Lisa Van Melle Social

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België
Brussels
Lisa Van Melle Social

Belgian Community & Social Media Manager | Helping businesses up their social presence 👩🏻‍💻✨

20/11/2023

Hello there, how's everyone doing ? 😄

Have you ever wondered if Instagram carousels or Reels perform better? 🤔

We all know that in 2022, Instagram underwent significant changes, placing a spotlight on video content, particularly Reels. However, a later announcement by Instagram head Adam Mosseri hinted at a shift back towards prioritizing photos. This prompted Hootsuite to conduct a 3-week experiment comparing the performance of carousels and Reels, and here are the results ! 📊

Week 1: Carousels 1, Reels 1 🔄
Carousels got more likes and saves, but Reels had a broader reach. Excitement for video content might've boosted Reels! 🎉

Week 2: Carousels 2, Reels 0 🔄
Carousels ruled with more likes and broader reach. Interesting twist! 👍

Week 3: Carousels 2, Reels 0 🔄
Carousels continued to shine with more likes and reaching more people. Consistency is key! 🔑

Bonus Experiment: Boosting a Post 🔄
Carousels had better reach, but Reels got more profile activity. Both ads brought more eyes to the content! 👀

Conclusion: Carousels Win! 🏆
After three weeks of testing, carousels earned 5 points, while Reels only earned 1 point. The analysis of likes, engagement, and reach consistently favored carousels over Reels. But remember, it depends on your content and audience 🎨🧡

In the end :

🚀 Just make content you love!
🎥 Don't spend hours on Reels; keep it interesting and fun!
🔄 Think of your content as user-generated!
📈 Regularly check metrics to understand what resonates with your audience.

🚀 Let's keep experimenting and creating awesome content! 💪✨

16/11/2023

🌟 Exciting News Alert! 🌟 Discover all the deets on the latest Instagram update right here!

Have you already caught wind of it? Share your thoughts in the comments below – I can't wait to hear your insights! 💬✨

11/11/2023

🌐 SMM Myths Debunked! 🚀

🔍 Smart Hashtag Strategy
Forget the hashtag overload! Quality over quantity is the key to hashtag success. Choosing relevant hashtags is the key to watch your content soar 🚀

💰 Not Always Free
While starting is free, mastering social media isn't. Tools, courses, and books come at a cost💡

🌊 More Than Meets The Eye
SM management is not just posting; it's an iceberg of tasks! Research, captions, design – making your content stand out requires a blend of skills. So dive deeper ! 🌊

⏰ Quality Over Quantity ?
Posting all the time isn't the answer. It can even lead to irrelevant content and lower results. Strike the right balance between consistency and quality. Your audience craves meaningful content, not just frequency ⚖️

🌟 Success Takes Time
Building a social media presence is no overnight success story. Commitment and time are your allies. One viral post? Fantastic! But sustaining success takes continuous effort 🌟

Do you agree with those myths or do you have others to share ? Let me know in the comments ! ✨😁

08/11/2023

Hello there, how's everyone doing ? 😄

In today's post, I'd like to discuss about the easy and accessible tools I use to stay organized and efficient ✨🚀

I typically kick things off by seeking inspiration, and my all-time favorites for that are the Hootsuite Blog, the Later Blog, and the fantastic Instagram account of Mosseri. Of course, I can't resist scrolling and saving ideas whenever I come across them, which, let's be honest, happens quite often. This is one of the aspects I adore about my job as a content creator—inspiring others while also drawing inspiration from the brilliant minds out there. It continually drives me to do my best ! 🧡

When it comes to the creation process, I must admit that I have a soft spot for Canva. As a community and social media manager, mastering the graphic design aspect can be a challenge, but Canva is an incredibly intuitive and comprehensive software. CapCut is also fantastic for video editing, offering a wide range of templates to guide and inspire you, especially if you're not very familiar with video editing 🤩🔥

For content calendars and scheduling, Notion, Later, and Hootsuite are unquestionably at the top of my list, although Notion holds a special place in my heart. Buffer and Meta Business Suite are also wonderful and highly user-friendly tools 🗓️

Now, let's dive into analytics. I mainly rely on Meta, Instagram analytics, TikTok analytics, and Google Analytics. I'm also quite curious about trying the Metricool tool. If any of you have experience with it, I'd appreciate your insights !

That's a wrap for today. If you have any tools you'd recommend or if you enjoyed this post, I'd be happy to consider doing a follow-up part! ✨😁

05/11/2023

Let's break it down to the basics : Social media marketing is all about how you use your online presence to achieve your business goals. Your social media strategy is like your roadmap for this journey 🧐💡

It covers things like what content you'll create, your target audience, the platforms you'll use, how often you'll post, marketing campaigns, key metrics, and how you'll manage your community 👩🏻‍💻

The purpose of a social strategy is to give your social marketing direction, making sure it aligns with your business objectives. In the ever-changing world of social media, a well-thought-out strategy is your guiding light. It keeps you on track, ensures success, and prevents you from feeling overwhelmed 🤩🚀

Save for later if you found this helpful, and follow me for more tips! 😄

05/11/2023

HEY THERE! THANKS FOR DROPPING BY!

I'm Lisa, the founder of Lisa VM Social! 👋

I’m 25 years old, living in Belgium and I've got an unwavering love for all things social media. Before starting freelancing, I graduated from IHECS with a bachelor in Communication and a Master Degree in Public Relations ! 🎓

This was the first time I fell in love with marketing and social medias ! 😍

However, my exciting journey into this realm truly took off in 2022 when I stumbled upon my true calling while working as a community manager. The fast-paced, ever-evolving world of social media is now my playground, and I wholeheartedly embrace the excitement and challenges it presents! 💪🤩

I'm incredibly grateful to have found my passion, and I can't wait to continue making waves in this dynamic space! 🚀

🌟 Please do not hesitate to get in touch via Instagram or email if you're interested in working together! 🌟

Adres

Brussels

Website

https://www.canva.com/design/DAFyvPn0vqQ/rZC5maDufSstsDui5YcgAg/view?utm_content=DAFyvPn0vqQ&utm_campaign=designshare&ut

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