Bowda Creative Co.

12/16/2024

Welp…we can’t believe we’re writing 2025 already 😅

But while our minds are on the new year, here’s our regular reminder to plan your content - especially for the holiday season so you can unplug!

Planning your content in advance buys you back time to focus on what matters—whether that’s wrapping up projects, planning for 2025, or simply enjoying the season.

Awareness days and social media holidays are ideal for scheduling ahead because they’re predictable. The key is to focus on the dates that align with your brand’s message and audience. You don’t need to post for every event—just the ones that matter most to you.

Want access to our full list? We send it exclusively to our email subscribers each month.

Sign up today so you never miss an opportunity to connect with your audience 📧

https://view.flodesk.com/pages/64b5bd9c259475282938fab3?mibextid=Zxz2cZ

12/13/2024

We’re thrilled to be a VegOttawa Association partner! 🌱🤍

A big welcome to our newest partner, Bowda Creative Co.! This boutique digital marketing agency elevates brands across Canada with their creative communications solutions.

VegOttawa members save 10% on select marketing services and all digital products. Follow Bowda Creative Co. and visit bowdacreative.com to learn more about their services.

11/26/2024

The best marketing strategy ever: CARE

Wise words from the incomparable and something we live by over here at Bowda - if there’s one thing we can say is that we care, deeply, about our clients.

Today we’re revelling in this lovely review from a recent client and in a season of campaigns and comparison, we would invite you to do the same.

It’s so easy to get caught up in the noise and feel less than because your peers/competitors are doing more, but it’s important to focus inward instead of outward. Reflecting on the positives will help you not only survive the season, but hopefully thrive!

In an effort to spread more positivity, tell us the best review you’ve ever received in the comments - we want to celebrate you with you 💌

11/22/2024

As we navigate through the whirlwind of this season, we wanted to take a moment to share why you won’t see any Black Friday sales from us again this year.

This isn’t about bashing Black Friday; in fact we LOVE a good deal and reason to shop from our favourite businesses!

It’s about honouring our truth and staying true to our values.

We understand the pressure this season brings and the expectation to offer irresistible deals, but it’s okay to take a step back.

If you can participate and it aligns with your brand and goals, go for it!

But if, like us, you find yourself recovering from an injury, juggling multiple roles, knee-deep in projects, or simply not ready, that’s perfectly okay too.

Remember it’s ok to opt out if you need to - no business was built on one holiday🤍

11/21/2024

Our team member Hannah was recently promoted to Account Manager, so we thought it was high time to a) congratulate her (go Hannah!) and b) get to know her a little better!

Not mentioned: she’s also a certified Swifite - peep her fave T. Swift song in the music on this post 🎶

Swipe to see if you have anything in common with our girl Hannah and let us know if you do in the comments below👇

P.S - thanks to for the post inspo!

11/19/2024

Taking a trip down memory lane in honour of Women’s Entrepreneurship Day 🚺

Looking through all our photos was slightly emotional - from humble beginnings (literally just me myself and I in my dad’s basement) through marriage and motherhood, to now having a full team of talented women, it’s been the ride of my life.

Entrepreneurship is incredibly important to me because I grew up not even knowing it was an option. One of the most challenging parts of this whole journey was the mindset shift I had to make to believe that I could *actually* build my own business; it’s not something I was ever taught, told about it, or thought about.

But when social media was new on the scene, I was inspired by the power it had to build brands and connect them with their audiences. Back in 2013 it was so new that most didn’t even know how to properly leverage it; I saw a gap and was keen to fill it. I was also fresh off an injury (ironic? perhaps) so couldn’t physically handle a traditional office role or commute, so I embraced remote life from the get go - the beauty of these new platforms was that you didn’t have to physically be somewhere to manage them!

Back then I didn’t have any strategic plans for Bowda’s future; I was too busy thinking about our clients and their businesses/brands to even think about where my own was going, but I can tell you this much - I never in a million years thought I’d be where I am now. Not only surviving 11 years later, but I daresay thriving.

