Reflective Marketing

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Canada
Conception Bay South, NL
Reflective Marketing

We help HVAC, home builders and home service businesses grow their sales using social media advertising. We help businesses get known on social media.

Ready to attract and convert more potential customers? Let's chat!

01/15/2025

We're back! Ready to make 2025 your BEST year yet? 🚀

Do you have a clear plan to boost leads and sales this year? Are you prepared for the latest shifts in online marketing that could impact your business?

If not, I’ve got you covered! If you missed the December webinar, join me live on January 16th for an exclusive training designed to set you up for growth in 2025.

Here’s what you’ll walk away with:
✅ A clear breakdown of your 2025 goals
✅ The advertising budget you’ll need to achieve them
✅ A proven lead generation strategy tailored for success
✅ Insights into what’s working right now in HVAC marketing—and what’s coming next

Don’t leave your success to chance in 2025. Secure your spot by registering at the link in our bio! 💡

01/08/2025

🔥 At Reflective Marketing, we know HVAC and home services businesses need a consistent flow of quality leads to grow. That’s why we’ve developed our 3-Step HVAC Lead Driver Process—a proven system to attract, nurture, and convert leads into booked jobs. Here’s how it works:

1️⃣ ATTRACT
We start by figuring out the right offer, the right audience, and the right creative with our testing strategy. By understanding your audience and their needs, we build ads that work, driving the right people straight to your business.

2️⃣ BUILD RELATIONSHIPS
Once we have their attention, we keep the momentum going. Through email and text automations, we help your team nurture leads and keep them hot. 🔥

3️⃣ CONVERT
This is where the magic happens! We integrate with your current CRM system and give you a custom dashboard, making it easy to track and manage leads. Our process ensures instant lead bookings so you can focus on what you do best—serving your customers.

💡 The result? More leads, more bookings, and more revenue for your HVAC or home services business.

📈 Ready to take your lead generation to the next level? Contact our team today and let’s build your growth plan!

12/31/2024

New Year, New Goals, Same Commitment to Growing Your Business! 🎉 Here’s to a prosperous 2025 filled with warm leads, cool results, and endless success. Let’s make it your best year yet! ✨

12/18/2024

Work smarter, not harder with content repurposing! 🎥📱

Whether you’re creating for TV shows, podcasts, mentoring sessions, webinars, live streams, or even Q&A events, there’s one golden rule: capture the moment. ✨

Here’s how to make the most of your efforts:
📱 Use your phone: Record behind-the-scenes clips, sound bites, or key moments.
📸 Set up your tripod: It’s an easy way to get steady, high-quality footage without needing a crew.
📝 Keep repurposing in mind: Turn that podcast into Instagram reels, TikToks, or blog posts. Transform a live mentoring session into evergreen YouTube content or LinkedIn snippets.

When you document intentionally, you’ll have a ton of content to share across multiple platforms, saving time while staying visible everywhere your audience hangs out. 🌟

So, next time you’re creating, don’t forget to hit record—your future social posts will thank you!

What’s your favorite way to repurpose content? Let us know below! 👇

12/18/2024

🚀 Ready to crush your 2025 HVAC business goals?

Here are 5 key takeaways from our recent webinar, "Your 2025 Marketing Plan: How to Maximize Your HVAC Growth!"

1️⃣ Set Clear Goals for 2025
2️⃣ Map Out an Effective Lead Generation Strategy
3️⃣ Audit Your Online Presence
4️⃣ Stay Ahead with AI—But Keep it Authentic
5️⃣ Protect Your Business Assets

Each slide breaks down strategies to help you grow your HVAC business, generate more leads, and build a stronger online presence. 💡

💬 Want personalized help with your 2025 marketing plan? Let’s chat! Book a free strategy call today.

12/13/2024

We may or may not have a slack channel COMPLETELY dedicated to sharing pictures of our kids and pets 🤭 so PLEASE enjoy this holiday version of - Pets & Babies of Reflective Marketing! 🎄🎅✨

12/04/2024

What an amazing time at the Seven Figure Agency conference in Miami! 🌴✨

I had the chance to reconnect with longtime friends and clients, meet fellow agency owners doing big things, celebrate a milestone with a medal, and soak up some well-deserved beach vibes. 🏖️🏅

Already counting down the days until we do it all again this spring! 💼☀️

11/30/2024

Curious about what it’s like to partner with an HVAC marketing agency? Here’s what our incredible clients have to say about their experience with us! 🚀

Ready to elevate your HVAC business? Let’s chat and make it happen!

11/25/2024

🚀 Key takeaways for Contracting businesses (or honestly, any business!) from our interview with Robert Matheny!

