Hello Coastal Social

01/19/2025

Tag your favourite 🇨🇦 content creators below! 🫶🏼

01/07/2025

Social media is constantly evolving—but 2025 is bringing some BIG changes. 💫 At Hello Coastal Social Marketing, here are our predictions. 💭

12/30/2024

As 2024 comes to a close, it's time to think about setting yourself up for a successful year ahead! ✨ What's our number one tip? Secure your accounts to start the new year strong. 🔒✔️

Protect yourself from unwanted breaches that could throw off your momentum. Follow these steps to make sure your focus is on growth and success—and not on worrying about security risks! 🙌🏼

11/29/2024

Organic social and paid social go hand in hand. 🤝🏼

Running integrated campaigns with both organic and paid social media maximizes results by combining the strengths of each. To craft a compelling campaign that drives results, contact us today, and we’ll create a strategy that works for your business. ✔️

📲 hellocoastalsocial.ca/contact

11/27/2024

📢 Our 2025 books are open and we're accepting clients for social media marketing services.✨ Don’t miss out—visit our website to reserve your spot now! 📲 hellocoastalsocial.ca/contact

11/22/2024

Paid Social Media: Explained 👉🏼 How it puts you in the drivers seat of the social media fast lane. 💨🛞

If you need help deciding whether or not paid ads on social are right for your brand, contact us to book a 1:1 consulting session for professional and thoughtful guidance.

📲 hellocoastalsocial.ca/contact

11/18/2024

Why it’s still your best bet for genuine growth. ✨✨✨

If your brand needs help crafting authentic organic content, contact us to book a 1:1 consulting session for professional advice on how to grow your brand. 🙌🏼

📲 hellocoastalsocial.ca/contact

10/27/2024

It’s Spooky Season 👻 What’s your haunted house? 🎃🫣

07/23/2024

To our social community—we will be OOO on vacation from July 26-August 6. ✨🌊🐚☀️

And because your business’ social media is meant to help you, not cause more stress, we’re taking a page from our own book and showing you that 👉🏼 YES, it is possible to take vacation or time off as an entrepreneur without your social media suffering. Here’s what we did to enjoy some time off, and come back feeling refreshed, that you can implement too!

👉🏼 Plan ahead: Batch create enough content for the time you will be away, or repurpose evergreen content.

👉🏼 Avoid specific CTAs: When planning content for a time you will be away, avoid using specific calls-to-action in content and post copy. This will help to reduce the number of inquiries needing prompt responses.

👉🏼 Automate: Use a scheduling and auto-publishing platform (we use Loomly) to plan and auto-publish posts, and set up an automated message response to manage expectations around response times.

👉🏼 Inform your community: An easy way to relieve stress around taking time off is to simply let your audience know. 😉

And finally,

Enjoy your PTO! ✨☀️ Deprioritize non-urgent items, or delegate tasks, RELAX and come back feeling refreshed! 🙌🏼

04/30/2024

Add your business to our list of success stories. ✨✨✨

📲 Message us today to learn how our social media marketing services can help your business soar to new heights!

04/22/2024

✖️ Stop doomscrolling for free social media advice that leads you nowhere and book your 1:1 consulting call with us today.

You’ll receive social media marketing advice tailored to your unique business needs and challenges at a small business, budget-friendly price free from the commitment of a long-term contract. 🙌🏼✔️

Curious about the details? Send us a message to learn more. 📲

04/11/2024

Client spotlight! ✨✨✨

Stunning flowers by Garlands & Florals on the cover of East Coast Creatives Journal! Specializing in naturally inspired custom floral design, Damara offers complete wedding packages—or you can choose individual floral products for your event needs. 🌸

It was so fun to watch behind the scenes and meet all the talented creatives on this shoot!

A final cover reveal: I went back and forth between a few and finally settled on this one that fit the rest of the magazine. Sometimes you start with a vision and the rest of the layout takes you somewhere else at the very end. was our beautiful model for the November CMU, wearing a gown from and stunning pearl earrings by .ca captured inside floral by and hair and make up by .webster

We are getting so close, on to the very last two layouts and this first print edition is off to the printer. There are so many vendors and professionals within these almost 50 pages of magazine wonder. We can’t wait for you to see it all. 🤍🤍🤍

Thank you to everyone who contributed content and making this magazine beyond anything I could have ever imagined. You guys are the true stars and I appreciate every one of you. 🤍

So much love,
Lina
Xo

04/07/2024

Keep your audience engaged and save yourself time✨ with B-roll footage.👇🏼

B-roll footage is traditionally known as supplementary footage that doesn’t include the main action or subject. It’s been an important part of visual storytelling for years, but it’s taken on a new role in today’s social media landscape.

So, if you want to create visually compelling content and save yourself time, here is how to compile a library of your own B-roll footage.👇🏼📱

Capture short video clips of moments from your daily life that fit your brand’s visual identity. Ideas can include:

✨ Stirring your morning coffee

✨ Typing on your laptop

✨ Scrolling on your phone

✨ Clips from your daily walk

✨ Behind the scenes footage

✨ A scan of your desk or office

These little clips taken from your daily life will soon add up until you have a library of ready-to-use content (that you own) at your disposal for making easy, short-form video content—such as inspirational reels, quick tips, announcements, stories content and more! 🙌🏼✨📱

Save this post as your go-to when making that content!

