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Susan Lim Marketing

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Canada
Edmonton, AB
Susan Lim Marketing

With professional photography, I create and schedule Instagram content that clearly and consistently gets your brand's message across to your ideal audience.

Stop running the social media hamster wheel and run your business instead. I'm here to help.

01/14/2025

Struggling to stay consistent on social media? A little planning can go a long way in saving time and reducing stress. Here are four simple tips to help you streamline your process:

✔️ Set Clear Goals: Know the purpose of each post.
✔️ Batch Your Work: Create multiple posts in one sitting.
✔️ Use a Content Calendar: Stay organized and plan ahead.
✔️ Analyze and Adjust: Track what works and improve over time.

Social media success doesn’t have to be overwhelming—start small and stay consistent! Which tip will you try first?

01/11/2025

Social media can feel overwhelming, but standing out doesn’t have to be complicated. Whether it’s showing your personality or engaging with your followers, small, consistent actions can make a big difference.

Swipe through for 5 simple strategies to help you build trust, grow your audience, and stand out in the crowded real estate market!

What’s your go-to strategy for social media? Let me know in the comments!

01/07/2025

In a world where first impressions happen in seconds, your visuals speak louder than words. High-quality photos aren’t just about aesthetics—they’re about building trust, telling your story, and keeping your audience engaged.

📸 Better engagement
📸 Professionalism that builds trust
📸 Emotional connection through storytelling
📸 A feed your audience wants to follow

Your photos are a reflection of your brand. Are they saying what you want them to?

01/04/2025

Instagram has been slowly rolling out a 4:5 ratio for profile grids since August, replacing the classic square format. What does this mean? Your grid layout might look uneven if your posts aren’t optimized for the new ratio.

But don’t worry—it’s easy to prepare! Start creating posts that work for both 4:5 and 1:1 ratios to keep your grid looking polished and professional.

Swipe through for tips on how to adjust your content so your profile always makes a great first impression. Have you noticed this update yet? Let me know in the comments!

01/02/2025

✨ New Year, New Goals ✨

2025 is here, and it’s the perfect time to build momentum for your business. Success isn’t about big, flashy moments—it’s about showing up, staying consistent, and making small, intentional steps every day.

Let this be the year you focus on what matters, keep your goals in sight, and take consistent action to achieve them. You’ve got this! 💪

12/13/2024

📸 Branding Photos with VIV Mental Health

Working with the incredible team at was an inspiring experience. Their passion for empowering individuals and organizations through mental health education, advocacy, and innovation is evident in everything they do.

We captured photos of both Kristopher Marks, the founder and CEO, and Rachelle Kay, the Chief Operations Officer, at (Western Canada Fire & First Aid). Starting with headshots in front of a backdrop, we then moved into the shop area to reflect Kris’s roots in the trades. The shoot was designed to showcase their leadership, vision, and the multifaceted approach they bring to VIV Mental Health.

Kristopher Marks combines lived experience and professional expertise to connect with audiences around the world. From being a journeyman machinist to becoming a passionate mental health advocate and keynote speaker, Kris’s journey is a story of resilience and transformation. His ability to integrate his love of music, visual arts, and mental health into his work makes him a dynamic and impactful leader.

Rachelle Kay is the driving force behind VIV’s operations, with a client-centered approach and a remarkable ability to transform ideas into action. From her work with youth mentoring programs to her deep understanding of Alberta’s mental health system, Rachelle’s passion for creating safe, inclusive environments is both inspiring and impactful. She brings a wealth of experience in facilitation, project management, and leadership development to the team.

Together, Kris and Rachelle are shaping a vision for accessible and effective mental health support that’s making a difference across Canada and beyond.

Thank you, Kris and Rachelle, for trusting me to help tell your story. Your work at VIV Mental Health is changing lives, and it was an honor to collaborate with you both! 💙

Follow to learn more about their mission and programs.

12/12/2024

Social media sucks. 😅
I’m delivering flyers this week, all over town! If you see me at your local Spruce Grove or Edmonton real estate brokerage, say “hi!”

12/11/2024

📸 Branding Photos with Juicy Aesthetics

It was such a pleasure working with Tanya Drews, the talented owner and injector behind Juicy Aesthetics! Tanya’s journey is an inspiring blend of science and art—after 15 years as a nurse, she’s now combining her clinical expertise with her artistic passion to help her clients feel confident and beautiful.

In her new studio, Tanya creates personalized treatments that enhance natural beauty with precision and care. It’s amazing to see how she treats every injection as a true art form, tailoring each to her client’s unique goals.

For this branding shoot, we focused on capturing Tanya in her beautiful new space—balancing professionalism, artistry, and her welcoming personality. The goal? Photos that tell her story and reflect her brand’s mission to inspire confidence and celebrate individuality.

Thank you, Tanya, for trusting me with your vision and for letting me help showcase your amazing work! ✨

Make sure to check out .aesthetics for more about Tanya and her incredible services!

06/19/2022

06/15/2022

06/11/2022

06/05/2022

06/03/2022

use SOCIAL MEDIA to make your offer clear.

Sometimes we have those businesses that just can't be summed up in a single job title.

