Him & Her

02/21/2024

A new identity for an established brand.

02/16/2024

Meet the cafe and creative community space with funky, yet sophisticated charm — Holly’s Cafe. ☕

Coming soon 👀

02/09/2024

We’re helping Crown Verity Inc. establish their new product colourways with on-trend selects inspired by iconic North American landscapes.

We're feeling like the new Inspire Series colours are absolutely ✨stunning.✨, how about you? 🤩

02/02/2024

Anyone else catch the Activate logo on the ice last weekend during the Leafs & Jets in Winnipeg? 🏒👀 Shoutout James Bisch for the tip.

Activate's been on fire lately with new locations opening what feels like every month. In a recent interview with Retail Insider, Activate CEO’s Adam Schmidt talks the rapid expansion and we couldn’t be more excited for what they add to the entertainment space. Game on!

12/19/2023

And that’s a wrap! 🎬✨

We’re looking back on a year filled with creativity, collaboration, and killer clients 🫶🏻

We’re so grateful for the year we’ve had and excited for what lies ahead in 2024 👀

12/08/2023

As a marketplace for buying and selling helicopter parts, we were thrilled to help take Rotorcrew's website to new heights.

Our goal was clear: to craft a website that was approachable, easy to use, and had a modern design that streamlined the experience for both sellers and buyers when searching, filtering, and categorizing parts.

From the bold colour palette to the meticulous consideration of the user flow, every element of the site focuses on creating a seamless user experience.

11/27/2023

Whether you see it or not, a lot goes into a simple design.

Inspired by famed Swiss designer—and grid pioneer—Josef Muller-Brockmann, the logo for utilizes a grid to achieve a harmonious balance of elements.

This grid was essential in elevating the SRM Architect’s identity. We wanted their logo to represent the same thoughtfulness that they put into every design.

10/24/2023

Introducing Honeystone, premium single-detached and townhomes in Heritage Heights, West Brampton. 🍯

We approached the naming and branding of the development from an aspirational lifestyle perspective, taking queues from the premium retail space to differentiate Honeystone in West Brampton - a region that's experiencing a building boom with many choices for buyers in the market.

The identity's HHH acronym 'Honeystone at Heritage Heights' is transformed into an icon rich with symbolism; the shape subtly alluding to honeycomb to pay off the name, and the layered and interconnected letterforms conjure impressions of quality construction and an intertwined community core tenets of DECO's design philosophy.

10/03/2023

Our third design diet, Trevor.

"As a designer, I bring a variety of influences to my work. Drawing from my background as a visual artist, particularly my focus on nostalgic themes, I aim to distill my designs by emphasizing elements that create captivating narratives, much like my approach to painting. This method results in designs characterized by a sense of spaciousness, allowing the primary subject to take centre stage while guiding the viewer through an immersive visual journey.

Recently, I was lucky enough to work with the team at Christie on creating some visuals for their LED MicroTiles. It was an amazing opportunity to bring design and my art together—resulting in large, vibrant, animated paintings used as display pieces to demonstrate their impressive display technology."

09/29/2023

Our second design diet, featuring Holland.

"I’d describe my design diet as a combination of my family’s European heritage — the beauty and detail of traditional Hungarian folk art — combined with my own curiosity relative to nature. I specifically love collecting items like rocks, shells, and plants.

Earlier this year we worked with an account to brand a new build — they loved the idea of the identity having a folk-art aspect with a traditional feel. We explored symbolism with the sparrow which spoke to the region and the product, while the flora was meant to pay homage to the larger parent development’s logo. In the end, the client opted for a different direction, but it was one of those rare projects that was perfect for exploring in my personal aesthetic and was a ton of fun to create.”

09/29/2023

Back to school season has got the studio chatting about the things we love, and our unique 'design diets' that inspire and invigorate us to keep creating... And a recent project that embodies why we wanted to get into design in the first place!

We're kicking things off with Andrew.

"My design diet, when I'm 'eating gourmet', is going new places, absorbing and collecting, and recycling into my work when possible. Pretty sustainable minus the plane rides.
Most recently, a tour through Italy was a goldmine for collecting textures, palettes, and most importantly beautiful, and beautifully ugly, typography.

My wife and I have a massive shared folder full of signage, hoarding, hand-painted street signs, sewer grates — you name it. I also squirrel away any interesting piece of collateral I get, from exhibition pamphlets to greasy focaccia wrappers — all gracefully jammed into a bag from a Design Biennale in Brno we were lucky to catch a few years ago. It's one of my favourite things to reference and a reminder that great inspiration comes from everywhere.

Activate was a favourite recent project of mine that I would've loved to do going into school. I live for identity work and the interactive element to this product and brand system made the research component extremely entertaining."

09/01/2023

Now THAT is how you do a ✨ lookbook ✨

Lookbooks are a great way to give your customers all the information that they need about your brand and your products in a beautiful, aesthetic way.

The Crown Verity Inc. lookbook really elevates the experience while communicating the luxury of Crown Verity and their grills.

08/22/2023

Print is NOT dead.

While the digital age may have changed how we consume most media, print can actually be used to elevate the experience.

There’s just something so unique about being able to walk away from a sales centre with something tactile—like a lookbook, brochure, or other tactile piece of marketing material.

08/04/2023

HH camp day is back—and this year we did things a little different. ⚾️ 🧢

We had a fun-filled day of t-shirt making, a baseball themed potluck, and a thrilling Blue Jays game at the Rogers Centre in Toronto.

