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MUST HAVE SKILLS AS A CONTENT CREATOR✅Writing and EditingWriting and proofreading are some of the most important — if n...
04/09/2024

MUST HAVE SKILLS AS A CONTENT CREATOR

✅Writing and Editing
Writing and proofreading are some of the most important — if not the most important — skills a content creator can have. Unless you’re strictly involved in graphic design as an individual contributor, it’s likely that there are words to be written, especially if you want to grow your business as a digital content creator.

✅Graphic Design
As a content creator, you may be asked for graphic mock-ups, assets for social posts, infographics, or other pieces of visual content to supplement writing. Depending on the situation, you may have support in this area, but it’s even better if you have basic photo editing and graphic design skills to create suitable placeholders. Not only does this increase work efficiency, it makes you more marketable as well. As a content creator, you mustn't delegate or outsource every little design task on your table. You must be able to do basic graphic designs on tools like Canva, Photoshop, sketch, Figma , Affinity designer or Gimp

✅Video Editing
Again, you may or may not encounter this based on the type of work you do, but basic video editing is another skill that’s great to have in your repertoire as a creator. You may be asked to convert a blog post into a video script or you may be tasked with creating short-form videos for social media.
As a video editor you need to get used to tools like Capcut, Adobe premiere Pro, canva etc

✅Social Media Management
When it comes to social, a working knowledge of the various platforms — think LinkedIn, TikTok, facebook, Instagram, YouTube, Snapchat, pinterest etc. — and how they perform from a content distribution and community management standpoint is key.

Shiwo Inusa Nangu
Digital marketing specialist and consultant





04/08/2024

5 BEST PLACES FOR HOSTING YOUR WEBSITE.
EASY AS ABC

You check the comment section below.

I BOUGHT MY FIRST TEXTBOOK IN INTERNET MARKETING IN 2005You cannot kill a burning passion. Factoring passion into your d...
28/07/2024

I BOUGHT MY FIRST TEXTBOOK IN INTERNET MARKETING IN 2005
You cannot kill a burning passion.

Factoring passion into your decision can to an extent guarantee you some success. This is especially true because you will spend more time and burn down calories doing what you truly love. This if persistently done with some added strong values, success will be on the way. You will have months of sleepless nights and invest in resources that will help you reach your goal.

In 2005 I was so passionate about advertising on the internet that I descended to Brussels at Fnac to buy my first book in internet marketing as it was called by then. Advertisement in the Yahoo era was limited to contextual ads and clickable banners . I couldn't understand how keyword research could help you write contents that attract traffic to your eCommerce store or website. I couldn’t explain how guys were making money from niche blogging. Searching for a book to understand how this happened took me to FNAC Brussels where all sorts of books are sold.

I couldn’t follow up because I was overwhelmed by a job that allowed me to pay my bills and most often exhausted by fatigue. Suppressing a deep embedded passion is definitely impossible because sometimes they are right in our DNA. For over a decade, I have been researching and gathering the most precious resources in digital marketing. I have invested thousands of dollars in the best courses to get trained.
When you follow your passion,the financial worth of your passion should also be factored in . Do not follow a vanity passion, one that cannot permit you to pay your bills and take care of yourself.

Digital marketing has some huge financial potentials. Its application in our digital age is in all geographies without any boundary. Digital marketing can save all verticals from a plumber who wants to sell his services locally , an ecommerce that wants to pull more web traffic or even an academic institution attempting to amass more enrollments from college prospects. A good digital strategy in the above mentioned cases will have the job effectively done. In short, digital marketing is ubiquitous. On the hard part,it needs constant learning as it evolves with technology and regular updates with algorithms.

Do you have any digital marketing needs, reach out and let’s sort out some solutions. Like, follow and share this post to help us grow.

Shiwo Inusa Nangu
Digital marketing strategist and consultant.




27/07/2024

COMPETITOR'S ANALYSIS HELPS YOU IN 3 WAYS:
1.Strategy adjustment
2. Benchmarking of KPI'S
3. Content inspiration

23/07/2024

THE LINK I VOWED NEVER TO SHARE. CHECK IN COMMENT SECTION. OVER A THOUSAND AFFILIATE PROGRAMS.






Shiwo Inusa Nangu
Digital marketing strategist and consultant.

