Soac Media

01/11/2025

10 Simple Tips to Increase Your Instagram Engagement

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets.

Don’t worry — your content’s fine. You just need a better engagement strategy.

Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience. Even the most stunning posts can feel like shouting into the void without engagement.

Keeping an eye on your Instagram engagement rate helps you see whether your efforts are paying off and guides you toward building deeper connections with your followers. That connection could make all the difference in boosting your engagement.

Learn more at https://buffer.com/resources/instagram-engagement-tips/

01/08/2025

Is your online presence ready for 2025?

The start of a new year is the perfect time to review and update your online profiles, website, and marketing materials. An up-to-date digital presence can build trust and attract new opportunities.

In my latest blog, I share tips to:
✅ Refresh your professional headshot
✅ Optimise your LinkedIn and Google Business profiles
✅ Ensure your website is functional, mobile-friendly, and secure
✅ Stay ahead with the latest tools and trends

Need help with your digital marketing? I'd love to chat!

https://www.linkedin.com/pulse/start-new-year-refreshing-your-online-presence-sue-walker-ye8qc

12/10/2024

Working today from beautiful Barbados.

11/12/2024

Should you take a survey if they promise you a "free" gift? Probably not.

Here's a new scam making its way across Facebook.

11/07/2024

Spotting Fake Reviews on Facebook – Protect Yourself Shopping Online

As you start your holiday shopping a reminder - reviews are helpful, but some can be misleading. Here’s how to spot fake ones and make better buying decisions:

1️⃣ Look for Specific Details: Real reviews usually mention specific product details or experiences. If a review is overly vague or just praises the brand without substance, it could be fake.

2️⃣ Check for Patterns: If you see a burst of similar reviews posted within a short period, or identical language across multiple accounts, this may indicate paid or automated reviews.

3️⃣ Review the Reviewer: Click on the reviewer’s profile. Real accounts typically have a photo, history, and interaction. A blank or new profile with little information could be a red flag.

4️⃣ Balance Positive & Negative: Every business will have a mix of reviews. If you only see 5-star reviews and no mention of any issues, approach with caution.

Stay safe and shop wisely this holiday season!

11/04/2024

The Ideal Facebook Cover Photo Size and How To Make Yours Stand Out (+ 11 Ideas and Examples)

The exact Facebook cover photo sizes for desktop and mobile, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples.

https://buffer.com/resources/facebook-cover-photo-size/

10/28/2024

Instagram engagement rate: How to calculate yours in 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance.

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. But what is a good engagement rate on Instagram? And how do you calculate it?

Let’s find out below.
https://sproutsocial.com/insights/instagram-engagement-rate/

10/24/2024

Meta is Testing New Ways to Combat Scams and Help Restore Access to Compromised Accounts

Takeaways
✨ Scammers are relentless and continuously evolve their tactics to try to evade detection, so they’re building on their existing defences by testing new ways to protect people and make it harder for scammers to deceive others.
✨ They’re testing the use of facial recognition technology to detect and prevent celeb-bait ads on our platforms.
✨ They're also testing this technology as a means for people to verify their identity and regain access to compromised accounts.

Learn more at https://about.fb.com/news/2024/10/testing-combat-scams-restore-compromised-accounts/

10/21/2024

Do you use AI to generate graphics?

Test your skills at https://artsandculture.google.com/experiment/say-what-you-see/jwG3m7wQShZngw?hl=en

10/19/2024

How to Add a Link to an Instagram Story (+ Examples to Inspire You)

A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.

https://buffer.com/resources/how-to-add-link-to-instagram-story

10/17/2024

Scott Ross received a threatening email demanding $2,000 in Bitcoin, claiming access to his personal data.

The email included a photo of his house, taken from Google Earth, which intensified his concern. London police warn this is part of a phishing scam where fraudsters use personal information from data breaches to scare victims into paying.

Sgt. Sean Harding advises not to respond, recognize the fraud, and report it. No one has reported financial losses yet, but precautions like changing passwords are recommended.

📌 This is an AI-generated summary of an article by Isha Bhargava · CBC News. To read the complete article, Google "Got a threatening email with a photo of your house? London police warn it's a scam"

10/07/2024

An Ontario woman is warning others about the risks of buying Taylor Swift concert tickets from resellers on social media.

