Cassie Ray Social Media

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Clare, NS
Cassie Ray Social Media

SOCIAL MEDIA MGMT - CONTENT CURATION - DIGITAL MEDIA PLANNING

07/13/2024

Taking risks can be highly beneficial for expanding your small business, even though it might seem daunting at first. One of the primary reasons is that risks often lead to innovation and growth. By stepping out of your comfort zone and trying new approaches, products, or markets, you open the door to new opportunities that can set you apart from the competition.
This can be established in a few different ways.. It could mean anything from adopting new technologies to exploring untapped customer bases. Innovation helps keep your business relevant and can lead to discovering more efficient ways to operate.
Another potential benefit when it comes to taking risks is higher returns. While it's true that not EVERY risk will pay off, calculated risks can lead to substantial gains. (Monetary and otherwise!)
Like the old adage goes "spend money to make money". Investing in a new marketing strategy might cost upfront, but if successful, it could bring in a flood of new customers and increased revenue.
This doesn't mean just spending all w***y nilly... It is important to research the best options for your business first, so that you're putting your eggs in the right basket.....

02/27/2024

You want the secret??? 🔐........ There is no secret. 😛
I need you to know that there are no magical formula to being successful on social media. While it may be tempting to believe that there is a quick fix that will instantly propel your business to social media stardom, the reality is that building a successful presence takes time, effort, and consistency. Social media is CONSTANTLY changing and although yes, some of your content may perform, there's no proven way to guarantee results.
There's just not.
As a social media manager, we know this but we also have the skills and knowledge to create media that will perform BETTER for a business' page.
We know that the best opportunity for success online is about building genuine connections with your audience, creating valuable content, and engaging with your followers so that they feel like they can relate to your brand's voice.
You can pay as much as you want for an e book, course, or consultant but the best content is organic and comes from the heart and soul of your business.
AND that's something money can't buy!...

02/21/2024

Okay let's explain some more social media jargon!
Let's talk about "Impressions".
Impressions on social media refer to the number of times your content is displayed on a user's feed or timeline. It represents how many times your post, ad, or content has been viewed, regardless of whether the viewer interacted with it or not... Yes, even when someone is doom scrolling and comes across your page - This is an Impression.
As we talked about previously, "Reach" refers to the total number of unique users who see your content. It signifies the potential size of your audience and how many individuals have been exposed to your post.
On the other hand, Impressions represent the total number of times your content has been displayed, regardless of whether it was clicked on or not.
So why should you care?
Well, because this metric the tells us that your posts are in fact reaching people!
By analyzing this data, you can refine your social media strategy and tweak your audience according to your business goals. This will help you find out who is seeing your content and why! ...

02/13/2024

Someone had to tell you 🤷🏻‍♀️

If you're having a rough time trying to keep your followers attention, there may be a few mistakes you're making that could be the reasons why!

- One reason could be that your content lacks variety and creativity. If you're consistently posting similar types of content or using the same tone and style, your audience may lose interest. It's important to mix things up! For example, Post popular memes, polls, videos related to your content, etc.
- Another reason to consider is whether your posts are overly promotional. If all your posts are solely focused on selling your products or services, your audience may find them repetitive and disingenuous. Instead, try to strike a balance between promotional content and posts that aren't necessarily directly related to your products or services.
- There's also the issue of whether or not your audience takes your posts seriously. If your posts consistently contain misinformation, typos, or are too niche for your audience to understand, they will tune them out.
When all else fails, a social media manager can help you tailor your post to the appropriate audience and free up your time to focus on other things! 😁