We have never had a niche, I always say our niche is working with anyone with a good “why” and I can confidently say I firmly believe in all of our clients’ “whys” - both past and present. We have an incredible team I care about and respect both personally and professionally, an unfailingly supportive husband who has stepped up both in the business and on the home front, as well as two healthy baby boys.

Entrepreneurship is exhausting, isolating, overwhelming, risky, and unpredictable, but it’s also liberating, creative, rewarding, transformative, and empowering.

Thank you for your support thus far, and I can’t believe I’m saying this, but I truly feel like we’re just getting started ✨

- Darcy

11/18/2024

Swipe to find out what platform our team (particularly ) is loving right now 👉

If you’re a fellow business owner, we definitely think you should be here too 👀

11/13/2024

A/B Testing? What is THAT?!

We get it. When you’re busy doing your day to day work these marketing strategies aren’t always top of mind.

But, if there’s one thing we suggest doing with your emails, it’s A/B testing!

It essentially helps you learn what your audience likes and how you should be communicating with them by testing two versions of your emails.

For example, if you want more conversions from your emails, you can test what types of buttons your audience prefers. Do they click more on text buttons (just text with an underline) or regular buttons (the ones with the border and background).

Or, if you want a higher open rate, you can test to see if your audience likes emojis in subject lines or no emojis.

Simple things like this can really improve your email stats.

If you’ve ever A/B tested, have you had any surprising results?

Let us know in the comments!!

11/10/2024

Had such a blast delivering two workshops on digital community building at the Ontario Non-Profit Housing Association’s annual conference “Building Bridges” today 🌉

In person speaking gigs (especially with non profits) always reinvigorates my passion for the work we do and organizations we support.

Getting to engage with non profit housing professionals from all over Ontario further fuelled my fire to support the impactful work these folks are doing within their communities - I love learning more about the challenges they face first hand to better understand how to help them effectively engage with their individual audiences.

A few themes that emerged from today’s workshops and conversations:

🗣️The importance of paying attention to both positive AND negative conversations online. The tendency can be to lean towards one or the other (only responding to negative comments, ignoring positive or letting social media show just the highlight reel and ignoring negative comments), but it’s critical to acknowledge and recognize + respond to both in order to build trust.

👩🏻‍💻More and more folks are choosing digital first. Traditional means of reaching non profit housing tenants (or any audience) might not work as well anymore. Younger generations want to be able to do literally *everything* from their phone and it’s crucial to meet your audience where they are at.

📱The need for SOPs and policies. I’d argue that any organization needs some sort of strategy/SOPs/policies when it comes to their social media, but particularly non profits. Turnover is usually high while resources are usually low, so anything that helps maintain consistency and cohesion of your online efforts is incredibly important.

I could have these kind of conversations all day, everyday, so appreciate the ONPHA for creating to space for just that 🙏

11/07/2024

Please join us in giving a warm welcome to our newest Bowda team member, Tanya! She is our new Operations Coordinator, so in other words, the girl who makes sure we get our sh*t done👩🏻‍💻

Tanya is a competitive bodybuilder, turned Reiki healer, turned virtual assistant, turned artist - we love a multi-passionate woman!

She has a BA in Art History & Film, used to compete nationally for Canada in fitness and bodybuilding, then learned the ins and outs of online business while running her Reiki practise.

Taking all this experience, she now helps women-owned online businesses like ours run smoothly while also pursuing her own artistic practice/career.

PS: Her art is phenomenal - you should check it out over at .pavan 👩🏻‍🎨

10/27/2024

Speaking alert 🗣️

Our founder Darcy is getting out of the house and will be repping Bowda at Ontario Non-Profit Housing Association's upcoming annual conference on November 9th!

This year’s theme is Building Bridges which ties in perfectly to Darcy’s presentation topic of Digital Community Builders: Fostering Positive Online Spaces, which she’ll deliver twice to two different groups at the conference.

is one of the largest housing conferences in North America and it’s an honour to play a small part in these incredibly important conversations and to help leading housing experts navigate the Wild, Wild West of social media.

