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WSI e Strategies

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Ottawa, ON
WSI e Strategies

WSI e Strategies WSI eStrategies is a Digital Marketing Agency focused on generating online leads and sales through a
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t marketing services in order to maximize return on investment (ROI).

•search engine optimization
•pay per click advertising
•social media marketing
•mobile marketing
•web site design

01/31/2025

Did you know that WhatsApp has rolled out voice message transcripts? This new option will enable you to switch on automatic transcripts of voice messages in the app so you can read the audio notes that people have left for you.

Learn more here: https://www.socialmediatoday.com/news/whatsapp-rolls-out-voice-note-transcripts/733652/

01/30/2025

🚀 Mastering Keyword Phrases: The Secret Sauce to SEO Success

Behind every effective SEO strategy is a deep understanding of keyword phrases. From aligning with search intent to balancing competition and volume, these insights are the backbone of connecting with your audience.

In this blog, Semrush shares:

📌 How to evaluate keyword potential
📌 The role of intent in crafting content
📌 Tips for staying competitive in evolving search landscapes

Take your content from good to unmissable. Read the complete guide now: https://www.semrush.com/blog/keyword-phrases/

01/29/2025

📢 AI is transforming the world of content creation—but how do you balance automation with creativity?

This blog offers insights into:

✔️ The benefits of using AI tools for ideation and production
✔️ Maintaining authenticity and E-E-A-T standards
✔️ Avoiding common missteps in AI-generated content

Don't let the rapid rise of AI catch you off guard. Learn how to leverage it effectively for your business.

📖 Read more here: https://moz.com/blog/ai-content-creation

01/28/2025

🤖 AI is no longer a luxury for large enterprises—it's an essential tool for businesses of all sizes! But successful adoption requires more than just plugging in the latest tech.

In this blog, we explore why businesses need expert guidance to:

✅ Choose the right AI tools for their unique business needs

✅ Avoid costly missteps in implementation

✅ Fully leverage AI’s potential to drive growth

Don't let AI's complexities hold back your business—partner with experts to unlock its true power.

📖 Read more on why AI adoption requires expert guidance here: https://www.wsiworld.com/blog/ai-leader-why-ai-adoption-requires-expert-guidance-for-smbs

01/27/2025

Ever wonder what your audience is truly thinking and searching for? Understanding search queries and user intent is key to boosting SEO performance and creating meaningful connections with prospects.

💡 From advanced search operators to analyzing SERP features, this guide provides actionable tips to elevate your strategy.

Ready to dive deeper? Explore the article here: https://www.semrush.com/blog/search-query/

01/24/2025

🚀 Is your website accessible to everyone? Beyond being a moral and ethical good, inclusivity and accessibility can drive website engagement and ensure your business and digital presence reach the broadest possible audience.

With WSI’s free Accessibility Scan, you can:

✅ Identify existing accessibility gaps

✅ Improve user experience for all visitors

✅ Meet compliance standards and enhance your brand reputation

Don’t let accessibility issues hold your business back. Take the first step toward a more inclusive web presence today!

👉 Get started here: https://marketing.wsiworld.com/free-accessibility-scan

01/23/2025

The creator economy is a vast ecosystem encompassing , , celebrities, musicians, chefs, and anyone who creates content online and shares it on various digital platforms.

In Forbes’ latest article, they list five key insights about the creator economy in 2025 that you need to be aware of: https://www.forbes.com/sites/emmalynnellendt/2024/11/26/where-is-the-creator-economy-headed-in-2025/

01/22/2025

If your brand wants to maximize growth in 2025, embracing commerce should be on your to-do list.

This guide by Later breaks down everything you need to know, from platform selection and influencer partnerships to setting up a social commerce strategy.

Learn more here: https://later.com/blog/social-commerce/

01/21/2025

Many businesses worldwide are reaping the rewards of adopting digital technologies and AI in their sales forces. But these gains are far from universal, and many sales leaders know that their teams must catch up as the competition races ahead.

Does this sound familiar to you? Are you concerned about the speed of AI adoption in your sales teams? Read Harvard Business Review’s article on how your sales team can catch up on the latest digital and AI tools here: https://hbr.org/2024/09/how-your-sales-team-can-catch-up-on-digital-and-ai-tools

01/20/2025

With a user base projected to reach nearly one billion by 2028 and ranked the #1 most trusted platform by brands, offers unparalleled opportunities for businesses to connect with potential clients, partners, and employees.