02/05/2024

Metrics. Are they just boring numbers?
Not exactly. In the digital marketing space, metrics are what measures how your content is performing, who's it's reaching, and how they feel about it.
A super important metric is called your "Reach".
“Reach“ as a metric is exaclty what it sounds like... because it measures the number of people who have seen your content. In other words, Reach is the potential size of the audience for a particular message or campaign. By tracking Reach, small business owners can evaluate the effectiveness of their digital marketing strategies and adjust your efforts accordingly.
For example, If the Reach is high but the engagement and conversion rates (which we will talk about later on) are low, it might indicate that the content is not resonating with your target audience. Which in layman's terms means that people are seeing your content... But they don't care about it.
So what are some ways to increase Reach? The biggest way to improve Reach is by having people SHARE YOUR CONTENT. The more people that share, the more people will see it. Also, paid advertising is a GREAT way to increase reach because often paid reach goes further than organic reach in some fields of business.
Overall though, ensuring that your content is of quality and speaks to your audience is key and a social media manager can help with that!.....

01/30/2024

The Winter Blues. ❄️🌨️
Ugh, so many people experience this phenomenon. It's cold, the weather isn't great and people don't feel like going out. For a lot of small businesses, this is known as the "slow season".
If your digital marketing doesn't seem to be translating to sales during the winter, there's a few reasons for this:
- One of the biggest reasons is that people generally spend more time indoors during the winter, work less and have less disposable income. Therefore, even if you're an online only retailer, people are shopping less.
- Another factor is that the holiday season can be a busy time for many people, which can lead to a decrease in social media activity. By the time the new year rolls around, people are limiting their social interactions online and offline.
- In addition, the colder weather and shorter days can have an impact on people's mood and energy levels, which can also contribute to a decrease in social media engagement. This is what they mean by the winter blues!
However, it is important to note that the extent to which social media engagement decreases in the winter months can vary depending on the specific platform and audience! That's why it is important to continue creating content, offering promotions and engaging with your audience to keep people on the hook for when winter goes away and your customers are ready to spend!...

01/23/2024

Okay first of all - What is Intellectual property (IP)?
Intellectual property is defined as "the creations of the human intellect, such as inventions, literary and artistic works, and symbols, names, and images used in commerce". Basically, if you make something completely original, it's yours.
With the rise of digital content, the use of IP has become more prevalent and complex. As a digital content creator, I have to be aware of the laws surrounding it to protect my creations and avoid using others' ideas without their consent.
When you post anything online and don't give credit to the original creator, you're putting yourself at risk for legal action!
One of the most significant issues in digital content creation is copyright. For example, for you to use someone else's copyrighted work, you must obtain permission or a license from the copyright holder.
On the other hand, as digital creator, it's important to protect YOUR content from intellectual property theft.
Here are some tips to help you keep your content safe:
Register your work: Registering your work with the copyright office is the best way to protect your work. This will give you legal proof of ownership and will make it easier to take legal action if someone steals your content.
Use watermarks: Adding a watermark to your content is an easy way to deter theft. This method only works for images but is a very cost efficient way to deter thieves.
Use licenses: If you want to allow others to use your Content, allow individuals or businesses to purchase a license to use your content. (think: Gettyimages)
Take legal action: If someone does steal your content, take legal action immediately. This will send a message that you take your intellectual property seriously and will help deter others from stealing your work in the future.
By following these tips, you can help protect your content from intellectual property theft and ensure that you get the credit and recognition you deserve as a digital creator. 🎨...

01/17/2024

Naming your business is one of the most important decisions you'll make as entrepreneur. But how the heck do you decide what to name your business?? Here are a few tips to guide you when picking out your business name:
Make it memorable: Your business name should be easy to remember, spell, and pronounce. If you ever hear people say "it's got a nice ring to it"... This is what they mean! Avoid using complex or confusing words that can be easily misspelled. A memorable name will help your customers find you and remember you.
Reflect your brand: Your business name should reflect your brand identity. Think about your brand values, mission, and vision. Your business name should be a reflection of what your company stands for. If you're selling dog food, you're not going to name your business "Cats R Us".
Keep it personal but not TOO personal: Using your own name in a business name works for some industries, but not all. By associating your name with your business, you can build a reputation as an authority in your industry and establish a sense of trust and credibility with your customers.
Another benefit of using your name for your business is that it can make it easier to transition into new ventures or areas of expertise. If you decide to pivot your business or expand your services, your personal brand can help you make a smooth transition and retain your existing customers. But there are also a few cons to consider. For one, it can make it harder to sell your business or pass it on to someone else in the future. Additionally, if your personal reputation becomes tarnished, it can have a negative impact on your business.
If you're ever REALLY stuck on what to name your brand, consulting with a marketing or branding company can help you make the right decision!...

