The Media Playbook

The Media Playbook We make your copy sing. News plays a central role in our lives – yet often we barely perceive it. And yet many of us are woefully unaware of its impact.

It's like drinking and eating, we consume it daily, and often without a second thought. Or its opportunities. The Media Playbook is a tool, a weapon perhaps, to arm you in the constant battle for your attention. It will prepare you to use it to your advantage and help keep you from being ambushed by it. As a veteran journalist and PR machine, I created The Media Playbook as a guide to help you prep for a media crisis and use the media to your advantage.

An old story but I bet it still holds up.
02/04/2023

An old story but I bet it still holds up.

One reason the online brand advertising industry hasn't been able to catch up offline brand advertising – despite how much time consumers spend on line these days – is that many ad-buyers are trained to believe that if Web users aren't clicking on their banner ads, then their banner ads are bein...

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