Mesogio

27/10/2024

Curious how public sector projects keep their communication on point? 📣✨ Check out this guide on the top KPIs for success! From boosting engagement to tracking sentiment, these metrics are key for meaningful impact. Elevate your project’s communication game! 🚀🌍 Read the full article below 📊💡
https://www.mesogio.info/journal/top-communication-kpis-to-drive-success-for-public-sector-projects

25/10/2024

Advanced analytics and AI are changing the way we respond to crises—boosting outreach 📢, improving knowledge sharing 📚, and connecting communities worldwide 🌍! 🌟 Learn how these tools are empowering EU efforts to make crisis management more effective, ethical, and impactful 💪. Together, let's make a difference! 🤝

As an experienced professional in crisis communications, I know that advanced analytics and AI are game-changers. These technologies can reshape how we handle crises, making our response more effective, ethical, and sustainable. Now is the time to harness these tools—not only to react but also to ...

21/10/2024

🌱 Empowering Teens for Better Mental Health 🌱

Did you know that giving young people a sense of control can significantly improve their mental health? The latest research shows how agency helps reduce anxiety and depression among teens, especially in a world dominated by social media. Learn how effective communication can empower the next generation and support their wellbeing. Let's work together to make an impact. 💬✨

Read more here: https://www.mesogio.info/journal/helping-teens-feel-in-control-why-it-matters-for-mental-health

Why Agency Matters Agency means having control over your actions and understanding their effects. This sense of control is crucial for mental health. The Oxford study showed that when teens feel more agency, their anxiety and depression decrease. For those of us in communications, this means w

19/10/2024

🎯 Engaging Generations Through Dynamic Storytelling 🎯

Public institutions face a unique challenge: connecting with an audience that’s increasingly online and craving captivating content. The way we tell stories is evolving, and it's more important than ever to meet people where they are—on their screens, in ways that both entertain and inform.

Discover how innovative storytelling, visual data, and personalised experiences are reshaping communication for public institutions. Let's make public engagement impactful and relevant in the digital age. 🌍

Read the full story here:

In a complex world, effective communication has never been more essential. The way governments engage with citizens, stakeholders, and partners is transforming. Younger audiences are increasingly online, seeking entertainment as a way to disconnect from daily pressures. This is an opportunity to wea

30/04/2024

https://www.mesogio.info/journal/9strateuelect24

Here are 9 Innovative Strategies to Engage and Inspire Europe’s Youth in the Electoral Process. See how you can connect with and inspire young audiences across different countries (article ⬆️)

Harnessing the Power of Video: Innovative Strategies to Engage and Inspire Europe's Youth in the Electoral Process As the 2024 European elections approach, the power of video communication to engage young voters is more crucial than ever. This guide provides 9 innovative strategies to connect w

19/10/2023

In today's volatile global landscape, the recent escalations in the Israeli-Palestinian conflict as of October 2023 serve as a poignant reminder of the unique challenges posed by conflict crises. For those of us in the communications field, these situations raise complex questions: How do we maintai

19/10/2023

In today's volatile global landscape, the recent escalations in the Israeli-Palestinian conflict as of October 2023 serve as a poignant reminder of the unique challenges posed by conflict crises. For those of us in the communications field, these situations raise complex questions:

How do we maintain brand discipline while effectively addressing the intricate needs of various stakeholders? ☮️🕊

In today's volatile global landscape, the recent escalations in the Israeli-Palestinian conflict as of October 2023 serve as a poignant reminder of the unique challenges posed by conflict crises. For those of us in the communications field, these situations raise complex questions: How do we maintai

20/09/2023

How to Write a Knockout Brief for Your Next Comms Campaign

Welcome to the insider’s guide to writing a communications brief that makes agencies sit up and take notice. If you’ve ever found yourself neck-deep in campaign proposals that miss the mark, this one’s for you. Today, we’re not just going to talk about the what and why; we’re diving deep i...

08/09/2023

EU Users to Gain More Control Over Social Media Algorithms

Meta, the parent company of Facebook and Instagram, is gearing up to align with the EU's forthcoming Digital Services Act (DSA). This legislation aims to give European social media users more control over their online experience and data usage. Here's what you need to know. What is the DSA? The

06/09/2023

Why Persona Profiles Matter

A well-crafted persona profile can make or break an awareness campaign.

Why Persona Profiles Matter A well-crafted persona profile can make or break an awareness campaign. We’re sharing our experience with you as to what important components you ought to pinpoint within your target demographic—what drives them, their needs, preferences, and challenges. Real-world

01/09/2023

https://www.mesogio.info/journal/cracking-the-code-mastering-facebooks-video-algorithm-for-optimal-reach-in-eu-public-sector-campaigns-in-2023

Cracking the Code: Mastering Facebook's Video Algorithm for Optimal Reach in EU Public Sector Campaigns in 2023

Navigating the digital landscape is pivotal for professionals engaged in communications and marketing within Europe, particularly for those liaising with EU institutions. With Facebook being a crucial platform for public sector communication, understanding its algorithm is indispensable. This articl

03/01/2022

10/06/2021

Today's workshop supported by European External Action Service - EEAS to hone in on the rise of climate diplomacy with input from European Union in the United States Mercedes Garcia Perez, City of Roeland Park, KS, Mayor Mike Kelly and Dr. Ronald Hall of Europe in my region.

13/05/2021

EU in Bulgaria's Vid on how it might be vital to consider getting vaccinated 👍