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Susan Lim Marketing

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Canada
Edmonton, AB
Susan Lim Marketing

With professional photography, I create and schedule Instagram content that clearly and consistently gets your brand's message across to your ideal audience.

Stop running the social media hamster wheel and run your business instead. I'm here to help.

02/01/2025

Success on social media isn’t about posting every single day—it’s about showing up regularly and staying on your audience’s radar. Consistency builds trust, keeps you top of mind, and helps you connect with the right people when they need you most.

Start small. Post what you can manage. And most importantly, stay consistent. Your audience—and your business—will thank you!

01/28/2025

Your brand is more than just a logo or a catchy tagline—it’s how clients see, remember, and trust you. In a competitive market, strong branding helps you stand out and make lasting connections.

Here’s why branding matters for REALTORS®:
✔️ Build Recognition: A consistent look makes you memorable.
✔️ Establish Trust: Professional branding shows you’re serious about your business.
✔️ Create Emotional Connection: Share your values and personality to connect with clients.
✔️ Position Yourself as an Authority: Stand out as a leader in your field.

Your brand is your first impression. What’s yours saying about you?

01/25/2025

Your Instagram bio is often the first thing potential clients see. A strong bio isn’t just about looking professional—it’s about making a great first impression, connecting with the right people, and staying compliant with RECA’s guidelines.

✔️ Keep it clear and concise.
✔️ Include your brokerage name and contact info (RECA requirement!).
✔️ Use keywords that show where you work and how you help, like “Edmonton REALTOR®.”

Your bio sets the tone for your online presence. Is yours working for you?

01/21/2025

Trust is the foundation of every great client relationship—and social media is no different. It’s not just about selling; it’s about showing up, being yourself, and providing value.

Here are three ways to start building trust with your audience today:

✔️ Show Up Regularly: Consistency shows reliability.
✔️ Be Authentic: Let your personality shine through.
✔️ Provide Value: Share tips, insights, and helpful content that benefits your audience.

Trust takes time, but every post is a step closer to stronger connections. Which of these do you focus on most?

01/18/2025

Marketing doesn’t have to be complicated, but there are a few common mistakes that can hold you back. Whether it’s skipping social media or using generic content, avoiding these pitfalls can help you stand out and connect with the right clients.

Swipe through to see the top three mistakes—and how to avoid them!

What’s one thing you’ve learned about marketing that’s made a big difference in your business? Let’s share tips in the comments!

01/14/2025

Struggling to stay consistent on social media? A little planning can go a long way in saving time and reducing stress. Here are four simple tips to help you streamline your process:

✔️ Set Clear Goals: Know the purpose of each post.
✔️ Batch Your Work: Create multiple posts in one sitting.
✔️ Use a Content Calendar: Stay organized and plan ahead.
✔️ Analyze and Adjust: Track what works and improve over time.

Social media success doesn’t have to be overwhelming—start small and stay consistent! Which tip will you try first?

01/11/2025

Social media can feel overwhelming, but standing out doesn’t have to be complicated. Whether it’s showing your personality or engaging with your followers, small, consistent actions can make a big difference.

Swipe through for 5 simple strategies to help you build trust, grow your audience, and stand out in the crowded real estate market!

What’s your go-to strategy for social media? Let me know in the comments!

01/07/2025

In a world where first impressions happen in seconds, your visuals speak louder than words. High-quality photos aren’t just about aesthetics—they’re about building trust, telling your story, and keeping your audience engaged.

📸 Better engagement
📸 Professionalism that builds trust
📸 Emotional connection through storytelling
📸 A feed your audience wants to follow

Your photos are a reflection of your brand. Are they saying what you want them to?

01/04/2025

Instagram has been slowly rolling out a 4:5 ratio for profile grids since August, replacing the classic square format. What does this mean? Your grid layout might look uneven if your posts aren’t optimized for the new ratio.

But don’t worry—it’s easy to prepare! Start creating posts that work for both 4:5 and 1:1 ratios to keep your grid looking polished and professional.

Swipe through for tips on how to adjust your content so your profile always makes a great first impression. Have you noticed this update yet? Let me know in the comments!

01/02/2025

✨ New Year, New Goals ✨

2025 is here, and it’s the perfect time to build momentum for your business. Success isn’t about big, flashy moments—it’s about showing up, staying consistent, and making small, intentional steps every day.

Let this be the year you focus on what matters, keep your goals in sight, and take consistent action to achieve them. You’ve got this! 💪

12/13/2024

📸 Branding Photos with VIV Mental Health

Working with the incredible team at was an inspiring experience. Their passion for empowering individuals and organizations through mental health education, advocacy, and innovation is evident in everything they do.

We captured photos of both Kristopher Marks, the founder and CEO, and Rachelle Kay, the Chief Operations Officer, at (Western Canada Fire & First Aid). Starting with headshots in front of a backdrop, we then moved into the shop area to reflect Kris’s roots in the trades. The shoot was designed to showcase their leadership, vision, and the multifaceted approach they bring to VIV Mental Health.

Kristopher Marks combines lived experience and professional expertise to connect with audiences around the world. From being a journeyman machinist to becoming a passionate mental health advocate and keynote speaker, Kris’s journey is a story of resilience and transformation. His ability to integrate his love of music, visual arts, and mental health into his work makes him a dynamic and impactful leader.

Rachelle Kay is the driving force behind VIV’s operations, with a client-centered approach and a remarkable ability to transform ideas into action. From her work with youth mentoring programs to her deep understanding of Alberta’s mental health system, Rachelle’s passion for creating safe, inclusive environments is both inspiring and impactful. She brings a wealth of experience in facilitation, project management, and leadership development to the team.

Together, Kris and Rachelle are shaping a vision for accessible and effective mental health support that’s making a difference across Canada and beyond.

Thank you, Kris and Rachelle, for trusting me to help tell your story. Your work at VIV Mental Health is changing lives, and it was an honor to collaborate with you both! 💙

Follow to learn more about their mission and programs.

12/12/2024

Social media sucks. 😅
I’m delivering flyers this week, all over town! If you see me at your local Spruce Grove or Edmonton real estate brokerage, say “hi!”

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