Genscom

Genscom 🗞 We all have a story to tell
👉 Tell it with a newspaper!
🙋‍♀️ And discover the power of personalization
🤝 We'll guide you in your newspaper project

At Genscom, we believe that anyone and everyone should be able to make a newspaper. We use newspapers to foster meaningful connections with your audience, offering a welcome escape from overflowing email inboxes in today’s digital world. Newspapers offer room for compelling stories and captivating visuals that resonate deeply with readers. We provide custom platforms that cater to individuals, com

panies, and organizations aiming to launch their own (monthly) publications, whether it's a magazine, newsletter, or another format. Our support spans from helping with layout and content creation to ensuring effective distribution. Personalization is key to unlocking the full potential of newspapers. Utilizing customer data, such as location, interests, and purchase behavior, we employ Variable Data Printing to deliver highly relevant content that enhances reader engagement. Together with our clients, we develop targeted strategies without the need for enormous marketing budgets and with the freedom to experiment and innovate until the right formula is found. Have an idea in mind? Get in touch for a free brainstorming session! Discover our brands: Genscom, Happiedays & Lettr

👉 Genscom: www.genscom.be
👉 Happiedays: www.happiedays.com
👉 Lettr: download in the Google Play Store of App Store

06/02/2025

⏳ Time is precious—see how we’re helping you save it with AI.

At Genscom, we know that many users juggle our services with their regular jobs, which is why time-saving solutions are essential. We're constantly pushing the limits of what's possible, using AI to boost efficiency and save you time.

Swipe through to explore our latest innovations in automating content creation, personalization, and design – making your workflow smarter and faster.

Watch the full demos here: https://www.genscom.be/en_eu/ai

04/02/2025

Our latest is here to bring you the inside scoop on everything cinema! 🎥

Filmhuis Breda has launched a fun, custom film newspaper filled with exclusive tips, interviews, and themed screenings for all movie lovers. It’s your go-to guide for exploring films and discovering cool events like the Movies That Matter festival and special Ladies’ Lunch & Film screenings.

You’ll also find interviews with up-and-coming filmmakers and heartwarming stories from the amazing volunteers who help make every screening a success. This newspaper brings the community together, highlighting local collaborations and programs for budding filmmakers.

📣 As editor-in-chief Lisa van der Waal puts it:

"The film newspaper is more than just a program guide. It’s an extension of the film experience, connecting people to the film house, even beyond the cinema seats."

Our review: ⭐⭐⭐⭐⭐

30/01/2025

Did you know that ChatGPT once helped a writer craft a bedtime story about a space-traveling broccoli who saved the galaxy? The twist? The broccoli had a pet cat named Crunchy who could speak fluent whale!

Generative AI has revolutionized storytelling, making it easier than ever to create content. But in an age where content is everywhere, standing out isn’t just about what you say—it’s about how deeply personal and relevant you can make it.

This is where AI’s true power lies: In its ability to transform 𝐁𝐈𝐆 𝐃𝐀𝐓𝐀 into stories that feel 𝐡𝐢𝐠𝐡𝐥𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 and 𝐢𝐧𝐭𝐢𝐦𝐚𝐭𝐞. It’s not just about delivering information—it’s about creating an experience that resonates with each individual.

Here’s how AI is revolutionizing personalization in storytelling:

✅ Data Collection: Big data is gathered from various sources like website activity, social media interactions, browsing patterns, online purchases, and even offline behaviors. Every click, search, purchase, and interaction is logged and analyzed.

✅ Segmentation: With this wealth of data, users can be grouped into segments based on shared interests, demographics, behaviors, and preferences. For instance, one user may be passionate about technology and sustainability, while another may focus on sports and entertainment.

✅ Predictive analytics: Big data and machine learning predict what content will resonate by analyzing past behaviors. These systems forecast the types of topics, headlines, and tones most likely to engage users, allowing platforms to deliver tailored content even before it’s explicitly requested.

✅ Dynamic content generation: Once preferences and segments are identified, content is created in real time. A personalized newspaper adjusts its layout, articles, and ads for each user—delivering a local political story to one and a tech event feature to another, all in the same layout.

✅ Emotion and sentiment analysis: Big data captures not just the “what,” but the “how” and “why” behind user interests. Sentiment tools gauge emotional tone, delivering uplifting stories to positive users and investigative pieces to those seeking critical content, fostering a deeper connection.

The future is personal!

Are you ready to turn AI and personalization into your storytelling superpower? 👉 Let us show you how!

28/01/2025

Streamlining our workflows like never before! 🚀✨

Our prepress team recently participated in a series of workshops with Lab9 Pro, diving deep into automation powered by NodeJS and Enfocus Switch.

With Marc De Blanck’s expert guidance, we’re transforming how we process and manage tasks. These smarter, more efficient workflows are helping us deliver orders faster and better than ever, so we can continue providing top-notch service to our customers.

Stay tuned for more updates! 💡

23/01/2025

Storytelling is more than just words; it’s a way to connect, inspire, and build trust. When delivered through a personalized newspaper, storytelling becomes even more impactful. 📰

Why does a newspaper work so well for engagement and loyalty?