01/10/2024

This last year has been SUCH a learning experience.
One thing I learned about marketing (especially digital marketing) is how everyone is always trying to sell you something.
I see ads EVERY SINGLE DAY of E-courses promising I can scale my business to 6 figures, "the secrets to going viral on Tiktok", and many other get rich quick schemes all over my page.
Let's be real here - I love marketing and I believe that positioning your business in the right ways will translate into profit. I have the numbers to prove it!
However, marketing is NOT one size fits all, and paying $69.99 for an e course is not going to make you a millionaire overnight. 🚫
It's just not.
Doing the same things as another company or influencer is not guaranteeing virality.... Okay, so what does work? 🤔
Truthfully, aligning yourself with other professionals with expertise and having a forward-thinking mindset is going to be your best bet.
Your plan for success should be customized to fit YOUR REALISTIC GOALS for your business.
And if you need a professional to help you along the way, feel free to reach out and have a customized plan built for you. That's what we're all about!...

01/01/2024

Happy New Year! 🎉
It's officially 2024! What does this mean for Cassie Ray Social Media?
Let's consult the crystal ball 🔮
Ah.. Yes, I see something.
I predict that the future for CRSM looks like:
- New Services
- Collaborations
- Website improvements
- Promotions for new clients 👀
That's all I can see for now but I predict there will be many more surprises in store for 2024!....

12/25/2023

Happy Holidays from Cassie Ray Social Media! 🎁🎄...

12/20/2023

MY FAVE QUOTE FROM MY FAVE MOVIE!! 😍😂
Elle may have had to learn this lesson the hard way, but you don't have to!
Take it from me... One of the biggest obstacles for a new business owner is being able to trust the process!
It's totally okay to not know everything in the beginning and not everyone is meant to come along on this journey with you.
Success does not happen overnight (we are not all meant to be viral sensations) but surrounding yourself with others who put trust in your expertise is one of the most essential things to keep you motivated to move forward. ⏩...

12/16/2023

Okay so we already talked about Social Media Burnout.. So let's talk about the main reasons this happens in terms of what the POSTER does to affect their audiences' attention.
Content Overload. 😵
You might thinking posting as much as possible is the key to getting people's attention.
But when a company/brand posts TOO much content.. People get tired of seeing their content and will resort to glazing over the brand's posts, unfollowing, or the actual worst thing they can do - withdrawing their support for the business simply because they are annoyed with them.
Yep, people will do that.
As a general rule, posting every other day or 3 times a week will keep your posts in people's feeds.
If you run daily specials or sales then daily posts may be neccesary, but posting more than once a day tends to be where people stop actually reading.
Keep this in mind next time you're putting together a content calendar! 👍...

12/11/2023

I'm sure you've all figured it out already but Cassie Ray Social Media is on Tiktok too! 😂
You can find me at for content that is too long for IG! ...

12/07/2023

Online (Digital) media has really only existed for a couple decades but has become one of the most ESSENTIAL tools for businesses!
But where this technology is so new, there are some really outdated beliefs about what digital media provides as a tool for business owners.

Some outdated beliefs about online media are:
-Posting frequently on social media will guarantee success. I'm sorry guys, but posting regularly does not guarantee engagement and it doesn't guarantee visibility either.
-People post on social media just for attention. So not true! Don't sleep on online media as a communication tool!
-Why would someone post ads online when you can put ads in the paper, in the mail or on TV? What happened to these technologies? These technologies are slowly being phased out due to rising costs and online advertising is growing at an insanely fast rate. Also, it's cheaper and faster than traditional types of advertising!
...

