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Lightbulb Labs LTD.

Social Media Course

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https://tinyurl.com/49rn3xmp

06/25/2023

🌟 Upgrade Your Instagram Strategy: Say Goodbye to These Mistakes! 🚀

🔁 Mistake #1: Only Posting to Your Feed 🔁
Expand your presence! Embrace Instagram's features:

✅ Try captivating Stories for behind-the-scenes moments and interactive polls.

✅ Dive into people's Dm’s and connect to them one on one.

✅ Brighten someone's day by leaving a thoughtful comment on their post.

💡 Diversify your content and captivate your audience. Variety is key! 🎉

💰 Mistake #2: Only Focusing on Selling 💰

Strike a balance between selling and providing value:

✨ Share educational and entertaining content.

✨ Offer helpful tips and inspiring stories.

✨ Showcase user-generated content and testimonials.

🌈 Emphasize value over sales and build trust. Nurture relationships! 💫

🔍 Mistake #3: Worrying Too Much About Hashtags 🔍

Use relevant hashtags, but focus on engaging content. Strike the right balance:

📌 Use relevant and niche hashtags.

📌 Leverage trending hashtags for increased exposure.

🎯 Remember, valuable content sparks genuine interest. Let your brand's voice shine! 🗣️

😴 Mistake #4: Being Boring 😴
Stand out! Captivate your audience with:

📸 Eye-catching visuals and compelling captions.

📸 Infuse creativity, humor, and storytelling.

📸 Engage through contests and interactive challenges.

🌟 Let your brand's personality shine! 🌟

🚀 Elevate your Instagram game! Avoid these mistakes and unleash your brand's potential. Embrace diversity, authenticity, and creativity.

Follow us for more insights, tips, and tricks! 🙌💙

03/31/2023

Looking for inspiration on how to create buzz around your brand? Look no further than Max Clifford and his marketing genius. 🤯

Back in the day, Clifford worked with the creators of Grand Theft Auto (GTA) to promote the game in a way that got people talking. He knew the game was controversial, but instead of shying away from that fact, he embraced it and created controversy around the controversy. He used the media to amplify the buzz, which ultimately led to massive sales and an even bigger cultural impact.

Now, we're not saying you should court controversy just for the sake of it. But there's a lesson to be learned here about finding creative ways to get people to talk about your brand in a way that your target audience wants to align themselves with it. What makes your brand unique? What values do you embody that your audience cares about? How can you use those elements to create a story that people want to be a part of?

Think outside the box, and don't be afraid to take risks. Who knows – you might just end up creating a cultural phenomenon like Max Clifford and GTA did back in the day. 💥

03/18/2023

The Baader-Meinhof Illusion, also known as the frequency illusion, is a phenomenon in which a person encounters a new word, idea, or object and then begins to notice it more frequently. This can be used in Instagram marketing to create a sense of familiarity and recognition among followers.

To use the Baader-Meinhof Illusion in Instagram marketing, businesses can introduce a new product, service, or concept and then strategically feature it in multiple posts or advertisements. By repeating the new item, followers are more likely to notice and remember it, increasing the likelihood of engagement and conversion.

However, it is important to note that overusing the Baader-Meinhof Illusion can lead to a sense of annoyance or distrust among followers. Therefore, it is important to use this technique in moderation and to ensure that the content is relevant and valuable to the audience.

In conclusion, the Baader-Meinhof Illusion can be used in Instagram marketing to create a sense of familiarity and recognition among followers. By introducing a new concept or product and strategically featuring it in multiple posts or advertisements, businesses can increase engagement and conversion. However, it is important to use this technique in moderation and to ensure that the content is relevant and valuable to the audience.

03/16/2023

Polarization is a phenomenon in which people become divided into two opposing groups with little or no overlap or common ground. This can be seen in politics, social issues, and even in marketing. In social media marketing, polarization can be used to create a sense of belonging and community among followers.

To use polarization in Instagram marketing, businesses can take a clear and firm stance on a particular issue or value that resonates with their target audience. This can help to attract and retain customers who share their values and beliefs. By communicating a strong and clear message, businesses can create a sense of belonging and community among their followers, which can lead to increased engagement and loyalty.

However, it is important to note that polarization can also be risky, as it can alienate customers who do not share the same views or beliefs. Therefore, it is important to carefully consider the potential risks and benefits of taking a polarizing stance before doing so, and to communicate your message in a respectful and inclusive manner.

In conclusion, polarization can be used in Instagram marketing to create a sense of belonging and community among followers. By taking a clear and firm stance on a particular issue or value, businesses can attract and retain customers who share their values and beliefs. However, it is important to carefully consider the potential risks and benefits of taking a polarizing stance and to communicate in a respectful and inclusive manner.

03/14/2023

The Amplification Hypothesis suggests if you display certainty in your communication, your audience will believe you. This makes your content interesting. If you are too vague or ambivalent, you can come across as boring. Certainty is an important aspect of social media marketing because it helps to establish trust and credibility with your audience. When you communicate your message with confidence and conviction, you show your audience that you are knowledgeable and trustworthy, which can increase their willingness to engage with your brand.