Robert is the co-founder of Reliability Home Services and Service Ninja. He is an author, consultant, and father of five foster children. He teaches the strategies he used to build a sustainable and successful business as well as the things that made a difference for his clients.

This conversation was refreshingly tactical, and many of us can benefit from this advice:

1️⃣ Scale with processes, not just people.
2️⃣ Write it down, make it repeatable.
3️⃣ One process at a time for steady progress.
4️⃣ Create a process for everything, even the small stuff!
5️⃣ Document, refine, repeat.
6️⃣ Empower your team with easy access to information.
7️⃣ Dispatch smarter, not just faster.

For the full podcast episode, head to the link in our bio.

Thanks again for the great chat, Robert!

page ➡️ Reliability Home Services

Contractors and business owners, are you currently creating processes in your business or is this an area you need to work on? Drop a comment below! 👇

11/22/2024

🚀 Our client just closed $431,250 in sales in only 58 days using our signature HVAC marketing system! 🤯

Here's the winning strategy:

1️⃣ High-Volume Lead Generation: We launched our HVAC Lead Driver System, bringing in a steady stream of qualified leads and securing appointments.

2️⃣ Rapid Conversions Testing: Through targeted testing of offers, audience segments, and ad creatives, we discovered what brought in the highest-quality leads and appointments.

3️⃣ Sales Optimization Dashboard: Collaborating with our client, we developed a powerful sales dashboard to track conversions, ensuring they maximized ROI at every stage.

Ready to generate more leads and maximize your ROI for your HVAC or Home Services business? Start with a free strategy call—book through the link in our bio or at reflectivemarketing.com! 📈✨

11/20/2024

‼️Don’t let potential clients slip through the cracks on Instagram! ‼️

Make sure these settings are ON to stay connected and accessible to your audience:

🔹 Messages from followers and others go to "Requests"
🔹 Allow story replies from everyone
🔹 Allow tags from everyone
🔹 Enable people to boost stories they mention you in
🔹 Allow comments on posts & reels from everyone
🔹 Allow story comments from everyone
🔹 Allow GIF comments

Were any of these turned off for you? Let us know in the comments! ⬇️

11/04/2024

Hot take: one person CANNOT be your entire marketing department! 🔥

Marketing is so specialized these days. One person simply cannot be an expert in all things!

Your marketing managers job is to support results in all channels, and that might mean hiring specialists or agencies that they can outsource work to! Think facebook ads, google ads, branding & design, social media posts, website design, and more! 📈

What do you think of this take? We wanna hear it in the comments! 👇

11/01/2024

📢 We’re excited to announce that Reflective Marketing is now a proud member of the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI)!

HRAI membership not only strengthens our commitment to the HVAC and home services industry but brings immense benefits to our clients, including HVAC contractors, service providers, and industry pros. As members, we now have access to HRAI's latest insights, industry trends, and technical expertise, which helps us to serve you with the most relevant, up-to-date strategies for growth in this ever-evolving industry.

Why does this matter? 🤔 HRAI sets high standards for professionalism, advocating for energy efficiency and fair practices within HVACR. This aligns perfectly with our mission to deliver high-quality marketing services that reflect integrity, reliability, and industry knowledge. When you partner with Reflective Marketing, you’re working with a team that’s not only in tune with the industry but backed by a network that prioritizes safety, responsibility, and industry growth.

Here’s to a future of empowered and energy-efficient marketing solutions tailored for HVAC, contractors, and home service experts! 🔥💧

10/31/2024

Spooky 👻

Happy Halloween to all our clients!

10/29/2024

High cost per lead? 😩 If your geographic targeting on Facebook is SUPER specific, this could be why! 👇

We worked with a client who had several different areas they were targeting with different messages and incentives..
. BUT the populations for those areas were just too small. 👎

We consolidated the messaging and incentive so that it applied to a broader range of people.. and guess what?

We lowered cost per lead by a whopping 50%! 🤑

It PAYS to work with Facebook ad experts! 💰

Book a call at the link in our bio 📞

Address

PO Box 14262
Conception Bay South, NL
A1W3J1

Telephone

+17097000400

Website

http://www.ReflectiveMarketing.com/

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Videos

Work smarter, not harder with content repurposing! 🎥📱 Whether you’re creating for TV shows, podcasts, mentoring sessions, webinars, live streams, or even Q&A events, there’s one golden rule: capture the moment. ✨ Here’s how to make the most of your efforts: 📱 Use your phone: Record behind-the-scenes clips, sound bites, or key moments. 📸 Set up your tripod: It’s an easy way to get steady, high-quality footage without needing a crew. 📝 Keep repurposing in mind: Turn that podcast into Instagram reels, TikToks, or blog posts. Transform a live mentoring session into evergreen YouTube content or LinkedIn snippets. When you document intentionally, you’ll have a ton of content to share across multiple platforms, saving time while staying visible everywhere your audience hangs out. 🌟 So, next time you’re creating, don’t forget to hit record—your future social posts will thank you! What’s your favorite way to repurpose content? Let us know below! 👇 #ContentRepurposing #SocialMediaStrategy #BehindTheScenes

