Path to Business Podcast

Path to Business Podcast Path to business - the podcast. We are your hosts Luc & Bethany Barrette.

We’re husband and wife team,
School of Youtube graduates, Full-time wedding photographer and videographer.

06/16/2024

Building a thriving community starts with niche expertise. Join us as we discuss how focusing on the wedding industry has helped us create engaging content that resonates with our audience. Gain clarity on creating captivating posts and learn from our experience.

06/15/2024

Discover the power of niching down and how it can transform your career and mental well-being. Learn why focusing on a specific niche can help you stand out, attract the right audience, and boost your bookings. Don't be a jack of all trades; become a master in your niche.

06/14/2024

Discover effective strategies for attracting your target audience and building a strong brand. Learn how to find clients and create compelling messaging that resonates with your desired audience. Avoid the pitfalls of trying to appeal to too many different types of clients. Streamline your approach and boost your business growth.

06/13/2024

Join us as we share our story of transitioning from a jack of all trades to becoming wedding experts in our market. Discover the strategies and steps we took to establish ourselves as wedding specialists.

06/12/2024

Are you a photographer struggling to find your niche? In this video, we dive into the different types of photography and guide you in discovering your true passion. Join us as we explore wedding, studio, corporate, landscape, and nature photography to help you narrow down your expertise.

06/05/2024

Learn how to prevent stress and drama on your wedding day by building a timeline and discussing family photo expectations beforehand. Avoid awkward moments and ensure everyone is on board with the photo arrangements. Be the middle person and manage everyone's expectations to create a smoother photography experience.

05/31/2024

Discover how blogging can boost your online presence as a wedding professional. Learn actionable tips for creating captivating wedding blog posts that improve your website's SEO and attract more clients.

Our most recent episode on How to Build an Effective Website.Creating an effective website is vital for creative profess...
05/26/2024

Our most recent episode on How to Build an Effective Website.

Creating an effective website is vital for creative professionals, as it serves as an online portfolio and attracts clients, with nearly half of visitors judging a business's credibility based on its site. Key tips include keeping the design simple and uncluttered, showcasing high-quality work with clear organization, ensuring easy navigation, and using a mobile-friendly, responsive design. Fast loading times are crucial, achieved by optimizing images and minimizing large files. Clear calls-to-action, an engaging 'About You' section, accessible contact information, and regular updates enhance user experience and SEO. Avoid common pitfalls like excessive graphics, poor navigation, outdated content, and ignoring SEO and mobile users to maintain a professional and appealing online presence.

Building an effective website as a creative professional is essential. It's your online portfolio and a way to attract new clients. Forbes states almost half...

Path to Business Podcast: Episode  #69 – How to Handle Rain on Your Wedding Day by Bethany and Luc Barrette from Grey Lo...
03/28/2024

Path to Business Podcast: Episode #69 – How to Handle Rain on Your Wedding Day by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

🌧️☔ Embracing Rainy Wedding Days ☔🌧️

Rain on your wedding day? It's not what you planned, but it can still be magical! Here's how to navigate the unexpected:

1. **Embrace the Unexpected**: Beauty can arise from unexpected circumstances. Stay positive and focus on the love surrounding you.

2. **Prepare & Have a Plan B**: Keep an eye on the forecast and prepare with clear umbrellas and a backup plan at your venue.

3. **Consider First Look Photos**: Opt for a first look before the ceremony to capture outdoor shots between rain breaks.

4. **Pack Backup Attire**: Have spare clothes on hand just in case.

5. **Get Creative**: Rain offers unique photo opportunities. Work with your photographer to capture stunning shots.

6. **Communicate with Vendors**: Keep your team in the loop and trust their expertise.

7. **Don't Stress**: Your day is about love, rain or shine.

8. **Post-Wedding Photoshoot**: Consider scheduling a sunny day photoshoot if rain interferes.

9. **Trust Your Team**: Your vendors will handle any challenges, ensuring a smooth day.

Rain may not be ideal, but with a positive mindset and proper planning, your wedding day can still be unforgettable! 🌟

https://greyloftstudio.ca/how-to-handle-rain-on-your-wedding-day/

Path to Business Podcast: Episode  #68 – Budgeting and Tax Tips Every Wedding Photographer Needs by Bethany and Luc Barr...
03/27/2024

Path to Business Podcast: Episode #68 – Budgeting and Tax Tips Every Wedding Photographer Needs by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

Tax season—it’s a phrase that can bring on a lot of emotions for business owners, from stress and anxiety to a sense of overwhelm. However, with the right strategies and mindset, tackling taxes can be easier. Today, we’re sharing some tips and insights extracted from our own experiences to help make the process a little less daunting.

