Alberta's first social media agency providing social media training, management, and communications solutions. Social strategy and promotion for special events.
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Our agency offers:
Training: Social Psychology and Content Creation, Facebook Business Pages and Ads, IG, TikTok, X, LinkedIn and more. Content Creation and Management for Social Media professionals, business owners and managers who want a strong social presence but don't have time to do it themselves. School, parent and youth education on Social Safety, Digital Citizenship and Personal Online Brand. Follow us on our channels and we'll follow back.
05/26/2025
Joe Whitbread had the opportunity to sit down with Jared Pilon at Legacy Accounting LLP to discuss the often precarious nature of social media presence for professionals and the importance of teaching our young people about personal branding. Many parents are still keeping their kids away from social media (even though they'll post about their kids all the time). Teaching responsible brand voice and online presence is now a must for kids and their adults.
Listen for episodes coming soon, wherever you get your podcasts.
05/23/2025
I bet you find it quite easy to spot content from younger marketers vs older. It's definitely something your brand should be aware of.
Social Media Managers from Gen X or older are much more likely to communicate business messaging on platforms in the way they were commercially advertised to on TV or in print publications, when they grew up.
For example, graphically designed 'posters' and 'announcements' on Facebook and Instagram are more prevalent from an older generation, while Reels and edited short form videos (like TikToks) are very typical from a younger generation of experts. How we were raised to consume advertising has always guided the way we likely default to creating content.
One of the secrets to successful social media marketing is in understanding that the content we create and post isn't for us, it's actually for the people consuming it. So if you're out of your comfort zone performing or editing video content or you're unlikely to show your face online when your audience is used to seeing it, you'll want to reassess your social media strategy.
Are you able to spot the likely age or generation of a Social Media Manager from the content you see?
05/22/2025
Our need for social connection, to be seen, heard, and understood, is deeply rooted in both our biology and psychology.
Social media is an experimental pathway to these needs for kids, and it’s good to have a plan to go along with your child’s iPad.
At the core of connection is the desire not just to be around others, but to be understood. Whether we’re extroverted or introverted, we all need others — not constantly, not in the same ways, but essentially. It’s not weakness; it’s human design.
Thanks to parents and parent council from École Barrie Wilson School and educators from Red Deer Public Schools for valuing our Social Media presentation on Wednesday night and exploring their child’s online habits and safety, responsibly.
To book one of these informative and educational presentations for your school, group, or classroom, please reach out here or online at JoeSocialMedia.com
05/19/2025
Creativity and consistency are perhaps the hardest part. Probably because business owners only have time to make social media 'part' of their job.
05/17/2025
Our industry has MANY talented influencers and creators who provide fun, short-form video content and Instagram-only strategy for businesses but that's not necessarily your brand's best foot forward in advertising.
The META channels are complex and sophisticated and LinkedIn remains one of the best networking and business channels many young marketing professionals refuse to learn about or use.
When hiring a Social Media Manager for your business or organization, it's OK to be attracted to fancy meme content and trending Reels, but make sure you're hiring someone who knows how the platforms and algorithms work too. 😉
05/13/2025
There are great things happening in the Sylvan Lake business community!
Joe Social Media is a proud member of the Sylvan Lake Chamber of Commerce and we look forward to connecting with your business at Chamber events and Sylvan Lake Gulls games this Summer!
05/11/2025
A dentist with a bright, healthy smile instills confidence in patients while a hairstylist with a well-groomed appearance demonstrates their skill in hair design.
In our industry, a social media professional who sells management, training or content instills expertise and attention to detail when they display it regularly on their own channels.
We've done this since 2012.
An agency's own social channels should serve as a portfolio of their work but too many agencies prioritize client campaigns over their own marketing. When they do post to their channels, you'll very typically see them display examples of their client's marketing instead of their own, because that's what they've been working on.
We have always believed that a company that claims to provide consistent marketing for your business should have consistent marketing for theirs too. And our proof is on the channels. We've just never ever gone away. And we'll see you tomorrow too. :)
05/09/2025
More than just a photo or edited reel, business content broadcasts a professional and personal brand to strangers and consumers on these channels...and it's hard work to keep up with. Just ask a social media manager.
Be sure to send your boss or social media manager some content of you working or meeting today. They'll REALLY appreciate the gesture and the content!
05/07/2025
With razor-thin marketing budgets and very little platform training, nonprofit and social program leaders are doing their best to broadcast their messaging to social media.
Thanks to Lacombe & District FCSS for helping organizations like these and the invite to provide professional advice for employees, volunteers, and officers who have also just become the social media manager in their program. - Joe
I’m a small business owner too And well, not a nonprofit. I definitely speak their language.
05/05/2025
Joe Social Media was Alberta’s first Social Media Agency in 2012.
Since then, we've helped generate millions of meaningful impressions for thousands of businesses and professionals all over Western Canada. We've presented at hundreds of conferences and schools and we’ve also helped curate a bounty of communications and marketing jobs within organizations or non profits who have decided to make social media a full-time role. Grateful to be the pioneer here and work alongside talented marketing professionals and boutique agencies who do this too.
JoeSocialMedia.com
05/01/2025
Like so many other business owners and professionals in central Alberta, we’re grateful we can do our part, and volunteer in Lacombe and area throughout the year. This week, we were thrilled to attend the 2025 Volunteer Awards at the LMC with our fellow volunteers in the City. Thanks to everyone from the for their amazing efforts at the annual event.
04/28/2025
Too many business owners hope social media will do the work and somehow perform marketing and communications for them. While social channels like Instagram, Facebook or LinkedIn are great marketing and advertising tools for business owners they require skilled storytelling and brand translation, involving real relationships, experiences, networking and community building.
No matter how sophisticated these apps and Ai gets, a well trained marketing and communications professional - not just a content creator - is still required to manage business social channels.
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Social media for business is different from traditional advertising. It's a combination of story telling, people watching, business and sales understanding, local knowledge, plus technical know-how and platform experience.
Since 2012, our agency has helped business owners who value social media and want to work collaboratively with a professional team to ensure they have a consistent social presence from a customer service, communications, public relations, brand image, and sales point of view.
In 2016, we won Red Deer & District Chamber of Commerce Business of the Year (1-10 employees), and were nominated for 2017 Alberta Chambers Small Business of Distinction. We were finalists for the 2018 Alberta Chambers Small Business of Distinction.
Our team consists of content writers, managers, visual content producers, web designers and graphic designers. We also have in-house partnerships with a videographer to make your social media excellent. We offer social media content creation and management in a variety of packages, starting at $400, as well as social media training. Our Social Media Manager’s Workshop is a popular way for social media managers to get the training they need, in a short period of time.
View our social feeds, and learn all about our team!
You'll find we walk the walk. We use Facebook, Twitter, Instagram, and LinkedIn for our own business.
Follow us on Twitter @JoeSocialMedia, on Instagram @JoeSocialMediaInc, or connect with us on LinkedIn.
