THEUN KNOWN

12/11/2024

Start your projects on the right foot.

As our Account Manager Diana Garcia puts it, project success starts with a solid plan.

Here’s how she keeps things on track:
📋 Setting expectations: Align on goals, processes, and outcomes from the start.
⏰ Asking questions: Clarify timelines, budgets, and priorities early on.
📞 Challenging assumptions: Foster open dialogue to ensure everyone is on the same page.
🔄 Expecting the unexpected: Stay flexible and prepared to adapt as challenges arise.

12/09/2024

Pushy, transactional, or intrusive. If any of those words describe your approach to marketing, we’ve got bad news for you.

Your audience isn’t naïve. They know when you’re trying to sell them something. What people actually want:

👉 Stories that they can relate to.
👉 Messages that hit their feels.
👉 Experiences that worth being a part of.

Great marketing isn’t about selling—it’s about connecting. Ditch the hard sell and focus on creating branded entertainment that your audience wants.

In our latest article, we break down how to go beyond ads and tell stories that build trust—all without shoving a sales pitch down their feed. https://bit.ly/3D1DLGl

11/25/2024

Omnichannel campaigns are 2.2 times less fatiguing for audiences than fragmented ones.

Why? Because omnichannel marketing isn’t just a strategy—it’s a way to connect the dots in your brand story, reaching audiences seamlessly across every platform they’re on.

When done right, omnichannel storytelling becomes an experience that audiences don’t just see but feel.

Check out our latest article to learn how omnichannel marketing can transform your campaigns into experiences. https://hubs.ly/Q02Zdt2v0

11/22/2024

Ever wonder how to create digital experiences people actually want to engage with? 🤔 We asked our Media Specialist for her top tips, and she shared how hyper-personalization and tech-driven storytelling are key to keeping your audience’s attention.

How do you create personalization for your audience?

11/20/2024

We’re spotlighting our CEO, Fayçal Hajji. As a Moroccan immigrant and serial entrepreneur in Montreal, Fayçal joins renowned Unicorn and investor Ilan Benhaim behind now Veepee to share his journey—covering creativity, the drive to build, and his ventures in marketing, production, and tech.

Their conversation embodies the vision of their co-founded Investment club venture, MFounders: Uniting the Moroccan diaspora to invest in and uplift promising Moroccan Startup founders worldwide.

11/18/2024

You're 22 times more likely to remember a fact if it's told in a story. The same is true in advertising. The greatest campaigns don't just sell, they resonate using great storytelling elements. They pull at your emotions, connecting with you on a much deeper, non-transactional level. But what makes a great story? Let's look at the basics. If you're ready to start telling stories that resonate, we'll show you the ropes in our latest article: https://theunknown.tv/the-guide-to-branded-entertainment-and-storytelling-in-marketing-advertising/

10/29/2024

From 0 to nearly 3,000 followers in under six months, and 300 sign-ups on launch day—that’s what happened when we launched the SPRKR prototype!

We want your feedback to help us take it to the next level! Come try SPRKR for free. Ask. Create. Schedule. Push.

10/24/2024

14M+ people reached. 5.6K+ job applications. All by telling real, human stories.

We teamed up with MHI RJ Aviation Group to create Live Your Best Life—a human-first, omnichannel campaign that amplified the voices of real employees from diverse backgrounds. Using social media, blogs, connected TV, paid media, and OOH, we highlighted the untold balance of work, relationships, opportunity, and play that aviation maintenance careers offer—an often-overlooked field in need of fresh talent.

When you want to make a real impact: try telling real stories.

10/23/2024

Why push when you can pull?

Branded entertainment is all about connecting with no intent to sell. We always start with a story worth getting invested in—one that pulls at a human level first. It's an approach that creates a genuine, emotional response.

That's why, whenever we work on something new, we ask ourselves: would we watch this if we didn't make it?

07/19/2024

Bringing Moroccan magic to the digital world 🇲🇦 Proud to present our latest work for M Founders! We've incorporated the beauty of Moroccan architecture and landscapes into a sleek, modern design. Experience the journey from the mountains to the sea.

07/12/2024

🏡 Home Sweet Victory! 🏆 This campaign brilliantly combines art and business. Each photo tells a unique brand story, packed with detail and showcasing top-notch innovation.

The Dream Team:
THEUN KNOWN®, production company/ad agency
Fayçal Hajji, Chief Creative Officer
Christian Blais, Photographer/Art Director
MHIRJ: Stephanie Bento, Melanie Filiatreault, Ross Mitchell, Stella Weiler

05/16/2024

In today's advertising world, brands are no longer just selling products but telling stories and entertaining audiences. 📺🍿 In this article, we delve into the transformation of brands into entertainers and their pivotal role in modern marketing ➡ https://www.linkedin.com/pulse/marketing-magic-when-brands-become-entertainers-theunknowntv-9ezme/?trackingId=li9IifOX8Hgs%2F4yRMnfVLQ%3D%3D

05/09/2024

Audiences crave more than just a sales pitch. They seek stories that connect on a deeper level. The transformation from interruption-based advertising to storytelling is the magic wand modern brands are using to engage, resonate, and ultimately win hearts. Read our latest article now: https://www.linkedin.com/pulse/storytelling-advertising-power-branded-content-theunknowntv-fjive

05/02/2024

These days, authenticity is key. Focus on genuine storytelling and let your employees be the true ambassadors of your employer brand. This mentality had us thrilled to have the opportunity to collaborate with MHI RJ Aviation Group on this groundbreaking employer brand campaign. By harnessing the power of branded entertainment, forging strategic partnerships, and focusing on authentic storytelling, we created a campaign that not only stood but delivered exceptional results. Stay tuned for more exciting updates and collaborations from THEUN KNOWN! 🚀

The aviation company wants its campaign to set itself apart from a sea of sameness.

05/01/2024

We have some amazing news to share with you all! At the recent Marketing 2.0 Conference in Las Vegas, our very own Vice President of Innovation & Growth, Aneta, was presented with a prestigious Leadership Award. This recognition is a testament to her ground-breaking contributions to the field of marketing and advertising.

04/25/2024

Exciting News from THEUN KNOWN 🌟 Fayçal Hajji, Founder of our agency, has been selected as an official for The PHNX awards by AdForum! 🏆

The Jury role at PHNX represents an opportunity to recognize and champion the boundary-pushing innovation and bold concepts that drive our industry forward. Fayçal will delve into reviewing some of the world's most creative submissions alongside some of the best in the industry. “Proud and inspired, I’m reminded why I love this industry. Cheers to all the creatives making a mark worldwide!”