"I'm a Social Media Content Creator"
.ok... but what do you DO exactly?

Social media is a free tool that allows us to get in front of our ideal audience consistently, providing an excellent opportunity to educate them on the ins and out of our services, our values, our personality - all of the things that make us and our brand unique.

Use social media to your advantage!

If you need help with your social media strategy, I provide one-on-one consulting to help get you on the right track.

06/01/2022

Posting on Instagram, but not seeing the results in your business?

It does take time, but you also need a strategy in place to ensure you’re taking your business’ social media down the right path.

Speaking of paths, my philosophy around Instagram and business is that IT IS a path; a path that takes you from “brand unknown” to “brand loyalty”.

But how do you get there from here?

There are two things you must have:
👉 Consistent posting
👉 Clear messaging

Beyond that, it really helps to have:
👉 A strong brand identity that you can relate to
👉 Great images that showcase your business and your people
👉 Content that provides value to your audience

Through clarity and consistency, the Instagram algorithms will learn what your account is all about and it will begin to put your content in front of your ideal audience (those people who WANT to see what you’re posting). The “follows” start coming in - but the path doesn’t end there.

As you continue to show up, show your face, show your team, show your behind-the-scenes and daily activities of the business - THEN the real connection will form.

With every view your new followers will build an unconscious relationship with your brand and if consistent and continued, this relationship will become…

BRAND LOYALTY

If you like the way this sounds, but you just don’t have time to create this kind of Instagram content, I’m here to help!

I’m a local Edmonton content photographer and content creator who creates scheduled posts that help increase brand awareness for businesses just like yours.

Send me a DM to get started.

05/28/2022

Whether you like it or not, your business has a “brand”.

A brand is the way that consumers perceive your company; it’s the image or identity that your business projects. To gain the clientele that you want, a good image is crucial. Next, you have to get that message across to consumers.

Social media is THE tool to:
1️⃣ communicate your brand message
2️⃣ connect ideal clients to your company
3️⃣ create brand loyalty

Social media is the pathway between your brand and your next ideal client.

Through photography and content creation, I help local Edmonton businesses use Instagram to get their brand message across to consumers, attracting online viewers who actually WANT what you are providing.

I understand that the path to brand loyalty comes over time, with consistency in posting content that builds connection between your audience and your brand.

This connection is built by showing you, your team, your processes and behind the scenes.

Real people, real experiences.

It’s that genuine content that keeps viewers coming back for more.

To get started with me today, please send a DM.
photo location:

05/26/2022

Your potential client is purchasing with their heart, not their BRAIN 🧠

Instagram provides us with a way to connect to your client's heart by showing up consistently.

By continually showing yourself and your business (the behind-the-scenes, the personalities that make up the team, etc.), your audience will connect with you and unconsciously build a relationship with your brand.

Connecting YOUR BUSINESS to THEIR HEART ❤️

So, when it comes time to make a purchase, they are going to choose YOU!

05/24/2022

What is the path to brand loyalty?

1️⃣Define your brand.
Make sure brand identity & message is genuine to you, your team and what you offer. It should feel natural, like an easy fit with your own personality & beliefs.

2️⃣Have a content photoshoot.
Different from brand photos, content photos encompass much more of your business and its processes. These photos will ‘speak’ in your brand’s voice & provide a variety of content for your social media posts.

3️⃣Create & post social media content.
Using content photos & other media, create posts that communicate your brand message. The point is not to sell, but to communicate clearly who you are, what you do & how you can help. Post consistently!

4️⃣Allow the algorithm to do its work.
With consistent posting, algorithms will learn what to expect from your profile. Once they have defined that, they then start putting your posts in front of the exact people who want to see them.

5️⃣Build connections
Continue to post consistently - your new followers will see your business every day & unconsciously begin to build a connection to your brand, simply by ‘knowing’ you!

6️⃣Build brand loyalty
Through consistently appearing on their social media feeds and then real-life connections with your business, followers will become loyal fans - recommending you to everyone they know!

With consistency and time, it can be just that easy!

If you lack the time or resources to make this happen - let me take care of your social media content! I specialize in working with algorithms, to build brand loyalty & attract ideal clients.

So you focus on what you're best at - running your business!
photo location:

05/20/2022

You've been working hard to build a great business, but no one knows about it!

You’ve been posting on Instagram; you’d love to attract your ideal clients and create brand loyalty
…but so far it’s just been a waste of time.

DON’T GIVE UP!

It's no secret that Instagram can be a powerful marketing tool, but without a good strategy and the resources to implement it - you're really missing out!

Here’s our plan:
1️⃣ Define your brand, its message, its tone of voice

2️⃣ Capture your brand through photos of you, your team, your processes

3️⃣ Create content, using your brand’s voice to convey its message

4️⃣ Schedule your content for consistent, continual posting

5️⃣ Allow the algorithm to learn your brand message

6️⃣ The algorithm will match your content to those who are looking for exactly what you are providing.

With consistency and time, I know it can be just that easy.

If you lack the time or resources to make this happen - let me take care of your social media presence! I specialize in working with the Instagram algorithms, to build brand loyalty and attract ideal clients.