10/23/2024

As we approach the end of the year, now is the perfect time to make sure your social media runs smoothly. Planning your content in advance buys you back time to focus on what matters—whether that’s wrapping up projects, preparing for the holidays, or simply enjoying the season.

Awareness days and social media holidays are ideal for scheduling ahead because they’re predictable. The key is to focus on the dates that align with your brand’s message and audience. You don’t need to post for every event—just the ones that matter most to you.

Want access to our full list? We send it exclusively to our email subscribers each month.

Sign up today so you never miss an opportunity to connect with your audience 📧

https://view.flodesk.com/pages/64b5bd9c259475282938fab3?mibextid=Zxz2cZ&fbclid=IwY2xjawGEnv5leHRuA2FlbQIxMAABHcyDwlA7STn3OIf9Tn5ypzrLMn3KRguZuNrEBEwqTw5oA56IJmKYKpfkWQ_aem_aDgM-51Oms_oqpnKPRYEsQ

10/23/2024

So we know that email is queen and your email list is something you really need to be nurturing, but what if you don’t even have an email list yet?

You make a lead magnet! A lead magnet is something free that your audience will find so useful to have that they will give you their email address in exchange for it.

Not sure how to make one? We walk you through the steps right here, so start swiping!

And although we tried to condense all there is to making lead magnets into one carousel post, there is still so much more to it. So, if you need some extra help, feel free to slide into our DMs!

10/21/2024

Welcome to Lesson 2 of Back to Business School with Bowda 👩🏻‍💻

This lesson is all about email marketing: why it’s queen, how you can build your list, and how you can a/b test to secure the best results.

To kick off the topic, we’re sharing some recent data on the effectiveness of email marketing to show you the proof in the pudding.

Swipe to see why email marketing should be a part of your 2025 marketing strategy 📧

10/01/2024

Our newsletter heard it first, but we’re extending our SEO Score sale until this Friday, October 4 📆

It was supposed to end yesterday, but we want to give you one more week to find out where your SEO stands for $50 (half of the full price).

The score gives you a clear picture of where your SEO status stands and can help with any scenario:

* If you had SEO done in the past and haven’t been keeping up with it, this will let you know if it’s working or if you need to revisit it.

* If you’ve never implemented SEO on your page, this score will give you a clear picture on where to start.

Our unique recommendations are accompanied by a mini SEO crash course so you’re not just reading gibberish; it’ll be clear what you need to do to improve your score.

Since SEO is long-game, not just a one-time fix all, we want you to know what to look for and what to do so you can continue to optimize your website as you build your brand!

https://www.bowdacreative.com/product/seo-score

09/30/2024

National Day for Truth and Reconciliation 🧡

As we observe this important day in Canada, it’s crucial for brands to reflect on their roles in the reconciliation journey.

Today, we’re sharing a simple guide on what to *do* and *not do* when approaching reconciliation efforts.

Let’s move beyond token gestures and make impactful, ongoing changes that honour our Indigenous communities and their experiences.

Remember, even if your intentions are positive, your impact matters more.

Let’s start the conversation with your team and audiences today, but keep them going everyday.

Swipe to learn more.

09/26/2024

Spooky season is upon us 👻

If you’d rather spend your time shopping for costumes or decoratomg for fall, make sure your social media content is taken care of by planning ahead for upcoming holidays and national dates that are relevant to your brand.

Planning your content in advance buys you back your time, and when it comes to holidays, this is exactly the type of content you should be scheduling because the dates aren’t a surprise - you know it’s coming.
Here are a few awareness days and holidays that may or may not be relevant for your brand to engage in this coming month.

Remember that you don’t need to jump on every single special *day*, the idea is to pick and choose which make sense for you and your audience.

Want our full list? We send it out every month to our email subscribers only, so sign up to get on the list 📧

https://view.flodesk.com/pages/64b5bd9c259475282938fab3?mibextid=Zxz2cZ

09/25/2024

We 🤍 our long term clients!

Working with a marketing partner long term is without a doubt the best way to ensure impact.

Marketing (especially social media) really is a long game, and having a trusted partner that knows and understands your brand + has baseline and benchmark history is *truly* priceless.