a reset or a full strategy — we meet you where you’re at and build forward.

01/16/2026

A simple reset for marketing that feels busy, overwhelming, or ineffective.

If you’re posting consistently but not seeing results — the problem usually isn’t effort. It’s clarity.

The Clarity Checklist helps you step back, simplify, and realign your marketing before you execute another post, campaign, or ad.

What’s inside the Clarity Checklist:
• Essential questions to ask before you market anything
• A simple way to identify your real marketing goal
• Guidance on which platforms to prioritize (and which to pause)
• A consistency check to align your message everywhere
• No jargon. No templates you’ll never use. Just clarity.

This checklist is for you if:
✅ your business has grown, but your marketing feels scattered
✅ you’re tired of posting just to “keep up”
✅ you want strategy before ex*****on
✅ you value consistency over trends

Clarity doesn’t always come from doing it alone.

Download the checklist 👆 Link in bio!

If you work through the checklist and still feel unsure — that’s often the moment businesses reach out.

Clarity is where we always start.

01/13/2026

Some days you build spreadsheets, campaigns, and big plans.
Some days you wash your hair and call it a win.

You’re allowed to sigh.
You’re allowed to complain.
You’re allowed to phone it in a bit today.

Both days count.

01/13/2026

Organize to optimize. 🤔

Because marketing doesn’t improve when you add more — it improves when you remove the clutter.

When your messaging, platforms, and priorities are organized:
• Decisions get easier
• Content gets clearer
• Results become measurable

Optimization isn’t about doing more.
It’s about doing what actually matters.

01/09/2026

One of the biggest shifts I’ve made in my work is this: I don’t start with ex*****on anymore. I start with clarity.

Before the posts, the ads, the campaigns, or the content calendar — I take time to step back. To ask the right questions. To define what actually matters right now.

Because without clear goals and priorities, marketing becomes reactive. Busy. Expensive. Frustrating. You can do a lot… and still feel like nothing is working.

Clarity changes that.

When the direction is clear, decisions are easier. Efforts are focused. Time and budgets are used intentionally — not wasted chasing every new idea or trend.

This is why strategy comes before tactics. And why a little thinking up front saves a lot of fixing later.

📌 Clear goals. Clear priorities. Better results.

01/07/2026

I’ve been doing some quiet, behind-the-scenes work on my website lately — not a redesign, just a reset.

As businesses evolve, so should the way we communicate. Growth brings complexity, but marketing doesn’t need to add to the noise. It needs to bring clarity.

This reset is about stripping things back to what actually matters — clearer messaging, more intention, and a better reflection of how I work with clients today.

💗 Same heart, same values… just a sharper focus moving forward.

12/16/2025

This year was full — growing Concepta Marketing, supporting incredible clients, and balancing it all with life outside of work. ✨

My three amazing girls kept me on my toes, OneSky Community Resources board work took on a life of its own, the countless other things I say 'Yes' to, and I’m endlessly grateful for a husband who lets me be fully me — ideas, ambition, chaos and all.

Add in friends who willingly ride this crazy train with me, and 2025 was nothing short of meaningful. 🎢

Thank you to every client, collaborator, and community partner who trusted me with your brand this year. Looking ahead to 2026, the focus is clear: intentional strategy, stronger storytelling, and marketing that actually works. ✅

Grateful — and excited for what’s next 🥂

11/24/2025

One of my favourite events of the year! 🎉

A huge thank you to Concepta Marketing for being a SILVER Sponsor of Business Gives Back! Lisa brings creativity and fun energy to everything she does. As a sponsor last year, she donated her grand prize win back to the auction to raise more money for the kids! We’re so grateful for her continued support and dedication to our community!

11/05/2025

Meg is amazing at what she does, and I’m happy we get to partner on some projects together 🫶🏻

Creative Design Studios

logo design. brand identity development. print & digital design. typography design. website layout & design. Consulting.

I help businesses tell their story & look their best with creative, cohesive brand design.

11/03/2025

Thank you and Modern Pur Air South Okanagan for inviting us to be apart of the Inspiring Hope Gala 💫

It was a beautiful evening full of so many emotions and I am grateful and proud of how our community continues to come together to raise funds for such important and needed supports & resources. 👏

10/30/2025

AI is amazing at speeding up content creation.
It can:
Draft blog ideas ✍️
Suggest captions 💡
Analyze audience trends 📊

But the truth is — it can’t replicate your voice.

The brands that stand out will be the ones that combine:
✨ AI-driven efficiency
✨ Human creativity and authenticity

Use AI to handle the busywork. You handle the heart. ❤️

How are you using AI in your marketing strategy this year? Reach out to learn more.

10/26/2025

What. A. Night. 💃🍷🫶🏻

Such a great night celebrating all of the South Okanagan’s amazing business community!

The Penticton Chamber of Commerce really outdid themselves with this theme and Paradox Event Co. really pulled off some amazing decor! ❤️