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THEUN KNOWN

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THEUN KNOWN

THEUN KNOWN A creative team that breaks boundaries, creates the unforgettable and crafts tomorrow's vision today Ready to leave the zoo and conquer the jungle?

Welcome to THEUN KNOWN®—where ordinary doesn't make the cut and "been there, done that '' just isn't our style. We're the iconoclasts of the creative world, serving up fresh, full-service agency flair, enhanced by the production of original content that packs a punch, and media planning that meets the needs of today's and tomorrow's audiences. In this ever-shifting marketing maze, we're the compas

s that guides brands to stand out, not just stand by. We believe in sparking conversations, not just making noise. It's about digging deep into the cultural core and emerging with stories that resonate, engage, and linger. Forget traditional 360 campaigns; we're all about creating ecosystems where your brand doesn't just show up but shows off, with Branded Entertainment that turns your message into a movement. Imagine slashing media spend yet splashing your impact across the ad-free universe—yep, that's us making magic for your bottom line. Join THEUN KNOWN® on a wild ride where we don’t just optimize your budgets; we turn content into currency and reach into relationships. Let's prowl.

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Bienvenue chez THEUN KNOWN® — là où l'ordinaire n'a pas sa place et le « déjà-vu, déjà-fait » n'est tout simplement pas notre style. Nous sommes des passionnés et des iconoclastes du monde créatif, offrant un service d'agence complet, rehaussé par la production de contenu original et une planification média adaptée aux besoins des audiences d'aujourd'hui et de demain. Dans ce labyrinthe marketing en perpétuel changement, nous sommes la boussole qui guide les marques à se démarquer, plutôt que de simplement suivre le mouvement. Nous croyons à susciter des conversations, pas seulement à faire du bruit. Il s'agit de plonger au cœur de la culture et de ressurgir avec des histoires qui résonnent, captivent et persistent. Oubliez les campagnes 360 traditionnelles; nous visons à créer des écosystèmes où votre marque ne se montre pas seulement, mais se démarque, grâce à notre expertise en divertissement. Imaginez réduire vos dépenses médias tout en élargissant votre impact dans l'univers sans pub — oui, c'est nous qui faisons de la magie pour vos résultats nets. Rejoignez THEUN KNOWN® pour une aventure où la valeur ajoutée est palpable, où nous optimisons vos budgets, transformons vos publicités en contenus originaux et la portée en relations. Osez l'inconnu, innovez avec originalité et bâtissez votre futur avec THEUN KNOWN®. Prêts à quitter le zoo et à conquérir la jungle ?

02/21/2025

Winging it might work for weekend plans, but when it comes to marketing projects? Not so much. The key to success is solid project management. Without a clear plan, priorities get lost, deadlines slip, and overwhelm takes over.

Here’s what our Senior Project Manager, Brenda, suggests:

✔️ Know Your Priorities: Focus on what matters most—chasing every task will derail your project.

✔️ Break Things Down: Create bite-sized tasks to make your project more manageable.

✔️ Create a Schedule: Get things done on time and adjust when needed.

With these tips, you’ll stay on track, keep your team aligned, and ensure every project runs like clockwork.

02/14/2025

💖 Forget the fluff! This Valentine’s Day, let’s celebrate campaigns that made a lasting impact:

🎵 Spotify: Transformed our listening habits into ultra-personalized love playlists—music that hits right at home!
🍫 Cadbury: Sweet surprises and heartfelt storytelling that showed a little chocolate goes a long way.
🏅 Nike: Proved love knows no boundaries, championing every shape, form, and story.

💕 What story will your brand tell this Valentine’s? Let’s inspire together!

02/08/2025

🏈 Super Bowl ads aren’t just commercials—they’re cultural milestones. They spark conversations, create unforgettable moments, and define eras. 🌟 What’s the most iconic Super Bowl ad you’ve ever seen? Drop your favorite in the comments! 👇🔥

01/31/2025

A bigger logo doesn’t build recognition.

What does? A cohesive, story-driven brand that connects with your audience where it matters. Because logos don’t make you memorable—but a brand with a compelling story? That sticks.

A great brand should:
🤝 Connect on a human level and spark emotion.
💪 Reinforce who you are every time it shows up.
🗣️ Speak for itself—no logos needed.
🤷‍♀️ Give people a reason to care about what you do.

Don’t just make the logo bigger. Start thinking about how to make your brand unforgettable.

01/29/2025

Human-first marketing is all about understanding and responding to your audience’s needs and emotions.

