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Got content on the brain?
I get it, coming up with ideas is tough.
But here’s the thing. You only need 6 key details for a winning content strategy:
1️⃣ Who’s your audience? Get crystal clear on who you serve.
2️⃣ What will you talk about? Identify your core pillars and POVs.
3️⃣ Where will you find them? List your main channels.
4️⃣ When will you show up? Figure out a content cadence.
5️⃣ Why create content at all? Define your big goals.
6️⃣ How will you do it? Plan formats, tactics, repurposing.
That’s it friends!
Answer those 6 Qs and you’ve got a solid content plan mapped out.
No need to overcomplicate things with a million tactical details upfront. Start broad with your audience and goals. Then narrow down to topics, timing and delivery.
Feel free to tweak this formula to suit your business. But keep it simple early on.
Complexity comes later when you see what resonates.
Start Telling Your Story 👇
I remember when I first started my business hustling away in obscurity.
I’d put on noise-canceling headphones to avoid distractions and work for hours without anyone knowing.
No Instagram posts about my entrepreneurial wins or slick videos documenting the journey - just heads down grind.
For months, I faced doubts in my mind and questions from friends and family.
But I persisted.
I knew that even as I sweated in the shadows, if I stayed consistent, the results would come.
And one day, they did. Years of compounding work finally paid off.
I landed a game changing partnership that put me in the spotlight I had worked towards.
Suddenly, the noise around my success blew up.
I share this because the grind in silence will make the success noise.
Consistent hustle behind the scenes eventually produces results and attention. Dodging distractions today sets you up to shine tomorrow.
My tip? Block out opinions of others and debug your mind with noise-canceling headphones.
Create space to grind effectively on your terms.
This one change was game changing for me.
