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Susan Lim Marketing

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Canada
Edmonton, AB
Susan Lim Marketing

With professional photography, I create and schedule Instagram content that clearly and consistently gets your brand's message across to your ideal audience.

Stop running the social media hamster wheel and run your business instead. I'm here to help.

06/19/2022

06/15/2022

06/11/2022

06/05/2022

06/03/2022

use SOCIAL MEDIA to make your offer clear.

Sometimes we have those businesses that just can't be summed up in a single job title.

"I'm a Social Media Content Creator"
.ok... but what do you DO exactly?

Social media is a free tool that allows us to get in front of our ideal audience consistently, providing an excellent opportunity to educate them on the ins and out of our services, our values, our personality - all of the things that make us and our brand unique.

Use social media to your advantage!

If you need help with your social media strategy, I provide one-on-one consulting to help get you on the right track.

06/01/2022

Posting on Instagram, but not seeing the results in your business?

It does take time, but you also need a strategy in place to ensure you’re taking your business’ social media down the right path.

Speaking of paths, my philosophy around Instagram and business is that IT IS a path; a path that takes you from “brand unknown” to “brand loyalty”.

But how do you get there from here?

There are two things you must have:
👉 Consistent posting
👉 Clear messaging

Beyond that, it really helps to have:
👉 A strong brand identity that you can relate to
👉 Great images that showcase your business and your people
👉 Content that provides value to your audience

Through clarity and consistency, the Instagram algorithms will learn what your account is all about and it will begin to put your content in front of your ideal audience (those people who WANT to see what you’re posting). The “follows” start coming in - but the path doesn’t end there.

As you continue to show up, show your face, show your team, show your behind-the-scenes and daily activities of the business - THEN the real connection will form.

With every view your new followers will build an unconscious relationship with your brand and if consistent and continued, this relationship will become…

BRAND LOYALTY

If you like the way this sounds, but you just don’t have time to create this kind of Instagram content, I’m here to help!

I’m a local Edmonton content photographer and content creator who creates scheduled posts that help increase brand awareness for businesses just like yours.

Send me a DM to get started.

05/28/2022

Whether you like it or not, your business has a “brand”.

A brand is the way that consumers perceive your company; it’s the image or identity that your business projects. To gain the clientele that you want, a good image is crucial. Next, you have to get that message across to consumers.

Social media is THE tool to:
1️⃣ communicate your brand message
2️⃣ connect ideal clients to your company
3️⃣ create brand loyalty

Social media is the pathway between your brand and your next ideal client.

Through photography and content creation, I help local Edmonton businesses use Instagram to get their brand message across to consumers, attracting online viewers who actually WANT what you are providing.

I understand that the path to brand loyalty comes over time, with consistency in posting content that builds connection between your audience and your brand.

This connection is built by showing you, your team, your processes and behind the scenes.

Real people, real experiences.

It’s that genuine content that keeps viewers coming back for more.

To get started with me today, please send a DM.
photo location:

05/26/2022

Your potential client is purchasing with their heart, not their BRAIN 🧠

Instagram provides us with a way to connect to your client's heart by showing up consistently.

By continually showing yourself and your business (the behind-the-scenes, the personalities that make up the team, etc.), your audience will connect with you and unconsciously build a relationship with your brand.

Connecting YOUR BUSINESS to THEIR HEART ❤️

So, when it comes time to make a purchase, they are going to choose YOU!

05/24/2022

What is the path to brand loyalty?

1️⃣Define your brand.
Make sure brand identity & message is genuine to you, your team and what you offer. It should feel natural, like an easy fit with your own personality & beliefs.

2️⃣Have a content photoshoot.
Different from brand photos, content photos encompass much more of your business and its processes. These photos will ‘speak’ in your brand’s voice & provide a variety of content for your social media posts.

3️⃣Create & post social media content.
Using content photos & other media, create posts that communicate your brand message. The point is not to sell, but to communicate clearly who you are, what you do & how you can help. Post consistently!

4️⃣Allow the algorithm to do its work.
With consistent posting, algorithms will learn what to expect from your profile. Once they have defined that, they then start putting your posts in front of the exact people who want to see them.

5️⃣Build connections
Continue to post consistently - your new followers will see your business every day & unconsciously begin to build a connection to your brand, simply by ‘knowing’ you!

6️⃣Build brand loyalty
Through consistently appearing on their social media feeds and then real-life connections with your business, followers will become loyal fans - recommending you to everyone they know!

With consistency and time, it can be just that easy!

If you lack the time or resources to make this happen - let me take care of your social media content! I specialize in working with algorithms, to build brand loyalty & attract ideal clients.

