22/01/2024
1 year Recession Monitor. 📣
What difficult decisions have the Belgians made in 2023?
A vast majority continues to have financial struggles. The recession has had a clear impact on price consciousness and consumer trust, but a slight optimism in spending patterns has returned. Brand loyalty did survive, and quality pays off.
How does the future look? Will it be brighter, or will we feel an aftershock in 2024? 🔮
Perfect timing to look at our GroupM Recession Monitor and zoom in on how the different sectors position themselves. Which choices were made? What remained on the priority list and what did not? 📈
💡 https://pub.be/nl/groupm-recession-monitor-waarmee-moeten-marketeers-rekening-houden-in-2024 (abo only)
💡 https://www.mm.be/news-fr-74234-groupm-recession-monitor-quels-enseignements-pour-2024 (abo only)
💡 https://www.mediaspecs.be/insights/groupm-recession-monitor-waar-moeten-marketeers-mee-rekening-houden-in-2024 (open link)
Curious to understand what happens within your category of choice?
Consult our Recession Monitor dashboard, that is open and free to anyone until March.
👉 https://bit.ly/GRM-RecessionMonitor
Mindshare Belgium EssenceMediacom Belgium Wavemaker Belgium Bart De Pauw