✅ It makes customers feel valued and heard.
Sharing customer stories or showcasing their experiences creates a sense of recognition and belonging. They don’t just interact with your brand—they see themselves as part of its journey.

✅ It inspires and unites employees.
Highlighting employee achievements, milestones, or unique contributions fosters pride and motivation. A newspaper becomes a platform where teams feel celebrated, driving a deeper connection to their work.

✅ It leaves a lasting impression.
In a digital-first world, receiving a tangible, beautifully crafted newspaper offers a unique experience. It slows the pace, invites engagement, and creates a keepsake that readers return to again and again.

By blending storytelling with the tactile experience of print, a newspaper builds bridges. It connects brands with customers and brings teams closer together.

Ready to see the impact of storytelling in print? 👉 Request your free sample newspaper today! 📰✨ https://wllw.co/m7slCuANZ ✨

21/01/2025

POV: It’s January, and your camera roll is flooded with Christmas and New Year’s photos. You love reliving those moments. But why not do more with those snapshots?

Lucia, one of our team members, did just that. 🥂

With the Lettr app, Lucia created a custom photo booklet capturing the highlights of her New Year’s Eve celebration. She made 6 copies, one for each of her close friends, so they could all keep a piece of that night.

"It was an EPIC evening. Surrounded by amazing people, all gathered around one table. We shared so many great moments, welcoming the new year together. I wanted to turn that beautiful night into a photo book. A keepsake to hold onto forever." — Lucia

And here’s the thing: Lucia’s a notorious busy 🐝 with barely any time to spare. But Lettr is perfect for moments like this—quick and easy to use on the go.

👉 Swipe through to see the magic of Lettr in action! From creating the book on her smartphone to the heartwarming reactions of her friends.

Got your own holiday moments to cherish? ⬇️ Download the Lettr app and create your own custom photo booklet anytime, anywhere. 🔗Link in bio

16/01/2025

On our coffee table today ☕️

We’re excited to share the launch of Kopstuk, the first-ever newspaper of LRV – the equestrian sports federation in Flanders! 🐴 Bringing together riders, horse lovers, and enthusiasts, it’s a true celebration of their passion.

At Genscom, we had the privilege of designing the header and creating a sleek, user-friendly template, making it easy for LRV to craft their newspaper while staying true to their unique identity. 📰✨

Ready to take your publications to the next level? Let’s bring your ideas to life and make them leap off the page! 🚀

14/01/2025

A big thank you to and for making the After Adobe MAX 2024 event in Ghent such an unforgettable experience!

Our team had the chance to dive into the exciting new features coming to Adobe programs and we even got a crash course in the Adobe Substance programs!

The growing influence of AI in creative workflows was a major highlight. While AI is proving to be an amazing tool to boost creativity and streamline processes, it’s clear its role is to EMPOWER, not REPLACE, talented individuals driving the work. ✨

We’re thrilled about what Adobe has in store for 2025 and can’t wait to put these fresh insights into action. 🚀

09/01/2025

Welcome, Hassana!

We’re kicking off the year strong and are excited to grow our team!

Hassana has been an integral part of our journey and is now officially stepping into a full-time role, where she’ll be supporting our marketing efforts and managing shipments to keep everything running smoothly.

When she’s not working her magic behind the scenes, you can find her exploring new cities, hunting for delicious food, and indulging in a little shopping spree. 🛍️✨

We’re so excited to continue working together and look forward to all the great things ahead!

07/01/2025

We’re gearing up for an exciting year ahead! 🚀 As we embrace the future of print communication, we’re focused on innovation, with personalization and AI taking center stage. But that's just the beginning—we’ve got big plans for 2025.

Check out the top 5 trends shaping the print industry this year and see how we're staying ahead of the curve. Stay tuned for more exciting updates!

👇 5 key trends in print communication for 2025

1️⃣ 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: AI tools will streamline the creation of personalized print materials, making the process more efficient and faster. Custom content like newspapers or brochures will be automatically tailored to audience preferences, reducing manual work and enabling quick production of high-quality communications.

2️⃣ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐞𝐜𝐨-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬: Sustainability will be central to print communications. Businesses will increasingly adopt eco-friendly materials and carbon-neutral printing methods to meet consumer demand for environmentally responsible practices, boosting brand reputation and trust.

3️⃣ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: Personalization will be a major focus. By leveraging customer data, businesses can create print materials tailored to individual preferences, enhancing engagement and loyalty.

4️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐩𝐫𝐢𝐧𝐭: Connecting print materials with digital platforms will become more common. QR codes and social media links in custom newspapers or brochures will drive engagement and create seamless interactions between print and digital content.

5️⃣ 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: AR and interactive features will bring print materials to life. By adding AR or QR codes that link to multimedia, print content will become more engaging and dynamic, appealing to tech-savvy readers.

01/01/2025

Here’s to a year of big stories and bold headlines! 🤩

We’ve got some exciting ones lined up. And we’re sure you do too. Looking forward to what 2025 brings!

