05/07/2024
We launched a whole new web experience for Pineapple — a new website built for a brand that sweetens the mortgage experience.
🎯 The Goal: Create an intuitive, dual-purpose website that simplifies the mortgage process while empowering users with transparent information and tools.
🛠️ The Results:
- Developed a flexible, user-friendly CMS using Sanity, customized specifically for Pineapple Financial’s dynamic content needs.
- Integrated dual website versioning within a single framework, complete with customizable colour schemes for distinct user paths for Homeowners and Brokers
- Launched over 25 bespoke modules, giving the Pineapple team the freedom to craft an unlimited number of web pages tailored to their marketing strategies.
- Embedded tools like mortgage calculators and live interest rates to enhance user interaction and decision-making.
- Implemented a powerful Algolia-based search module to navigate through thousands of resources with ease.
Thank you to everyone at Pineapple for partnering with us on this journey. And a special thanks to August Strategy Inc. for trusting us to make the brand you created come to life.