What an amazing time at the Seven Figure Agency conference in Miami! 🌴✨ I had the chance to reconnect with longtime friends and clients, meet fellow agency owners doing big things, celebrate a milestone with a medal, and soak up some well-deserved beach vibes. 🏖️🏅 Already counting down the days until we do it all again this spring! 💼☀️

It’s realllll quiet over here. Happy Thanksgiving to all of our American clients, team members, and friends! 🦃 #HVACMarketing #DigitalMarketing #FacebookAds #ReflectiveMarketing

‼️Don’t let potential clients slip through the cracks on Instagram! ‼️ Make sure these settings are ON to stay connected and accessible to your audience: 🔹 Messages from followers and others go to "Requests" 🔹 Allow story replies from everyone 🔹 Allow tags from everyone 🔹 Enable people to boost stories they mention you in 🔹 Allow comments on posts & reels from everyone 🔹 Allow story comments from everyone 🔹 Allow GIF comments Were any of these turned off for you? Let us know in the comments! ⬇️

Hot take: one person CANNOT be your entire marketing department! 🔥 Marketing is so specialized these days. One person simply cannot be an expert in all things! Your marketing managers job is to support results in all channels, and that might mean hiring specialists or agencies that they can outsource work to! Think facebook ads, google ads, branding & design, social media posts, website design, and more! 📈 What do you think of this take? We wanna hear it in the comments! 👇 #MarketingStrategy #MarketingSpecialists #MarketingManagers #DigitalMarketing

High cost per lead? 😩 If your geographic targeting on Facebook is SUPER specific, this could be why! 👇 We worked with a client who had several different areas they were targeting with different messages and incentives.. .. BUT the populations for those areas were just too small. 👎 We consolidated the messaging and incentive so that it applied to a broader range of people.. and guess what? We lowered cost per lead by a whopping 50%! 🤑 It PAYS to work with Facebook ad experts! 💰 Book a call at the link in our bio 📞

👀 We've analyzed HUNDREDS of ads in the HVAC and home services industry! Here are the 3 top mistakes we see: 🔹 Overcomplicated ad set up 🔹 Not focusing enough on creative 🔹 Not using budget wisely We can help to simplify your ad set up, advise on the best creatives, and optimize YOUR budget to drive business and get the amount of leads that you want! What are your feelings on Facebook ads? Have you had success, are you frustrated with the results, or maybe you don't do them at all? Let us know in the comments! 👇

Want to make your ad campaigns MORE successful? 📈 You may have a photo of an install that you don't love, maybe it shows products you don't carry anymore, or perhaps a custom job that just isn't super relevant to your services.. However, that doesn't mean that it won't perform well as an ad! 📢 Let your marketing team know if they absolutely can't use the photo or video, or if it's just a preference you have. Then trust them to make the judgement call based on their expertise! 🤓 If you're in the HVAC and home services industry and want better performing ads, reach out to us today! 📱 #HomeServiceMarketing #HVACMarketing #DigitalMarketing #ContractorLeads

Keyboard warriors never sleep 🥷 #DigitalMarketingAgency #FacebookAds #ReflectiveMarketing

Gavin Fennell at Young's HVAC - RM Client Testimonial

"Could not have dreamed it going any better than what it's going. We totally blew our expectations right out of the water. For the most part, these leads are turning into site visits and are then turning into quotes." When that client testimonial hits you right in the feels💘😭💪 We absolutely LOVE working with Gavin and the team at Young's HVAC. What a down to earth, driven bunch that truly cares about each and every customer that comes their way. Can't wait to see what they do next!

Client Testimonial - The Chill Brothers

What do a marketing agency in Newfoundland and a HVAC company in Texas have in common? A passion for the HVAC industry, a desire to learn and grow and do better every day, and a love for A/B testing.😅 When we partnered up with the team at The Chill Brothers over 2 years ago, we thought for sure we had found one of our new favourite clients. And, boy, were we right! We are thrilled that we've been able to help them grow their business using Facebook and Instagram advertising by bringing them high quality leads year-round.📈

How We Sold a $689K Home for Livia Properties

It was an absolute pleasure working with Peter Stymest, Owner of Livia Properties in Nova Scotia.🏡 In just one month with $1,993 in ad spend, we generated: 289 exclusive leads🔥 32 qualified appointments🔥 1 sale valued at $689,500🔥 We love seeing our clients succeed! 🙌