12/09/2024
Orange Botswana, Number 1 Telco in the market
• Orange Botswana Celebrates Market Leadership with Unmatched Innovation and Service
• As of March 2024, figures from the Botswana Communications Regulatory Authority (BOCRA) show that Orange Botswana boasts a customer base of 1.88 million
In a groundbreaking development in Botswana's telecommunications sector, Orange Botswana has emerged as the leading telco in the country, dethroning long-time market leader. This significant achievement extends beyond subscriber numbers; Orange Botswana has outperformed its competitors across all major service categories, including mobile money, internet, and mobile services.
As of March 2024, figures from the Botswana Communications Regulatory Authority (BOCRA) show that Orange Botswana boasts a customer base of 1.88 million. This marks the first time Orange has surpassed its competitors since its inception, signaling a new era in Botswana's telecommunications industry. Orange Botswana now holds a 43% market share compared to its challenger which holds 42%.
"Our success is not just about leading the market; it's about driving economic growth for Botswana," stated Orange Botswana’s CEO, Néné Maïga. "By expanding our services and improving connectivity, we are laying the foundation for a stronger digital economy that will benefit all Batswana."
Ms. Néné Maïga attributes this comprehensive success to the company’s strategic focus on innovation and a deep commitment to customer satisfaction. "Our rise to the top is a testament to our relentless pursuit of excellence and our ability to adapt to the evolving needs of our customers," Ms. Néné Maïga continued. "We have consistently invested in our infrastructure, digital transformation, and customer service, which has enabled us to excel in all areas of telecommunications."
In mobile services, Orange Botswana has expanded its network coverage and improved service quality, attracting more users and ensuring a reliable and high-quality experience. In the realm of internet services, the company has been at the forefront of delivering fast and affordable connectivity, a critical component in a digitally driven world.
Orange Botswana's mobile money services have also seen significant growth. With 1.1 million mobile money subscribers in the country, Orange Money leads the market with 883,778 subscribers, holding a commanding 78% market share. Mobile money transactions in Botswana reached a value of P33.5 billion by December 2023, highlighting the sector's robust growth and importance.
Orange Money CEO, Mr. Seabelo Pilane notes, “our comprehensive approach to revolutionizing mobile money solutions, is about empowering our customers and closing the financial gap," Mr. Pilane emphasized. "We are not just competing in the market; we are redefining it."
According to BOCRA, Orange Botswana's market share gains have been consistent since 2018. Orange Botswana’s ascension to the top position reflects its strategic vision and effective ex*****on under the leadership of CEO Néné Maïga. "We are proud to lead the market and set new benchmarks in the industry. Our focus remains on providing top-notch services across all aspects of telecommunications, ensuring we drive growth and connectivity in Botswana."
In addition, Orange Botswana has shown gratitude to its team and customers for playing a pivotal role in the growth of the company. "Our achievements would not have been possible without the dedication of our team and the loyalty of our customers. We are deeply thankful for their support and commitment.”, added Ms. Maïga.
To further improve Batswana’s livelihood, Orange Botswana is driving social and economic development through initiatives like the Women's Digital Centre, Orange FA Cup, and tree planting projects, empowering women, youth, and communities while promoting sustainability. These initiatives underscore Orange Botswana’s commitment to driving social and economic development across the country.
The telecommunications company recently launched its “Bosso ke mang?” campaign to celebrate this significant achievement and to further reinforce its commitment to advancing the growth of both Batswana and the country. Orange Botswana’s Chief Marketing Officer, Mr. Yves Famien stated, “A boss knows what they want. They know what they stand for. They are unwavering in their convictions, and above all else, they own their space. For us at Orange, we believe that our leadership is the result of our clear commitment to continuously innovate and provide our customers with products and services that enhance their lives.”