Robyn Flynn Media

12/07/2023

Ever thought to yourself “dude, I should really start a podcast”? 🎙️

I’m here to tell you that yes, you absolutely should, dude. 💖

When done right, a podcast can be a tremendous addition to your marketing strategy.

But… you NEED someone who knows how to plan for and execute flawless recording sessions, in addition to providing expert audio mixing. That’s why I offer full-stack podcast production… So you can focus on your message. 😎

Learn more 👇🏻

https://robynflynn.com/podcasts

12/06/2023

Managing your own social media is COSTING you money. 💰

As a small business owner, this isn’t something you can afford to do. 💖

NEW BLOG POST!!! 👇🏻👇🏻👇🏻



https://robynflynn.com/blog/digital-beats-why-your-business-needs-a-social-media-maestro

12/05/2023

How are you investing in yourself?

12/04/2023

I'm playing the role of fortune teller today, making my digital marketing predictions for 2024! Spoiler alert: TikTok isn't just for kids anymore.

How should you spend your marketing dollars in 2024? Spoiler alert: Not not Twitter. Or X. Or whatever Elon Musk calls it now.

12/04/2023

As we approach year-end, it's time to start thinking about how we want to set ourselves up for success in 2024. What do your plans include?

12/01/2023

Vanity metrics are just the tip of the iceberg. 🧊

There is SO much that goes into an effective social media strategy, and most of it happens behind the scenes. 🖤

What do you struggle with when marketing your own business? ✨

11/30/2023

🗓️As we head into the last month of 2023, everyone is beginning to reflect on the year that was. 🤔

🎶 Spotify Wrapped reminded us that we all spent way too much time listening to Taylor Swift this year. 🙈

📱 Our screen time report tells us that we all spent way too many late nights scrolling through TikTok. 😴

📺 The “storage full” warning on our PVRs reminds us it’s probably time to delete some of those cheesy Hallmark Christmas movies (the plot is the same in all of them anyway!!! 😅)

✨ What was 2023 like for you? Tell me something good that happened to you this year! 👇🏻

11/30/2023

🛑 Stop wasting your precious time worrying about likes, comments and impressions.

Instead, hire a social media manager to take care of that stuff, so YOU can focus on what you’re good at. 💖

11/28/2023

Congratulations, Karla Sceviour! You've won a 32" inch Amazon Fire TV, courtesy of Robyn Flynn Media!! Check your DMs for details on how to claim your prize.

My thanks to EVERYONE who participated in this giveaway. Stay tuned for more contests in the new year...

11/27/2023

I dated someone once who didn't like eating ice cream in the summer. He preferred to eat ice cream in the winter, because he didn't have to worry about it melting.

When do you think is the best time for a few scoops of your favourite cold treat?!

11/26/2023

“The best marketing doesn’t feel like marketing.”

I completely agree with this.

I’m way more likely to buy something that a mom with no makeup and a messy house recommends on TikTok than based on a polished, professional marketing campaign.

Why?

Because testimonials trump everything.

You don’t buy a couch without reading the Google reviews first.

You don’t try a new restaurant without checking them out on Yelp first.

We don’t trust major corporations to tell us the truth. And that’s a problem.

We need to be honest with the people we’re selling to, and find a way to connect with them on a human level. And we don’t want them to know we’re doing it.

That’s even MORE true on social media. The goal of your presence on social media should be community building, brand building, and trust building. You need to play the long game with social media in order for it to pay off.

11/24/2023

Look at what your competitors are doing.

Are they offering deals, discounts and promotions?

11/22/2023

The best marketers steal ideas.

It's true. We all do it. You see a great campaign, and adapt it with your own brand, trying to replicate the results (don't be surprised if Yeti tries to top Stanley's recent car giveaway!!) It's par for the course, and always has been.

I steal content ideas from my dad.

Let me explain.

Years ago, my dad was interviewing for a job. Towards the end of the interview, the owner of the company asked him what his salary expectations were.

"I'll work for free," he said.

