05/19/2024
Falcon has Landed 🦅
Context: 2024 has been one of the busiest seasons yet I’ve been the quietest. Those two can often be correlated but rarely when you’re a “YouTuber”. It’s quite explainable though, September has been requiring a lot of our time this year, a lot of it, and we’ve given it our time in pursuit of our vision for what we want September to be. It has borrowed time away from the camera and ultimately, content! We promised to bring you along in the journey from the start. So, here’s what’s up…
Recently we have made the decision to upgrade our roaster earlier than originally planned. We purchased and have been roasting on Loring’s smallest S7 Nighthawk since last year. It’s a powerful and capable little roaster, but if truth be told it’s not the most efficient roaster when volume is needed. It was never intended to be. And didn’t project a need for anything more based on our model.
We sold our Loring S7 this month. It’s still here at HQ and will be for a bit longer as we transition.
So this is our new S15 Falcon Loring. With over double the capacity of our previous roaster but with the same roasting platform, this will dramatically help our efficiency and allow us to not only continue to roast what we love to those we love but do it in half the time. While many suggested that we go all in and get a 35kg… we are still a micro roaster with a priority on a wide selection of high scoring light, sweet & bright treats. We think the 15kg is the perfect sweet spot (for us). Fun fact, we bought this Loring from our good friends at who were conveniently selling a new one at the same time we started considering it. Thanks Wes and team.
We’ve also brought on a few new team members at September HQ. More on that another time.
I plan to share all of this and more in depth in an upcoming YouTube video including a brief review on my experience with the S7 Nighthawk Loring, what I learnt, and if I’d recommend it to other roasters. I’ll go deep on pros and cons and personal thoughts with it and the company.
We’re grateful for those who’ve joined along this journey. More updates to come.
I hope you have a wonderful weekend, friend. ☔️