08/02/2023

Kitchener Blues Fest is back—and we are amped. Him and Her is proud to support the Kitchener Blues Festival, donating creative services for nearly all core festival marketing materials for five years running.

KBF is a leading Canadian festival, hosting over 70 performances and workshops. They’re able to draw massive audiences from all over North America—and beyond. Each year we develop a new theme to promote the festival where we strive to bring contemporary styles that keep blues fans coming back and attract new fans.

Even in the height of Covid lockdowns, KBF pushed hard to bring live music to an entertainment-starved city through summer series concerts which we supported with design work that brought the patio vibes that were desperately needed.

Looking forward to another killer festival. 🤘🎷

07/24/2023

Powered by technology and a robust data-driven platform, Zoocasa embodies intelligent, modern, inspired full-service real estate. 🏠

What do they do in essence? The tagline we worked closely with their team to define says it all; ‘find your home with us’.

This was the foundation for a clever, flexible identity that represented the aspirations and discovery process of urban home buyers, using the mark as binoculars to pinpoint their next dream home.

07/14/2023

📚🐧 Penguin Random House Canada ignites a passion for reading. If you love books (like we do) then you definitely know Penguin. We worked with their internal team to reimagine their newsletter experience. Through meticulous research and analysis, we created a comprehensive set of interchangeable modules, carefully designed with experiential best practices for the many types of content they share with their readership.

06/30/2023

Lights, camera, action 📸

This month’s Lunch & Learn was led by our amazing Amanda! After a quick presentation on some photography techniques, we sauntered around Downtown Kitchener and photographed our surroundings, with some pretty interesting results 👀

06/06/2023

We have been quietly working behind the scenes for over five years with one of Waterloo’s most innovative success stories, OTTO Motors, who recently made Fast Company’s 2023 list of Most Innovative Companies ⭐

We augment their marketing team by creating their core touchpoints that consistently bring powerful messaging paired with the OTTO visual identity.

In short, we make OTTO look and feel as innovative as they already are. So when their next prospect is visiting the website, learning about their platform, or taking in a presentation, they are reassured that the same care that is put into their communications has gone into the design of their solutions and their products.

05/17/2023

Out with the old, in with the new ✨

Activate is the world’s first active gaming facility, where visitors play arcade-style games by actually jumping, climbing, and dodging.

We worked closely with the Activate team to refresh the visual identity to better represent the energy and rhythm of the games that define the Activate experience.

05/05/2023

The artists vs.✨the art.✨ This month’s Let’s Draw still-life session was made up of the weirdest (work-appropriate) possessions that would be fun to draw.

What should next month’s theme be? 🤔

04/20/2023

Meet the amazing Creative team at Him & Her—the talented individuals who are passionate about bringing your vision to life. With their expertise in design, branding, and creative strategy, our team is equipped to handle any project, big or small.

Whether you’re looking to revamp your brand, launch a new product, or simply improve your brand's presence, our world-class team is here for you.

✨Aleksandra ✨
✨Amanda ✨
✨Amy ✨
✨Andrew ✨
✨Chad ✨
✨Emily ✨
✨Holland ✨
✨Kathleen ✨
✨Jay ✨
✨Kevin ✨
✨Trevor ✨
✨Zack ✨

03/06/2023

We had a blast at this year's DX3 Showcase! Met so many great people, had some great conversations, and ate some delicious muffins 😉

We can't wait for next year!

02/27/2023

It’s been proven that a strong company culture can have a significant impact on your business.

In our newest blog post, we outline 4 simple changes you can make to improve your company culture that won’t cost you a cent.

Read about it here:

Him & Her is a creative agency offering end-to-end marketing solutions, including design, web development, advertising, branding, and more, for forward-thinking clients.

02/14/2023

Happy Valentine’s Day! 💕

Are you giving your website enough love this year? Here are 5 things you can do right now to give your website some attention.

✅️ Check your site health and fix any diagnosed problems.

✅️ Update any irrelevant or out-of-date content.

✅️ Check in on your keywords and meta descriptions.

✅️ Make sure your branding is up-to-date throughout your site.

✅️ Update your analytics tracking to Google Analytics 4

02/10/2023

Visual representation is a crucial aspect of brand building. It’s the first thing your audience sees, the foundation of your marketing strategy, and the key to making a lasting impression.

Your logo, colours, and imagery should all work together to create a cohesive visual representation of your brand—especially when it comes to condo developments.

More than just a sales tool, a strong visual brand not only sets you apart from your competitors, but also communicates your brand values and tells your story. Investing in a consistent and memorable visual representation is an investment in the long-term success of your brand.

01/06/2023

🎄What a holly jolly time we had with this holiday card photoshoot.

We love seeing how the pieces come together, from the raw footage to the final project—it’s like✨magic✨

12/22/2022

Happy Holidays from Him & Her!

We’ll be OOO until the new year, celebrating the holidays and getting recharged to kick start the year with a bang.

We can’t wait to see what the new year will bring! See ya in 2023 ✨

12/20/2022

Oh what a year we’ve had. 🎉

Take a trip down memory lane with us to look back at all the amazing clients and fun team events we’ve had the pleasure of taking part in.

Thank you all for a wonderful year. Here's to an even brighter and more successful 2023 together. 🖤