The owner was stunned.

"What?!" he exclaimed. "You're not serious!"

"I am," my dad confidently said. "I will save you SO much money that it will more than cover my salary."

Needless to say, he got the job and kept his word.

I've always loved telling that story. Mainly because it shows what a badass my dad is, but also because it's just a brilliant marketing strategy. My dad was selling himself, and in this case, he did so MASTERFULLY.

So, I stole his line and now I'm running ads offering free social media management. Because I too will save you so much money that it'll more than cover what you're paying me.

11/22/2023

Robyn Flynn Media is turning up the HEAT this week with a SIZZLING giveaway (see what I did there?!). We’re giving away a FREE 32-inch Amazon Fire TV! 🔥 📺

🚀 HERE’S HOW TO ENTER:

🔴 Like/follow Robyn Flynn Media on Facebook
🔴 Tag someone in the comments that YOU want to binge-watch TV with

The winner will be selected via random draw and notified via their DMs on Monday November 27th 2023 at 12 PM ET.

Good luck, everyone!! ✨



••••••••••••••••••••••••••••

OFFICIAL RULES: This contest is open to Canadian residents over the age of 18 only. No purchase necessary. The winner will receive one (1) 32” Amazon 2-Series HD Smart Fire TV. Upon fulfilling prize, Robyn Flynn Media will be deemed to have awarded the prize to the Winner and such Winner assumes full responsibility for the prize. All prize details are at Robyn Flynn Media’s sole discretion. Failure to comply with these Official Rules may result in disqualification from the Contest. Robyn Flynn Media reserves the right to permanently disqualify any person it believes has intentionally violated these Official Rules. This contest is in no way affiliated with, endorsed by or administered by Facebook.

Digital marketing for small businesses and entrepreneurs. Creating podcasts, social media & webinars.

11/22/2023

No one wants to buy what you’re selling.

At least, not at first.

You need to convince them that they not only need your product, but that their life will be better with your product.

Ask yourself what your customer wants. And then give it to them.

11/22/2023

If you aren’t posting video content on social media, then why are you even online?! 😅

There’s no denying that video content reigns supreme right now. Whether it's 90 second Instagram reels, bite-sized YouTube shorts, or TikToks landing on the For You Page – video has become the undisputed king. However, in this kingdom, simply hitting record won't cut it. In fact, you only have 3 seconds to grab your viewer’s attention before they decide whether or not to keep scrolling. Basically social media has become Tinder for content, and you don’t want to be the guy holding a fish.

So, what does that mean? For starters, you NEED a strong hook in the first 3 seconds of your video. And, experts recommend a visual transition every 3-5 seconds thereafter to retain attention.

Planning is the linchpin of success in video content creation. Creating a strong hook is the first step, but engaging content that provides value will ultimately determine whether or not the viewer interacts with your content. While most platforms are toying with longer form content, the average drop off rate is somewhere around the 8 second mark, which means brevity is key – so keep it short and sweet. Your audience's goldfish attention span demands a concise narrative.

Yet, the magic doesn't end with the visuals. Captions, often overlooked, play a crucial role – think of them as your own personal social media SEO. A well crafted caption optimized with the right key words will lead your target audience straight to your content. And hashtags, contrary to popular belief, remain relevant. Selecting 3-6 niche hashtags serves as your content's GPS, ensuring it reaches the right people.

The video-centric era were currently living in demands more than just content creation; it necessitates a meticulous strategy. From the initial hook to the strategic value-packed middle, captions, and hashtags – each element contributes to the success of your digital narrative. Oh, and you may want to figure out how to use CapCut…

11/21/2023

“Show me the money!!!”🤑🤑🤑

When you’re spending money on social media marketing, it’s normal to want (and expect) to see a return on investment. It’s my job to set realistic expectations for my clients, so that you know what that funnel looks like. 💡

If you’ve tried boosting posts in the past, or running targeted ad campaigns that just didn’t take off, or you weren’t happy with the lead quality, then we should definitely talk. 🫦

11/20/2023

Thank you SO much to everyone who has been a part of the journey thus far! Whether you’re a new client, a former colleague, or a super supportive member of my personal circle, I appreciate each and every one of you. ✨

11/20/2023

Pearly whites are a vibe 🦷 ✨

11/19/2023

There’s a reason why most social media managers require a three-month minimum for their initial client service agreements…

It’s because that’s how long it generally takes to start to see results based on the strategies that we implement.

