NSM Brand Media

NSM Brand Media Content coaching & creative agency. www.nsmbrandmedia.com We think you can.
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NSM Brand Media is a co-creative coaching, consulting and service agency helping small-to-midsize businesses succeed with strategic social media marketing and content creation.

You know the Simon & Garfunkel song (later brilliantly reimagined by Disturbed), "The Sound of Silence?"There's a lyric ...
01/09/2025

You know the Simon & Garfunkel song (later brilliantly reimagined by Disturbed), "The Sound of Silence?"

There's a lyric line in that song that sums up what KB (our Founder & President, pictured) so deeply believes about most marketing-speak:

"People talking without speaking
People hearing without listening
People writing songs that voices never shared."

In other words ... ALL of us have something to say and share yet MOST of us are hiding in plain sight. It's because we're not really sure what to say. We don't fully trust ourselves, so we look to others and mimic some version of what they're doing.

Result?

"People talking without speaking
People hearing without listening
People writing songs that voices never shared."

If that resonates, we can help. DM us and we'll send you an invitation to have a follow-up chat.

This year, let's break that sound of silence.

01/08/2025

Take Mary Poppins' advice! 🥄

01/08/2025

Your products, services & prices are your "medicine."

Your personality is your sugar.

Pour some sugar on ... your social media strategy.

Client Case Study 🎓 Industry Category: Business Association (B2B)Primary Social Media Channel: Linkedin Company PageReas...
01/07/2025

Client Case Study 🎓

Industry Category: Business Association (B2B)

Primary Social Media Channel: Linkedin Company Page

Reasons for coming to us: Unsure what to post, how often to post and how it should look or feel.

Results after first month of strategic post publishing:

Post Impressions +392%
Followers +235%
Page Views +72.6%

Results *are* typical.

It's not magic. It's about understanding your brand story & strategy and having a system and plan to implement it over time.

Reach out to us if you'd like help with yours.

There is no Instagram filter on a face-to-face conversation. There are no edited enhancements to a real human face in a ...
12/19/2024

There is no Instagram filter on a face-to-face conversation. There are no edited enhancements to a real human face in a real, human interaction.

That's the face we encourage you to share on your social media. At least occasionally.

We might compare ourselves to what we think is "perfect" but what we actually relate to is "real."

12/18/2024

You wouldn't use a hammer to cut something in half.

Your intention of how you use this tool matters just as much.

Pour some sugar on ... your social media strategy.
12/17/2024

Pour some sugar on ... your social media strategy.

There's no need to overthink this.The more polished and "professional" something looks, the more it tends to scream "SAL...
12/12/2024

There's no need to overthink this.

The more polished and "professional" something looks, the more it tends to scream "SALES PITCH!"

That's not what people are on social media for.

Keep it simple.

Use your own voice, your own words and your own face (you know ... the unedited one we're going to see anyway if we have a meeting or Zoom call).

Put your ads, flyers and "brochures" out, sure. It's part of the deal.

But they're going to work much better for you if you've built a bit of a relationship first.

12/11/2024

Consider KB's question and example here.

This seems to be a blind spot with many of us when it comes to our expectations of our social media posts.

... so we hide in plain site with "marketing-speak" that is largely some copycat version of someone else who is caught i...
12/10/2024

... so we hide in plain site with "marketing-speak" that is largely some copycat version of someone else who is caught in the exact same unproductive and ineffective loop. And then we wonder why it doesn't work.

Be yourself.

Be human.

Talk like how you talk.

You'll quickly discover that it takes more courage than you'd think.

Feedback from KB's recent workshop presentation at BizCon in Hamilton:"Great presentation yesterday at Bizcon, Kevin. Yo...
12/05/2024

Feedback from KB's recent workshop presentation at BizCon in Hamilton:

"Great presentation yesterday at Bizcon, Kevin. Your approach simplifies things and relieves the pressure of believing one needs to be on social media 24/7. Planting seeds one post at a time." - Paul Beck

"Kevin never disappoints in his engaging speaking abilities and his passion to bring humanity to your social media communications. Thanks Kevin, for all you do and all you are." - Cindy Benning

Did you know you can bring Kevin into your business or event to teach your group how to use social media in a very human way that actually grows your business?

Well, you can. DM us and we'll message you back with info on a few of the options. 😊

Sooner or later, in most cases, somebody's got to reach out, connect and make a direct invitation in the "real" world. P...
12/04/2024

Sooner or later, in most cases, somebody's got to reach out, connect and make a direct invitation in the "real" world.

Phone call. Face-to-face. Zoom. Walk-in and say hi ... whatever.

