07/11/2024
In any given market, only 3% of people are looking to buy right now.
That leaves:
-17% of people in information gathering mode, the window shoppers and arent buying now but maybe in the market soon
-20% that are "problem aware" , they know they need a new car, loose weight, upgrade their software etc, but they arent making the move
-60% that are not even aware they have a problem that needs your solution.
most businesses target the 3%
leaving 97% open...
Stop treating every lead and cold call like the 3%.
They arent there yet. A system, a process, a solution and an offer is how you can take the other 97% into a qualified lead.
Lets Go.