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Bonny Read

Bonny Read provides customizable branding/marketing packages to help companies make an impact online.

09/27/2022

I love this quote. And I often see it in action. When I love a website or business, I'll always tell my friends. But it's not enough simply to have a good product. Your website, social and content needs to be solid too.

Check us out to see how we can help.

09/12/2022

What you say matters just as much as who you say it to. Chances are, your audience doesn't know your industry's unique jargon.

That's where we come in.

We're skilled at taking complicated concepts and translating them into easy-to-digest content that speaks to your customers.

Check us out: http://bonnyread.ca

08/09/2022

Content writing is about so much more than filling up social pages and web sites.

Done right - and with a solid SEO strategy - content marketing actually leads to higher conversion rates than other traditional marketing practices. According to a study done by Aberdeen, content marketing adopters saw conversion rates six times higher than non-adopters.

To find out how Bonny Read can help you find your tribe, check us out here: http://bonnyread.ca.

07/26/2022

Content writing's worst kept secret is that your audience isn't reading your blog from beginning to end. They're skimming it for relevant content. According to a survey by HubSpot, 73% of respondents admitted to skimming posts - something that's been confirmed by 20 years of eye tracking research.

So what can you do to ensure your content is connecting with your audience? A couple things:

💪 Don't underestimate the power of lists. Content that includes a list every 500 words gets 70% more traffic than content without any lists (according to Semrush).

🍪 Make sure your title matches your content. There's nothing more disappointing than clicking on '10 ways to eat chocolate chip cookies' only to find out the article's about carrot sticks.

👍 Keep your content short. 400-500 words is a good length.

📣 Include a powerful call to action.

Follow us for more tips!

07/19/2022

We get it. It's summer. The birds are singing, the sun is shining and all you want to do is lounge by the beach with one of those fruity drinks. But now is the time to start preparing for your fall content and marketing strategies.

We'll help you get ready for when your customers get back from vacation. Check us out: http://bonnyread.ca.

06/21/2022

Tone is crucial. It's one of the most important part of any well-written piece of content. From a social post to a blog and even an internal email, if you're not hitting the right tone, your audience will tune out.

Are you going to be formal and professional, or light and funny? Are you using technical vocab or an easy-to-read style? If you know your audience, the answers should be easy.
Check out how we can help with content writing at http://bonnyread.ca.

05/31/2022

When content writing, you need to choose your words carefully to properly engage your audience. To better connect with your clients, bring them into your writing. Don't use "they," use "you".

For more tips and tricks, check us out: http://bonnyread.ca.

05/27/2022

Colour matters, especially when it comes to branding. Finding a colour palette that stands out and best represents your company is essential, but so is consistently using that palette in your marketing materials.

Forbes found that brand recognition increases up to 80% when companies employ colour properly in branding. If you're wondering what colour to use, check out our blog on colour theory. (And maybe use caution with yellow - it's known to make babies cry.)

https://bonnyread.ca/colour-me-intrigued-how-the-right-colours-can-make-or-break-your-marketing-campaign/

05/11/2022

Buyers' motivation changes as the market matures. Are you ready for the residential solar customer of tomorrow?

In our latest blog, we dig into American research looking for answers on how to best market and sell solar energy to the masses, now that the early adopters are saturated. Here's what we learned:

🗣️ The Peer Effect becomes more powerful. Later adopters trust word of mouth from family and friends.

📬 Direct marketing by installers is one of the most successful spark events to get people interested in purchasing solar.

📣 Installers can be the dominant source of information, if they have enough sufficient content and reach the consumer early on in their journey.

🚦 As the market matures, the more risk-averse buyers become. This is why leasing, comprehensive warranties, and demonstrating social proof are so effective.

🛑 Solar is a "sold, not bought" product, with 2/3 of consumers delaying and taking a wait-and-see approach to their purchase. Installers have to shake the bushes to flush out the leads...with, you guessed it, marketing.

Want to learn more? Read the full post here:
https://bonnyread.ca/residential-solar-marketing-insights-for-an-evolving-market/

04/29/2022

You've found a good writer, you've invested in your content and you've even posted about it on social media. So why haven't your website views gone up?

The truth is, without a solid SEO plan, it's harder to develop an audience for your content, no matter how well-written it is. Writers and SEO marketers work hand-in-hand.

