TruGrit

Our Mission: Redefine the Construction Industry

11/29/2024

Are you having a hard time attracting and retaining people in your company?

If you answered yes to this question, here is something you can do as a business owner to fix this problem:

-
Stop thinking like a business owner. 🫸 🛑
-

Everyone is on a journey in life...

That journey could take them to your business.

But how?

Well, it's time to find out!

Take that journey yourself.

How are people discovering you?

Are people walking through the front door with a resume?

I doubt it.

You have to meet them where they are.

And where is everyone nowadays?

Online.

I'd suggest that's where you begin :)

Go to all of your online touch-points and work your way down the funnel.

Is it an easy journey?

Or super complicated?

You'll find out soon enough where changes need to be made!

11/20/2024

*Newsflash*

We aren't a marketing agency.

We aren't a pay-per-click ad agency.

We aren't a Facebook ad agency.

So what are we?

We are like you, construction business owner.

We create.

We build.

We share.

Not in the physical world, though.

We help construction companies build their online presence and tell their story in order to attract people to their company.

How are people perceiving you online?

Are you up to date? Or outdated?

We can help you build trust online.

That's our value prop 🔥💪

11/18/2024

What is your 'Why'?

This is something I ask our clients before we begin capturing videos/photos.

It's important for us to understand this going into the field.

If we don't 'get it', we won't be able to show it.

In this case, part of our clients 'Why' is making sure their employees are able to have a life outside of work.

That means being home on time for dinner with their family.

This is not a staged photo.

It's the little details that make a great photo.

I couldn't be more stoked with it 👌

11/02/2024

These guys are stoked to be at work 🤘

When you love your job, and love the people you work with, life is great!

Don't settle for less!

08/17/2024

WHAT SHOULD I POST? #3

Share your Mission, Purpose and Values!

Purpose: You will attract clients and recruits who align with who you and what you stand for!

I know someone who went from one industry to a totally different industry, not having any background in the new industry, but purely joined the team because he wanted to be a part of that culture.

Your clients will also be drawn to values that align with yours! People like doing business with people they like!

Culture is powerful.

Don't underestimate it! Show it, share it and keep banging the same drum...people may think you're crazy, but it works!

08/15/2024

WHAT SHOULD I POST? #2

Showcase your Projects!

Purpose: You get to proudly show off the work that you're able to carry out!

With every project you work on, create the journey and tell the story.

Share the beginning, share the challenges along the way, share the completed project.

Be transparent! Don't be afraid to show problems that happened...It keeps it real and authentic!

When you share your projects:
- your clients get to see updates!
- your future clients get to see the quality of work you do!
- your future recruits get to see what kind of work you do!

08/13/2024

WHAT SHOULD I POST?

If you own a business in the construction industry and you're wondering about what to post and why, the next few posts can give you some ideas!

Idea #1: Celebrate your people:

Purpose: This small act can contribute towards your employees feeling appreciated for the work they do.

A lot of blue-collar folks take pride in the work that they do.

Celebrate them and show their work!

Celebrating your people is also attractive to those who work at companies where they don't feel appreciated.

If they consistently see that you have a culture of 'People First', there is a good chance they like what they see!

They may walk through your door asking for a job!

08/10/2024

BRAND TRUST

Why do you purchase a product/service?

Ultimately, it's because that product/service is solving a problem, and you trust the brand enough to make the purchase.

Same goes for your construction company!

Looking to attract new clients or recruits?

Build trust with these people.

How?

Don't just talk the talk.

You have to show it as well.

Your audience spends a lot of time online.

Make sure you're present there.

Tell your stories.

Celebrate your people.

Showcase your projects.

07/01/2024

CANADA DAY!

We hope you're able to enjoy your long weekend with family and friends!!

📸 for -

06/29/2024

EARLY MORNINGS

We're thankful. Thankful that we can serve such a great industry! If you're heading out on the roads early in the morning, you'll find a lot of the vehicles around you are involved in construction.

The folks in construction are up early, home late; building and maintaining everything we need for daily life.

Take some time to say thanks to a blue collar worker today!

06/28/2024

DELEGATION vs ABDICATION

Many people think they delegate tasks well.

Unfortunately, they've fallen into the trap of abdication.

We think we lead by example, and therefore THINK that people learn from seeing, and as a result we can successfully hand off our task to the next person.
Right?

Wrong.

That's called Abdication.

Simply showing someone how to do something is not an effective way to hand off more responsibility. That's a sure way to set them up for failure.

So what are the proper steps to delegation?

1. You watch me do the task, and I’ll explain what I’m doing.
2. You do the task and I’ll watch while you explain to me what you’re doing.
3. We’ll complete the task together.
4. You do the task and come to me if you have questions.

This process allows a semi-productive team to become a powerhouse within your company! It also creates a pipeline of great workers, who understand your company and want to help it succeed!

If you want to learn more about Delegation, reach out today!

06/27/2024

HEAVY HAULERS

These guys operate all hours of the day and night, moving heavy machinery from site to site. Without these folks nothing gets done!

