Belleville Radio Advertising

Belleville Radio Advertising Belleville Radio Advertising is a website specifically designed for business owners to explore radio.

We are a radio broadcasting company that owns two successful FM stations and a local news website in the Quinte Region; Cool 100, 95.5 Hits FM and InQuinte.ca. Our mandate is to create and encourage discussions from regional business owners as to how to effectively gain measurable results from radio marketing. When we encourage business owners to explore how radio marketing works and why; they are

always surprised as to the depth of work that we put into every single client’s radio campaign. They are also amazed about the care and attention to detail we freely invest in to assure that the campaign has been designed to generate the planned and desired results. It’s our approach to radio marketing from an advertising agency mind-set that makes our clients very pleased with the value of our services; and not just as a radio station; but as a resource for all their marketing needs. We are staunch proponents of assessing and developing creative solutions for any marketing challenge from an Integrated marketing media P.O.V. Our assessments, planning and strategies include on-line, on-air, off-line and direct marketing tactics that add to the sharpness of the campaign.

We're so proud of our Starboard Cares Polar Bears for helping raise $1510 for the Coldest Night of the Year in support o...
02/27/2023

We're so proud of our Starboard Cares Polar Bears for helping raise $1510 for the Coldest Night of the Year in support of the Grace Inn Shelter and Shiloh House

Read the full story here: https://inquinte.ca/story/warm-hearts-take-chill-out-of-coldest-night

The Coldest Night of the Year fundraising event in Belleville saw nearly 300 people out to raise money and awareness for issues those experiencing homelessness are facing. The walking fundraiser was held Saturday evening for Grace Inn Shelter and Shiloh House which helps support those grappling with...

02/13/2023

Happy World Radio Day! ❤ Thank you to Eastern Overhead Doors Ltd for trusting us to help spread your message! ✨📻

02/13/2023

Happy World Radio Day! ❤ Thank you to Runway Bridal for trusting us to help spread your message! ✨📻

02/13/2023

Happy World Radio Day! ❤ Thank you to Trent Valley Distributors for trusting us to help spread your message! ✨📻

02/13/2023

Happy World Radio Day!

Despite Canadians having multiple sources of music and spoken word content, AM/FM continues to retain the largest share ...
01/17/2023

Despite Canadians having multiple sources of music and spoken word content, AM/FM continues to retain the largest share of overall listening.

Source: Signal Hill Insights: Radio on the Move 2022

Congrats to Align Home Health Belleville! You're the winner of our Small Business Saturday contest! We'll be in touch to...
11/26/2022

Congrats to Align Home Health Belleville! You're the winner of our Small Business Saturday contest! We'll be in touch to help you create your campaign! ✨

Thank you to everyone who entered! If you didn't win, make sure to keep an eye 👀 on your inbox. We've got something special for you too 😉

Small Business Saturday is a celebration on November 26th, 2022, to promote shopping local at the start of the busy holi...
11/22/2022

Small Business Saturday is a celebration on November 26th, 2022, to promote shopping local at the start of the busy holiday season.

At Starboard Communications Ltd (Cool 100.1 , 95.5 Hits FM and InQuinte ) we want to help a local small business kick start their Holiday advertising promotion by providing the chance to win a 4-week InQuinte digital campaign!

For full details and to fill out a ballot, check out the link below 👇

https://www.bellevilleradioadvertising.ca/2022/11/21/small-business-saturday-nov-26th-contest/

Did you know we have podcasts? We host & produce multiple podcasts right from 497 Dundas West! Two of our pods are now o...
10/12/2022

Did you know we have podcasts? We host & produce multiple podcasts right from 497 Dundas West!

Two of our pods are now open for Title Sponsorships & Advertising.

Why should you partner with us? Our podcast audiences are extremely engaged and extremely local. Feel free to send us a DM to learn more.

Please note: Ad spaces are very limited.

A January 2022 study by Solomon Partners showed radio with an average CPM of $6.75, versus $46.82 for newspapers and $20...
10/04/2022

A January 2022 study by Solomon Partners showed radio with an average CPM of $6.75, versus $46.82 for newspapers and $20.00 for broadcast TV.

Source: How to convince prospects that radio is a good buy in a recession. InsideRadio.com (2022, October 3)

Fun fact: Radio reaches 87% of consumers who consider it a hobby to take care of their pets, as well as 86% who agree th...
09/22/2022

Fun fact: Radio reaches 87% of consumers who consider it a hobby to take care of their pets, as well as 86% who agree that pets deserve to be pampered.

