MM Tech by Media Marketing

23/05/2023

Discover the MM Tech Newsletter !

Every week, the MM Tech Newsletter offers a dive into the world of Tech. Interviews, Case studies, MarTech trends, Reflections from market players, Meetings with Belgian and foreign players, Discovery of the Tech professions, etc.

On the agenda for the next newsletter (MM Tech News #16 - 25/06): the incredible story of ArtCrush Gallery, André Lejeune's new project, a conversation with Ingrid Willems, SEO trends by Frederik Vermeire, a presentation of Google's Starline project, the turmoil of public authorities, etc.

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👉 👉 👉 https://www.mm.be/mm-free-month 👈 👈 👈

14/05/2023

L'innovation est la clé pour rester compétitif dans le monde des agences marketing et communication.   C’est d’ailleurs l’approche que j’ai privilégiée en 2009 quand j’ai fondé l’agence...

12/05/2023

MM Tech #15 is Out

Each week we take you on a journey into the world of MarTech, and in this world each week is a new adventure!

Much Ado About Cookies? This is the question we discussed with Jean Michel Depasse, Partner at GroupM. "Will cookies disappear? That's quite positive!” he says. “We are entering a more addressable world with new targeting solutions that respect privacy and the RGPD."

Gabriel Goldberg (Hakacia) shares his experience and claims that "innovation is the key to staying competitive in the world of marketing and communication agencies."

Innovation at the heart of the campaign developed on Fortnite by VCTRY.agency and Mapshot for Aïki.

"We are looking to identify budding entrepreneurs, economically actionable projects, driven by motivated personalities," says Stephan Salberter, who runs the WeAreFounders incubator with Gwendoline Gillard.

Appointed head of Utiq, Marc Bresseel explains that "the launch of Utiq in Germany marks the beginning of a pan-European initiative to accompany our industry towards a more responsible digital world".

After Actito - Plateforme d'Activation Client , the QNTM Group has acquired Qualifio, a Belgian Digital Champion created by Olivier Simonis and Serge Rappaille.

Speaking of Belgian Digital Champions, of the 11,038 Martech tools listed by Scott Brinker and Frans Riemersma on MartechMap, 198 are Belgian.

Next week, May 16th, 6pm Catherine Hubaut, Pierre Cordier, Elise Baumard, Alain Heureux and the whole MM Tech Team invite you to the MM Tech Club #4, The Power of Retail Media.

FR: https://www.mm.be/mm-tech-fr
NL: https://www.mm.be/mm-tech-nl

09/05/2023

Want to know more about Retail Media ? How you can promote a product on the retailers platforms but also how can you leverage retailers data to reach your target audience anywhere on the web ?

Cayherine Hubaut, Pierre Cordier & Elise Baumard are super motivated to share all those opportunities with you on Tuesday 16th of May, 6pm @ TheMerode.

This fourth MM Tech Club will be moderated by Alain Heureux

👉👉👉 Registration on https://mediamarketing.idloom.events/mm-club-4

04/05/2023

This week, Sarah and Cathy, (Stellar - Influence Marketing) talk about their perception of AI and its impact on influencer marketing. Catherine Hubaut (Gamned) shares her enthusiasm for Retail Media.

On May 16th she will be on stage at the 4th MM Tech Club with Pierre Cordier and Elise Baumard.

AI again which will invade all Meta platforms and which fuel the development of Programmads' tools for programmatic.

The world of fashion is also immersed in AI with the Undiz campaign and a portfolio of Vogue Italy whose images were produced with Dall-E and Midjourney. Fashion again with Maxime Patte who proposes Veesual, a tool that allows a powerful virtual fitting while Zalando develops a virtual stylist.

Techno with NFTrends from Trends-tendances, a smart approach to the "neo-digital" era.

Techno again, implemented by MultiMinds for its client Partena. The objective ? The right message to the right person at the right time.

A touch of Privacy with Gérald Claesens (Knewledge) who distributes a GDPR compliant alternative to Google Analytic.

Bart Van den Brande draws our attention to the mirage of Crypto and the reaction of the Belgian legislator to regulate advertising in this somewhat agitated sector.

Finally, two events not to be missed in the next few days, the Google I/O on 10 May and of course the MM Tech Club #4 on 16 May!

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NL: https://www.mm.be/mm-tech-nl
FR: https://www.mm.be/mm-tech-fr

Enjoy

ai

03/05/2023

Media Marketing (MM) geeft verschillende media (site, newsletter, magazine, zoekmotor) uit, gewijd aan de sector van de marketing, reclame en media in België.

02/05/2023

Aldus de vraag die centraal staat in het tweede boek van Laurence Jacobs dat zopas verscheen bij Pelckmans. Dat de auteur weet waarover ze het heeft (en het vraagteken in de titel puur retorisch...

28/04/2023

Fondée en 2018 par Bart Verschueren et Pierre-Oliver Danhaive, Verbolia a développé un outil de SEO (Search Engine Optimisation), particulièrement axés sur les sites de e-commerce. Verbolia...

27/04/2023

MM Tech #13 is Out.

Do you know Enghien ? The Verbolia's HQ where we met Pierre-Oliver Danhaive.
We've also had the chance to discuss with Danny Lein, the CEO of Twipe who helps the newspapers digital transformation.

Ana Alexandrescu, Lena Baranzini, Erin De Rouck & Zoé Guyon (IHECS), present "Breaking the codes around the Metaverse, vol 5: Gaming" the last episode of their work for IHECS.

We look forward to seeing you at the next MM Tech Club starring Catherine Hubaut (), Pierre Cordier () & Elise Baumard (), speaking about Retail Media under the leadership of Alain Heureux.

