28/09/2023
Need an example? ⬇️
Imagine you own a hotel in the Dolomites, Italy. Your clients are mostly skiers or hikers. People that love sports and nature. 🌳
One thing they might search for online:
"What are beautiful hiking trails in the Dolomites?"
As your hotel is located in the Dolomites, you probably know the best hiking trails in the area. Instead of just showing your beautiful hotel, your rooms, your breakfast, ... on your socials, you could do different posts on the prettiest hiking trails in your area. 🚶♂️
For this question you can give an answer in a blogpost, through an infographic, a video or with a photo of the top of a mountain.
Instead of picking one option, try to use all of the above and implement that same answer in all of these formats.
Now save these formats and post a different format every few weeks. ☀️
❗️ People forget that you posted it weeks ago or missed your post because they didn't open their socials that day. So it's important to post the same answers again, and to mix it up, you used the different formats.
With this technique you can re-use your core content over and over again, using different words and different formats. You will have way more content to use and less stress to come up with new ideas every time.
Make sure to save this post to re-read when you are ready to create content ✨️