It’s Not Just About Your Product
It’s Not Just About Sales
It’s Not One-Size-Fits-All
It’s Not About Being Noisy
It’s Not About You

It’s about listening. When you put people first, everything changes. Instead of talking to them, you start connecting with them. Instead of pushing products, you start solving problems.

See what we mean in our latest article: https://theunknown.tv/human-first

01/27/2025

🐾 Meet our furry coworkers! 🐶🐱 Whether it’s helping brainstorm ideas 🧠 or just keeping us company, our pets are the real MVPs of our agency. Swipe through to see the cutest "team members" ever! ❤️📸 What’s your pet’s job? Share in the comments! 👇

01/24/2025

When the aviation industry faces a workforce shortage, staying silent isn’t an option.

For MHIRJ, social media became a platform to reshape perceptions and showcase what a career in aviation maintenance truly offers.

By sharing data that highlights the talent gap and pairing it with real employee stories, we demonstrated the pride, purpose, and opportunities within the field. These posts didn’t just explain the benefits—they brought them to life, showing how a career in aviation maintenance is both accessible and rewarding.

Through bold visuals and a clear message, we emphasized one thing: MHIRJ is leading the way in aviation. A trusted name, a strong advocate, and a forward-thinking partner in shaping the industry’s future.

01/22/2025

It all started with a vision: the first moroccan diaspora investor club to support entrepreneurs. MFounders is that vision brought to life.

To embody this mission, we crafted a brand that’s as dynamic and purposeful as the entrepreneurs it serves:

👉 A logo that blends Moroccan artistry with modern minimalism, embodying local culture and global ambition.
👉 Typography that balances tradition and innovation, reinforcing MFounders’ personality.
👉 Iconography inspired by Moroccan culture, symbolizing resilience and opportunity.
👉 A color palette that reflects the vibrancy and diversity of Moroccan entrepreneurship.
👉 A mosaic design that showcases connection, growth, and limitless possibilities.

It all started with a vision: the first Moroccan diaspora investor club to support entrepreneurs. MFounders is that vision brought to life.

12/11/2024

Start your projects on the right foot.

As our Account Manager Diana Garcia puts it, project success starts with a solid plan.

Here’s how she keeps things on track:
📋 Setting expectations: Align on goals, processes, and outcomes from the start.
⏰ Asking questions: Clarify timelines, budgets, and priorities early on.
📞 Challenging assumptions: Foster open dialogue to ensure everyone is on the same page.
🔄 Expecting the unexpected: Stay flexible and prepared to adapt as challenges arise.

12/09/2024

Pushy, transactional, or intrusive. If any of those words describe your approach to marketing, we’ve got bad news for you.

Your audience isn’t naïve. They know when you’re trying to sell them something. What people actually want:

👉 Stories that they can relate to.
👉 Messages that hit their feels.
👉 Experiences that worth being a part of.

Great marketing isn’t about selling—it’s about connecting. Ditch the hard sell and focus on creating branded entertainment that your audience wants.

In our latest article, we break down how to go beyond ads and tell stories that build trust—all without shoving a sales pitch down their feed. https://bit.ly/3D1DLGl

11/25/2024

Omnichannel campaigns are 2.2 times less fatiguing for audiences than fragmented ones.

Why? Because omnichannel marketing isn’t just a strategy—it’s a way to connect the dots in your brand story, reaching audiences seamlessly across every platform they’re on.

When done right, omnichannel storytelling becomes an experience that audiences don’t just see but feel.

Check out our latest article to learn how omnichannel marketing can transform your campaigns into experiences. https://hubs.ly/Q02Zdt2v0

11/22/2024

Ever wonder how to create digital experiences people actually want to engage with? 🤔 We asked our Media Specialist for her top tips, and she shared how hyper-personalization and tech-driven storytelling are key to keeping your audience’s attention.

How do you create personalization for your audience?

11/20/2024

We’re spotlighting our CEO, Fayçal Hajji. As a Moroccan immigrant and serial entrepreneur in Montreal, Fayçal joins renowned Unicorn and investor Ilan Benhaim behind now Veepee to share his journey—covering creativity, the drive to build, and his ventures in marketing, production, and tech.

Their conversation embodies the vision of their co-founded Investment club venture, MFounders: Uniting the Moroccan diaspora to invest in and uplift promising Moroccan Startup founders worldwide.

11/18/2024

You're 22 times more likely to remember a fact if it's told in a story. The same is true in advertising. The greatest campaigns don't just sell, they resonate using great storytelling elements. They pull at your emotions, connecting with you on a much deeper, non-transactional level. But what makes a great story? Let's look at the basics. If you're ready to start telling stories that resonate, we'll show you the ropes in our latest article: https://theunknown.tv/the-guide-to-branded-entertainment-and-storytelling-in-marketing-advertising/

10/29/2024

10/24/2024

14M+ people reached. 5.6K+ job applications. All by telling real, human stories.