So you focus on what you're best at - running your business!
photo location:

05/20/2022

You've been working hard to build a great business, but no one knows about it!

You’ve been posting on Instagram; you’d love to attract your ideal clients and create brand loyalty
…but so far it’s just been a waste of time.

DON’T GIVE UP!

It's no secret that Instagram can be a powerful marketing tool, but without a good strategy and the resources to implement it - you're really missing out!

Here’s our plan:
1️⃣ Define your brand, its message, its tone of voice

2️⃣ Capture your brand through photos of you, your team, your processes

3️⃣ Create content, using your brand’s voice to convey its message

4️⃣ Schedule your content for consistent, continual posting

5️⃣ Allow the algorithm to learn your brand message

6️⃣ The algorithm will match your content to those who are looking for exactly what you are providing.

With consistency and time, I know it can be just that easy.

If you lack the time or resources to make this happen - let me take care of your social media presence! I specialize in working with the Instagram algorithms, to build brand loyalty and attract ideal clients.

So you focus on what you're best at - running your business!

Send me a DM to set up a discovery meeting.
photo location:

05/18/2022

Do you feel like potential clients are just shopping around?

Like they stop to ask you your price and then they move on to the next guy to ask him his price?

This is because they don't know your value ...YET!

Social media offers us a great way to target our ideal clients and show them our value so that when they call us they know exactly what we can offer and why we are worth every penny!

05/16/2022

If you're not using Instagram to build brand loyalty, you're losing out!

Let’s talk about your “BRAND” and your “IDEAL CLIENTS”

Your brand is the image or identity that your business projects; the way that consumers perceive your company.

Your potential ideal clients are those folks who will be your loyal fans, but they just haven't met you yet.

We need to connect the two - Instagram is that pathway.

Instagram is your business’ place to consistently show up in an authentic, behind-the-scenes way, while maintaining your brand image and voice. Your online audience wants to connect with real people and real experiences, so give them what they want!

Consistently show the faces of your business - real people!

Consistently show the processes of your business - real experiences!

Through clarity and consistency, the instagram algorithms will learn what your account is all about and it will begin to put your content in front of your ideal audience (those people who WANT to see what you’re posting).

Once your posts get in front of those exact viewers who already want to consume the content you’re creating, then the “follows” start coming in - but it doesn’t end there!

As you continue to show up, show your face, show your team, show your behind the scenes and daily activities of the business - THEN the real connection will form.

With every view, your new followers will build an unconscious relationship to your brand.

This relationship, if consistent and continued, will become brand loyalty.

If you like the way this sounds, but you just don’t have time to create Instagram content that will turn into brand loyalty, I’m here to help!

Send me a DM to get started.
photo location:

05/12/2022

Stumped on how to attract your target market using Instagram?

Your brand has a lot to say - and your ideal audience is just waiting to hear it.

My job is to use Instagram’s algorithms to connect your business to those clients; this is how I do it:

1️⃣ Define your brand, its message, its tone of voice

2️⃣ Capture your brand through photos of you, your team, your processes

3️⃣ Create content, using your brand’s voice to convey its message

4️⃣ Automate posting for 3 months of consistent content

5️⃣ Allow the algorithm to learn your brand message

6️⃣ The algorithm will match your content to those who are looking for exactly what you are providing.

With consistency and time, I know it can be just that easy.

Let me take care of your social media presence while you focus on what you're good at - running your business!

Send me a DM to set up a discovery meeting.
photo location:

05/10/2022

Potential clients are looking to hire someone they TRUST.

Social media provides us with a great opportunity to build trust with people we haven't even met yet!

All you have to do is SHOW UP on a consistent basis.

Show your face, show your personality, speak to your audience, provide them with value... and you will become an authority that they trust to hire to get the job done.

SIMPLE!

05/08/2022

Why would anyone want to follow your business’ Instagram account?

Because they feel a CONNECTION!

Maybe they relate to you on a personal level, maybe they look up to the skills of your team, or maybe they find the processes and behind the scenes of your business so interesting and fun that they want to see MORE!

- so show them those things!

As a local Edmonton content photographer, I capture your brand through photos. I know what your audience wants to see, to build that connection and brand loyalty - they want to see real people and real experiences.

By consistently showing up and presenting the full experience of your business, your ideal clientele will find you (via Instagram’s algorithms), connect to you and follow you - because they want to see more!

I would love to help you capture these photos and create content.

Get started by sending me a DM!
photo location:

05/04/2022

Your brand has a lot to say - and your ideal audience is waiting to hear it!

But how do you actually get that message to that audience?

