22/02/2021
5 REASONS WHY SOCIAL MEDIA IS IMPORTANT FOR YOUR BUSINESS
According to Digital 2021 Botswana report by , there has been an increase in social media users by 200 000 between 2020 and 2021. The report shows that social media users in Botswana are equivalent to 50.5% of total population in January 2021. [NB: figures do not equate to unique individuals]
Taking that into consideration we can now dive into 5 reasons why social media marketing is important for your business
1. Increases brand awareness: With 50.5% of total population being on social media, this offers an opportunity for your business to reach new potential customers.
2. Reassures your customers: With consistent and relevant content, it reassures your customers of your authenticity and quality of your products and services.
3. Relatively affordable and cost effective: Compared to other approaches, social media offers any business an opportunity to market and grow its audience at an affordable rate.
4. Offers a better understanding of customer behavior: through inquiries, data insights and surveys, you are able to establish what your customers prefer thus be able to improve and develop relevant products and services.
5. Keeps your customers up to date: social media offers an opportunity to keep your customers up to date with your latest products, improvements and company developments/ expansions.
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If you are looking into refreshing your brand image or launching your business on social media, get in touch with us on +26774857071 📲.