How to scale your business in 2024 as a UGC Creator?
✅ Understand where you are in your life right now. What's your immediate priority? Quit your 9-5? Finish your degree in the university? Earn extra income as a stay-at-home mom? Scale your existing business? Wherever you are in your life right now, setting goals is vital and you should not skip this step.
✅ Set your personal goals. This will include any self-improvement goals, health and workout goals, travel goals, financial goals, or love life goals. Once you have identified your own sub-categories, start brain-dumping every single goal or aspiration you may have.
✅Set your business goal. Whether it's your income goal per year, rate review and adjustment every quarter, team building and/or hiring plans, dream brand list, or vanity metric goals. After identifying these goals, break down each objective into manageable steps, establish timelines, and set milestones.
📲 Comment UGC to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
How to start UGC in 2024?
✅ Go to TikTok Creative Center or Meta Ad Library to look up some of the brands you like and check out their top ads. Why do you think that ad worked? What type of hook did they use? What made you watch the entire video? How did they present the problem and how did they position their product as the solution?
✅ Create your UGC portfolio. You can do this for FREE using Canva. You may definitely start with at least 5 sample UGC videos using the products you already have at home. Use the findings you have noted during your research phase to recreate the top ads you have noted. Don't overthink this step, you can ALWAYS go back and improve your portfolio.
✅ Create a brand new e-mail for your UGC business, re-visit your social media profiles and decide if you want to update them to reflect your business, or if you want to start a brand new account. Either way, update your socials with your new e-mail and add the portfolio to your link in bio. You may also use Snipfeed to immediately make your link in bio look more professional (Check out what my link in bio looks like for inspo)
📲 Comment "UGC" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
If I'm starting UGC from scratch, here's what I'll do 👇🏻
✅ I will learn and read resources about ""Direct Response Marketing"" as it's usually the type of content that brands need for their paid media. There are a lot of free resources and videos online to explain what Direct Response Marketing is. Once I'm confident and well-equipped with this knowledge, I'll start creating videos for my portfolio that are DR-driven.
✅ Create a UGC portfolio. You can do this for FREE using Canva. You may definitely start with at least 5 sample UGC videos using the products you already have at home. Use the findings you have noted during your research phase to create videos that are DR-driven. Don't overthink this step, you can ALWAYS go back and improve your portfolio.
✅ I will create a 1-month plan to post on all platforms, then after a month, I'll re-assess which platform gave me the most engagement. In the second month, I will double down on the selected platform and show up consistently, or at least 3x a week. This will avoid burnout as I don't have to worry about showing up on multiple platforms and spreading myself too thin.
📲 Comment "UGC" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
What are your 2024 resolutions as a UGC Creator?
📲 Comment ""UGC"" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
Where to find brands to work with as a UGC Creator?
📱 Instagram ads are the easiest way to find brands that use UGC. Just scroll through your feed, and you might spot a sponsored post or story. This means the brand is putting money into ads. Don't forget to screenshot or save it! That way, you can shoot them a DM later on.
📱 Brands Meet Creators connects creators with brands, allowing brands to reach out to you by email. Through their daily newsletters, you gain immediate access to brands actively seeking UGC, and the platform takes no percentage from the brand deals you secure. You may access this via the link in my bio, "Discount Codes & Freebies" > "Paid Opportunities"
📱 Go to TikTok Creative Center and check out the Top Ad Spotlight. This is going to show you all of the brands that are using UGC creators/influencers. Narrow down your search to the specific niche you're interested in — could be apps or tech, fashion, food, or beauty. Browse through the advertisements, check out the brand, and reach out to them via Instagram DM or email.
📲 Comment "UGC" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
In 2022, the average price per UGC video was $222 - then in 2023, it’s at $490 per UGC Video
P.S. Take this with a grain of salt and don't treat it literally
If you're a beginner UGC Creator, build your portfolio through Gifted Collaborations and gather insights, reviews and experience. After that, you can start charging $150 per concept and re-evaluate every quarter to see if you can start increasing your rates!
However, that being said - I HIGHLY recommend that experienced creators to ATLEAST charge $250 per concept. See sample pricing below!
Base Rate: $250 per video
Extra Hooks: $25 per hook
Raw Videos: 50% of base rate
Organic Usage: FREE
Paid Usage: 25% per month ($62.5 per month)
3 Month Paid Usage: $170 instead of $187.50
Whitelisting (Posting on your account)
Depends on your follower count and engagement: Same calculation as Paid usage. Or if you don't want to track it, ask for a lump sum fee.
Find out your "influencer rate" and deduct the UGC rate to help you with more accurate pricing
Sample Bundle for brands that originally just asked for 1 or 2 videos for ads
3 Video Bundle (1 concept, 3 hooks, free organic usage, free 3-month usage)
Bundle Price: $487.50
"Instead of paying for 3 videos for $750, here's a bundle for only $487.50 that meets your needs" - price anchoring is the KEY
📲 Comment "UGC" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
This Canva portfolio that I did for FREE has generated $155K in 2023 💸
👀 YOU CAN DO THIS TOO! Wanna get started?
📲 Comment ""UGC"" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
In 2023, I was able to reach my goal of $155k using my phone and my laptop!
If you want to achieve your target income this 2024, follow my business journey and I also prepared a FREE resource for you to get started!
Here’s how I did it 👇🏻
👏🏻 60% of my income came from Ad Content Creation for various brands. With UGC, I am now able to make money without big followers and manage my work according to my schedule flexibly and creatively. No more 9-5 nightmares!
👏🏻 Around 40% comes from my Creative Strategy business. As a Creative Strategist, you don’t just write scripts - you conduct in-depth research about your client (or the brand), competitor research, and creative research, you create customer avatars, you write headlines and ad copies, you outsource and manage creators, you write the script and create the storyboard, you know how to analyze ads, and spot a winning creative.
👏🏻 The remaining 10% comes from Digital Products through Snipfeed! I started to earn passive income just by selling my digital products with Snipfeed. You can turn your social media into your storefront simply by adding a Snipfeed link to your bio. I actually made $13,000 in 8 months from my discovery calls, live masterclass, and other digital products. Feel free to check out my Snipfeed profile for inspiration! httpsean.ca
📲 Comment "UGC" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
3 UGC Portfolio Tips You Should Know in 2024
🔑 My portfolio was made in Canva, and it's the same portfolio that I've been using ever since I started. The last time I updated the contents of my portfolio was Fall of 2022. I know I better update it soon, but the thing is, I also post my work online (Twitter and TikTok) and that's how brands find me. This Canva portfolio has generated $155K in 2023. You MAY use other website hosting platforms, but remember this - brands dgaf whether or not you created your portfolio "just" in Canva.
🔑 Some UGC Portfolios will have "results" and "analytics"- don't get intimidated if you don't have one for now. When I started, I didn't have results - but as I started working with more and more brands, I was able to ask for my ad insights. This is something you can definitely ask the brand you're working with.
🔑 I had 3 videos and 5 photos on my portfolio when I first started. I wish I knew about all of these tips that I'm sharing with you right now because I spent so much time worrying if my portfolio was "good enough". Ask your peers to give you feedback on the first set of videos you're about to add to your portfolio. You can always update your portfolio as you go! Having 5 solid videos is way better than having 20 meh videos.
📲 Comment "UGC" to download my FREE UGC blueprint to help you get started with your own business! 👇🏻
🧐 I'm Sean, a full-time Creative Director and Agency owner who scaled my business from $0 to $155K in 12 months. I help people start their own UGC business using the same process that I did to quit my full-time job and focus on my 6-figure business!
#ugccommunity #ugccreator #ugc #canadiancreator
