Silk Media

Silk Media helps your business or brand get the exposure and target audience attention it needs through social media and video production services.
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12/28/2021

A feed on social media is a generic term for the stream of content you see from other users. On most social networks, the feed functions as a homepage and is the most common way to see people’s posts and engage with them.

12/21/2021

Social media ROI, or return on investment, is a measurement of how much revenue your activities on social media are generating for your company versus how much you are spending on them. Because many brands’ social media objectives are more about generating brand awareness than leads or sales, social media ROI is notoriously difficult to estimate.

12/14/2021

Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at least more likely to provoke a response). Engagement rate is difficult to compare across social networks, as what counts as an “engagement” and what counts as “seeing your post” is different on each network. “Seeing your post” could refer to reach or impressions, while “engagements” may include likes, comments, shares, reactions, and more.

12/07/2021

In social media marketing, each network (Facebook, Twitter, etc.) is also a marketing channel. Something that is cross-channel, then, goes across all your different social networks. For example, a cross-channel social strategy is a strategy that aligns your objectives across all the social networks your brand is present on.

12/01/2021

The new year is coming up quickly and for this post I want your help! Let me know YOUR tips for building and growing your brand in 2022.

Leave all of your advice in the comments below!

11/30/2021

In general, an algorithm is a defined set of rules used to solve a problem. In social media terminology, however, people often use ‘algorithm’ as a shorthand for ‘feed algorithm’, which is the set of rules a social network uses to automatically decide which posts come first in your feed. For example, if Facebook decides that it wants to prioritize posts with lots of comments, it adjusts the rules of its feed algorithm to push those posts up.

11/29/2021

Toward the end of the year I like to reflect on the last 11-12 months: What progress did I make? What challenges did I come across? Did I overcome them?

Along with that I like to project into the next year: The goals I want to achieve; and specifically how I'm going to achieve them.

What progress have you made this year? What do you want to accomplish next year?

Let me know in the comments!

11/24/2021

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5 Highly Effective Social Media Strategies

1) Get greater reach with ads
2) Have a visually consistent feed
3) Use the right hashtags
4) Post engaging content consistently
5) Cross promote your social posts

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11/23/2021

In social media terminology, conversion rate is the percentage of users who see your post or ad who then take a specified action. That action is called a conversion, and it could mean purchasing an item, signing up for a newsletter, downloading an ebook, or a variety of other acts. If your social media marketing goal is to increase conversions, your CVR is an important metric for analyzing how effective your post or ad is.

11/22/2021

What is your brand's unique selling proposition? What makes you stand out from your competitors? What draws your audience in and makes them say "You are the only one that can do [this specific thing]" ?

Once you can find that USP, you'll find so much success in your niche. The trick is finding that one thing in a world where it seems like everything's already been done.

So let's figure it out together. Tag your brand in the comments down below; I'll do some research on your content and then send you a DM to let you know if I can clearly define what your unique selling prop is!

11/17/2021

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5 Social Media Mistakes to Avoid

1) Not having a clear social media goal
2) Not knowing your audience
3) Not using the best social platform
4) Posting too much or too little
5) Not engaging with your followers

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11/16/2021

Brand awareness is the level of familiarity consumers have with your brand. It’s often considered one of the main goals of social media marketing. It’s also one of the objectives you can select for your Facebook and Instagram ad campaigns in Ads Manager. Brand awareness can be measured through impressions or reach, or more accurately through ad recall lift (an estimation of how many users would remember your brand after seeing the ad).

11/15/2021

Goal setting has been a huge part of my journey; it's forced me to work on the days I didn't feel motivated; the days I felt lazy; and the days I lost focus of where I want to be. Goals give you a target and a timeline to hit them, so you know exactly where you're going. From there, it's just a matter of taking action.

Over the next few weeks I'll share some of my goals with you. To start, my BIG GOAL for Silk Media is to grow the agency to 100 monthly social media management clients!

What are your goals? Let me know in the comments down below.