Growth takes time, and requires a lot of patience. Think of organic social as part of your long term brand building strategy. It’s an important piece of the marketing puzzle, but it shouldn’t be your entire marketing strategy.

11/17/2023

This doesn’t just mean figuring out a way to work a Taylor Swift reference into your content. It means staying on top of sounds that are trending and using them in your reels or videos. It means researching popular hashtags. It means optimizing your captions.

11/16/2023

It can be SO tempting to delete or archive a post that doesn’t perform well. Here’s why that’s a bad idea:

•Deleting content that doesn’t perform well limits your capacity to learn and fine tune your approach.
•Some social media platforms will deprioritize future content if you make deleting or archiving posts a regular thing.
•You’re not just deleting the content; you’re deleting the engagement, too.
•Even if just two people see your post… One of them could become a paying customer. WHO your content reaches is far more important than how many people it reaches.

If your goal is to go viral more often than not, you’re going to be disappointed.

Social media strategies that are actually achievable are my bread and butter!

11/14/2023

With more and more people working from home around the world, the ability to effectively put together a webinar for your clients, team, or community has become more important than ever. In addition to offering social media management services, I’m also a webinar coordinator! (I know right, what can’t this girl do?!)

Basically, I’m here to make sure that your online events go off without a hitch, with seamless, engaging, and polished webinars tailored to your unique needs.

I specialize in working with small businesses, not-for-profit and community organizations, educational institutions, and large-scale corporations, and take pride in transforming your virtual gatherings into memorable experiences.

My services encompass everything you need for a top-tier webinar: from orchestrating multi-guest discussions and encouraging audience participation to seamlessly integrating multimedia elements and facilitating live streaming. I understand the importance of a professional, audience-centric approach, and I’m here to make your virtual events stand out.

In addtion, I recognize that each project is unique. My rates are flexible and are tailored to the scale of your project and the time investment required. Whether you're planning a small team meeting, a community outreach event, or a large-scale corporate webinar, I've got you covered.

Think we might be a good fit? Get in touch to share more about your project, and let's collaborate to bring your vision to life.

11/13/2023

While organic social media is a necessity, paid advertising should also be part of your marketing strategy.

Unlike most social media managers, I’m also well-versed in performance marketing! If you need help setting up your ad campaign, I’d be happy to give you a crash course in what does and doesn’t work.

11/13/2023

Anyone else in need of a little retail therapy this week?! 🩷👚👛

11/10/2023

🎉 Let’s celebraaaaaaate our successes this week!!!

✨ Drop the ways YOU were successful this week in the comments 👇🏻

11/09/2023

What’s your social media strategy?

Have you spent any time thinking about what you’d like to achieve with the content you’re sharing on social media? What are your goals, and how do hope to achieve them? How do you intend to measure success? These are just some basic questions you should be able to answer. But don’t feel bad if you can’t. That’s what I’m here for!! 😊

Every single business in every single industry is on social media, in some form or another. But not everyone is making social media work for them.

If you need help fine tuning your strategy and approach, we should talk. ✨

11/08/2023

I’ve noticed that more and more businesses are using ChatGPT to generate captions for their social media content.

It’s easy. It’s free. But it doesn’t work.

In order for your content to be engaging, it needs to be DRIPPING with authenticity. Relying solely on artificial intelligence is pretty much the least authentic thing you can do.

Today’s consumers don’t respond to overproduced ads or super salesy pitches. They want real people, recommending real products and services that really work. They want smart advertising that isn’t overly aggressive. They want to form connections and build community. And that’s not going to happen if you’re using a robot to communicate with them.