We teamed up with MHI RJ Aviation Group to create Live Your Best Life—a human-first, omnichannel campaign that amplified the voices of real employees from diverse backgrounds. Using social media, blogs, connected TV, paid media, and OOH, we highlighted the untold balance of work, relationships, opportunity, and play that aviation maintenance careers offer—an often-overlooked field in need of fresh talent.

When you want to make a real impact: try telling real stories.

10/23/2024

Why push when you can pull?

Branded entertainment is all about connecting with no intent to sell. We always start with a story worth getting invested in—one that pulls at a human level first. It's an approach that creates a genuine, emotional response.

That's why, whenever we work on something new, we ask ourselves: would we watch this if we didn't make it?

07/19/2024

Bringing Moroccan magic to the digital world 🇲🇦 Proud to present our latest work for M Founders! We've incorporated the beauty of Moroccan architecture and landscapes into a sleek, modern design. Experience the journey from the mountains to the sea.

Address

578 Rue De Courcelle
Montreal, QC
H4C3C2

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+15149897763

Website

http://theunknown.tv/

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Videos

We’re spotlighting our CEO, Fayçal Hajii. As a Moroccan immigrant and serial entrepreneur in Montreal, Fayçal joins renowned Unicorn and investor Ilan Benhaim behind #VentePrivée now @Veepee to share his journey—covering creativity, the drive to bu

We’re spotlighting our CEO, Fayçal Hajji. As a Moroccan immigrant and serial entrepreneur in Montreal, Fayçal joins renowned Unicorn and investor Ilan Benhaim behind #VentePrivée now Veepee to share his journey—covering creativity, the drive to build, and his ventures in marketing, production, and tech. Their conversation embodies the vision of their co-founded Investment club venture, MFounders: Uniting the Moroccan diaspora to invest in and uplift promising Moroccan Startup founders worldwide. #THEUNKNOWN #Mfounders #Businessangels #Investments #mentorship #mentors #startup #SPRKR #fundraising #Investmentclub #entrepreneur #MoroccanDiaspora #tech #techlife #TechStartup #BrandedEntertainment #MarketingAgency #CreativeMarketing #MarketingStrategy #creativeage

THEUN KNOWN X SPRKR: Democratizing Marketing

From 0 to nearly 3,000 followers in under six months, and 300 sign-ups on launch day—that’s what happened when we launched the SPRKR prototype! We want your feedback to help us take it to the next level! Come try SPRKR for free. Ask. Create. Schedule. Push. #THEUNKNOWN #BrandedEntertainment #MarketingAgency #CreativeMarketing #MarketingStrategy #Marketing #SPRKR #Branding #SAASMarketing

THEUN KNOWN x MHIRJ: Live Your Best Life

14M+ people reached. 5.6K+ job applications. All by telling real, human stories. We teamed up with MHI RJ Aviation Group to create Live Your Best Life—a human-first, omnichannel campaign that amplified the voices of real employees from diverse backgrounds. Using social media, blogs, connected TV, paid media, and OOH, we highlighted the untold balance of work, relationships, opportunity, and play that aviation maintenance careers offer—an often-overlooked field in need of fresh talent. When you want to make a real impact: try telling real stories. #THEUNKNOWN #BrandedEntertainment #MarketingAgency #MarketingAgencyServices #Marketing #Recruitment #EmployerBranding

Branded Entertainment: Live Your Best Life Campaign

Why push when you can pull? Branded entertainment is all about connecting with no intent to sell. We always start with a story worth getting invested in—one that pulls at a human level first. It's an approach that creates a genuine, emotional response. That's why, whenever we work on something new, we ask ourselves: would we watch this if we didn't make it? #THEUNKNOWN #BrandedEntertainment #MarketingAgency #MarketingAgencyServices #Marketing #Recruitment #EmployerBranding

We mixed, we shook, and we certainly didn't stir from having a blast at THEUN KNOWN's mixology class! 😜#TeamBuilding #Mixology #Cocktails #SkillUp #THEUNKNOWN #SocialMedia

Communication Arts Magazine has just dropped some major announcements about its 65th Photography Annual Competition 🏆. And we're beyond thrilled to share that our very own Christian Blais has taken home the grand prize in the Advertising category! 🏅 It was also a great honor to have been shortlisted in the same category as the renowned, iconic American photographer, Annie Leibovitz. #AdvertisingAwards #CommunicationArts #PhotographyCompetition #VisualStorytelling #MarketingInspiration #CreativeSuccess