Moreover, certainty can help to differentiate your brand from competitors and create a unique selling proposition. By communicating a clear and compelling message with certainty, you can capture the attention of your audience and stand out in a crowded marketplace.

However, it is important to note that certainty should be balanced with transparency and authenticity. If you overstate your claims or exaggerate your accomplishments, you risk undermining your credibility and eroding trust with your audience. Therefore, it is important to communicate your message with confidence, but also to be transparent about the limitations and challenges of your product or service.

In conclusion, certainty is an important aspect of social media marketing that can help to establish trust and credibility with your audience. By communicating your message with confidence and conviction, you can differentiate your brand and capture the attention of your audience. However, it is important to balance certainty with transparency and authenticity to avoid undermining your credibility and eroding trust with your audience.

03/12/2023

The paradox of choice is a powerful psychological principle that can be applied to social media posts to encourage engagement and simplify the decision-making process for followers. Businesses can use the paradox of choice by presenting a limited number of options in their posts, which can help followers to make quicker decisions and reduce decision fatigue.

One way to leverage the paradox of choice in social media posts is by offering a limited number of choices, such as asking followers to choose between two different products or services. Another approach is to present content in a clear and concise way, using simple language and avoiding overwhelming followers with too much information or too many options.

Using high-quality visuals can also be an effective way to simplify the decision-making process. By using images or videos that highlight key features and benefits, businesses can help followers quickly understand the value of their products or services.

Ultimately, by simplifying the decision-making process, businesses can increase engagement and drive conversions through their social media posts. By presenting followers with clear and concise options, businesses can help followers make informed decisions and ultimately drive sales.

03/10/2023

Reciprocity is a social principle that refers to the idea of giving something to receive something in return. In social media marketing, reciprocity can be a valuable tool for building relationships with customers and driving engagement.

One way to use reciprocity in social media marketing is by offering exclusive discounts, promotions, or freebies to followers who engage with your content. By rewarding followers for their engagement, businesses can encourage them to continue to engage and build a sense of loyalty.

Another way to leverage reciprocity is by providing valuable content or information to followers. By sharing helpful tips, industry insights, or educational resources, businesses can establish themselves as a valuable resource and earn the trust of their followers. An example of this is how I'm giving out this free e-book- link in bio!

Additionally, businesses can use reciprocity to generate user-generated content. By encouraging followers to share their own experiences, stories, or photos related to your brand, businesses can build a sense of community and generate valuable social proof.

In conclusion, using reciprocity in social media marketing can be an effective way to build relationships with customers, drive engagement, and generate user-generated content. By offering rewards, providing valuable content, and encouraging community engagement, businesses can leverage the power of reciprocity to enhance their social media strategy.

03/08/2023

Social proof is a powerful psychological principle that refers to the tendency of people to conform to the actions and opinions of others. In social media marketing, social proof can be a highly effective tool for building credibility, increasing engagement, and driving conversions.

One way to use social proof in social media marketing is to showcase customer reviews, testimonials, and endorsements. By sharing positive feedback from satisfied customers, businesses can demonstrate their value and build trust with potential customers. Social media platforms such as Facebook, Instagram, and Twitter all have features that allow businesses to display user-generated content, making it easy to incorporate social proof into your marketing strategy.

Another way to leverage social proof is through influencer marketing. By partnering with influencers who have a large following and a loyal fan base, businesses can tap into their influence and reach a wider audience. Influencers can promote products or services through social media posts, videos, or live streams, providing a powerful endorsement that can drive traffic and sales.

Social proof can also be demonstrated by highlighting social media followers and engagement metrics. By showcasing the number of likes, comments, and shares on your posts, businesses can demonstrate their popularity and social influence. This can create a sense of FOMO (fear of missing out) among potential customers, encouraging them to engage with your brand and stay connected.

In conclusion, using social proof in social media marketing can be an effective way to build trust, increase engagement, and drive conversions. By incorporating customer reviews, testimonials, influencer endorsements, and engagement metrics into your social media strategy, businesses can enhance their credibility and demonstrate their value to potential customers.

For more tips, please download my e-book- link in bio!

03/07/2023

I took to long to get 🚩 4 and 🚩5 in the video so here they are in text!

🚩 #4: They have lots of followers. I'm gonna have a whole video on this. Often this means bought followers made to look good.

🚩 #5: They have no wins to show you. Always ask to see results with different brands. Then go talk to those brands! Ask what it was like to work with that marketing agency.

Social media marketing is an unregulated industry, and there are a lot of great marketers you can work with! I know tons and I'm happy to connect you to them. But... there is also a lot of bad ones. Some are awful because they have no interest in doing what they say they will do. They just take money.

Others may be inexperienced, but looking to make name for themselves (this was me at one point). That inexperience can be volatile (good or bad). So be careful with the digital marketer you choose. And don't be afraid to ask them hard questions like:

What metrics do you use to derive success?
How long will it take to see those wins?
What is a failure you had and how did you fix it?

It's your money that's paying them and you deserve to know these answers.