06/26/2024

CAREER OPPORTUNITIES

Construction is an incredibly unique industry.

If you're not good with your hands...but instead prefer numbers? There's a place for you.

If you don't like working in an office...There's a place for you!

If you want to make a difference in your community...There's a place for you!

If you want to grow in life skills...There is a place for you!

It's not a one size fits all industry. We need all sorts of people to help build society....

Will you be one of them?

06/25/2024

DEMO

Out with the old and in with the new! A new beginning. A new home for new stories. It's always a great time hanging out with the team at and .excavating!

.

06/21/2024

Don't try to sell your services right from the get go.

People are being being sold to every day.

Understandably, this gets old.

Instead, be different.

Tell your story.

Connect.

Relate.

Then what?

Let the relationship grow.

Let your story take root in their heart.

People relate more to emotions than a product/service.

And after some time, you may find yourself being a part of their story.

Kinda cool how that works eh?

06/13/2024

Construction is often known for being a tough, hard shell, no sharing trade secrets, hard knock life industry.

While this great industry does indeed require hard work, grit, perseverence and determination, the tide is turning.

Collaboration and great relationships are budding, and our friends over at are one of the industry leaders in the Lower Mainland, making big steps in the right direction!

Their partnership with the kʷikʷəƛ̓əm First Nation in the company shows their commitment to collaboration and for the kʷikʷəƛ̓əm First Nation, this means they have an economic arm to support their future!

These are great wins for both parties involved and the result?

A new Concrete Ready Mix plant, ready to serve the Lower Mainland!

06/01/2024

Next Generation Trades EXPO!

We're excited to be partnering with Canadian National Trades as part of this years annual Trades Expo!

This event has been running for the past 10 years and has been a great way for students (and the general public) to connect with the Trades and get their hands on tools and building materials.

Last year saw 2600+ people come through the doors, many of which were students, looking for career options! We reach out to and invite students from the districts of Chilliwack all the way to North Vancouver!

We still have some spaces open for exhibition. If you are a company that values your employees and wants to build into the next generation dubbed 'GEN Z - The Toolbelt Generation', then this event is for you!

For this event to be successful, our exhibitors are encouraged to have the mindset:
'You get out what you put in!'

This event is specifically targeted to construction and the trades! Let's create a space that is engaging, hands-on and focussed on learning and teaching!

If you would like to know more, shoot me a DM or an email and we'll get you all the details you need!

05/29/2024

Spittin' wood chips...nothing more satisfying!
We like to include forestry as part of construction...

Why?

Because forestry is an integral part of the construction industry. Without it, we have no construction. Think of the many wood products that are used in the industry and how we'd be pretty screwed without them!

If you're in forestry, and you're looking to tell your story, or need some help creating marketing material for recruitment, we'd love to help!

Address

Langley, BC

Telephone

+17785983578

Website

http://www.trugrit.ca/

Alerts

Be the first to know and let us send you an email when TruGrit posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to TruGrit:

Videos

Anyone else have this? 🙋‍♂️🎥📸

Let's get down to business 🔥 Re-bar and concrete forming demand a lot from your body physically... putting in the hours day after day, building the foundations thousands of new homes each year 🫡 #concrete #concreteconstruction #constructionindustry #concretelife #rebar #vancouver #Britishcolumbia #trugrit

Out of ideas of what to post? Here are 3 things you can consistently deliver on: 1. Celebrating your People! People love feeling appreciated and valued for the work they do! This gives them a sense of pride for what they do, and they get to share that with their friends and family! 2. Showcasing your projects! Your clients are watching. Your future recruits are watching. Bring them along the journey of each project, show what challenges you faced, and how you worked through those challenges! 3. Share your mission, purpose and values! People like working for people they like. Seems kinda obvious right? If you want to attract people with similar values, share those values! Show them your company culture and what a great purpose you have 💪💥 #constructionindustry #culture #peoplefirst #marketing #Storytelling #socialmedia #projects #heavyequipment #earthmoving #video #content

Want to attend our FREE BBQ and Info Session? Shoot me a DM or an email: [email protected] to secure your spot!!

Slo-Mo Monday

Nothing like big hunks of metal moving large amounts of dirt...in slo-mo 🤤 These conditions were not ideal... -40*C, the ground was frozen solid, lots of rock, and it had to get torn up with a CAT D10 fixed with a ripper. But these guys were still out there, getting it done! 💪 #construction #heavycivil #storytelling

Does your team know what success for your business looks like? If they do know...Awesome!! If they don't know... there is a whole world of potential waiting for you if you tell them! Aligning your team to a common goal will help push your company forward! #construction #leadershipdevelopment #success

It's -20℃... You're 4ft of frozen earth minding your own business. Next thing you know, there is 190,000lbs of metal trundling towards you, with a ripper in tow. You put up a fight, but that beast of a machine comes out with a W. Better luck next time... #construction #earthmoving #betterdirtworld

Many of you will know Country Lumber and the great service they offer to their clients! Want to learn more about what they do? Watch the video! 😄👇