11/10/2021

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5 Marketing Mistakes that 95% of Brands Make

1) Talking too much about yourself
2) Neglecting your current customers
3) Using social media the wrong way
4) Not using a call to action
5) Not measuring marketing goals

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11/09/2021

A hashtag ( #) is a way of connecting your posts on social media to other posts on the same subject or trending topic. By searching for a specific hashtag, users can find all public posts that have it. For example, users seeking content about the World Cup might look for posts with or . Social media marketers often follow the popularity of hashtags over time to see what’s trending on social media.

11/08/2021

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Winning and losing are a state of mind, so here's how I've found you can always win! (Hint: Don't stop moving forward)

Let me know your mantras for success down below 👇

11/03/2021

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5 Great Content Ideas to Post on your Social Media

1) Remind your audience who you are
2) Go behind the scenes
3) Share a personal story
4) Tell your audience what you sell
5) Share a joke/meme

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11/02/2021

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best. The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. You can A/B test with both organic and paid posts.

11/01/2021

SHOUTOUT POST!
Highlighting a great small business called coming up across the GTA. This business focuses on professional organizing; not just organizing your space, but your life too!

Check out their Moving series, helping you prepare for your next home move from buying supplies all the way to celebrating the experience!

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10/29/2021

suc·cess
/səkˈses/
noun
1. the accomplishment of an aim or purpose.
"there is a thin line between success and failure"

How do you define your success? Let me know in the comments! 👇

10/25/2021

SAVE THIS POST AS A REMINDER 📌
The mantra "Win or Quit" has been engrained in my DNA for years. I've tried a lot of things and learned what I don't like; but when I eventually found what I do, I pushed myself to fail... and fail... and fail... until I eventually succeed.

You don't know how close you are to success! Try new things. Connect with new people. And always keep in mind: You either win, or you quit.

What lessons have stuck with you in your life? Comment down below 👇

10/22/2021

Tag your favorite small business account below 👇🏾
Let's give them some shine!

10/20/2021

Double tap and Save. 📌Follow for more content like this.

5 Ways to Differentiate your Brand

Start with your Positioning
Look for your Customer Experience
Keep it Personal
Cultivate Strong Relationships
Push the Limits of Growth

Want to more information? Leave a comment or DM 👇🏾

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✨ Founder:
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08/27/2021

There are a lot of industries that lend themselves to visually appealing content; in fact, some of these industries depend on it. Medical Spas are one of those industries.

In our next post we'll highlight a few tips to improve med spa social media marketing and branding efforts.

Stay tuned!

08/24/2021

They say variety is the spice of life, and I'm guessing your followers would agree. Business owners can get stuck in a rut of posting the same content every day or week, simply because they don't know what else to do to stay "consistent".

It's great to promote your product or service, but take a look at these three post ideas (there are more to come) to give your viewers a little variety!

08/21/2021

There aren't many views that can match the emotion of the Amazon Rainforest from a birds-eye-view. Being able to capture a perspective that few people get the chance to see in person is an amazing benefit of drone photography and videography.

08/20/2021

Live by Your Mission Statement: Amazon’s mission statement reads: “Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” This captures the two keys to the firm’s strategy: customer service and a diverse product offering.

Watch the Competition Closely: Amazon set up an internal group called “Competitive Intelligence” that would research the competition and present potential threats and shortcomings to the committee. An individual was then designated to ensure implementation of action items.

Customer Service Comes Before Marketing: Jeff Bezos once said, “We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer.”

08/19/2021

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well... If you do build a great experience, customers tell each other about that." - Jeff Bezos

In the marketing and branding space, Jeff Bezos has set the bar high with Amazon. These quotes have been foundational for the company's progress throughout the years, and they leave clues for how we can help build other brands as well.

In our next post we'll share some of the biggest lessons we've learned from Amazon.

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Mississauga, ON

Telephone

+14164349029

Website

http://www.SilkMedia.ca/

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Videos

Sunrise at Esterel Resort, Quebec

Take a deep, relaxing breath with this sunrise aerial video we shot at Estérel Resort

The Before, Before the Before-and-After

Check out this before video before the before-and-after video of a real estate reno!

How can video help highlight your brand?

We help your brand get noticed on social media, through a full social media management service and video production. How can we help your business grow? Let us know!