So you focus on what you're best at - running your business!

Send me a DM to set up a discovery meeting.
photo location:

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🤢 Are you SICK of creating content for your business? You’re not alone! I get that creating an online presence for your business can feel like a full-time job, and as the owner you've already got plenty on your plate! That’s why I offer a content creation service that will help you get back to your business. In three easy steps your business will have an effortless social media presence: ✅ Discovery meeting ✅ Content photoshoot ✅ 3 months of scheduled content 😎 You’ll never have to worry about creating content again! Send me a DM to get started! . . . . . photo location: #contentcreation #instagrammarketingtips #socialmediamarketingagency #contentagency #contentmaker #socialmediamarketingstrategist #socialmediamarketingstrategies #contentwritingservices #contentplan #socialmediamarketingmanagment #instagrammarketingsecrets #instagrammarketingservices #yegbusinesswoman #socialmediamarketingmarketing #edmontoninstagram #instagrammarketingideas #yegsocialmediamarketing

Life is TOO SHORT to be stuck on INSTAGRAM! I’ve got you! I understand that creating an online presence for your business can feel like a full-time JOB, and as a business owner, you’ve already got your hands full! I’ve made content creation MY business so that you can get back to YOUR business! In three easy steps you’ll have an effortless online presence: ⭐️ Discovery Meeting ⭐️ Content Photoshoot ⭐️ Automated, Scheduled Content Send me a DM to get started! You’ve been sacrificing your time and mental health, trying to figure out what to post every single day. Jump off the social media hamster wheel! Relax knowing that your online presence is growing, even while you sleep. . . . . . photo location: #edmontonsocialmedia #yegbusinessbabes #instagrammarketingmanager #yegmarketingagency #edmontonmarketing #instagrammarketingadvice #socialmediamarketinghelp #socialmediamarketingtips #socialmediamarketingfirm #instagrammarketingservices #contentmarketers #socialmediamarketingconsultant #contentcreator #yegsocialmediamanager #instagrammarketingservice #socialmediamarketingforbusiness #socialmediamarketingspecialist #instagrammarketinggenius #instagrammarketingstrategies #socialmediamarketingstrategies #socialmediamarketingtips #contentstrategy

How does “the algorithm” work? Instagram algorithms are constantly learning more about their viewers. With time, the algorithms know exactly the kind of content that each person wants to see and they put that content in front of them in order to keep them on the platform for as long as possible. For Instagram, it’s all about making money. They make their money from advertisers, and so the longer people stay on the platform the more ads are viewed and the more money Instagram makes. When you create great content, you could kind of say you’re working for Instagram… for free! Let’s shift that so that the relationship is a bit more symbiotic. Not only can the algorithms make Instagram money, they can also make YOU money. You just have to know how to use them. As an Instagram marketer, I create and schedule content that will organically connect your ideal audience to your brand, using the algorithms. To get started with me, please reach out with a DM. I can’t wait to help you reach your goals! #socialmediamarketingconsultant #contentcreatorsofinstagram #contentcreationstrategy #socialmediamarketingfirm #instagrammarketingstrategies #yegbusinessowners #socialmediamarketingcompany #instagrammarketingstrategist #edmontonmarketingagency #yegbusinesssupport #instagrammarketingtipsforbusiness #edmontoninstagram #yegsocialmedia #instagrammarketingconsultant #socialmediamarketingtipsandtricks #socialmediamarketingpro #instagrammarketingautomation #contentcoach #edmontonsmallbusiness #socialmediamarketingplan #socialmediamarketing

How PHOTOS can attract your ideal clients: Your clients want to connect with REAL people. Maybe you've tried using stock photos, but they never feel authentic. Or you’ve taken photos of your storefront and products, but haven’t gotten much engagement. It’s time to show your face! The online audience is eager to learn more about their local business owners and they love to look behind the scenes -you just have to SHOW UP! With a content photoshoot, you'll get beautiful, high-quality photos that will help you build a stronger relationship with your audience. They'll see the real you and discover what happens behind the scenes of your business -they may even start to feel like a part of the team themselves! When it comes time for them to purchase, YOU will be top of mind! I'm here to help you take your business to the next level. My content photoshoot, included in every marketing plan, will give you beautiful, high-quality photos that will help your online audience to build a relationship with your brand. Send me a DM to get started! #yegsocialmediamanager #instagrammarketingcommunity #instagrammarketingservice #socialmediamarketingspecialist #instagrammarketingstrategies #socialmediamarketingtips #contentstrategy #instagrammarketing #contentmarketing #contentcurator #contentmarketingagency #socialmediamarketingservices #yegmarketing #socialmediamarketingspecialist #yegmarketingagency #instagrammarketingsuccess #edmontonsocialmedia #socialmediamarketing #contentcreators #edmontonphotographer #albertaphotographer #contentproduction #contentdevelopment #instagrammarketingforbusiness #socialmediamarketingconsultant #contentcreatorsofinstagram #contentcreationstrategy #socialmediamarketingfirm #instagrammarketingstrategies #socialmediamarketingcompany #instagrammarketingstrategist #edmontonmarketingagency