03/06/2023

Why's everyone only talk about Algorithms, why we never hear about George Busherithms?

Ya I know I know, the year 2000 wants it's joke back.

But seriously, I see a lot of talk about the secrets to social media algorithms (or Busherithms!).

I want to set the record straight.

When someone says they have Secrets and hacks for the algorithms, those are just hooks so you pay attention. There is no mysterious secret for hacking the algorithm.

So anyway, the Secret to hacking social media algorithms is down, up, down, down, x,y,b,b,a,a,+. At this point an AI Mark Zuckerberg will appear and ask you to say the "Our Facebook" prayer.

Watch the video for the TRUTH!

03/06/2023

Checking your profile health conversion percentage on Instagram is an important way to measure the effectiveness of your profile in converting visitors into followers or customers. Here's how to check your profile health conversion percentage:

Go to your Instagram profile and click on the three lines in the top right corner.
Select "Insights" from the dropdown menu.
Under "Overview," select "Accounts Reached."
Scroll down to the bottom of the page and look for the "Profile Visits" section. Here, you'll see your profile health conversion percentage, which represents the percentage of people who visited your profile and took an action (such as following you or clicking on a link in your bio).

Now, why is it important to check your profile health conversion percentage? This metric gives you a sense of how effective your Instagram profile is in attracting and engaging with potential followers or customers. A low conversion percentage may indicate that your profile is not effectively communicating your brand message or that your content is not resonating with your target audience. On the other hand, a high conversion percentage indicates that your profile is doing a good job of attracting and engaging with your target audience.

By regularly monitoring your profile health conversion percentage, you can make adjustments to your profile and content strategy to improve your results and achieve your goals on Instagram.

For more tips, please download my e-book- link in bio!

03/04/2023

To make the most out of Instagram, it's important to know when to use each different type of post. Here's a quick guide:

Photos: Photos are the most common type of post on Instagram and are great for showcasing products, lifestyle shots, and behind-the-scenes moments. Use high-quality, visually appealing images to catch your followers' attention and make your post stand out.

Carousels: Carousels allow you to share multiple photos or videos in a single post, and they're a great way to tell a story or showcase a product in more detail. Use carousels to share before-and-after shots, product features, or a step-by-step process.

Stories: Instagram Stories are a great way to share more casual, behind-the-scenes moments with your followers. Use Stories to give a glimpse into your day-to-day life, share a quick announcement, or promote a flash sale or limited-time offer.

Reels: Reels are short, 15-30 second videos that are great for sharing creative, visually engaging content. Use Reels to showcase your personality, share trending challenges, and tap into viral content.

In summary, using different types of posts on Instagram can help you engage with your followers and showcase your brand in a variety of ways. Consider the message you want to convey and the story you want to tell, and choose the post type that best fits your goals.

For more tips, please download my e-book- link in bio!

03/02/2023

If you're an active Instagram user, you might have heard of "shadow banning," which is when your posts stop appearing in hashtag searches and your reach and engagement decline without any clear reason. It's frustrating, and it can be difficult to tell if you've been shadow banned. Here are some steps to check if you've been shadow banned on Instagram using your account status:

Open Your Instagram Account: Log in to your Instagram account and navigate to your profile page.

Go to Instagram's Settings: Tap the three horizontal lines at the top right corner of your profile to access the Instagram Settings.

Check Your Account Status: Scroll down and tap on the "Account" option. Here, you can check your account status to see if there are any issues. If your account has been disabled or deleted, you won't be able to log in at all. If there are no issues with your account, you will see two green checks.

Check Your Instagram Reach: If your account is active, but you're still not getting the reach and engagement you expect, you may be shadow banned. You can check your reach by looking at the "Impressions" and "Reach" metrics in your Instagram Insights. If your reach has suddenly dropped, it could be a sign that you've been shadow banned.

Monitor Your Engagement: If you've noticed a sudden drop in engagement on your posts, this can also be a sign of a shadow ban. You can check your engagement rate by comparing the number of likes and comments on your recent posts to your usual engagement rate.

In conclusion, checking your Instagram account status and monitoring your reach and engagement can help you determine if you've been shadow banned. By following these steps, you can take appropriate action to fix the issue and avoid being shadow banned in the future.

For more tips, download my e-book- link in bio!

02/28/2023

Collaborating with other brands on Instagram is a great way to increase your exposure, reach new audiences, and build your brand. Collaborations can take many forms, from sponsored posts to joint giveaways or events. Here are some steps to follow when collaborating with other brands on Instagram:

Identify Relevant Brands: Look for brands that have a similar target audience to yours and that align with your values and mission. Reach out to these brands with a clear proposal for a collaboration.

Define the Collaboration: Decide on the type of collaboration you want to do, whether it's a sponsored post, a joint giveaway, a social media campaign, or something else. Make sure the collaboration benefits both brands and is clearly defined in terms of goals and expectations.

Set Clear Terms: Agree on the terms of the collaboration, including timelines, compensation (if applicable), and any other specific details. Make sure both parties are clear on what is expected and what they will receive from the collaboration.