However, to succeed on LinkedIn, you need to understand the nuances of platform etiquette. Read on for your guide to maximizing your LinkedIn strategy: https://www.wsiworld.com/blog/linkedin-posting-etiquette-what-you-need-to-know

01/17/2025

🤖 Is AI and ChatGPT part of your marketing toolkit? If not, it’s time to get started! WSI’s eBook, Unlocking the Potential of ChatGPT & AI, provides expert insights into how businesses are using AI to:

✅ Streamline content creation

✅ Boost engagement with smarter responses

✅ Save time and drive results

This free resource is perfect for marketers, entrepreneurs, and anyone looking to harness the power of AI.

Download your copy today and start your AI journey!

👉Get the eBook here: https://marketing.wsiworld.com/chatgpt-ebook

01/16/2025

Did you know you can make your business the story and land local media coverage simultaneously?

Introducing the Tabloid Technique—a creative way to turn trending topics into impactful PR opportunities.

● Research hot topics in your niche or area.
● Back your story with relevant local data.
● Pitch it to journalists, and let your brand become the headline!

It’s a powerful way to earn backlinks and boost visibility. Ready to be the local buzz? Read how it’s done: https://ahrefs.com/blog/tabloid-technique/

01/15/2025

The world of search is now populated with frustrated advertisers who need more transparency and control over their search advertising budgets, publishers who can no longer monetize and scale effectively, and users who must deal with a poor consumer search experience with less relevant results.

In this article, Forbes Magazine discusses how search is evolving for in 2025 and beyond.

https://www.forbes.com/sites/quora/2024/11/26/how-search-engine-marketing-is-fundamentally-changing/

01/14/2025

In today's rapidly evolving digital landscape, businesses face a unique challenge: keeping pace with while still managing their daily core responsibilities.

As WSI's Chief AI Officer Robert Mitchell explains in the latest AI Sherpa Podcast episode, "When it comes to other types of technology over the years, from the Industrial Revolution all the way through to personal computers, those technologies have given you time to adapt... not so with AI."

Learn more here: https://www.wsiworld.com/blog/the-ai-revolution-in-business-why-you-need-a-digital-sherpa

01/13/2025

As the number of brands embracing and prioritizing imagery that accurately represents their target audience continues to grow, it becomes crucial for marketers to become well-versed in the right way to represent their target audience in marketing.

Read HubSpot’s latest blog on how to do representation marketing correctly here.

https://blog.hubspot.com/marketing/representation-in-marketing

01/10/2025

Investing in your team’s development and education is an investment in your business's future. Our recent WSI AI Business Insights Report supports this point, demonstrating a notable knowledge gap regarding and how teams can embrace its uses within businesses. And this knowledge gap is both a challenge and an opportunity that requires swift action by businesses that want to stay competitive.

Dive deeper into the value of upskilling your team here: https://www.wsiworld.com/blog/invest-in-growth-why-upskilling-your-team-is-invaluable

01/09/2025

💡 Harness the power of AI to work smarter, not harder!

Moz’s latest blog explores 13 cutting-edge AI tools tailored for boosting productivity and automating repetitive tasks. From analytics to productivity, these tools can help you save time and focus on your business’s long-term strategic goals.

Embracing automation isn't just about efficiency—it's about staying ahead in a competitive landscape. Are you ready to optimize your internal processes?

📖 Read the full blog here: https://moz.com/blog/ai-tools-for-automation-productivity

01/08/2025

Brands that connect emotionally with their audience build trust and loyalty that lasts. From Dove’s empowering campaigns to LEGO’s imaginative narratives, branded content highlights how storytelling can elevate a brand beyond just products and sales.