By using the algorithms to your advantage, your business’ Instagram account becomes a pathway between your brand and your ideal client. A good strategy can transform an unknown business into a brand the client feels loyalty towards.

Forewarning though, this strategy takes consistency and patience.

It won’t happen overnight and the growth is not linear.

So, how do you do it?

Create content that communicates your brand clearly.

It’s that simple!

With consistency and time, the algorithms learn what to expect from you and they will put your posts in front of the exact people who WANT to see them.

Consistency and time are key.

If you’re intrigued, but don’t have the time to create content, don’t worry! I can help.

Let me take care of your social media presence while you focus on what you're good at - running your business!

Send me a DM to set up a discovery meeting.

05/02/2022

THIS is the most important question if you want more IG followers 👉

Why would anyone follow you?

This is not a jab. It's an honest question that needs a real answer if you want to grow your audience organically on any social media platform.

Your social media account needs to provide some sort of VALUE to your viewers in order to be follow-worthy.

Here are some examples of reasons why an ideal future client might WILLINGLY hit the follow button on your account:

✅ Your account provides them with answers to their questions

✅ Your account teaches them how to solve their problem

✅ Your account inspires them to reach their goal

✅ Your account entertains them

What does YOUR account do, and why would I want to follow it?

04/30/2022

❤️Every day I count my blessings that I get to wake up to these smiling faces.

This is the behind-the-scenes team that is cheering me on (and asking me for more snacks) every single day. The confidence they have in me is beyond limitless.

I couldn't have asked for a better group of people to spend my days with.

04/26/2022

☝️How do you bring the SOCIAL to your social media account? EASY:

SHOW! YOUR! FACE!

Your ideal client is looking to connect with real people - the people behind the brand. As a business owner, that is YOU and your team.

I’m a local Edmonton content photographer and content creator, capturing the voice, message and face of your brand so that your online audience can build a connection to your business.

Once that connection is successfully formed, your viewers will begin to build loyalty to your brand. When it comes time to purchase (or make a recommendation to their friends), your company will be top of mind.

I'm happy to help you build that online relationship with potential clients, and put the SOCIAL back into your social media accounts.

Send me a DM to get started!
photo location:

04/24/2022

Have you tried to build a relationship with a website?😘💻

Doesn't work, does it?

It doesn't work for your customers either.

This is why it's important to show up and show your face (or the many beautiful faces of your team) so that your potential clients have someone to connect with.

This connection can be formed unconsciously and even through a screen, on a platform like Instagram, by consistently showing up and getting your face and your brand's message in front of your target audience.

What's the benefit?

When it comes time to make a purchase, YOU will be top of mind. 👍

04/22/2022

Instagram content creation can feel like a full-time job!🥵

As an entrepreneur who's got their hands full with day-to-day operations already, I know how hard it is to maintain social platforms while also running your own business.

🤲 I help business owners create an engaging Instagram presence, without the stress of trying to figure out what to post, and when to post it.

Providing professional content photography and creating social media posts that will get your brand’s message across to your ideal audience, helping your business grow online.

In three easy steps your business will have an effortless social media presence:
1️⃣Discovery meeting
2️⃣Content photoshoot
3️⃣3 months of scheduled content

Let me take care of the presence online, so you can focus on your business, offline.

Send a DM to get started!
photo location:

04/18/2022

QUIT HIDING! Your clients want to see YOU! 👀

Your business’ Instagram account is a place to showcase the FACE behind your brand.

Your viewers want to connect with real people and real stories - SO LET THEM!

As a local Edmonton content photographer, I help you capture the essence of your brand, making your social media accounts much more personal.

With photos that showcase you, your team, and your business processes, your viewers have something to build that connection from. So, when it comes time to purchase, YOU will be top of mind!

Get started with me today by sending me a DM!

04/16/2022

How are they going to know? 🤔

You might be the best of the best, but how will your target audience know that if they never hear from you?

Show up!

Show up in person, but also show up online.

The internet allows us to be in multiple places at once, so use that to your advantage (your competitors already are!)

Instagram, Facebook, LinkedIn, Pinterest, YouTube, TikTok - these are all open platforms for you to step into to get in front of your audience.

It can be overwhelming but you don't have to do it alone. I can help.

Send a DM to get started.