Plan the Content: Work with the other brand to plan the content for the collaboration, including any visuals, captions, or hashtags that will be used. Make sure the content is visually appealing, engaging, and aligned with both brands' values and messaging.

Launch and Promote: When the collaboration is ready, launch it on Instagram and promote it through your own channels. Make sure to tag and mention the other brand in your posts and encourage them to do the same.

Measure Results: After the collaboration is over, measure the results and evaluate the success of the collaboration. This can include metrics such as engagement, follower growth, and sales.

In conclusion, collaborating with other brands on Instagram is a great way to grow your brand and reach new audiences. By identifying relevant brands, defining the collaboration, setting clear terms, planning the content, launching and promoting, and measuring results, you can create successful collaborations that benefit both brands.

For more tips like this, download my e-book- link in bio!

02/27/2023

Here are some reasons why watch time is crucial on Instagram:

• It Increases Your Reach

When people spend more time watching your videos or viewing your content, Instagram's algorithm sees it as a signal that your content is engaging and high-quality. As a result, Instagram will prioritize your content and show it to more people, increasing your reach and visibility.

• It Builds Trust and Loyalty

When people spend more time engaging with your content, they are more likely to develop trust and loyalty towards your brand. They will see you as an authority in your niche and be more likely to follow you, share your content, and recommend you to others.

• It Helps You Understand Your Audience

By tracking your watch time metrics, you can gain insights into your audience's preferences and behavior. You can see which types of content are most popular and adjust your content strategy accordingly to cater to your audience's needs and interests.

• It Enhances Your Ad Revenue

If you are running Instagram ads, watch time is a critical metric to track. The longer people spend watching your ads, the more likely they are to take action, such as clicking on your link or making a purchase. This can lead to higher conversion rates and revenue for your business.

In conclusion, watch time is a crucial metric to track on Instagram. It reflects how engaged your audience is with your content and can have a significant impact on your reach, loyalty, and revenue. By creating high-quality content that captures your audience's attention and tracking your watch time metrics, you can build a strong presence on Instagram and grow your brand.

02/26/2023

Engaging with other brands on Instagram is an important aspect of building a strong presence on the platform. By engaging with other brands, you can increase your visibility, build relationships, and potentially collaborate with other brands in your industry. Here are some reasons why engaging with other brands is important and how to do it:

Build Relationships: Engaging with other brands on Instagram can help you build relationships with other businesses in your industry. This can lead to future collaborations, partnerships, and opportunities to grow your brand.

Increase Visibility: By engaging with other brands, you can increase your visibility on Instagram. When you comment or like another brand's post, your username is displayed and potentially seen by their followers, increasing your exposure to a wider audience.

Stay Up-to-Date: Engaging with other brands can help you stay up-to-date on the latest trends and news in your industry. By following and engaging with other brands, you can gain insights into their strategies and learn from their successes and failures.

To engage with other brands on Instagram, here are some tips:

Follow Relevant Brands: Find and follow other brands that are relevant to your industry or niche. This will allow you to stay up-to-date on their content and engage with them.

Like and Comment: Like and comment on other brands' posts. This will increase your visibility and potentially lead to a reciprocal engagement.

Share Posts: Share other brands' posts in your Instagram stories or on your own feed. This can show support for other brands and potentially lead to future collaborations.

In conclusion, engaging with other brands on Instagram is a valuable way to build relationships, increase your visibility, and stay up-to-date on industry trends. By following relevant brands, liking and commenting on their posts, and sharing their content you can create opportunities to grow your brand and collaborate with others.

For more tips like this, download my e-book- link in bio!

02/25/2023

If you're looking to increase your reach on Instagram, there are several strategies you can use before and after posting to help your content reach a larger audience. Here are a few ideas:

Before posting:

Research hashtags and plan content: Use relevant hashtags in your posts to help your content appear in search results and increase your visibility. Research popular and niche hashtags that are relevant to your brand and target audience.

Engage with your audience: Interact with your followers by responding to comments and messages, and liking and commenting on their posts. This will help build a relationship with your audience and increase your engagement.

After posting:

Engage with your audience: After posting, engage with your followers by responding to comments and messages. This will increase your engagement and help your post appear in the Explore page.

Use Instagram stories: Use Instagram stories to provide additional content and insights related to your post. Stories have a higher reach and can help drive traffic to your post.

Promote your post: If you have a budget, consider promoting your post using Instagram ads. This can help increase your reach and visibility among your target audience.

In summary, increasing your reach on Instagram involves using a combination of strategies before and after posting. By engaging with your audience, planning content and using relevant hashtags, you can increase your visibility and reach a larger audience. Additionally, using Instagram stories and promoting your posts can help drive traffic and increase engagement.

For more tips like this, please download my e-book- link in bio!

02/24/2023

Are you struggling to grow your Instagram following? One easy fix that you might not have considered is increasing the size of your "Follow" button. Having a bigger follow button can make a significant difference in your account's growth. It might seem like a small detail, but it can make your account more inviting and encourage users to follow you.