Are you ready to make your brand unforgettable? Explore how others have mastered the art of branded content in this blog post from Ahrefs: https://ahrefs.com/blog/branded-content-examples/

Address

860 Taylor Creek Unit 4
Ottawa, ON
K4A0Z9

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+16134247042

Website

https://www.wsiestrategies.com/

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Are you tired of spending countless hours on mundane marketing tasks? AI-powered marketing automation could be your secret weapon! Discover how to leverage AI to streamline your marketing efforts, boost efficiency, and drive business growth. https://www.wsiworld.com/blog/ai-marketing-automation-saving-time-while-growing-your-business #AI #MarketingAutomation #BusinessGrowth #efficiency #productivity

The rapid progress of AI is changing industries and work environments across the globe. Understanding and using AI's power is especially important for marketers and business owners. Read our latest blog post to discover why continuous learning is critical to harnessing AI's transformative power and how it can drive innovation and adaptability in the modern workplace. https://www.wsiworld.com/blog/knowledge-is-power-why-education-is-key-to-capitalize-on-ais-potential

Whether you are starting a new business or have an established company that wants to remain competitive in the market, having a robust business and growth strategy provides a base on which all operations can be built, and future expansion plans can be set up. Read this blog post by WSI’s Director of AI and Strategy to learn more. https://www.wsiworld.com/blog/planning-for-success-your-business-strategy-must-haves

#LinkedIn is a vibrant destination for businesses and professionals, not just another social networking platform. In this blog post, we examine the various LinkedIn plans offered and assist you in selecting the one that best meets your company's needs. https://www.wsiworld.com/blog/what-linkedin-plan-is-best-for-your-business

It’s hard to believe we’re already more than halfway through 2024! That’s why this is a great time to revisit your business’s marketing strategies. What may have been working six months ago can quickly become irrelevant if you’re not staying up to date with what’s working in digital marketing. Our latest blog post explores ten tips and tricks to keep your marketing fresh throughout 2024. https://www.wsiworld.com/blog/revisiting-your-digital-marketing-strategy-mid-year-tips-and-tricks

Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses” is WSI’s groundbreaking report that has captured insights from over 500 business owners and marketing professionals. The report delves into the current and future landscape of AI adoption in various businesses and reveals compelling insights into how SMBs can leverage AI for growth, efficiency, and competitive advantage. Curious to see how your business compares? Read more here. https://www.wsiworld.com/blog/unlocking-business-success-with-ai-insights-from-wsis-survey

In a society where digital interfaces prevail, it is easy to forget that there is a human being behind every screen, and that person wants connection and understanding. We at WSI recognize this essential truth and prioritize genuine, empathetic connections in our digital strategies. Read our latest blog post to learn how WSI's Consultants embrace the combination of #digital innovation and human empathy and skill to establish meaningful relationships and achieve corporate success. https://www.wsiworld.com/blog/embrace-digital.-stay-human-the-value-of-being-the-person-in-the-loop

According to HubSpot, 28% of the top companies across industries actively use marketing automation and #AI marketing tools. Read WSI’s latest blog post to discover how AI-powered marketing automation tools can revolutionize your business growth strategy. https://www.wsiworld.com/blog/ai-marketing-automation-saving-time-while-growing-your-business

Discover how AI is transforming small and medium-sized businesses with WSI's latest report: Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses. This comprehensive guide reveals how companies worldwide are leveraging AI for growth, innovation, and competitive advantage. 🔍 Key Insights: • 73% believe AI will impact operations within 12 months. • 83% plan to use AI to boost revenue. • Strategic tips for integrating AI into your business. Download your free copy today and stay ahead of the curve! 🚀 👉 Get Your Free AI Business Insights Report. https://marketing.wsiworld.com/ai-report

Discover how the rise of voice search and smart assistants is reshaping consumer behavior and challenging marketers to adapt their strategies. https://www.wsiworld.com/blog/the-rise-of-voice-search-optimizing-your-seo-content-for-the-future

As the digital marketing landscape evolves, Google's decision to phase out third-party cookies on Chrome marks a significant turning point. This move is a strategic step towards bolstering online privacy. Learn how to navigate the post-third-party cookie world in digital marketing by reading our latest blog post: https://www.wsiworld.com/blog/navigating-the-cookie-apocalypse-marketing-in-a-post-cookie-world

A positive reputation is essential for attracting clients, gaining their trust, and achieving commercial success online. In this blog post, we discuss the importance of reputation management and examine its implications for organizations of varying sizes. https://www.wsiworld.com/blog/why-is-reputation-management-important-for-my-business

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Our Story

As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced internet marketing services in order to maximize return on investment (ROI). •search engine optimization •pay per click advertising •social media marketing •mobile marketing •web site design