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Kuumba Agency

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Canada
Montreal, QC
Kuumba Agency

We offer our services both in French and English

Kuumba Agency is a social media marketing agency who's mission is to help black women worldwide grow their beauty brand through effective social media marketing strategies.

06/14/2022

SAVE THESE DATES!

As a beauty brand you can benefit from these special days!

Write them down on your calendar and prepare your strategy!

Examples:

Lipstick Day: Use this day to have a small promotion, a giveaway or create a challenge around your lipsticks

Get to know your customers day: Perfect day to create a survey to know more about your clients's habits as consumers + get a feedback from them! Use this information to prepare the next six months of the year!

International Day of Friendship: Encourage your customers to celebrate their besties/friends with a nice gift

International Self Care Day: Promote self care and healthy lifestyle with your products!

Make sure to save this post!

05/11/2022

IS THIS YOU SIS?

If you related to any of these statements, social media management is the solution to your problem and I am here to help you!

You might be a full time college student that simply doesn't have time to create content, you might simply love creating your products but hate creating pieces of content or you might simply not know what to post.

Whatever the reason is investing in social media management allows you to stop the things that you don't have time to do or simply don't want to do!

If you are interested, I am only accepting two more clients for the month of May!

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04/15/2022

CAN WE PLEASE STOP WITH THIS STATEMENT???

Everyday I hear people talking about the beauty industry is a market that is too saturated, you need to choose a different niche and so on.

Girl as long as there is demand, you are GOOD!

No matter how many businesses exist, no matter how many products exist, keep showing up!

So many brands would not be where they are right now if they also believed that their market was too saturated.

Instead, worked hard and believed in what they brought to the table!

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04/14/2022

🚩🚩🚩I'm not trying to throw shade to anybody, but your bio is crucial sis.

These bios are examples of brands that put themselves first instead of putting their clients first.

Talk less about what you want and talk more about the transformation you will give to potential customers.

You may not realize it, but a good bio, one that is not only welcoming but clearly specifies how you will help your clients for the better could get you that follow!

Comment "me" if you would like me to audit your bio for free! I'll tell you exactly what to change or what to keep to make sure you master your brand's message!
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03/18/2022

NEED CONTENT IDEAS?

Try this lifesaving content strategy!

Creating content will be so much easier oncr you start using content pillars!

This literraly changed the game for me and will do the same for your business!

If you are feeling overwhelmed with social media and would like assistance, don't forget that the new social media management servic is dropping this Sunday March 20th!

Click the link in the bio to learn more!

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03/07/2022

SOCIAL MEDIA MANAGEMENT IS COMING!
I am so excited to introduce you to this brand new service.

Over the past few weeks, many of you have showed your interest for this service and felt like you needed help with content creation.

Depending on your budget, your needs and your goals, you'll be able to choose a package that works best for you.

Stay tuned for more info on this service launching Sunday March 20th! In the meantime, feel free to dm us or ask your questions right there in the comment section.

03/07/2022

MOMENT OF TRANSPARENCY!

Let's be completely honest. What do you feel like is the hardest thing about being an entrepreneur?

Let me know in the comment section

03/06/2022

Take 3-5 brands in your industry that are killing it. Analyze their account on a daily basis and I promise you, you'll see how similar their strategies are.

Is that because they are copying each other?

Of course not, they all have their own target audience and brand identity, but one thing is certain, is that good strategies are used by ALL successful businesses. Marketing isn't about reinventing the wheel. The strategies are right there. Apply them to your business and you will see results.

Now, I am not telling you that you should do EVERYTHING big brands are doing, because sometimes their marketing strategies can be bad.

What I am telling you is to study your market.

What is a brand in your industry that you look up to? Let me know in the comments

02/11/2022

MEET YOUR FUTURE BUSINESS BESTIES!

Entrepreneurship can feel lonely sis especially if you are the only one in your circle with this lifestyle. Not only does networking allow you to build genuine relationships with others in your industry, it can result in great collaborations and opportunities. You never know what life has in store for you.

Talk a little about your business in the comment section and meet your next business besties! Get to know each-other in the dms, uplift and help each other and maybe even work together in the future!