In addition to being more visible, a bigger follow button can also create a sense of balance and symmetry in your bio. When designing your bio, it's important to consider the visual appeal of the page. By making your follow button larger, you can create a sense of symmetry and balance, which can make your profile more visually appealing and easier to read.

A larger follow button can also help to highlight your call to action. Your bio is your opportunity to tell potential followers what your account is all about and why they should follow you. By making your follow button more prominent, you can draw attention to your call to action and encourage users to take action.

Finally, a bigger follow button can also optimize your bio for mobile users. Many users access Instagram on their mobile devices, and a larger follow button can make it easier for them to tap and follow your account. This can lead to an increase in followers and engagement, especially among mobile users who may be more likely to engage with your content on-the-go.

If you're looking to increase your Instagram following and optimize your bio, don't overlook the importance of a bigger follow button. By making this simple change, you can make your account more inviting, create a sense of urgency, and optimize your bio for better engagement.

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In the age of social media, engagement is key for any brand looking to reach a wider audience. However, getting people to engage with content is easier said than done. People are bombarded with so much content online that it takes something truly special to catch their attention. This is where fun content comes in. Fun content is content that is entertaining, engaging, and often humorous. It's the type of content that makes people want to share it with their friends and followers. Brands should be asking themselves what makes their content fun and engagement-worthy to their audience. After all, engagement is not just about likes and shares, but also about creating a memorable experience that will keep people coming back for more. One brand that has nailed their audience on social media through fun content is McDonald's. McDonald's has been successful in engaging with their target audience of urbanized teens and 20 somethings who are connected to internet culture. They have done this by creating content that is fun, relevant, and relatable. McDonald's social media strategy involves using pop culture references, memes, and trending topics to connect with their audience. For example, they recently launched a series of limited-time menu items inspired by popular BTS meals. The BTS meal, which includes a 10-piece Chicken McNuggets, fries, Coke, and two dipping sauces, is a nod to the popular South Korean boy band BTS. McDonald's also engages with their audience through fun challenges and contests. For example, they recently launched the "Fry Day" challenge, which encouraged fans to post creative photos of their McDonald's fries. This challenge not only helped to create user-generated content, but also created a sense of community among McDonald's fans. In conclusion, fun content is essential for brands looking to engage with their audience on social media. Brands should be asking themselves what makes their content fun and engagement-worthy to their audience. By fol

Investing in Lightbulb Labs Social Media Tools and Tactics course for yourself or your staff is an excellent choice for your brand. It's more cost-effective than outsourcing to a marketing agency, and you'll have the opportunity to put more time and effort into your social media channels. Plus, did you know that our training course can be funded up to 100% by the Canada Alberta Jobs Grant? That's right - you can get the training you need to succeed without breaking the bank! Outsourcing your social media can be a costly gamble, and it's understandable that you may be hesitant to invest in something without knowing the results. But with our Tools and Tactics course, you'll have the tools and knowledge to create a successful social media strategy that works for your brand. You'll learn how to measure your success and adjust your strategy as needed to ensure that you're seeing results. No one knows your brand better than you and your employees, which means you'll have a better understanding of your brand's voice, tone, and values. By enrolling in my course, you'll be able to create a stronger brand presence on social media, engage with your audience, and build stronger relationships with your customers. Here are some additional reasons why the Tools and Tactics course is a better investment than outsourcing: 1. Increased Control: When you outsource your social media, you give up some control over your brand's voice and messaging. 2. Improved Agility: When you have a dedicated social media team, you can be more agile and respond to trends and news in real-time. This is much harder to do when you're outsourcing to a third-party agency. 3. Stronger Relationships: Building relationships with your customers is crucial for success on social media. When you or your staff manage your social media channels, you have the opportunity to build stronger relationships with your followers. 4. Better ROI: When you enroll in Lightbulb Labs Social Media Tools and Tactics course,

In today's digital age, user-generated content (UGC) has become a powerful tool for brands to connect with their audience and enhance their social media strategy. UGC refers to any content, such as images, videos, reviews, or blog posts, that is created by users of a brand's products or services. UGC is important for brands for several reasons. Firstly, it provides authentic and genuine content that resonates with potential customers. As opposed to branded content, UGC is created by real people who have experienced the brand and its products, making it more relatable and trustworthy. Secondly, UGC can help brands to reach a wider audience. When users create content and share it on social media, it is often seen by their followers and can quickly gain traction, leading to increased brand awareness and potentially even viral content. Finally, UGC can help brands to foster a sense of community among their customers. By encouraging users to create and share content, brands can create a space where their customers can connect and engage with each other, building a loyal and dedicated fan base. Here are some examples of brands that have successfully incorporated UGC into their social media strategy: • Coca-Cola: The "Share a Coke" campaign encouraged customers to find a Coca-Cola bottle with their name on it and share a photo on social media using the hashtag #ShareACoke. The campaign generated over 500,000 photos and 25 million social media impressions. • GoPro: GoPro is a brand that has built its entire marketing strategy around user-generated content. They encourage their customers to create and share videos and photos of their adventures using GoPro cameras, using the hashtag #GoPro. • Starbucks: Starbucks launched the "White Cup Contest" where customers were asked to draw on a plain white Starbucks cup and share a photo on social media using the hashtag #WhiteCupContest. The winning design was turned into a limited edition Starbucks cup. In conclusion,

