White Canvas Design Agency

White Canvas Design Agency A purpose-driven, women-led design agency that breathes colour into brand stories. Our intention? Our belief? Our aim? To empower them to create the way.

Through a combination of creative, code, and campaigns, we create catching design that matters. Here, strategic planning and production coalesce to make up the threads of your brand’s unique canvas. As a team of powerful doers, we welcome brands and businesses with open minds for meaning-making. Through intent listening, we let curiosity takeover—digging deep to get to the base layer of every chal

lenge. It’s a collaborative, dynamic approach that zooms out for the expansive view, then narrows in to guide informed direction. A fulfilling experience where cocreation and clear communication are the balanced mix for success—yielding novel ideas and lasting outcomes. Today, the influence and impact of design runs deeper than brush strokes on a canvas. To us, design is a backdrop through which authentic communication and connection can reach the daring causes and communities we care about. With story as the connector, compelling brands hold the power to bolster belonging, inspire unity and spark movements.

Mariah, is that you?
11/14/2024

Mariah, is that you?

We’re falling for these rich autumn hues!We understand how the right colour palette can define your brand’s identity and...
09/16/2024

We’re falling for these rich autumn hues!

We understand how the right colour palette can define your brand’s identity and make a lasting impact. This season, we’ve embraced bold, warm tones that capture the essence of autumn. Take a peek at our handpicked Pantone palettes that can make your brand stand out.

Ready to tell your brand’s story? Let’s create something stunning together.

Design tip Thursday featuring one of the biggest misused design terms: white space.💡Swipe to unpack this with us ➡️Key t...
08/15/2024

Design tip Thursday featuring one of the biggest misused design terms: white space.💡

Swipe to unpack this with us ➡️

Key takeaway: white space simply refers to all of the negative space or empty space within a design, whether that’s a white background or coloured background. 🎨

Swipe for WC team long weekend adventures ☀️🏄‍♀️🌊
08/08/2024

Swipe for WC team long weekend adventures ☀️🏄‍♀️🌊

Introducing new branding and Squarespace website for  - a women-founded full service legal firm based in Abbotsford.With...
07/25/2024

Introducing new branding and Squarespace website for - a women-founded full service legal firm based in Abbotsford.

With a brand essence of “legal expertise with heart”, we hand-designed their identity to balance minimalism, professionalism and creativity. Neutral tones and textures with slate blue accents, a bespoke wordmark, and tailored typography brought this brand to life.

Thank you Sara and Emily for trusting us with your project!

www.albertlawco.com

Simply put: you wouldn’t expect your massage therapist to also be your chiropractor, physiotherapist and counsellor (and...
07/23/2024

Simply put: you wouldn’t expect your massage therapist to also be your chiropractor, physiotherapist and counsellor (and if they were you would maybe be a bit skeptical, no?).

Partnering with an agency is no different!

We each have unique talents, technical training, and experience. Swipe to see a simplified breakdown of some of the different types of agencies. Partnering with the right one (or a few) will help contribute to the overall health of your organization.

New brand reveal for Windward Healthcare 🌊 Windward Healthcare empowers individuals to engage in their daily lives with ...
06/08/2024

New brand reveal for Windward Healthcare 🌊

Windward Healthcare empowers individuals to engage in their daily lives with confidence, resilience, and value. The name ‘Windward’ symbolizes the strength and support they offer clients, harnessing the right tools to navigate through life’s challenges, towards meaningful goals.

How we helped Windward with their rebrand:

🧭 brand strategy: persona development, competitor analysis, mission/vision and positioning.

🧭 brand writing: tone of voice, brand personality, brand values, key headlines, and elevator pitch.

🧭 brand design: logo, identity elements (textures, illustrations, badges), brand application, colours & typography, and brand guidelines.

Intentional branding is more than just a logo. Thank you Windward Healthcare team for trusting us with your project 🤍

Branding is your why.It is the first step in putting your business plan into motion.It is the translation of your goals ...
04/04/2024

Branding is your why.

It is the first step in putting your business plan into motion.

It is the translation of your goals into tangible and attainable steps. Transforming your blue sky ideas into real visuals and profound storytelling.

It is aligning your intention ➡️ with what people will experience.

Most importantly branding is how your product or service shows up in the world, and why the world needs it now.

What’s the “why” of your business? 💫

Throwback to our team + family bowling night at  🎳 Swipe to see our game faces 😂 ➡️
04/03/2024

Throwback to our team + family bowling night at 🎳

Swipe to see our game faces 😂 ➡️

PSA: colours carry meaning! When it comes to choosing colours for your business brand, make sure you are choosing with i...
03/26/2024

PSA: colours carry meaning! When it comes to choosing colours for your business brand, make sure you are choosing with intention. 🎨

Start by identifying the key feeling you want to emulate in your brand experience and marketing, then choose a colour family or scheme that helps you create this feeling on the conscious and subconscious level with viewers (thank you colour wheel!).