04/04/2024

Choosing to work with a social media professional is a big step in one's business journey. So, I wanted to help make your decision easy. ✨

I'm Devyn 👋🏼 the owner and social media specialist behind Hello Coastal Social Marketing—and here is what qualifies me in this profession.

Currently, I work as the social media specialist on a national marketing and communications team—a role that challenges me to learn and grow each day, and that I truly find so fulfilling. I have the privilege to be in this role thanks to my nine years of experience providing social media marketing solutions to entrepreneurs, small business owners, medium-sized and large businesses as well as non-profits in our region.

Yes, I began my professional journey in social media marketing all the way back in the good old days of 2015 when things were IG Valencia filter and National Donut Day easy. 💭 Social media has changed a lot since then and I've had the privilege to hone my skills and evolve with it.

Equipped with a history degree and a background in professional research and writing, a certificate in Social Media for Business Performance through the University of Waterloo, a passion for all things local and my own entrepreneurial journey, I have the expertise to turn your business challenges into opportunities, so you can thrive in today's digital landscape. 🙌🏼

I'd love to connect and learn more about your business journey. Reach out, send me a message and let's chat today. ☕

04/03/2024

After nine years of providing social media marketing solutions to busy entrepreneurs, one thing has become abundantly clear. 👇🏼

While you recognize the potential of social media marketing for your business, the challenges of being a small business owner often leaves you with limited budgetary resources for premium marketing services. ✖️

As experts in social media, we understand the value and importance of our specialized skills. However, we believe that every business deserves the chance to thrive in today's digital landscape and we wanted to remove the barrier of entry to our services, so that the businesses we love in our local community can continue to be here, grow and thrive. ✨✨✨

That's why we've tailored our services to be not only effective, but also affordable—ensuring that small businesses in our community can access the support they need to grow.

👉🏼 Don't let budget constraints hold your business back! Reach out today to learn more about our budget-friendly social media marketing services, designed specifically with you in mind. ✔️

📲 https://www.hellocoastalsocial.ca/contact

03/26/2024

Social media insights tailored to your business needs at a budget-friendly, one-time price.👇🏼

Marketing your business on social media is no longer just an option—it’s a necessity. But where it’s a highly sought after professional service, it often comes with a high-ticket price. 💲

Because of this, we see so many entrepreneurs and small business owners who come to us frustrated and overwhelmed—so we made this service with all of the small business owners in mind. 🙌🏼

✔️ One-time commitment ✖️ no long-term contract
✔️ Budget-friendly price ✖️ that won't break the bank
✔️ Clear solutions ✖️ free from overwhelm

Contact us to book your 1:1 consulting call today—your direct line to our expert social media marketing advice.
📲 https://www.hellocoastalsocial.ca/contact

03/25/2024

Every unpublished post is a missed opportunity to connect with, engage, and grow your community.

I've been guilty of this too (in fact, this very post has been sitting in my drafts for weeks)—but if your content keeps collecting dust sitting on the shelf, how are people going to know their lives could be enhanced with your product or service? Or how they can support you or why they should? 💭

Even imperfect content holds value—it's a chance to experiment, refine your approach, and connect with your community in ways you might not have realized you could.

So let's agree to hold each other accountable and 👏🏼 publish 👏🏼 the 👏🏼 post. 👏🏼

03/21/2024

I’d like to share a personal story today, and I think it’s important for you to hear. 💭

We recently hit 500 followers on Instagram and we’re taking a moment to celebrate this milestone today. ✨

And yes, I mean 500 as in five hundred and not 500k. So why am I celebrating? I know you may be thinking, Devyn, that doesn’t seem like a lot? But to me, it is.

Before I go further, it’s important to note that I’ve been in this industry long enough to know that vanity metrics are just that—vanity. I don’t go about creating my content to achieve some level of virality. I genuinely love what I do. I love being able to support other entrepreneurs in my local community because we have so many incredible businesses and hardworking individuals that can support themselves doing something they love while contributing to our local economy and making this place so great.

And that is why I’m celebrating reaching 500 followers today. Because to me, that means that I am successfully fulfilling my vision for this agency in supporting all of the incredible people and businesses that make our community special.

As I celebrate this achievement, I am also reflecting on my own entrepreneurship journey. No, I don’t sell candles or cakes, or a physical item or own a small shop, but I sell my professional marketing services and I am still faced with many of the same challenges that other entrepreneurs and small business owners face.

Being an entrepreneur is scary. It’s challenging. Oftentimes stressful and filled with moments of thinking, did I do the right thing? And, what is the point?

Reflecting on my journey I remember a moment of discouragement vividly—I had only 77 followers and it seemed like I was talking to myself and that nobody cared. I had no clients and I was ready to give up and forget this whole thing.

But then I took a deep breath, walked away and came back to it. I kept going (even if I did feel like I was just talking to myself). But because I didn't give up in that moment, my business was there when someone needed me. And now here we are today celebrating with our community—all 500 of you. So thank you. Truly.

Keep going, because I'm rooting for you. 💞