They may be seeing (and even appreciating) your social media posts just like they may be listening to (or watching) your station, but the best chance to get them to actually *do* something is to personally invite them to.

12/03/2024

This subtle mindset shift is a business development game-changer! ☀️

We had a blast at BizCon in Hamilton yesterday, where Kevin (our President) gave a workshop for VIPs like Sandra (at lef...
11/29/2024

We had a blast at BizCon in Hamilton yesterday, where Kevin (our President) gave a workshop for VIPs like Sandra (at left) and Trust (right).

Already looking forward to the next one!!

Most people are not likely in the market for your exactly product or service ... TODAY.But the bulk of them will be - or...
11/27/2024

Most people are not likely in the market for your exactly product or service ... TODAY.

But the bulk of them will be - or know someone who will be - at some point down the road.

Today's the time to be building relationships with them; showing them who you are and what you stand for.

Just remember that "hurry," 'rush," "act now" and "don't miss out" won't do much for someone who isn't in immediate need for what you're offering.

In fact, it's likely to have the opposite effect from what you're hoping.

See if you can have what few other local advertisers do:

Patience.

11/26/2024

As business owners, what's important to us is often not the same as what's important to the people we're trying to reach.

Which do you think we should be focused on when it comes to marketing messaging?

Client Case Study 🎓 Industry: Foot Care ClinicPrimary Social Media Channel: InstagramReasons for coming to us: Unsure wh...
11/21/2024

Client Case Study 🎓

Industry: Foot Care Clinic

Primary Social Media Channel: Instagram

Reasons for coming to us: Unsure what to post. Needed a brand strategy and looking to increase awareness.

Results (all organic) after first month of strategic content publishing:

Reach + 1857%
Impressions + 933%
Profile Visits + 300%

This client's follower count increased from 80 to 403 in just a few months. All organic (no paid ads or boosted content).

Need a social media strategy, system and plan? Reach out to us.

We're here to help. 😊

Next time you're talking about marketing, toss these questions out onto the table and see how well your communications t...
11/20/2024

Next time you're talking about marketing, toss these questions out onto the table and see how well your communications team actually know your customers and what they care about.

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Videos

Grow through social | NSM Brand Media
Grow through social | NSM Brand Media

You wouldn't use a hammer to cut something in half. Your intention of how you use this tool matters just as much.

Media Sales Reps | NSM Brand Media
Media Sales Reps | NSM Brand Media

Consider KB's question and example here. This seems to be a blind spot with many of us when it comes to our expectations of our social media posts.

Tomorrow customers | NSM Brand Media
Tomorrow customers | NSM Brand Media

This subtle mindset shift is a business development game-changer! ☀️

Why would they care? | NSM Brand Media
Why would they care? | NSM Brand Media

As business owners, what's important to us is often not the same as what's important to the people we're trying to reach. Which do you think we should be focused on when it comes to marketing messaging?

Planning to have a social media communication strategy for your organization? Consider - and remember - this! 😊

Absolutely terrific advice!

Think Seeds | NSM Brand Media
Think Seeds | NSM Brand Media

This subtle mindset shift makes a HUGE positive difference. Try it!

It's the missing piece. And it feels like hardly anyone is looking for it ... #socialmedia #socialmediastrategy #socialmediamarketing #entrepreneurship #smallbusiness #smallbusinesssupport #marketingtips

There's a reason why they say, "a picture's worth a thousand words." #socialmediastrategy #socialmediamarketing #entrepreneurship #smallbusiness #smallbusinesssupport #marketingtips #content #contentmarketing

When it comes to social media, the most common challenge we've found most businesses have is that they simply don't know what to say. Especially when these channels keep asking for something day after day after day after day. That's a big reason why they end up saying things like this ...

Earning Attention | NSM Brand Media
Earning Attention | NSM Brand Media

This is so incredibly obvious that most of us are missing it ...

How to Achieve REAL Success with Social Media for Small Business | NSM Brand Media
How to Achieve REAL Success with Social Media for Small Business | NSM Brand Media

Are you using social media on behalf of your business, or feel like you could be? Or should be? Great! What's your plan? What's your system? What's your strategy? And more importantly … what's your message? Who are you trying to reach with it? … and why would they care? Remember, social media is simply a communication tool. Using it to help grow a small-to-midsize business is not the same thing as using it to become a professional “influencer” … or even how you might use it personally. Want to show your team how to use the tool - how to achieve REAL success with social media marketing for your small-to-midsize business? This half-day session will be a game-changer. Learn more and/or set up a discovery call, comment "social" or send us a DM and we'll get in touch.

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