Source: 2022 MRI-Simmons Spring Doublebase

Did you know that 62% of Canadians are back to commuting to the office? What do they listen to on their drive? Radio, of...
09/21/2022

Did you know that 62% of Canadians are back to commuting to the office? What do they listen to on their drive? Radio, of course.

Source: Radio on the Move 2022, Radio Connects powered by Signal Hill Insights

🏆 WE WON 🏆We're coming home from the  awards a double winner!!We took home the Radio Station of the Year (Medium or Smal...
09/12/2022

🏆 WE WON 🏆

We're coming home from the awards a double winner!!

We took home the Radio Station of the Year (Medium or Small Market) and Paul Ferguson won Country Personality of the Year!

Thank you all for your support in making this small-town independently-owned radio station a national winner!

Meet the newest member of the Belleville Radio Advertising team! ✨ JD Brown!A well-rounded radio professional, JD starte...
09/09/2022

Meet the newest member of the Belleville Radio Advertising team! ✨ JD Brown!

A well-rounded radio professional, JD started his career right here in Belleville in 2007. After graduating from Loyalist with honours and the top media student award, JD began as an on-air host and worked in radio programming before moving to Kingston and most recently Ottawa where he developed advertising campaigns for clients in highly competitive markets.

Thinking outside the box is a key to success, and JD has a proven track record of taking even the simplest idea and turning it into something big that generates traffic to his client’s businesses.

Aside from advertising, JD’s free time is spent enjoying friends and family, including his wife and three sons at home in Frankford. If you can’t find him, there’s a good chance he’s in the kitchen, cooking for the family and listening to music – his happy place. JD loves the Quinte Region, and he’s dedicated to helping local businesses achieve growth and success.

Fun fact of the day, according to Radio Connects, AM/FM radio is still by FAR the dominant audio source for Canadians.
09/07/2022

Fun fact of the day, according to Radio Connects, AM/FM radio is still by FAR the dominant audio source for Canadians.

RadioCentre's Big Audio Dataset is showing us some incredible information about how AM/FM radio works within a marketing...
08/30/2022

RadioCentre's Big Audio Dataset is showing us some incredible information about how AM/FM radio works within a marketing campaign.

⬆️ Ad awareness: Radio generates 5x more cost-efficiently
⬆️ Brand relevance: Radio generates 3x more cost-efficiently
⬆️ Brand trust: Radio generates 4x more cost-efficiently

This is why adding radio to your marketing mix will improve the efficacy of your media plan and why radio is often referred to as the "multiplier" medium.

The RadioCentre Big Audio Datamine is telling us some really interesting data about how radio advertising is helping bra...
08/25/2022

The RadioCentre Big Audio Datamine is telling us some really interesting data about how radio advertising is helping brands create & convert demand.

08/08/2022

More than 9 out of every 10 hours of in-car audio available to advertisers is spent with AM/FM Radio.

Regardless of the demo, AM/FM Radio is the number one choice of audio for in-car listening; critical for advertisers looking to influence Canadian consumers on the path to purchase.

Source: Radio on the Move 2022

A survey done this Spring 2022 shows that AM/FM radio still owns the audio market.Source: Radio On The Move 2022
08/05/2022

A survey done this Spring 2022 shows that AM/FM radio still owns the audio market.

Source: Radio On The Move 2022

We can certainly see digital listening increasing! From smart speakers to mobile apps to listening on a web browser, lis...
07/15/2022

We can certainly see digital listening increasing! From smart speakers to mobile apps to listening on a web browser, listeners are still connecting to AM/FM radio in a big way.

Source: Radio Connects | Signal Hill Insights: Radio on the Move 2021

Address

497 Dundas Street West
Belleville, ON
K8P1B6

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Our Story

We are a radio broadcasting company that owns two successful FM stations and a local news website in the Quinte Region; Cool 100, 95.5 Hits FM and InQuinte.ca. Our mandate is to create and encourage discussions from regional business owners as to how to effectively gain measurable results from radio marketing. When we encourage business owners to explore how radio marketing works and why; they are always surprised as to the depth of work that we put into every single client’s radio campaign. They are also amazed about the care and attention to detail we freely invest in to assure that the campaign has been designed to generate the planned and desired results. It’s our approach to radio marketing from an advertising agency mind-set that makes our clients very pleased with the value of our services; and not just as a radio station; but as a resource for all their marketing needs. We are staunch proponents of assessing and developing creative solutions for any marketing challenge from an Integrated marketing media P.O.V. Our assessments, planning and strategies include on-line, on-air, off-line and direct marketing tactics that add to the sharpness of the campaign.

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