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02/10/2022

When was the last time you promoted your business outside of Instagram and social media in general?

You create great content, spend hours engaging online, but don't use offline marketing strategies to grow your business?

Social media is crucial, don't get me wrong. But I just want you to not forget that social media isn't your business. Go out there and promote your products and services in real life too.

Promote your business offline the same way you do it online!
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02/09/2022

HAVE YOU PREPARED YOUR VALENTINE'S DAY STRATEGY?

Thinking outside the box and being more creative with your offers is so important sis!

Don't get me wrong, you can always celebrate couple BUT Valentine's Day is about celebrating love in general.

With that being said, don't forget to also celebrate friendships, families and self love.

Not all of your clients are in a relationship making Valentine's Day a day for couples only could actually hurt your sales. Instead, encourage your clients to buy a gift to their friends, some of their family members or for themselves!

Save this post for later and send it to your business besties!

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02/07/2022

IS YOUR BIO OPTMIZED SIS?

I always like to say that your bio is the very first impression will have of your brand. It's your introduction to the world. It is what will make your target audience follow you or not. It's important that you know how to properly introduce yourself and
"seduce" potential customers.
Save this post for later!
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02/01/2022

Happy Black History Month✊🏾

Celebrate and embrace your blackness, know your history and be proud of who you are sis🥰

In honour of BHM, what is your favorite thing about being a black woman?

Let me know in the comments👸🏾🥰

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01/21/2022

Is customer service the way to build a 6 figure business?

Your customers are the most important people of your brand. It is crucial that you treat them with the outmost respect.

You will encounter rude, mean and angry clients but your goal as a business owner is to handle these situations with class and respect!

Good customer service is what will make customers choose your brand over another, it is was what will make customers refer your brand to their closed ones. Good customer service allows you to build a strong community which inevitably results into more sales.

Make your clients a priority sis!

Save this post for later and send it to your business besties so you can all kill it!

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01/12/2022

Why these big changes?

Over the past month, we received so many questions about raising prices, staying organized all while going to school, how to handle a rude customer etc!

We loved answering your questions and this showed us how much our content could not only be about marketing! Entrepreneurship is so much more than that and we want to be a platform that black women go to for advice on being the best beautypreneur they can be.

This includes marketing tips to grow their beauty brand but it also includes customer service tips, self improvement tips, organization tips and so on.

It’s the whole package that will allow you to run a successful business!

We can’t wait for you to see all the content we have in store for you.

Because we are not experts in all of those subjects, you can also expect some new faces on the account! We will be going on live with a lot of experts in different areas that will be helping you.

Which topic are you the most excited about? Let us know in the comment section!
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01/04/2022

💰Are you ready to make money moves in 2022 sis?

Try to create different streams of income within your main business.

1️⃣Create affiliate links: Affiliate links allow you to promote products that you use to your audience. This could be anything from business tools such as agenda, softwares, computer and the list goes on. All you have to do is give your audience the link to the product and whenever someone makes a purchase after clicking your link, you get a commission. Amazon affiliate offers a great program!

2️⃣Create a subscription model: on top of selling your products normally on your website, you can create a subscription model that will assure you a certain amount of money each month. For example, a skincare brand could let clients get a bundle (body lotion, body scrubs etc) every month

3️⃣Sell a digital products! Digital products are the future sis! You bettter get on it right now. Creating a digital product allows you to create passive income. This could be an ebook, a course or even tutorials. You create them once and don’t have do to anything else after this, expect see the money coming your way! This is great way to not exchange your time for money. A skincare brand could create an ebook on natural ingredients to use for healthier skin for example.

For 2022, its time to think outside of the box and to work smarter!

Which of these strategies would you be using for 2022? Let me know in the comments
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12/27/2021

WANT MORE SALES IN 2022?

Stop looking for new clients everyday and focus on your current customers!

Creating a loyalty system allows you to reward and thank clients that deserve it all while increasing your sales!

Here are great loyalty programs sotfwares you can use

If you have a shopify website,
- Bold Loyalty Points
- Marsello
are great options

If not,
- Glue Loyalty
- Candy Bar

Whatever platform you decide to use, make sure to do your research and see if it works for your business model.

