Founded on MayDay 2015 by Imre de Jonge and Bronwyn Boyer, Ear Candy Records has no particular focus on genre or region, but wants to bring great music to the world and help up-coming artists launch their careers. We want to turn the label/artist relationship on its ear, so that the artist gets the lion's share of the revenue, rather than just "the leftovers" as it seems has been the norm so far.
It has never been easier for artists to produce and publish their music. But there is a down-side to going it alone, which a good label can overcome. Firstly, there's label support, and strength in numbers. Being on a label gives an artist immediate credibility, and the label spends a lot of effort and money to promote its artists and drive sales, as well as promoting the label brand, which helps everyone. Putting out a record can be costly, and worse, promoting it and getting it noticed is almost a full-time job. Most musicians really don't have time for all that, and we feel pretty strongly that their time would be better spent on the actual music. A good record label takes care of all that, so the artists can focus on what they do best. What's the deal? Ear Candy proposes to bring your recordings to market, at virtually no cost to you. In return, we get 50% of the revenue generated by your records. Don't have any recordings? Ear Candy has its own studio, in beautiful Muskoka, Ontario. Can't record here? Record elsewhere, and we'll cover the cost, within reason and our current ability to do so, or we'll negotiate a start-up arrangement with you. What's the catch? No catch, other than that we can only fund your records as our funds allow. Meaning, that as a new company, we are on a shoe-string, for the time being. Obviously, cost-saving will be important, so the initial acts we choose to get behind will need to have very low production overhead, or already have recordings. As the label grows, we'll be able to do much more, but we do NOT want to bite off more than we can chew at any one time, as that would very possibly result in disaster for us, and a failing of our service to the artists.