Sure, here's the updated copy with all the hashtags at the end: Memes have become a significant part of internet culture, and they have become a vital tool for marketers to grab the attention of potential customers. Memes are highly shareable, and they spread quickly through social media channels. Using memes to promote your brand is an excellent marketing move as they can help your brand to become viral and reach a broader audience. One great example of a brand using memes to their advantage is The Barbie Movie. The production company behind the film created a meme campaign that featured Barbie in various movie scenes, ranging from Titanic to Star Wars. The memes became viral and helped to promote the film, generating a buzz among fans and potential movie-goers. Another example of a brand using memes to promote their product is the Netflix original movie, Bird Box. The film's marketing team created a series of memes featuring the main character, played by Sandra Bullock, wearing a blindfold. The memes spread rapidly on social media, generating buzz and excitement for the film's release. Memes are an effective way to create brand awareness, and they can be a fun way to engage with your audience. Here are a few ideas for creating memes for your brand: Create memes that are relatable to your audience. If you can create a meme that resonates with your audience, they are more likely to share it with their friends and followers. Use trending topics to create memes. If there is a trending topic or meme on social media, use it to create a meme that is relevant to your brand. Create a series of memes that tell a story. Use a series of memes to tell a story about your brand or a particular product. Use humor to create memes. Humor is a great way to engage with your audience and make your brand more relatable. In conclusion, using memes to promote your brand is a smart marketing move. They are highly shareable, can reach a broad audience, and can create brand awareness.

Don't read this if you don't like people telling it like it is. Cause that's what I do. Here is what large content creators truly don't want you to know! 1) Buying followers at the start: remember I looked at accounts with over 100k followers. I couldn't find 1, that had less than 12 000 fake followers! Buying fake followers is a black hat strategy that many content creators use to increase their social proof on platforms like Instagram, Twitter, and Facebook. They purchase followers from third-party websites that specialize in providing fake followers, which are usually bots or inactive accounts. It's also not that expensive, $100 gets you 10 000 fake followers. You can even drip them in over time, so it doesn't look like you just bought 10 000. While it may seem like a quick and easy way to gain followers, there are several downsides to buying fake followers. For one, these followers are not real people and therefore will not engage with your content, making it difficult to build a genuine following. Moreover, social media platforms have been cracking down on fake followers, and purchasing them can lead to account suspension or even a permanent ban. Here, some content creators take a clever approach once they've acquired a certain number of real followers. They will publicly admit to having fake followers, of course they will just say it happened and they dont know how. The more creative ones will talk about how fake accounts do follow you on social media...which is true, but not like 12 000! They'll talk about wanting to clean it up! Since everyone knows fake followers dont help you! Cutting out the purchased followers and losing a large portion of their following. Although it appears admirable to their real followers, it's just another ploy to manipulate their audience into trusting them more. 2) Buying engagement: Buying engagement is another black hat strategy that some content creators use to make their posts appear more popular than they are an

More tips to create killer copy: Use strong headlines: A compelling headline can make all the difference in whether someone clicks on your post or keeps scrolling. Make sure your headline is attention-grabbing and relevant to your content. Use visuals: Including images, videos, or graphics in your social media posts can help break up the text and make your content more engaging. Make sure your visuals are high-quality and relevant to your message. Tell a story: People are naturally drawn to stories, so try to incorporate storytelling into your copy. Use anecdotes, case studies, or real-life examples to illustrate your point. Be conversational: Social media is a two-way conversation, so write your copy in a conversational tone. Use words like "you" and "we" to make your message feel more personal. Use humor: If appropriate, adding humor to your copy can make it more memorable and shareable. Just make sure your humor is in line with your brand and audience. Be informative: People turn to social media for information, so make sure your copy provides value to your audience. Share tips, insights, or interesting facts that they may not know. Include a call to action: Whether you want people to like, comment, share, or click on your link, make sure your copy includes a clear call to action. Use action words like "click," "share," or "join" to encourage people to take action. Use relevant hashtags: Hashtags can help your content get discovered by new audiences, so use relevant hashtags that are popular in your industry or niche. Here are ten hashtags that may be relevant to your social media copy: #socialmedia #contentmarketing #digitalmarketing #marketingtips #copywriting #branding #socialmediamarketing #smallbusiness #entrepreneur #creativewriting

