Huron Communications

07/28/2022

On Tuesday, the CEO of Instagram provided confirmation around the need to shift towards video on the platform. Although the platform says they won't give up on photos, he continued on to say:

"If you look at what people like, and consume, and view on Instagram, that is also shifting more and more to video over time... So we have to lean into that shift."

If you have not developed a video content strategy for your brand, now is the time to start. Whether you're looking for a free consultation and brand audit, a comprehensive content strategy, or a content package, send us a DM to see how we can help you leverage video content.

🔗 www.huroncommunications.ca

07/26/2022

Did you see the latest video from Adam Mosseri (Instagram CEO)? Video content is absolutely critical on Instagram as the digital platform sees no choice but lean into emerging trends.

Do you have a video content strategy? We offer free initial consultations and extremely affordable content starter packages. Feel free to send us a DM or check out our website for more

🔗 www.huroncommunications.ca

03/10/2022

We're BEYOND excited for the opening of Point Brewing. Such a great team over there, and we're certain the beer will be just as amazing! 🍻

01/25/2022

No one should (or will) automatically care about your content. The goal of content is to give them a reason to. That's an incredibly important shift of perspective.

12/12/2021

The office 🐱 is keeping us company for an afternoon of video editing 🎥

11/04/2021

Developing Content Pillars for your brand is incredibly important and make planning social media content so much easier. The first step to using this content strategy is identifying three to four topics relevant to your brand – these will be the main topics you want to discuss.

Rather than scrambling to post content every day, this strategy will allow you to strategically build your content calendar in advance. Ultimately, it leads to effective content that builds your brand.

Here’s some examples to help understand this content approach:

🍺 A local craft brewery could focus on craft beer, local community, and food pairings

🧘‍♀️ A yoga instructor could focus on mental health, healthy eating habits, and the importance of sleep

✂️ A local barbershop could focus on men’s lifestyle, mindset, and men’s fashion

These content pillars do not need to be permanent and can be changed as needed, however, having them makes the content creation process much easier. Once you have a content pillar, the next step is to create sub-topics, organize them into content ideas, and plan them out in your content calendar.

We’re working on a new guide to help brands navigate the content creation process. Interested? Send us a DM and we’ll make sure you get a digital copy when it’s ready!

09/30/2021

Today is , an Indigenous-led grassroots commemorative day that honours the children who survived Indian Residential Schools and remembers those who did not.

We hope everyone takes time today to reflect, listen and learn.

09/22/2021

Today is a challenging day for Ontario businesses/restaurants and their staff as they navigate the logistics of the new rules. Please remember to be kind, patient, and continue to support them.

09/17/2021

It's amazing what you can create with just the phone in your pocket 😍📱

08/26/2021

When you're releasing a new product, creating a fleet of content specific to that product is a great way to generate hype and get people excited. Common examples of this type of content can be found in the craft brewing industry, but it can be done well for any industry with new product launches.

Here's an example of a content piece that was created to promote an (incredibly delicious) espresso blend by our friends at Lost Aviator Coffee Co.

We had some fun making this one - playing off the name of the roast and the existing overall brand to create a short but shareable clip.

08/23/2021

We love taking a brand and finding a creative way to tell its story. Here's an example of what we call a "brand trailer", which is a short video that can turn your brand into a fun and shareable piece of content 🎥

This trailer was especially fun to make because Lost Aviator Coffee Co. was already one of our favourite brands and will always be the creators behind some of our favourite coffee blends here in the office!

08/23/2021

New brand, new website, new head office... same great services 😉

Southwestern Ontario's full-service branding and communications agency. Proudly serving clients with a talended in-house team with branding, web, digital, and social media content services.