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🤢 Are you SICK of creating content for your business? You’re not alone! I get that creating an online presence for your business can feel like a full-time job, and as the owner you've already got plenty on your plate! That’s why I offer a content creation service that will help you get back to your business. In three easy steps your business will have an effortless social media presence: ✅ Discovery meeting ✅ Content photoshoot ✅ 3 months of scheduled content 😎 You’ll never have to worry about creating content again! Send me a DM to get started! . . . . . photo location: #contentcreation #instagrammarketingtips #socialmediamarketingagency #contentagency #contentmaker #socialmediamarketingstrategist #socialmediamarketingstrategies #contentwritingservices #contentplan #socialmediamarketingmanagment #instagrammarketingsecrets #instagrammarketingservices #yegbusinesswoman #socialmediamarketingmarketing #edmontoninstagram #instagrammarketingideas #yegsocialmediamarketing

Life is TOO SHORT to be stuck on INSTAGRAM! I’ve got you! I understand that creating an online presence for your business can feel like a full-time JOB, and as a business owner, you’ve already got your hands full! I’ve made content creation MY business so that you can get back to YOUR business! In three easy steps you’ll have an effortless online presence: ⭐️ Discovery Meeting ⭐️ Content Photoshoot ⭐️ Automated, Scheduled Content Send me a DM to get started! You’ve been sacrificing your time and mental health, trying to figure out what to post every single day. Jump off the social media hamster wheel! Relax knowing that your online presence is growing, even while you sleep. . . . . . photo location: #edmontonsocialmedia #yegbusinessbabes #instagrammarketingmanager #yegmarketingagency #edmontonmarketing #instagrammarketingadvice #socialmediamarketinghelp #socialmediamarketingtips #socialmediamarketingfirm #instagrammarketingservices #contentmarketers #socialmediamarketingconsultant #contentcreator #yegsocialmediamanager #instagrammarketingservice #socialmediamarketingforbusiness #socialmediamarketingspecialist #instagrammarketinggenius #instagrammarketingstrategies #socialmediamarketingstrategies #socialmediamarketingtips #contentstrategy

How does “the algorithm” work? Instagram algorithms are constantly learning more about their viewers. With time, the algorithms know exactly the kind of content that each person wants to see and they put that content in front of them in order to keep them on the platform for as long as possible. For Instagram, it’s all about making money. They make their money from advertisers, and so the longer people stay on the platform the more ads are viewed and the more money Instagram makes. When you create great content, you could kind of say you’re working for Instagram… for free! Let’s shift that so that the relationship is a bit more symbiotic. Not only can the algorithms make Instagram money, they can also make YOU money. You just have to know how to use them. As an Instagram marketer, I create and schedule content that will organically connect your ideal audience to your brand, using the algorithms. To get started with me, please reach out with a DM. I can’t wait to help you reach your goals! #socialmediamarketingconsultant #contentcreatorsofinstagram #contentcreationstrategy #socialmediamarketingfirm #instagrammarketingstrategies #yegbusinessowners #socialmediamarketingcompany #instagrammarketingstrategist #edmontonmarketingagency #yegbusinesssupport #instagrammarketingtipsforbusiness #edmontoninstagram #yegsocialmedia #instagrammarketingconsultant #socialmediamarketingtipsandtricks #socialmediamarketingpro #instagrammarketingautomation #contentcoach #edmontonsmallbusiness #socialmediamarketingplan #socialmediamarketing

How PHOTOS can attract your ideal clients: Your clients want to connect with REAL people. Maybe you've tried using stock photos, but they never feel authentic. Or you’ve taken photos of your storefront and products, but haven’t gotten much engagement. It’s time to show your face! The online audience is eager to learn more about their local business owners and they love to look behind the scenes -you just have to SHOW UP! With a content photoshoot, you'll get beautiful, high-quality photos that will help you build a stronger relationship with your audience. They'll see the real you and discover what happens behind the scenes of your business -they may even start to feel like a part of the team themselves! When it comes time for them to purchase, YOU will be top of mind! I'm here to help you take your business to the next level. My content photoshoot, included in every marketing plan, will give you beautiful, high-quality photos that will help your online audience to build a relationship with your brand. Send me a DM to get started! #yegsocialmediamanager #instagrammarketingcommunity #instagrammarketingservice #socialmediamarketingspecialist #instagrammarketingstrategies #socialmediamarketingtips #contentstrategy #instagrammarketing #contentmarketing #contentcurator #contentmarketingagency #socialmediamarketingservices #yegmarketing #socialmediamarketingspecialist #yegmarketingagency #instagrammarketingsuccess #edmontonsocialmedia #socialmediamarketing #contentcreators #edmontonphotographer #albertaphotographer #contentproduction #contentdevelopment #instagrammarketingforbusiness #socialmediamarketingconsultant #contentcreatorsofinstagram #contentcreationstrategy #socialmediamarketingfirm #instagrammarketingstrategies #socialmediamarketingcompany #instagrammarketingstrategist #edmontonmarketingagency