Staying on top of your finances is crucial, especially for businesses like ours, which experience fluctuations in income throughout the year. Whether you’re in a wedding business and/or managing your own taxes, knowing where your money is going is key to financial stability. It’s easy for expenses to spiral out of control, particularly if you rely on credit cards or experience seasonal fluctuations in revenue.

https://greyloftstudio.ca/budgeting-and-tax-tips-every-wedding-photographer-needs/

Path to Business Podcast: Episode  #67 – Our Favourite Wedding Day Things by Bethany and Luc Barrette from Grey Loft Stu...
03/25/2024

Path to Business Podcast: Episode #67 – Our Favourite Wedding Day Things by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

From Luc’s obsession with free food to Bethany’s need to be over prepared, we share with you some of our favourite things that can exist on a wedding day. If you’re a bride or groom, you might want to take notes because we are sure we aren’t the only ones that feel this way.

https://greyloftstudio.ca/our-favourite-wedding-day-things/

Path to Business Podcast: Episode  #66 – Community Over Competition by Bethany and Luc Barrette from Grey Loft Studio, a...
03/24/2024

Path to Business Podcast: Episode #66 – Community Over Competition by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

In light of recent events, our community has been faced with a significant tragedy that has rippled through our social circles and beyond. As we grapple with the aftermath, it’s become apparent just how interconnected our lives and businesses truly are. A local wedding venue, Courtyard Restaurant, shuts its doors suddenly after 40 years in business.

https://greyloftstudio.ca/community-over-competition-venue-closure/

Talking about a local wedding venue closing it’s doors after 40 years suddenly.⁠⁠Path to Business Podcast: Episode  #66 ...
03/24/2024

Talking about a local wedding venue closing it’s doors after 40 years suddenly.⁠

Path to Business Podcast: Episode #66 – Community Over Competition by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.⁠

In light of recent events, our community has been faced with a significant tragedy that has rippled through our social circles and beyond. As we grapple with the aftermath, it’s become apparent just how interconnected our lives and businesses truly are. A local wedding venue, Courtyard Restaurant, shuts its doors suddenly after 40 years in business.⁠

https://greyloftstudio.ca/community-over-competition-venue-closure/

Episode  #64 How to Use the Power of Social Media by Bethany & Luc Barrette, a husband and wife photo/video team.⁠⁠Imagi...
03/23/2024

Episode #64 How to Use the Power of Social Media by Bethany & Luc Barrette, a husband and wife photo/video team.⁠

Imagine social media as a bustling cityscape, where millions of voices are trying to be heard. It’s a place where entrepreneurs want to stand out, share their stories, and make their mark. We know that in this world, we need to have a presence online, or you will not find success.⁠

Embarking on a journey to establish our presence in this bustling digital city, we set out with a bold challenge: to create 30 days of content for our podcast. Our goal was not just to produce content for the sake of it but to create something meaningful that resonates with our audience. More importantly, we aimed to understand the intricate process behind crafting engaging content and hone our skills through practice.⁠

Social media success may appear glamorous from the outside, but the reality is far from easy. It’s a rollercoaster ride of highs and lows, filled with moments of triumph and moments of doubt. Yet, through the challenges and uncertainties, we remain steadfast in our mission of sharing our stories and connecting with others in the digital wilderness. In this ever-changing landscape, perseverance and authenticity are our guiding lights, illuminating the path forward in the vast digital cityscape.⁠

Episode  #64 How to Use the Power of Social Media by Bethany & Luc Barrette, a husband and wife photo/video team.Imagine...
03/23/2024

Episode #64 How to Use the Power of Social Media by Bethany & Luc Barrette, a husband and wife photo/video team.

Imagine social media as a bustling cityscape, where millions of voices are trying to be heard. It’s a place where entrepreneurs want to stand out, share their stories, and make their mark. We know that in this world, we need to have a presence online, or you will not find success.

Embarking on a journey to establish our presence in this bustling digital city, we set out with a bold challenge: to create 30 days of content for our podcast. Our goal was not just to produce content for the sake of it but to create something meaningful that resonates with our audience. More importantly, we aimed to understand the intricate process behind crafting engaging content and hone our skills through practice.

Social media success may appear glamorous from the outside, but the reality is far from easy. It’s a rollercoaster ride of highs and lows, filled with moments of triumph and moments of doubt. Yet, through the challenges and uncertainties, we remain steadfast in our mission of sharing our stories and connecting with others in the digital wilderness. In this ever-changing landscape, perseverance and authenticity are our guiding lights, illuminating the path forward in the vast digital cityscape.

Episode  #63 - Crafting Memorable Wedding Speeches: Tips and Insights from a Wedding Photographer & Videographer about w...
03/22/2024

Episode #63 - Crafting Memorable Wedding Speeches: Tips and Insights from a Wedding Photographer & Videographer about what makes a good speech and what makes a bad one.

After capturing 300 plus weddings we've seen the good, the bad, and the awful when it comes to speeches. Check out this episode to learn all about our thoughts wherever you listen to podcasts.

The full video is also on our Youtube!

https://greyloftstudio.ca/podcast/

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