Silk Media

Silk Media helps your business or brand get the exposure and target audience attention it needs through social media and video production services.

12/28/2021

A feed on social media is a generic term for the stream of content you see from other users. On most social networks, the feed functions as a homepage and is the most common way to see people’s posts and engage with them.

12/21/2021

Social media ROI, or return on investment, is a measurement of how much revenue your activities on social media are generating for your company versus how much you are spending on them. Because many brands’ social media objectives are more about generating brand awareness than leads or sales, social media ROI is notoriously difficult to estimate.

12/14/2021

Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at least more likely to provoke a response). Engagement rate is difficult to compare across social networks, as what counts as an “engagement” and what counts as “seeing your post” is different on each network. “Seeing your post” could refer to reach or impressions, while “engagements” may include likes, comments, shares, reactions, and more.

12/07/2021

In social media marketing, each network (Facebook, Twitter, etc.) is also a marketing channel. Something that is cross-channel, then, goes across all your different social networks. For example, a cross-channel social strategy is a strategy that aligns your objectives across all the social networks your brand is present on.

12/01/2021

The new year is coming up quickly and for this post I want your help! Let me know YOUR tips for building and growing your brand in 2022.

Leave all of your advice in the comments below!

11/30/2021

In general, an algorithm is a defined set of rules used to solve a problem. In social media terminology, however, people often use ‘algorithm’ as a shorthand for ‘feed algorithm’, which is the set of rules a social network uses to automatically decide which posts come first in your feed. For example, if Facebook decides that it wants to prioritize posts with lots of comments, it adjusts the rules of its feed algorithm to push those posts up.

11/29/2021

Toward the end of the year I like to reflect on the last 11-12 months: What progress did I make? What challenges did I come across? Did I overcome them?

Along with that I like to project into the next year: The goals I want to achieve; and specifically how I'm going to achieve them.

What progress have you made this year? What do you want to accomplish next year?

Let me know in the comments!

11/24/2021

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5 Highly Effective Social Media Strategies

1) Get greater reach with ads
2) Have a visually consistent feed
3) Use the right hashtags
4) Post engaging content consistently
5) Cross promote your social posts

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11/23/2021

In social media terminology, conversion rate is the percentage of users who see your post or ad who then take a specified action. That action is called a conversion, and it could mean purchasing an item, signing up for a newsletter, downloading an ebook, or a variety of other acts. If your social media marketing goal is to increase conversions, your CVR is an important metric for analyzing how effective your post or ad is.

11/22/2021

What is your brand's unique selling proposition? What makes you stand out from your competitors? What draws your audience in and makes them say "You are the only one that can do [this specific thing]" ?

Once you can find that USP, you'll find so much success in your niche. The trick is finding that one thing in a world where it seems like everything's already been done.

So let's figure it out together. Tag your brand in the comments down below; I'll do some research on your content and then send you a DM to let you know if I can clearly define what your unique selling prop is!

11/17/2021

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5 Social Media Mistakes to Avoid

1) Not having a clear social media goal
2) Not knowing your audience
3) Not using the best social platform
4) Posting too much or too little
5) Not engaging with your followers

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11/16/2021

Brand awareness is the level of familiarity consumers have with your brand. It’s often considered one of the main goals of social media marketing. It’s also one of the objectives you can select for your Facebook and Instagram ad campaigns in Ads Manager. Brand awareness can be measured through impressions or reach, or more accurately through ad recall lift (an estimation of how many users would remember your brand after seeing the ad).

11/15/2021

Goal setting has been a huge part of my journey; it's forced me to work on the days I didn't feel motivated; the days I felt lazy; and the days I lost focus of where I want to be. Goals give you a target and a timeline to hit them, so you know exactly where you're going. From there, it's just a matter of taking action.

Over the next few weeks I'll share some of my goals with you. To start, my BIG GOAL for Silk Media is to grow the agency to 100 monthly social media management clients!

What are your goals? Let me know in the comments down below.

11/10/2021

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5 Marketing Mistakes that 95% of Brands Make

1) Talking too much about yourself
2) Neglecting your current customers
3) Using social media the wrong way
4) Not using a call to action
5) Not measuring marketing goals

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11/09/2021

A hashtag ( #) is a way of connecting your posts on social media to other posts on the same subject or trending topic. By searching for a specific hashtag, users can find all public posts that have it. For example, users seeking content about the World Cup might look for posts with or . Social media marketers often follow the popularity of hashtags over time to see what’s trending on social media.

11/08/2021

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Winning and losing are a state of mind, so here's how I've found you can always win! (Hint: Don't stop moving forward)

Let me know your mantras for success down below 👇

11/03/2021

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5 Great Content Ideas to Post on your Social Media

1) Remind your audience who you are
2) Go behind the scenes
3) Share a personal story
4) Tell your audience what you sell
5) Share a joke/meme

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11/02/2021

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best. The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. You can A/B test with both organic and paid posts.

Address

City Center Drive
Mississauga, ON

Telephone

+14164349029

Website

http://www.SilkMedia.ca/

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Videos

Sunrise at Esterel Resort, Quebec

Take a deep, relaxing breath with this sunrise aerial video we shot at Estérel Resort

The Before, Before the Before-and-After

Check out this before video before the before-and-after video of a real estate reno!

Tell your story with a branding video

The idea for Silk Media came from producing what we call highlight videos like this! Telling a part of your brand's story through video is one of the best ways to share yourself with your audience and get them engaged. How does your business engage with your audience?

How can video help highlight your brand?

We help your brand get noticed on social media, through a full social media management service and video production. How can we help your business grow? Let us know!