12/01/2023

Here's another round of the series I'm going to be calling "9 tips for professionals to increase their online engagement"!
This one is for my hard-working, heavy lifting (physically and mentally), everywhere at once, fitness professionals. Whether you're a gym owner, yoga instructor, fitness pro or specialty gym owner, you need to be effective on how you engage the audience most likely to pay for memberships!
Swipe to see how you can grab their attention online 👉...
#

11/23/2023

I'm not the kind of person to tell people what to do and what not to do. 🫣 Freedom of speech and whatnot.
BUT - from my experience as a Social Media Manager, there's a few things to leave out when you're posting on a professional business account.
You can thank me later. 👍
- 🚫 Avoid posting controversial or offensive content that may tarnish your brand's reputation or alienate potential customers. Brands may want to speak on social issues which is important, but also keeping in mind not to target community members and create conflict.
- 🚫 Avoid posting excessive self-promotional content, as it can come across as spammy, irritating your followers.
- 🚫 Refrain from venting about clients or employees publicly. This is super unprofessional and bad client reviews must be handled discreetly and with grace.
- 🚫 Lastly, be cautious with sharing personal information or confidential details about your business especially if you are a sole proprietor! Always prioritize your safety!...

11/18/2023

Opportunity Cost defined is exactly as you would think: the COST of an opportunity as opposed to choosing something else.
When it comes to business ownership, a lot of times it boils down between the choice to work for yourself or work for someone else.
It's NOT always a black and white decision.
There are benefits to both are there are drawbacks.
Some people need the freedom that comes with entrepreneurship, while others prefer structure.
Some people don't mind the variable income each month while others prefer salary.
Either choice will cost us the opportunity to do something else, but that's okay! Don't let FOMO prevent you making the right choice for YOU. 😀...

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Clare, NS

Website

https://nickersonr9.wixsite.com/cassieraysocial

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I'm a busy gal these days.. 😂 .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #entrepreneurproblems #satire #trendingaudio #trending #ihavethingstodo #femaleentrepreneur

Now I'm not an incredible graphic designer but... 😵😵😵 .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #aidesigns #ai #graphicdesign

Marketing ALL YEAR is important even when you're in the throes of the slow season! .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle

Ugh, why even post if you're gonna be a hater? 🙄 Still gonna keep posting tho! .. . .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #CapCut #Meme #homealone #homealoneedit

Trust your gut, always! ☝️ .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #redflags #redflagsinbusiness

Okay so like I WILL make content for X, but here in Canada is it not a popular choice for social media content. Also I hate it. #CapCut #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #memes

FULL VERSION ON TIKTOK! @cassieraysocial STORY TIME! How I almost got job scammed by a SKETCHY marketing company when I was 22. It's a long one but like I really want people to know the signs of super unthetical (illegal) employers!! #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #sketchyjobs #marketingjobs #jobscams #jobmarket2024 #femaleentrepreneur #entrepreneurlifestyle

Is there anything more rewarding than a job well done?? Isn't that the reason we do this to begin with? #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #Meme #MemeCut #CapCut

Trying to explain what a Social Media Manager is to non-marketing folks can be an interesting experience. 😅 "So you play on your phone all day?"... "well, yes." .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #CapCut #businessmeme

Not trying to brag butttttt... The numbers don't lie. 🤷🏻‍♀️ .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle

"I'm just going to take a few photos" 😂😂😂 .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #canvatemplates #instagramcoach #femaleentrepreneur #entrepreneurlifestyle #CapCut #ricflairmeme #ricflair

That's my kind of party 😂🎉 .. .. .. #cassieraysm #cassieraysocial #businessowner #socialmediaengagement #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #socialmediatips #smallbusinessowner #socialmediaexpert #marketingexpert #socialmediamanager #digitalentrepreneur #CapCut #pulpfictionmeme #christmasmeme #instagramcoach #femaleentrepreneur #entrepreneurlifestyle