Hazel Smith The Social Witch

I cannot. This is my childhood. All the boxy computers in the computer lab in elementary school. We learned to use ms word, ms paint, typing, the internet was brand new and we weren’t allowed on it. We used cd’s and floppy discs for storage and computer programs. We are also a generation of now adults who are statistically having less kids and treating our pets like kids. These ads have got us, and they got us good! Bravo @bullybunches #millennialmarketing #petparents

“I can’t record videos because my hair is a mess” “because I’m not wearing makeup” …because I don’t look a certain way. I’m here to tell you that you can, and it will be ok. Looking how you look everyday is the perfect way to show up online. It’s authentic. It’s real. What will happen if you wait until a good hair day to record your content, is that your hair will never be good enough and you’ll end up perpetually waiting. Be brave, find some nice natural lighting, and press record. You can do it!

Non-aesthetic work spaces are ok! They are normal! You hear me business owners and work from homers? Keeping organized is essential, making your office pretty is not. An aesthetic off won’t make you any money, spend your time somwhere else. #nonaesthetic #deinfluencingtrend #workfromhomelife

Hallmark Christmas Movie season is almost here! Yes, they’re all the same, but from a marketing perspective, maybe that’s the point. 🎄Make your visual branding recognizable 🎄Predictability = trust = sales 🎄Give your audience what they want

Fall and Christmas means busy weekend for business owners, whether it’s trade shows, markets, vendor fairs, events PLUS your regular work week 😅 How do you keep going? Planning social media ahead of time is key. Planning marketing ahead of time is key. What is your Black Friday plan? What is your holiday marketing strategy?!

Business owners wear SO MANY hats! CEO, IT, marketing, sales, bookkeeper, inventory manager, the list goes on! How many hats do you wear in your business? #hospitality #smallbusinessowner #itproblems

This might be the best social media advice I’ve ever given. For October, the easiest way to stay on trend AND create content that you know will perform well is to recreate your most popular posts from August and September, but as a ghost. BONUS, you dont have to show youe face dressed as a ghost! #ghosttrend #ghostphotoshoot #businessowner #socialmediatips

It really is the worst advice. More is not more, more is exhausting. A simple streamlined, realistic and reasonable social media plan is the way to go.

Social media is hard. It’s exhausting. I GET IT. Social media is less hard with a strategy. It’s like your roadmap. I’ve got a new workshop coming, Merry Marketing: social Media Strategies for the Holidays. I know it’s going to be a balmy weekend, but trust me, you want to be thinking about Christmas now.

In your online dating profile, you’re marketing yourself. Same with positing on social media, your marketing yourself, your business and your products or services. Here are some lessons in privacy, using Ai, proofreading, sharing polarizing views, knowing your audience, and intentionally sharing images. #onlinedatingtips #marketingyourself #socialmediastrategy

Real talk: with a proper strategy, making content for your business will be waaaaay easier. A social media strategy 101: 1️⃣Talk about your clients/customers, what do they need? What do they want? What will resonate with them? 2️⃣ talk about yourself. What’s your story? How can you relate to tour clients/customers? 3️⃣ sell. How do your products/services help your clients/customers? How can you add value to their life? Repeat. #socialmediastrategy #businessownerlife

Posting on your business account without a strategy is dumb, and you might as well not post. It’s like cold calling someone from the phone book to try and sell them something. It might work once in a while, but it’s not reliable, and there’s an easier way. I use the marketing framework Attract-Warm-Convert That’s what we’ll follow in my social media workshop, and we’ll make it SO easy for you to have a consistent 30 days of content posting. #kemptvillebusiness #entrepreneurlife #smallbusinessowner