The law of reciprocity is a fundamental principle that has been recognized by many cultures and religions throughout history. It is a principle that states that people tend to respond in kind to the actions of others. In other words, if someone does something nice for us, we are more likely to do something nice in return. Conversely, if someone does something negative to us, we are more likely to respond in a negative way. The law of reciprocity is a powerful tool that can be used in many different contexts. For example, it can be used in business, social situations, and personal relationships. When used properly, it can help to build trust and strengthen relationships. In business, the law of reciprocity is often used as a marketing technique. Companies will often give away free samples or offer discounts in the hope that customers will reciprocate by making a purchase. This technique is often very effective because it creates a sense of obligation in the customer. In social situations, the law of reciprocity can be used to build rapport with others. For example, if someone invites you to their party, you may feel obligated to invite them to your own party in return. This can help to strengthen your relationship with that person and build trust. In personal relationships, the law of reciprocity is often used to show love and affection. For example, if your partner does something nice for you, you may feel obligated to do something nice in return. This can help to create a sense of mutual love and respect. #contentcreation #socialmediatips #socialmediacoaching #instagramtips #socialmediamarketingtips #digitalmarketingservices #psychologyfacts #yeg #yyc #yegbusiness #yycbusiness #giversgain #bni #relationshiprules

I took to long to get 🚩 4 and 🚩5 in the video so here they are in text! 🚩#4: They have lots of followers. I'm gonna have a whole video on this. Often this means bought followers made to look good. 🚩#5: They have no wins to show you. Always ask to see results with different brands. Then go talk to those brands! Ask what it was like to work with that marketing agency. Social media marketing is an unregulated industry, and there are a lot of great marketers you can work with! I know tons and I'm happy to connect you to them. But... there is also a lot of bad ones. Some are awful because they have no interest in doing what they say they will do. They just take money. Others may be inexperienced, but looking to make name for themselves (this was me at one point). That inexperience can be volatile (good or bad). So be careful with the digital marketer you choose. And don't be afraid to ask them hard questions like: What metrics do you use to derive success? How long will it take to see those wins? What is a failure you had and how did you fix it? It's your money that's paying them and you deserve to know these answers. #yegsmallbusiness #yycsmallbiz #yegentrepreneur #InstagramTips #BrandBuilding #InstagramStrategy #InstagramFollowers #SmallBusinessMarketing #contentmarketing #socialmediastrategy #socialmediamanagement #socialmediaadvertising #instagramtips #yeg #yyc #socialmediamarketer #buyerbeware

Why's everyone only talk about Algorithms, why we never hear about George Busherithms? Ya I know I know, the year 2000 wants it's joke back. But seriously, I see a lot of talk about the secrets to social media algorithms (or Busherithms!). I want to set the record straight. When someone says they have Secrets and hacks for the algorithms, those are just hooks so you pay attention. There is no mysterious secret for hacking the algorithm. So anyway, the Secret to hacking social media algorithms is down, up, down, down, x,y,b,b,a,a,+. At this point an AI Mark Zuckerberg will appear and ask you to say the "Our Facebook" prayer. Watch the video for the TRUTH! #yegsmallbusiness #yycsmallbiz #yegentrepreneur #InstagramTips #BrandBuilding #InstagramStrategy #InstagramFollowers #SmallBusinessMarketing #yegrealtor #contentmarketing #socialmediastrategy #socialmediamanagement #socialmediaadvertising #instagramtips #yeg #yyc

Here are some reasons why watch time is crucial on Instagram: • It Increases Your Reach When people spend more time watching your videos or viewing your content, Instagram's algorithm sees it as a signal that your content is engaging and high-quality. As a result, Instagram will prioritize your content and show it to more people, increasing your reach and visibility. • It Builds Trust and Loyalty When people spend more time engaging with your content, they are more likely to develop trust and loyalty towards your brand. They will see you as an authority in your niche and be more likely to follow you, share your content, and recommend you to others. • It Helps You Understand Your Audience By tracking your watch time metrics, you can gain insights into your audience's preferences and behavior. You can see which types of content are most popular and adjust your content strategy accordingly to cater to your audience's needs and interests. • It Enhances Your Ad Revenue If you are running Instagram ads, watch time is a critical metric to track. The longer people spend watching your ads, the more likely they are to take action, such as clicking on your link or making a purchase. This can lead to higher conversion rates and revenue for your business. In conclusion, watch time is a crucial metric to track on Instagram. It reflects how engaged your audience is with your content and can have a significant impact on your reach, loyalty, and revenue. By creating high-quality content that captures your audience's attention and tracking your watch time metrics, you can build a strong presence on Instagram and grow your brand. #socialmediamarketing #digitalmarketing #contentmarketing #socialmediastrategy #instagrammarketing #marketingtips #onlinemarketing #socialmediatips #brandingstrategy #influencermarketing #yegbusiness #yycbusiness #yegsocialmedia #yycsocialmedia #watchtime

For the past two years, I have worked at @bentarrowYEG, the largest Urban Indigenous Not-for-Profit in Western Canada. During that time, I have grown their page to over 20k likes, their Instagram to over 4k followers, and their Twitter to over 5k followers. We have reached over a million people in a quarter and built an extremely loving online community! Bent Arrow continues to be my full-time job, and I love it! What you see here is my side project, a passion project, if you will. My goal is to help local businesses and organizations improve their social media presence. My 21-hour social media course offers the insights, tactics, and tools I have learned over my decade in social media. We cover key concepts often missed by businesses (and even marketers themselves), human behavior/psychology, social media algorithms, and a whole lot more! The goal of the course is to empower you to be confident on social media and teach you how to make money using your brand. Last year, I helped a client make $300,000 organically on social media. I'd love for that to be you! The Canada Alberta Jobs Grant can fund up to 100% of the course cost. Of course, the grant won't be around forever, so message me now to take advantage of this opportunity! #socialmediamarketing #socialmediacoach #digitalmarketing #socialmediacourse #smallbusiness #instagramtips