Get ready to work smarter in 2022 sis! Why stress to find new clients everyday on Instagram when you can literally get your past customers to make multiple purchases a year?

SAVE THIS POST FOR LATER SIS AND GET READY TO MAKE MONEY MOVES FOR 2022
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12/22/2021

Did you take a minute to congratulate yourself?

With the end of the year coming soon, it’s so important to take a be grateful for what we’ve been able to accomplish. You may have not achieved all of your goals, but that’s fine! You are still here and you haven’t given up!

Congratulations sis and see you at the top👏🏾

Don’t forget to send this to your business besties!
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12/19/2021

We are days before Christmas. Is your strategy in place?

Creating e gift cards can be such a great way to increase your sales during the holiday! If you don’t have the budget nor the time to create a new product, you can create digital gift cards and target all of your last minute shoppers customers that are panicking because they haven’t found any Christmas gifts.

This is an amazing option for them as they don’t have to wait for the shipping delivery and are assured to get their gifts on time but at the same time you get to create a product that costs basically nothing! (Great profit margin)

What do you think of this idea? Have you thought about targeting last minute shoppers?
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12/16/2021

Is your beauty brand profitable?📈💰

The only way to know it, is to keep a close eye to your numbers and to know exactly where and how you spend every dollar!

Ads, product ingredients, marketing, anything that you invested in your business in order to acquire new clients is a business expense!

The goal isn't just to have a multi million dollar brand, the goal is to have a profitable multi million dollar brand sis!

If your business isn't profitable just yet, don't stress though! Studies show that it takes on average 2-3 years for a business to start making profits. This all depends on the amount of money you spent to start to your business.

What’s important, is to not just spend more like that without knowing your business numbers.

Save this post for later and share it with a business friend that also needs to see this!

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12/13/2021

GET THAT BAG AND THAT DEGREE🎓💰

Honestly, juggling business and school isn’t easy but girl we got this!

Be on top of your class and make sure to still build a legacy and get business running!

Focus on your bag and your education sis

It’s hard, but so worth it💗

Any boss women in school here??

Let me know what’s your major in the comment section!

I’m majoring in international studies and languages with a concentration in international affairs and management😅

What about you?

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12/02/2021

GIRL I WISH YOU KNEW THIS!

Black Friday isn’t just a simple one day sale and up to the next type of thing.

It should be a part of your LONG TERM strategy!

If you had bunch of discounts in hopes of getting more clients, you are WRONG!

Y’all know how much I talk about strategies but it’s because THEY WORK and they are the only ways you’ll be able to grow your business

Make sure to save this post for later!!

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11/30/2021

Got your holiday marketing strategy?

If Black Friday didn't go as you wanted, I want you to kill your holiday strategy this year!

I always love to see what other big brands in the industry are doing especially when it comes to important times like holiday marketing

This year just like every other year, they have all gone hard on gift kits and gift guides!

Why?

Because with Chrsitmas on its way, it's the perfect time to market your products as the PERFECT gift one can offer to ther loved ones!

Start thinking about your holiday strategy right now and put evertyhting that you need in place to kill it this year

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11/28/2021

Here’s what I need you to know

Black Friday isn’t a day that will change the whole game for your business

Black Friday won’t magically make you a millionaire

If you had a hard time getting clients this year, the hard truth sis is that throwing a 30% off discount with no real marketing strategy will NOT change anything

If you feel discouraged or sad because Black Friday didn’t go as you planned, let this be a learning experience and work smarter for next year and Boxing Day!

Grab The Scarcity Marketing Guide for Beautypreneurs and learn the psychology behind marketing that will help you create irresistible offers and get clients to buy your products right now!

In this ebook you will learn 8 scarcity marketing tactics that you can use for Boxing Day, your next Black Friday strategy, Cyber Monday and your day to day marketing.

It’s time to level up your marketing sis. Grab the ebook by clicking the link in my bio!
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Address

Montreal, QC

Telephone

+15147734717

Website

facebook.com

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