g[squared]

In today’s fast-paced world 🌍 , trends change, new platforms emerge, and customer expectations can shift in the blink of an eye. This has left many businesses and organizations wondering how to navigate this ever-changing landscape. Before you dive into a brand refresh or launch an advertising campaign, we can help break it down! 📊 A g[squared] break down session combines guided discovery with tailored recommendations to help steer you through the wild world of branding, marketing, and communications. Leveraging our experience and tried-and-tested techniques, we’ll help you: 🎯 Cut through the noise. 🎯 Identify opportunities. 🎯 Sidestep roadblocks. 🎯 Develop a clear, strategic path forward. We’re here to help you stand out in all the right ways. 💫 Want to learn more? Give us a shout! #MarketingStrategies #StrategySessions #YEG #YYC #AlbertaBusiness #LetsBreakItDown #BusinessChallenges #MarketingSolutions #Branding #Communications #Marketing #BusinessGrowth

We’ve had the pleasure of working with Alberta Motor Transport Association on a wide range of exciting projects. 💫 This includes: ➡️ Designing and developing AMTA’s 85th-anniversary logo. ➡️ Creating and executing a workplace safety campaign, including social media marketing and promotional materials. ➡️ Designing and developing the Driver Pathways website—an online superhighway of employment resources for the commercial transportation industry. ➡️ Designing a logo for the Driver of the Month program. ➡️ Creating conference materials and the Western Women with Drive program logo. ➡️ And more! We’re proud to have partnered with AMTA as they continue to drive success in the commercial transportation sector. 🚛 #MarketingandBranding #YEG #YYC #AlbertaBusiness #ClientSpotlight #CommercialTransporation #Branding #Advertising #Marketing #ZoomZoom

When Invest Alberta Corporation (IAC) partnered with us on the design and development of their 2023-2024 Annual Report, we dove right in! ✏ Our mission was to provide a comprehensive, thorough overview of IAC’s impacts, achievements, and milestones in a compelling, engaging manner—one that was aligned with the organization’s mission, vision, values, and mandate. We’re pretty proud of how it all came together. 🌟 Our services included: ▶ Concept and theme development ▶ Copywriting and editing ▶ Design and development of a print-based annual report ▶ Design and development of a digital, web-based annual report #MarketingandBranding #YEG #YYC #AlbertaBusiness #ClientSpotlight #Branding #Advertising #Marketing

Did you know that Quikcard Edmonton Minor Hockey Week is one of the world’s biggest and longest-running minor hockey tournaments? 🎉 The 61st edition kicked off this past weekend, and Brandy, our office manager, and her family were thrilled to join in on the action, fun, and festivities. A big shout-out to our client, Quikcard, as they celebrate 25 years as the event’s proud title sponsor. 📣 That’s a quarter-century of helping to provide children and their families with the opportunity to celebrate minor hockey, build skill, confidence, and community, and create memories that will last a lifetime! ❤🏒 #HappyMinorHockeyWeek #QuikcardEdmontonMinorHockeyWeek

What's more Canadian than saying, “Sorry”? 🇨🇦 Saying, “Thank you”!! 😃 Here's a shout-out to all our amazing clients, partners, and team members who make this job awesome!! #InternationalThankYouDay #Gratitude #Teamwork #AlbertaBusiness #YEGMarketing #YYCMarketing

Is your brand due for a refresh? 🤔 Here are some telltale signs that it may be time to adapt and evolve to stay ahead of the curve. 🏁 1. Your brand no longer reflects your mission or values. If your brand’s identity doesn’t align with your current direction, it could be time to re-evaluate. 2. Your visual identity feels dated ⌛. If your competitors are innovating, rebranding, or gaining market share, while your brand feels old or stagnant, it might be time to adapt. 3. Your brand messaging is confusing or inconsistent. Consistency is key to building a recognizable and trustworthy brand. A brand refresh could help clarify your messaging and ensure continuity across all touchpoints. 4. You’ve seen a consistent decline in engagement and recognition. 📉 If your brand struggles to perform across your social media channels or website, or you’ve noticed a consistent drop in engagement, it could be a signal that audiences have moved on. If any of this sounds familiar, it might be time to breathe new life into your brand. Have questions? Let's chat! We're here to help you take your brand to the next level! 🚀 #BrandRefresh #BrandStrategy #BusinessGrowth #BrandIdentity #DigitalMarketing #BrandAwareness #Rebranding #Yeg #YegMarketing #YegBranding

After weeks of holiday cheer, we're back to the grind! Our productivity level may be running on “holiday mode” for a little longer... but at least our email signatures are updated! 😂 Here’s to easing back into work—one coffee at a time. ☕️

There’s something truly satisfying about designing websites that strike the perfect balance between form and function—where every element feels like it’s exactly where it should be. We recently had the pleasure of collaborating with Collins Capital on their new website, and we couldn’t be more excited about how it turned out. Take a look! #yeg #yegmarketing #branding #marketingandbranding #websitedesign #yyc #albertabusiness

When Affinity Dental partnered with us, they had some goals in mind: ✅ Develop a stand-out brand identity. ✅ Create engaging materials that showcase Affinity Dental’s unique competitive benefits and the importance of good oral hygiene. ✅ Attract new customers. g[squared] dove right in! We created a fresh, new brand identity, a wide range of marketing and advertising materials, and a targeted campaign theme—A Healthy Smile is a Happy Smile—to demonstrate how good dental care 🦷 is just as important as healthy lifestyle choices 🍎. We love how all the pieces fit together for a cohesive flow!

With a unique history and compelling service offering, Nuna Group of Companies tasked g[squared] with developing a refreshed brand identity—one that reflects their ability to tackle the toughest jobs in the harshest conditions in some of the most remote regions across Canada. Our goals were to reflect their scope, capture their values, and share their distinct advantages. We got right to work! We crafted a new logo (reflecting a folded map), a tagline, key messages, website design and development, exterior signage, and more. Take a peek and let us know what you think in the comments below ⬇️.

For over 30 years, Quikcard has provided flexible, tax-efficient health spending accounts—and a range of add-on services—to make it easier for employers to invest in the health of their employees. With decades of history, Quikcard wanted to reinvigorate its brand, and they partnered with us for a complete refresh! This included logo redevelopment, signage, promotional items, and much more!

In case you need it, here's some sweet mid-week motivation! #yougotthis