I’m not saying you have to stop using ChatGPT entirely. There’s a time and a place (and a way) to make AI work for you. I’ll be honest, I use ChatGPT all the time, for ideas, inspiration, etc. But, there are telltale signs when something is AI-generated. And if I can tell, other people can, too.

Your audience may not realize that it’s AI-generated, but they won’t connect with it. That’s why the fact that I’m seeing more and more businesses relying solely on AI for their content is incredibly disheartening. You’re literally wasting your time.

If you’re interested in a social media strategy that actually inspires, ignites, and engages your audience, let’s talk.

11/07/2023

I can’t even begin to adequately convey how grateful I am for everyone who chooses to work with me. Thank you for trusting me! 🙏

11/07/2023

I’ve got a few new followers (THANK YOU!!!) so please allow me to (re)introduce myself:

👋 Hi! My name is Robyn Flynn, and I live just south of Montreal in Canada. I’m a wife, a mom and a media professional with over a decade of experience.

I spent the bulk of my career working in broadcast media, producing the most listened-to afternoon drive radio show in Montreal. 📻

Working in live radio taught me how to be REALLY good at a LOT of things. I absolutely love the thrill of tight deadlines, and I honed organizational and problem solving skills that continue to serve me today.

Over the course of my career, I’ve done just about everything, from technical and content production, to social media management, copywriting, sound mixing, reporting, digital content creation, voiceovers, graphic design, webinar coordination, and more. 🎨 🎙️ 💻

I’m really good at learning new skills in a short amount of time with limited resources. Whatever the opposite of imposter syndrome is, I have that. 😂

I produced the extremely popular Ice Level and They Said What?! podcasts. In addition, I co-created and co-hosted She’s Got Game, a nationally syndicated radio show dedicated exclusively to women’s sports. 🥅

I consider myself a news and pop culture ju**ie, following everything from the New York Times to the Bachelor. In my spare time, I enjoy watching documentaries, cooking, and spending time with my family. 💕

I’m passionate about working with small businesses and solo entrepreneurs to help build their brands, increase and optimize their social media presence, and ultimately drive revenue to their businesses! 💵

Think we might be a good fit? Book a free discovery call today!

https://calendly.com/robyn-flynn/30min

11/06/2023

Feeling a little bit sweet today 🍭

11/03/2023

Are you feeling a little loosey goosey because it's Friday and you have no idea what to post on your socials today?

November 3rd is:
World Jellyfish Day
National Jersey Day
National Housewife's Day
National Sandwich Day

Feel free to post about one of these (if it makes sense for your brand, of course!)

Personally, I'm choosing to celebrate National Sandwich Day today. 🥪

11/02/2023

“Why should I hire you?”

You know, when I decided to launch my own digital marketing agency, I really wasn’t sure what my answer to this question would be. I had zero sales experience, and wasn’t sure if I’d be able to convince the business owners who were agreeing to meet with me to actually WORK with me.

I ended up closing my first five discovery calls. I was batting a thousand, and honestly, a little surprised.

The thing is, you don’t have to be good at sales when you’re passionate about the thing that you’re selling.

And in this case, the thing that I’m selling is ME.

I believe in me.

Here’s why you should, too:

1️⃣ Personal Touch: When you work with me, you get one-on-one attention. Your business isn't just another client to me - you become a valued member of my roster, whose unique story deserves individualized care.

2️⃣ Easy Connectivity: No dealing with middlemen, interns, or corporate hierarchies. You'll have direct access to me, ensuring smooth communication and quicker decision-making.

3️⃣ Cost-Effective: Say goodbye to hefty agency fees! As a solo manager, I offer competitive pricing without sacrificing quality or results.

4️⃣ Authentic Insights: I'm in touch with real people, just like your audience. This means that I not only have a genuine understanding of what they think and want, but I also know what they’ll respond to.

