Guilty ✋🏼
⬇️
It’s so easy to get caught up in vanity metrics😟
Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing, and if you will have an impact on your overall business.
Here are the metrics I pay attention to🔻
~engagement ratio, impressions and reach, share of voice, referrals and conversions and response rate and time🌺
#socialmediamanager #socialmedianalytics #socialmedianalytics #metrics #socialmediamontreal #socialmediahelp #socialmediatips #contentcreator #contentcreation #contentmarketingcompany #freelancecontent #montrealfreelance
Having trouble with your CONTENT STRATEGY 🎃 🫣
Do you have one?
Having a strategy around your content helps answer your target audience's pain points by serving up relevant content.
The roadmap (content strategy) is one of the most important components of your marketing strategy because it tells the who, what, where, when, and how you plan to connect with your audience.
Ready to set your content strategy while taking the guesswork out of social media? Book a chat with me at the link in my bio ☕
#socialmediatips
#socialmediamanager
#socialmediastrategy
#socialmedia101
#satc
#socialmediaexpert
Why would you need my services ? 🧐
Developing brand awareness + building an online reputation is now a crucial part of doing business.
✨In comes your social media manager who ↴
👉🏼Curates, creates & publishes relevant, original, and high-quality content
👉🏼Creates and implements an editorial calendar to manage content
👉🏼Develops relevant content topics that speak to your audience (and develops a customer persona)
👉🏼 Participates in online advocacy efforts and looks for cross-promotional opportunities (there are so many online communities that need to learn about your business)
👉🏼Builds and expands community and/or influencer outreach efforts
👉🏼Tracks and analyzes key metrics and then tweak the strategy as needed
👉🏼Monitors trends in social media tools, applications, channels, designs and strategies
👉🏼Develops relationships through social media platforms
💥TRUTH👉🏼 I did all of this and more+ for almost 10 years as an in-house SMM and I loved it🖤After 3 years as a full-time SAHM I’ve set up shop as a SMM for hire.
Hope I can add value to your IG experience☀️@instagram @linkedin @facebook
#socialmediamanager #montrealsocialmedia #besocial #smm #contentisking👑 #digitalmarketing #gameplam #socialstrategy #contentcreator #socialmediaexpert #socialmediaplan #contentplanning #socialmetrics #organicseo
Logging out (early) to spend the weekend with my favourite people ✨💫😍
Have a great one!
Everything starts with great content!
As a social media manager, it makes me so proud when my clients show up.
People want to be able to relate to you.
So how do you do that?
✨Stories: share selfies or quick videos of behind the scenes
✨Posts: tell your story by sharing it.
✨Lives + reels
Like, comment, share and save your communities posts & they will likely do the same😎➡️ community engagement is the name of the game!
Let me know if you’ve been posting regularly. Is it helping your engagement? ⤵️⤵️⤵️
#socialmediamanager
#socialmediamarketing
#socialmediatips
#socialmediastrategy
(👍🏼 thumbs up if you agree) You can save a ton of time with a plan on how to align your social media to your business goals🎯.
Ready to stop wasting time?
✍🏼 STRATEGY
📚 FULL-SERVICE SOCIAL MEDIA MANAGER
Book a chat at the link in my bio✨ I'd love to help ♥️
#socialmediamanager
#socialmediamanager
#socialmediamanagement
#montrealsocialmedia
#montrealmedia
#femalefounded
This is a hard one to hear because gaining a lot of followers feels great, but it doesn’t mean that you are selling or booking out.
Instead of focussing on the feel-good vanity metric of likes and followers, build your social media strategy to get your content in front of the right audience. Your ideal audience IS your customer.
Instead of:
❌Focusing on the follower count
❌ Aimlessly posting
Let's to this:
💫Identify your ideal client
💫Demonstrate how you can help them
Hope I can add value to your IG experience, click the link in my bio if you'd like to discuss your socials ☕️
#socialmediamanager #montrealsocialmedia #besocial #smm #contentisking👑 #digitalmarketing #gameplam #socialstrategy #contentcreator #socialmediaexpert #socialmediaplan #contentplanning #socialmetrics #organicseo
Friends ♥️ fill in the blank ↴
This Summer I am making up for lost time with friends and family 💕✌🏽and it's been awesome.
#covidsucks
#friendsareawsome
#summerrocks
Spending a glorious July offline 💕 Fun being had by all.
#socialmediabreak
#getoutside
You can't have one without the other ✨👯♀️
Strategy 👉🏼 The big picture of what you should do and why
Tactics 👉🏼 The specific what you will do and how
II think it's important to have a written strategy on why you are on social media and define your tactics.
Shoot me a DM if you need clarity on this subject!
HANDS UP 👋🏽 if Sex and City was your early 20's/30's too!
#socialmediatips
#socialmediamanager
#socialmediastrategy
#socialmedia101
#satc
#socialmediaexpert
15w
Your business doesn't stop in the summer, and neither should your social media. Social media marketing has become a key component of any good marketing strategy.
