📣 What's the deal with Facebook Groups and Pages? 🤔 🔍
If you're curious to know the difference, this slideshow is for you!
Social Media Strategies During the Global Crisis
Strategies
1. Tell customers your plan and strategy during COVID-19
2. Facilitate online shopping/purchases
3. Support businesses online
TACTIC 1
- Pause all prescheduled messaging and digital advertising as this may send the wrong message
- Tell people how they can support you during the crisis. Use Facebook/Instagram LIVE, or an official post from your company
- If there are changes to your standard operating hours, update hours of operation on page, Google My Business
TACTIC 2
- Direct people to your ecommerce site to make a purchase via
o Instagram: Shoppable Posts
o Facebook: Call-to-Action button on Page
- Gift cards
TACTIC 3
- Facebook: Give other businesses recommendations
- Twitter: RT another businesses’ tweet
- Google My Business: Review other businesses on Google
- LinkedIn Profile: Write recommendations
- LinkedIn Profile: Endorse people for skills
Social Media Updates & Upcoming Workshops
Recent updates and changes on social media:
1. Facebook removes grey verification badge
2. Push to use the Creator Studio (Facebook and Instagram)
3. Page Management History on Facebook
4. Twitter removing Audience analytics
5. TikTok – What is it? Is it for brands?
6. LinkedIn changes/updates
Workshops:
Advanced Facebook & Instagram Advertising
Date: Thursday February 27, 8:30am-11:30am
Location: The Workshop YGK, 510 Canatara Court, Unit 5
• Are you unsure if your digital advertisements are working?
• Not 100% confident on setting-up your Facebook or Instagram ads?
• Getting weird responses from people who you (don't think) you've targeted?
This 3- hour workshop is for individuals who already have a basic understanding of developing Facebook and Instagram Advertising, who want to further their knowledge to create improved advertisements that really WORK for their business or organization!
Cost: EARLY BIRD $85+hst (Until February 2 2020)
Register: https://www.eventbrite.ca/e/90789276169
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Advanced LinkedIn Professional Profiles
Date: Thursday March 5, 8:30am-11:30am
Location: The Workshop YGK, 510 Canatara Court, Unit 5
• Are you constantly struggling with creating content to post?
• Is your LinkedIn profile struggling to generate engagement?
• Do you want to learn effective strategies to managing your LinkedIn profile?
This 3- hour workshop is for individuals who want to improve their LinkedIn Professional Profile!
Cost: EARLY BIRD $85+hst (Until February 2 2020)
Register: https://www.eventbrite.ca/e/91158436337
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Content Creation for Instagram & Facebook
Date: Thursday March 12 AND 19 , 8:30am-11:30am **TWO DATES**
Location: The Workshop YGK, 510 Canatara Court, Unit 5
• Are you constantly struggling with creating content to share/post?
• Is your content struggling to generate engagement or sales/customers
• Do you want to learn effective strategies to developing social media content?
This workshop is for individuals who want to improve their digital presence
New Facebook Ad Placement Search! & Removal of Grey Verification Badges
Facebook Advertising has a new "SEARCH" option that will appear in both general search and Marketplace search. It is recommended to use horizontal (1.91:1) images or square (1:1) videos.
Also Facebook has removed the GREY LOCAL VERIFICATION badges. They are testing something in the US, but nothing is available in Canada (yet!)
Gananoque Social Media Series:
Workshop #1: Facebook Groups Tuesday, November 5th, 2019 9am-11am
Workshop #2: Creating Content for Facebook/Instagram Tuesday, November 12th, 2019 9am-11am
Workshop #3: Instagram Basics Tuesday, November 19th, 2019 9am-11am
Workshop #4: LinkedIn Personal Accounts Tuesday, November 26th, 2019 9am-11am
Register: https://www.eventbrite.ca/e/social-media-workshop-series-tickets-70182390419
Social Media Usage Statistics & Page Manager Guidance
The page Manager app mysteriously stopped working for me about a month ago. After installing the latest iOS update and updating the app (and deleting it) about a dozen times, I figured out the issue! It appears that one of the updates removed my Two-Factor Authentification.... and with that all my Page privlidges - no boosting, no commenting/liking, no stories, no Life. Once I re-set this up, everything began working! 🎉🎉 If you've noticed this issue, visit: https://www.facebook.com/security/2fac/settings/
Also, if you're interested in reading the full report from ClickZ, visit: https://www.clickz.com/social-media-2019-survey-results/239478/
To register for an upcoming workshop, visit: http://jenniferbakerco.eventbrite.com
Social Media Integration
I wanted to talk about the importance of social media integration.
Here are some handy tips to get you started!
Social Media Refresh
It’s that time of year… the sun is brighter, the air is warmer, and we have a refreshed perspective on life. It is also a superb time to review all your personal and professional social media accounts.
Organizing Your Facebook Presence
Organizing Your Facebook Presence
1. Convert a Facebook Personal Profile to a Page
2. Claim unclaimed Pages
3. Rename old accounts relevant to your business
4. … then merge all these pages into official page
Social Media Chat about LinkedIn
Let's talk about LinkedIn.
Certainly one of the more neglected social media platforms, but potentially a diamond in the rough. If you are like most people and "have a profile but haven't logged on in ages" here are some ideas to get you started.
Nominations for the Business Achievement Awards
Hi everyone! As many of you know I am the Past-Chair of the Greater Kingston Chamber of Commerce. Every year the Chamber organizes the Business Achievement Awards in early November which celebrates the amazing local companies. Leading up to the evening, we ask that local business owners and residents nominate a deserving business.
Want to nominate someone / a business? Click the link below to get started!
http://www.kingstonchamber.ca/index.cfm/go/NominationformGala2018/