Check us out at http://bonnyread.ca to see how we can help.

04/25/2022

Entrepreneurship in Focus campaign is a great example of content marketing - offering educational long-form articles with high-value, ungated downloads. The campaign includes resources for small-to-mid-size businesses to help guide their post-pandemic recovery.

We wrote a range of content including:
Tax planning calendarsSR&ED application checklistCybersecurity backgrounderStartup financing primer

Check out more here: https://www.zeifmans.ca/entrepreneurship-in-focus/

04/19/2022

It's easy to hyper focus on your sales message when writing B2B marketing content, especially since you've probably spent a lot of time and resources figuring out what that message is going to be. But sometimes, it's important to prioritize your audience over that message.

According to the Content Marketing Institute, only 66% of B2B marketers put their audience over the sales message.

When looking at the most successful companies, that number increases to 88%. There's a reason for that increase. Your audience is important. Put them first.

Check out how we can help grow your B2B audience: http://bonnyread.ca

04/05/2022

Blogs don't have to be a one and done type of deal.

The best content can be repurposed and used over time. Many blogs lend themselves well to infographics, video clips and social posts.

Check us out for more content writing support: http://bonnyread.ca

03/23/2022

Cold calls and email campaigns still have a place in marketing, but as we get further into 2022, it's hard not to acknowledge the role inbound marketing has played for lead generation. According to stats from Demand Metric, effective content marketing generates three times the leads as outbound marketing and costs 62% less.

Check us out to see what we can do for your content marketing strategy: http://bonnyread.ca

03/10/2022

Empathy in marketing has become increasingly important during the pandemic. According to a PwC study, consumers are missing out on that empathetic touch. The hard sell isn't making as much of an impact on customers as it used to be, especially those who are dealing with financial hardships.

Companies are putting forth a concerted effort to reach out to the humans behind the screen. We're seeing more data-driven campaigns with human-centric copy in an effort to connect to their audience. Personally, we love this new style of content marketing. After all, a little more empathy never hurt anyone.

Reach out to us to talk content strategy: http://bonnyread.ca

02/23/2022

We used to have some portfolio page envy, so we spruced ours up. Check out what we've been up to here: https://bonnyread.journoportfolio.com/

02/16/2022

There are a lot of chatbot misconceptions out there. We hear them a lot when pitching the idea of a chatbot to businesses. The most common one is that their staff don't have time to monitor chatbot conversations.

But that's the point. A well-made bot means your staff don't need to do anything. The bot can answer simple questions for you, freeing up your time for more important things. To learn more about bots, check us out: https://bonnyread.ca/chatbot-development/

02/09/2022

While the amount of content you're putting out will affect your SEO ranking, it's not always the most important metric.

I especially like how Forbes put it: "Every piece of content is either going to help users convert or drive them into the arms of your competition."

So before writing your blog, social post or article, think about how it will help users convert, not how many you can get out in a month.

Address

63-2288 The Collegeway
Mississauga, ON
L5L3Z5

Opening Hours

Monday	9am - 3:30pm
Tuesday	9am - 3pm
Wednesday	9am - 3pm
Thursday	9am - 3pm
Friday	9am - 3pm

Telephone

+16472774645

Website

https://bonnyread.ca/

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Videos

Buyers' motivation changes as the market matures. Are you ready for the residential solar customer of tomorrow? In our latest blog, we dig into American research looking for answers on how to best market and sell solar energy to the masses, now that the early adopters are saturated. Here's what we learned: 🗣️ The Peer Effect becomes more powerful. Later adopters trust word of mouth from family and friends. 📬 Direct marketing by installers is one of the most successful spark events to get people interested in purchasing solar. 📣 Installers can be the dominant source of information, if they have enough sufficient content and reach the consumer early on in their journey. 🚦 As the market matures, the more risk-averse buyers become. This is why leasing, comprehensive warranties, and demonstrating social proof are so effective. 🛑 Solar is a "sold, not bought" product, with 2/3 of consumers delaying and taking a wait-and-see approach to their purchase. Installers have to shake the bushes to flush out the leads...with, you guessed it, marketing. Want to learn more? Read the full post here: https://bonnyread.ca/residential-solar-marketing-insights-for-an-evolving-market/