Are you struggling to grow your Instagram following? One easy fix that you might not have considered is increasing the size of your "Follow" button. Having a bigger follow button can make a significant difference in your account's growth. It might seem like a small detail, but it can make your account more inviting and encourage users to follow you. In addition to being more visible, a bigger follow button can also create a sense of balance and symmetry in your bio. When designing your bio, it's important to consider the visual appeal of the page. By making your follow button larger, you can create a sense of symmetry and balance, which can make your profile more visually appealing and easier to read. A larger follow button can also help to highlight your call to action. Your bio is your opportunity to tell potential followers what your account is all about and why they should follow you. By making your follow button more prominent, you can draw attention to your call to action and encourage users to take action. Finally, a bigger follow button can also optimize your bio for mobile users. Many users access Instagram on their mobile devices, and a larger follow button can make it easier for them to tap and follow your account. This can lead to an increase in followers and engagement, especially among mobile users who may be more likely to engage with your content on-the-go. If you're looking to increase your Instagram following and optimize your bio, don't overlook the importance of a bigger follow button. By making this simple change, you can make your account more inviting, create a sense of urgency, and optimize your bio for better engagement. #InstagramFollowers #SocialMediaMarketing #GrowYourFollowing #InstagramTips #SmallBusinessMarketing #InstagramGrowth #DigitalMarketing #BrandBuilding #OnlinePresence #InstagramStrategy

If there's one group of people who know how to get comfortable in front of a camera, it's actors. After all, they spend their careers performing in front of large audiences and cameras. So if you're an entrepreneur who's struggling to feel comfortable on camera, why not take some tips from the pros? Here are some tips from actors to help you feel more confident in front of the lens: Relax your body. When you're tense or nervous, your body language will show it. Take some deep breaths and consciously relax your shoulders, arms, and jaw. A simple stretch you could do is to reach your arms overhead and gently sway from side to side. This will help release any tension in your body and help you appear more natural on camera. Connect with your audience. Actors know that the key to a great performance is to connect with their audience. Similarly, you need to connect with your audience on camera. Think about who you're speaking to and imagine that you're having a conversation with them. Be yourself. Actors often play characters that are different from their real-life selves, but they still bring their own personalities to their performances. You should do the same. Be yourself on camera, because your audience will be able to tell if you're faking it. Remember that getting comfortable on camera is an essential part of creating great video content for your business. So, keep these tips in mind and don't be afraid to experiment with different approaches until you find what works for you. Good luck! #ActorAdvice #EntrepreneurTips #VideoMarketing #PersonalBranding #GetComfortableOnCamera #VideoContentCreation #CameraShyNoMore #AuthenticityMatters #ConfidenceOnCamera #SmallBusinessOwners #VlogTips #YouTubeMarketing #SocialMediaVideo #FilmYourself #CreateEngagingContent #VideoTips #BrandAwareness

Building a community on social media is key to establishing a strong brand presence and growing your audience. Here are some additional examples of ways to build community on social media: Engage with others' posts: When you engage with others' posts, you're showing that you're invested in their content and interested in what they have to say. Leave thoughtful comments, ask questions, and share your own experiences to foster a sense of community. Respond to messages and comments: It's important to be responsive to messages and comments from your followers. This shows that you value their input and care about their experience with your brand. Send private messages: Sending private messages is a great way to build a more personal connection with your followers. Thank people for following you, offer exclusive discounts or promotions, or ask for their feedback on new products or services. Host Q&A sessions: Q&A sessions allow you to answer questions and share your expertise with your followers. This also gives your followers the opportunity to engage with you and each other, fostering a sense of community. Create user-generated content: Encourage your followers to share their own experiences and stories related to your brand. This not only builds community, but also generates valuable content that you can share on your own channels. Collaborate with others: Partnering with other brands or influencers can help expand your reach and build a stronger sense of community. Look for opportunities to collaborate on content or events that align with your brand values. By incorporating these tactics into your social media strategy, you can build a strong community that's engaged, supportive, and loyal to your brand. #SocialMediaMarketing #DigitalMarketing #CommunityBuilding #EngagementStrategy #BrandAwareness #ContentMarketing #SocialMediaStrategy #InfluencerMarketing #OnlineCommunity #GrowYourBrand #yeg #yyc #yegcommunity #yyccommunity #yegsocialmedia #yycsoscialmedia

Alberta Businesses do you want help getting up to $10 000 from the provincial government? The Canada Alberta Job grant offers to fund up to $10k for employers or employees to take trainings from certified businesses. You can check it out here: https://lnkd.in/gXh49gqZ My offer to you is this: 1) I am happy to talk to you about the grant and answer questions for you. 2) If you would like to take my social media course, I will help you write the grant. Leave me a comment if you want to connect.