5️⃣ Agility and Adaptability: As a solo operator, I'm nimble and adaptable. I can pivot quickly to seize opportunities and respond to changes in the market. This is SO important in digital marketing, where trends are constantly changing.

I also HAPPEN to have a spot that just opened up on roster (way to bury the lede!!!)

If you’re ready for a personal, cost-effective, and tailored approach to your social media, then we should chat! 💬📈

https://robynflynn.com/contact-me

11/02/2023

⏰TikTok is more than just a trend - it's a powerhouse for business growth! And in 2024, it’s something your business can’t afford to ignore any longer.

With its massive user base and highly engaged community, TikTok is a GOLDMINE for reaching your target audience in a fun and authentic way. But here's the catch: you can't just recycle content from Instagram or Facebook. 🙃

And, I highly recommend working with someone who spends a significant portion of their day on TikTok (and has the screen time reports to prove it!!!) 🤪

That's where I come in! I'm not just TikTok savvy; I have a track record of creating content that goes viral. I understand the nuances and trends that make TikTok tick. Together, we'll craft tailor-made content that captures your target audience’s attention, tells your brand story, and fosters genuine connections with your community. 🪴

Don't fall behind, instead push forward into 2024 with a solid strategy in place! 📈💥

10/30/2023

Are you posting content regularly on social media, but no one is seeing or interacting with it?

It’s possible that you aren’t connecting with your audience.

So, how can you figure out WHAT to post on social media?

Ask yourself these 4 questions:

1️⃣ Who is my target customer? 
2️⃣ What are they interested in?
3️⃣ What problems are they facing on a daily basis?
4️⃣ How can my product or service solve their problems?

If you don’t know who you’re trying to target with your content, and you aren’t offering them solutions to their existing challenges, they aren’t going to be interested in what you’re selling.

Moreover, your content should interest them. Are you an expert in your field? Can you offer unique insights and advice that others can’t?

Lastly, be engaging. Ask questions, source material, and always respond! Engagement begets engagement.

What else do you want to know about social media marketing? Let me know in the comments! 👇🏻

10/28/2023

🎄Need help figuring out your holiday social media strategy?

😱I'm SUPER excited to be offering private 1-on-1 strategy sessions!!!

⏰During your 2-hour session, we'll do a deep dive into your brand, your goals, and your unique voice. Together, we'll craft a tailor-made social media strategy that aligns perfectly with your vision and values. You'll gain insights, actionable steps, and a roadmap for a holiday season that leaves a lasting impression.

‼️ LIMITED TIME OFFER: If you book before the end of October, you'll get 50% off of the usual investment!! That's a $300 value for just $150!

Spots are limited, so grab yours ASAP! 🏃

Get Ahead of the Holiday Rush with a 1-on-1 Social Media Strategy Session! Book Now! The holiday season is just around the corner, which means NOW is the ideal time to give your business the gift of a stellar social media presence. Planning ahead is key to standing out during the festive frenzy (tha...

10/19/2023

Did you know that today is National Seafood Bisque Day? 🦞

There’s a national “day” for everything. And it can be tempting to post about ‘em all on social media!! The question is: should you mark these days on your small business’ social pages?

Short answer? Yes. But only if and when it makes sense for your brand.

If you’re running a Mexican restaurant, you probably don’t need to mark air traffic control day on Instagram. If you’re an esthetician, you can skip the National Gardening Day post (it is April 14th, by the way).

Now, who wants lobster bisque?! 🦞 🥣

10/17/2023

Success starts with a solid strategy. ✨

10/10/2023

Grateful for everyone who puts their trust in me, whether it’s to produce their podcast, radio show, or to manage their social media. 🙏

08/27/2023

Having trouble making your brand shine online?

That's because every social network has its own unique algorithms, and tools for pinpointing your target audience.

Knowing who your customer is, what they're interested in, and how they spend their time online helps small businesses tailor content to their ideal audience and increase engagement.

Working with an experienced social media manager who understands these intricacies means your content won't just reach a ton of people, but will reach the RIGHT people.