We read Laurence Jacobs' second book. She proposes a kind of practical guide to encouraging gender equality in the technology industry. And there is still work to do...

Enjoy
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NL: https://www.mm.be/mm-tech-nl
FR: https://www.mm.be/mm-tech-fr

25/04/2023

We hadden jullie een exclusief interview beloofd met Frances Gerety en we houden woord. Gerety is de beroemde copywriter achter de slogan ‘A Diamond is Forever’ voor De Beers. Ze verleende daarna...

24/04/2023

Difficile de ne pas tomber sous le charme de Sara Lou. Récemment nommée co-CEO de MolenGeek aux côtés de son fondateur Ibrahim Ouassari, elle dégage une énergie et une détermination...

21/04/2023

MM Tech #12 is Out.

This week we've had a chat with Frances Gerety thanks to you know what.
We also discovered that Superwoman exists, nickname: SaraLou (MolenGeek)
On top of that, Alexandre (Tapptic) tells us about digital ecosystems and Stephane (Ariane Consulting) about ChatGPT's plugins.

Not a week without AI of course.
Here we hope collective intelligence will manage the artificial ones.

For those who missed our last MM Tech Club, Jonathan (Actito), Dhan (Semetis), Ahn Koa (Produpress) and Alain (Virtuology Academy) our moderator look back on their exchanges.

Enjoy

18/04/2023

Media Marketing (MM) est éditeur de supports (site, newsletters, magazines, moteurs de recherche) consacré au secteur du marketing, de la publicité et des médias en Belgique.

17/04/2023

“Ben je vandaag nog in de metaverse geweest?”, vraag ik Emma, mijn tienjarige dochter, terwijl ik de was aan het opplooien ben. “Dit is toch de metaverse”, antwoordt ze. Ik kijk op en zie haar...

14/04/2023

C’est peu dire que la percée fulgurante de ChatGPT et d’autres formes d’intelligence artificielle inquiète les enseignants, les journalistes et les régulateurs. Les développements ultrarapides...

13/04/2023

MM Tech #11 is Out.

In this edition:
Mieke Deketelaere shares her perspective on ethical AI
Gautier and Laurence (Agilytic) explain their job as data scientists
Steven Verbruggen (Adsomenoise) talks to his daughter & Damien D'Otsuni introduces us to Web5

Enjoy
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FR: https://www.mm.be/mm-tech-fr
NL: https://www.mm.be/mm-tech-nl

10/04/2023

Zoals aangekondigd lanceerde Google eind februari zijn Digital Atelier Incubator in samenwerking met Elle Magazine, Impact Shakers en de digitale campus BeCentral. Bedoeling? Vrouwelijk...

07/04/2023

Panic in Hollywood

Not only does generative AI threaten originality in art, as some argue, it undeniably makes who gets the credit for intellectual property a lot murkier.

07/04/2023

Le SEO consiste à améliorer la visibilité d’un site sur les moteurs de recherche et ceci passe notamment par les piliers technique, contenu et autorité (backlinks). Faut-il s'inquiéter de...

06/04/2023

Zoox by Amazon.

06/04/2023

Amazing AI race.

A sprint to develop LinkedIn’s recently-released generative AI tools took only three months, head of data and AI Ya Xu told VentureBeat.

06/04/2023

MM Tech #10 is Out.

Another crazy week speaking about a kind of AI panic.
At the other hand Thomas Angerer (BeInfluence), Arnaud Vanhemelryck (Ogilvy Social.Lab Belgium) & Axel Gekiere (Adshot) debunk the TikTok bashing.

We've also met another woman in Tech, Myriam Schächtel, mentor for the Google Digital Atelier Incubator.

In the spotlights, Cédric Gilisen, Antoine Percy and Wim Schmitz, three young entrepreneurs who are not afraid of competition.
Finnaly, Jean shares his thoughts on AI and SEO.

Oh, yes, do not forget to listen to the podcast made by Erin De Rouck, Ana Alexandru, Lena Baranzini and Zoé Guyon, four students at the IHECS

Please check a brand new section, "Read, Listen & Look", with some interesting topics.

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FR: https://www.mm.be/mm-tech-fr
NL: https://www.mm.be/mm-tech-nl

Enjoy

05/04/2023

Yesterday night we hosted the 3rd MM Tech Club with three top speakers, Dhan Claes (Semetis), Jonathan Wuurman (Actito) & Anh Khoa Nguyen (Produpress) moderated by Alain Heureux.

Topic: Marketing Automation

Top stories, interactive audience & delicious burger !

See you next time to speak about Retail Media.
16th of May, 6pm at TheMerode

Stay tuned.

05/04/2023

Canada's turn to look at ChatGPT.

The federal privacy commissioner has launched an investigation into the company behind ChatGPT, an explosively popular artificial intelligence-powered chatbot.

04/04/2023

Post, one of the Twitter's competitor is now open.

Post doesn't want to be just another Twitter clone.

03/04/2023

Join us tomorrow 4th of april to discuss Marketing Automation with Dhan Claes, Anh Khoa Nguyen & Jonathan Wuurman.

This debate is hosted by Stefanie De Regel and moderate by Alain Heureux.

Tuesday 4th of April, 6pm, TheMerode

Registration on: https://mediamarketing.idloom.events/mm-club-3

03/04/2023

Valérie Zapico (Valkuren) présente son activité et son implication dans le groupe Women in Big Data Brussels.

Media Marketing (MM) est éditeur de supports (site, newsletters, magazines, moteurs de recherche) consacré au secteur du marketing, de la publicité et des médias en Belgique.