Here are a few tips to keep your content flowing over the busy summer months⤵️
✔️ Create a content calendar
Planning ahead will help you stay organized and consistent with your message.
✔️Auto-schedule your posts
If you aren't scheduling your content in advance listen up. The Meta Business Suite for Facebook and Instagram has a great scheduling option and a really nice social media calendar where you can easily schedule social media content ahead of time.
✔️Use stories daily!
Stories invite your audience into your life and takes the pressure off your shoulders to create the perfect post.
Hope these tips help. Follow @socialmediabyvanessa for more 💫
~~ ~~ ~~
Hi 👋🏽 I'm Vanessa freelance social media manager and mom of two 👩👧👦.
While I am spending the summer with my kiddos, I am taking content and strategy clients in September. If you have questions drop me a 📧 [email protected]
~~ ~~ ~~
#socialmediatips
#socialmedia101
#socialmediamarketing
#summerstrategy
#socialmediamontreal
#socialmediacontent
#femalefounded
This is how I feel about summer too ☀️🏝☀️🏝
#vacationvibes
#pictonontario
#summer2022
July content officially done ✅
The madness of summer begins tomorrow for us🥳and continues on next week.
Get that content plan written for July so you can enjoy this beautiful weather ☀️☀️☀️☀️☀️☀️☀️☀️
#vacationmode
#contentplanning
#socialmediamarketing
#socialmediamanager
#julycontent
#vacationsoon
💫Everything starts with great content!
As a social media manager, it makes me so proud when my clients show up. People want to be able to relate to you and know that you’re more than just a business trying to sell.
So how do you do that?
✨Stories: share selfies or quick videos of behind the scenes
✨Posts: tell your story by sharing tidbits like how you got started, why you do what you do, and so on
✨Reels: show your fun side by making entertaining reels related to your industry
✨Lives: collaborate with another small business owner and host a Live about something relatable and meaningful to your business
Like, comment, share and save your communities posts & they will likely do the same😎
Let me know if you’ve been posting regularly. Is it helping your engagement? ⤵️⤵️⤵️
If I have to give my small business friends 1 tip, it’s to schedule your week before it starts.
If you struggle with regularly updating your social media, setting time aside to schedule your posts can:
✨Saves you time
✨Can help you look more consistent to your followers
✨Keeps you organized & can reduce spelling errors & typos!!
#contentcalendar #contentcreator #contentplanningtips #contentmarketingcompany #socialmediamanager #socialmedianalytics #socialmedianalytics #contentstrategy #contentmanagement #montrealsocialmediamanager #freelancelife #montrealfreelance #socialmediahelp #socialmediatips #socialmediaconsultingagency #socialmediastrategy #socialmedia #sociallymontreal #trello #airtable #socialmediahacks #socialmediamonitoring
Why would you need my services ? 🧐
Developing brand awareness and building an online reputation has become a crucial element to any business.
✨In comes your social media manager who✨
👉🏼Curates, creates & publishes relevant, original, and high-quality content
👉🏼Creates and implements an editorial calendar to manage content
👉🏼Develops relevant content topics that speak to your audience (and develops a customer persona)
👉🏼 Participates in online advocacy efforts and looks for cross-promotional opportunities (there are so many online communities that need to learn about your business)
👉🏼Builds and expands community and/or influencer outreach efforts
👉🏼Tracks and analyzes key metrics and then tweak the strategy as needed
👉🏼Monitors trends in social media tools, applications, channels, designs and strategies
👉🏼Develops relationships through social media platforms
💥TRUTH👉🏼 I did all of this and more+ for almost 10 years as an in-house SMM and I loved it🖤After 3 years as a full-time SAHM I’ve set up shop as a SMM for hire.
Hope I can add value to your IG experience☀️@instagram @linkedin @facebook
#socialmediamanager #montrealsocialmedia #besocial #smm #contentisking👑 #digitalmarketing #gameplam #socialstrategy #contentcreator #socialmediaexpert #socialmediaplan #contentplanning #socialmetrics #organicseo
To all the amazing mamas out there, Happy Mother’s Day💖
It’s not always the most glamorous job, but it is the most rewarding.
#happymothersday
#hmd
GUESS WHAT 👉🏼You will get caught and it will destroy your credibility 😵💫
Under Instagram's Terms & Conditions account holders agree to not violate someone else's rights, including their intellectual property rights.
Most people don't mind if their content is being reposted, as long as proper credit is given.
We all know better🙏🏼
👇🏼👇🏼👇🏼👇🏼👇🏼👇🏼👇🏼
Hi, 👋🏼 I’m Vanessa
Social media manager + mom to two littlest. Selling Sunset is my guilty pleasure 🫣.
For help with your social media business strategy send me a DM📲
#socialmediamanager
#socialmediastrategy
#montrealsocialmedia
#socialmediaexpert
#femalefounded
#sellingsunset