Andrea Accinelli, from Unionville, Ontario, lost $1,400 after purchasing four tickets from a Facebook acquaintance who appeared trustworthy. After sending an e-transfer, the seller delayed sending the tickets and eventually provided a fake ticket before disappearing.

Peel Regional Police have warned that scammers often hack into legitimate social media accounts to offer fake tickets. Accinelli advises others to avoid e-transfers and ensure legitimacy before purchasing tickets. Despite filing a complaint, she is unlikely to recover her money.

To read the full article by Sean O'Shea of Global News, Google "Taylor Swift ticket scam: Ontario fan out $1,400 after social media dupe"

10/03/2024

Facebook in 2024: A Complete Guide

Buffer analyzed more than 1 million Facebook posts sent through their scheduling software to pinpoint the best time, day, and post format for maximum engagement.

https://buffer.com/resources/best-time-to-post-on-facebook/ -there-a-best-time-to-post-on-facebook

09/26/2024

Artificial intelligence tools can create picture-perfect faces, realistic photographs and now lifelike videos.

While A.I. video technology is not yet as sophisticated as tools that create images and audio, it is rapidly advancing. The most convincing examples often manipulate real videos, adding realistic A.I. elements.

Can you tell the difference? Take The New York Times quiz.

https://linktr.ee/soacmedia

09/23/2024

We've all had to deal with them - those internet trolls that spew racist, vile comments on your posts. Here are some suggestions to deal with them on your business Page.

How to Manage Comments on Your Social Media Accounts: Facebook & Instagram
by Sue Walker

As a business owner, engaging with your audience on social media is essential for building community and trust. However, not all comments contribute positively to the conversation. Managing comments effectively can protect your brand and foster a respectful online environment.

Here’s how you can limit and control comments on Facebook and Instagram:

✨Facebook

1 - Set Up Comment Moderation Filters
Facebook allows you to filter specific words and phrases from comments. This can automatically hide offensive or unwanted content.

⏺️ Go to Settings & Privacy > Settings.
⏺️ Click on Privacy > Public Posts.
⏺️ Under Moderation, enter words or phrases that you want to block.

2 - Manually Hide or Delete Comments
If someone leaves a comment that violates your standards, simply hover over the comment, click the three dots, and select Hide Comment or Delete.

3 - Turn Off Comments on Specific Posts
For posts that might invite controversy or negativity, consider turning off comments.

⏺️ When creating a post, click the three dots and select Who can comment on your post? to restrict who can comment.

✨Instagram

1 - Filter Offensive Comments
Instagram has a feature to automatically hide comments containing offensive words or phrases.

⏺️ Go to your Profile > Settings > Privacy > Hidden Words.
⏺️ Enable Hide Offensive Comments and customize by adding words or phrases to filter.

2 - Turn Off Comments on Posts
If you prefer not to receive comments on specific posts:

⏺️ Before posting, click on Advanced Settings and toggle Turn Off Commenting.
⏺️ You can also do this for existing posts by clicking the three dots and selecting Turn Off Commenting.

3 - Restrict or Block Repeat Offenders
If someone consistently leaves harmful comments, you can restrict or block them. Restricted users can still comment, but their comments will only be visible to them and you.

✨ Set Clear Guidelines
To maintain a healthy and respectful social media presence, establish and communicate your commenting policy upfront. I encourage all my clients to add this statement to their social media accounts:

"I encourage you to leave comments on my page, but please be respectful of others. I reserve the right to delete insults, profanity, or offensive language content. I will also delete any harassment, spam, or advertising and will block repeat offenders."

By setting clear guidelines and using platform tools to manage interactions, you can create a positive environment that benefits both your brand and your audience.

09/20/2024

09/19/2024

The current trend on TikTok is using Gen Z slang, when you're not Gen Z.

Ayrshire Blinds in Scotland understood the assignment. 😉🤣

09/12/2024

Preventing Su***de and Self-Harm Content Spreading Online

Takeaways

✨Meta worked with the Mental Health Coalition to establish Thrive, a new program that allows tech companies to share signals about violating su***de or self-harm content and stop it spreading across different platforms.
✨ They're providing the technical infrastructure behind Thrive, which allows signals to be shared securely.
✨ As a founding member of Thrive alongside Snap and TikTok, they encourage others in the industry to join this important work.

Learn more about this program at https://about.fb.com/news/2024/09/preventing-su***de-and-self-harm-content-spreading-online/