It’s important to also consider other meanings attached to colour such as cultural connotations, product type (think textures, ingredients), and even age ranges of your personas (blues and greens are easiest on aging eyes if your personas land in the 55+ category for example).

What’s the difference between good branding and greatbranding? ➡️ Knowing which emotional need you are fulfillingthrough...
03/13/2024

What’s the difference between good branding and great
branding?

➡️ Knowing which emotional need you are fulfilling
through your product or service.

Emotion is the deep undercurrent of what glues all components of your brand together (strategy, story, experience and design) into a consistent, trustworthy experience.

You’re not selling medical facials. You’re selling confidence.
You’re not selling legal services. You’re selling peace of mind.
You’re not selling wine. You’re selling unwinding and relaxation.

1️⃣ Determine what you’re selling.
2️⃣ Go one step deeper, what are you *actually* selling?
3️⃣ Use this emotion as a filter for everything you do in your branding and marketing to create a deeper understanding of where your audience is at, what they need and how you can show up to fulfil that need 👏consistently👏

For example, if the key emotional driver of your brand is to create a space of calm when someone is overwhelmed, every choice you make from paint colour to website copy, to your social captions and the way your customer service team answers emails, should emulate this feeling.

This is the secret sauce of what makes a good brand, great 💫

We are proud to partner with women-founded and women-led businesses that inspire our communities.
03/06/2024

We are proud to partner with women-founded and women-led businesses that inspire our communities.

One of our strategic pillars for 2024 is empowerment through education.The past 3 months alone we’ve kept our promise an...
03/01/2024

One of our strategic pillars for 2024 is empowerment through education.

The past 3 months alone we’ve kept our promise and had the honour of leading brand workshops for women entrepreneurs across Canada through our partnerships with , , , and Women Initiative (pictured here).

The throughline of our sessions has been: “where can you be a little more brave in your brand?”

For us, it’s this. These sessions. These stages. Thank you for holding space for us to be brave, together.

📷:
Scotiabank Women Initiative Partner:

What is the ROI of branding? A question we’ve been asked time and time again. 📈Our response?Branding is driven by emotio...
02/29/2024

What is the ROI of branding? A question we’ve been asked time and time again. 📈

Our response?

Branding is driven by emotion, not ROI (🎤 drop).

Marketing, on the other hand - all ROI, baby.

Branding and marketing are soul sisters at heart, but two different entities.

➡️ Branding is how you communicate your product.
➡️ Marketing is how people learn about your product.

Both essential to the success of your business 🎉

Branding broken down into 4 simple components? We’re here for it.1. Brand Strategy2. Brand Story3. Brand Design4. Brand ...
02/22/2024

Branding broken down into 4 simple components? We’re here for it.

1. Brand Strategy
2. Brand Story
3. Brand Design
4. Brand Experience

Hint: start with number 1 and work your way down the list, or go rogue and start at number 4 to loop back to the beginning. Whether you start with strategy or how you envision your experience, these pieces are critical before you make language and design choices.

And yes, branding is more than just a logo 😉

Introducing our newest White Canvas Semi-Custom Wordpress Theme: The Builder Canvas! The Builder Canvas website theme is...
02/16/2024

Introducing our newest White Canvas Semi-Custom Wordpress Theme: The Builder Canvas!

The Builder Canvas website theme is where clean lines meet minimalist sophistication. Designed with contemporary build-related service firms in mind including but not limited to: engineering, land developers, architects, property managers, and home builders.

Preview the theme on our website today! (Link in bio)

We are just here for the meme content and to watch the multimillion dollar ads 😅
02/12/2024

We are just here for the meme content and to watch the multimillion dollar ads 😅

New year, new canvas 🤍 WC community - you have some seriously cool projects for us to kick off January with, not to ment...
01/12/2024

New year, new canvas 🤍

WC community - you have some seriously cool projects for us to kick off January with, not to mention lots and lots of branding! Your business ideas are truly inspiring, and our freshly rested creative minds are here for it.

✨2024: Big brand energy✨

Address

C320/20178 96 Avenue
Langley, BC
V1M0B2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16046074590

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Stunning design, made simple.

Welcome to White Canvas Design! We are a boutique creative studio full of minimalist designers, superhero web developers, and intuitive brand creators, located in Langley BC, just outside of Vancouver. Think of us as your almost-in-house design team - creating long term relationships and friendships with our community is what we love most. With every project we promise to bring unlimited positive energy, an endless supply of caffeine and a commitment to understanding your business and the problems we can solve, together. We are dog mamas, cat mamas, and baby mamas. We work hard for our clients and even harder for our families. At our studio you can always find laughter at our desks, champagne in our fridge and liquid sunshine in our diffuser. If we sound like your kinda creative tribe, chat with us by booking your 15 minute complimentary consult today, we look forward to collaborating with you!