NOT FOR THE FAINTHEARTED BUT FOR THE COURAGEOUS AND THE AUDACIOUS.
23/07/2024

NOT FOR THE FAINTHEARTED BUT FOR THE COURAGEOUS AND THE AUDACIOUS.

21/07/2024

Are you a freelancer? From anywhere in the world, get registered and earn decently from 5 prominent websites. Discover websites in Comments below.

21/07/2024

This video has generated millions of comments in in the past few days.
Please watch this video and we need your comments below.
We want an in to challenge Mc Mbakara

For effective social media management, tasks are being delegated to people with varying roles and access levels . Do not...
21/07/2024

For effective social media management, tasks are being delegated to people with varying roles and access levels .

Do not make the error to grant more access than necessary to people whom you allow to manage your business page. Check their role and grant just the access needed.




Digital Marketing Strategies
Bobe Nkwain Chiambah

Your digital strategy or Ad copy can be empowered 4x by implementing Robert Cialdini's six principles of influence and ...
15/07/2024

Your digital strategy or Ad copy can be empowered 4x by implementing Robert Cialdini's six principles of influence and persuasion. They are extremely powerful. You have to believe me.

The level of interactions and engagements on social platforms is crucial in understanding your audience on the various s...
14/07/2024

The level of interactions and engagements on social platforms is crucial in understanding your audience on the various social networks. The number of followers and subscribers per account coined to this data permits digital marketers to know where to push their campaign messages.
Below we give you the TOP YT channels of and

In Ghana, Akpene tops YT with 3.68 million subscribers.

Please follow us Shiwo Inusa Nangu and share our contents. We provide you with a number of audience research tools in our next post.

Shiwo Inusa Nangu
Digital marketing specialist and consultant

DIGITAL MARKETING: AUDIENCE RESEARCH IS PRIMORDIAL Digital marketing marketing differs from traditional marketing. In d...
14/07/2024

DIGITAL MARKETING: AUDIENCE RESEARCH IS PRIMORDIAL

Digital marketing marketing differs from traditional marketing. In digital marketing, we do not SPRAY AND PRAY. It needs scrupulous research and hyper-targeted campaign messages. For this to be achieved, you need to master your audience, raison pour laquelle audience research remains fundamental in digital marketing.

8 REASONS WHY YOU MUST MASTER YOUR AUDIENCE

Ineffective Messaging: Without a clear understanding of your audience, your messaging may not
resonate with them. You might use language, tone, or content that doesn’t appeal to their needs,
preferences, or pain points. As a result, your marketing efforts may fall flat, and potential
customers may ignore your messages.

2. Wasted Resources: When you don’t know your audience, you risk allocating resources (time,
money, effort) inefficiently. You might invest in channels or platforms that don’t reach your ideal
customers. For instance, advertising on platforms where your audience isn’t active can be
wasteful.

3. Missed Opportunities: Not knowing your audience means missing out on valuable opportunities.
You might overlook niche segments or fail to identify emerging trends that could benefit your
business. Understanding your audience helps you spot gaps in the market and tailor your
offerings accordingly.

4. Low Conversion Rates: If your marketing efforts don’t resonate with the right people, your
conversion rates will suffer. You’ll attract visitors who aren’t genuinely interested in your products
or services. Consequently, your lead generation and sales conversion rates may remain low.

5. Brand Perception Issues: Inconsistent messaging or misaligned content can harm your brand
perception. If your audience receives mixed signals or irrelevant information, they may perceive
your brand as confusing or untrustworthy. A strong understanding of your audience ensures
consistent branding.

6. Lack of Personalization: Personalization is crucial in today’s marketing landscape. Without
audience insights, you won’t be able to create personalized experiences. Tailoring content, offers,
and recommendations based on individual preferences drives engagement and loyalty.

7. Difficulty in Targeting: Effective targeting relies on knowing your audience’s demographics,
behaviors, interests, and pain points. Without this knowledge, you’ll struggle to create accurate
buyer personas and segment your audience effectively. As a result, your targeting efforts may
miss the mark.

8. Competitive Disadvantage: Competitors who understand their audience better will outperform
you. They’ll create more relevant campaigns, engage their audience effectively, and build stronger
relationships. Failing to keep up with audience insights puts you at a competitive disadvantage.

Shiwo Inusa Nangu
Digital marketing specialist and consultant.


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