25/12/2024

It took 5 tries, 3 coffee runs, and 1 snack break..
but we finally got it together!

Merry Christmas, everyone! ✨

19/12/2024

Lucia's Tip of the Week is back! 💡 This time with a special Christmas edition.

It’s the season of sparkle, and it’s easy to get carried away with festive designs. But remember: less is more!

Swipe 👉 for Lucia’s top tips to keep your Christmas newspaper festive and professional!

17/12/2024

It’s ti-iiiiiiime! 🎄✨ We’ve been decking the halls all month. With Christmas around the corner, we’ve added an important task to our collective to-do list: spread some holiday cheer! Here's a peek at our festive office setup to get you in the holiday spirit.

12/12/2024

The tradition of Christmas newsletters 🎄✉️ began in the 1930s when families in the United States started sending out annual updates to share highlights from their year with loved ones.

Today, businesses have adopted this idea to connect with employees and clients in a more personal and creative way!

And the results speak for themselves.

🚀 Research shows that organizations that send personalized updates and express gratitude during the holiday season see a significant increase in employee engagement and loyalty in the year to come.

Using a custom newspaper for your holiday communications can help bring your team closer and strengthen relationships with clients and partners. That personal touch can make all the difference in how your organization is perceived.

Here are a few ideas to get you started:

• Say 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 to your team with a heartfelt message.⁣
• Share a 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 packed with highlights for your clients or partners.⁣
• Send a creative 𝐢𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧 for your New Year’s reception.⁣
• Publish an 𝐚𝐧𝐧𝐮𝐚𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 showcasing your achievements in numbers.⁣
• Preserve memories with a 𝐤𝐞𝐞𝐩𝐬𝐚𝐤𝐞 from your office Christmas party.⁣
• Offer a 𝐩𝐫𝐞𝐯𝐢𝐞𝐰 of exciting new projects in the year ahead.⁣
• Reflect on the year with a 𝐩𝐡𝐨𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰 capturing your key moments.

So, why not make your holiday paper count this year?

Start your Christmas checklist now and share the magic! ✨

👉 Order your newspaper on our webshop or make one from scratch on our custom platform: https://wllw.co/lsLs3wURK

10/12/2024

🎶 Genscom Wrapped 2024 🎉

This year, we’ve hit all the right notes! From growing our team to unveiling our new office and connecting with communities worldwide, 2024 has been a hit-packed journey of innovation, collaboration, and impact.

👉 Swipe to relive the moments that made our year unforgettable!

🎯 Here's to an even bigger 2025!
Ready to turn your vision into reality? Let’s create something extraordinary together – who knows, you might star in next year’s Wrapped!

05/12/2024

Christmas at the office 🎄✨🎆
.. calls for something special! A custom newspaper can be a creative and memorable alternative to a traditional holiday card, adding a unique touch to your holiday greetings.

Here are five reasons why.

1️⃣ Memorable & unique: In a sea of holiday emails and cards, a printed newspaper grabs attention. Its distinctive format and tactile appeal make your message unforgettable, leaving an impression that digital greetings often miss.

2️⃣ Celebrates milestones: A custom newspaper is an ideal space to recap 2024 highlights—showcasing achievements, team milestones, and company progress. It’s a creative way to celebrate shared successes with clients, partners, and employees.

3️⃣ Fosters connection: The holiday season is a time for unity, and a custom newspaper lets you share personal messages that strengthen bonds. Wishing everyone well for 2025 in this special format brings your business community closer.

4️⃣ Encourages engagement: Eye-catching and conversation-sparking, a custom newspaper prompts readers to engage and share, expanding your holiday greeting’s reach and impact across your network.

5️⃣ Reinforces brand identity: This unique format showcases your brand’s personality and creativity. Through design and storytelling, a custom newspaper conveys your brand identity in a professional, memorable way.

03/12/2024

🎄 Holiday opening hours 🎄

We're here for you throughout the festive season, with continuous service to keep your projects running smoothly.
We'll only be closed on the official holidays:

Christmas Day: Wednesday, 25 December 2024
New Year's Day: Wednesday, 1 January 2025

It's a busy time of year for everyone, so we kindly ask you to allow an extra day or two for your projects to be completed. Thank you for your understanding!

Don't wait — order your Christmas publications today and make the season unforgettable! 🎄✨

Wishing you a joyful holiday season! 🌟

Adres

Louis Frarynlaan 77
Antwerp
2050

Telefoon

+32 3 210 08 54

Website

http://www.genscom.be/en

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Video's

POV: It’s January, and your camera roll is flooded with Christmas and New Year’s photos. You love reliving those moments. But why not do more with those snapshots? Lucia, one of our team members, did just that. 🥂 With the Lettr app, Lucia created a custom photo booklet capturing the highlights of her New Year’s Eve celebration. She made 6 copies, one for each of her close friends, so they could all keep a piece of that night. "It was an EPIC evening. Surrounded by amazing people, all gathered around one table. We shared so many great moments, welcoming the new year together. I wanted to turn that beautiful night into a photo book. A keepsake to hold onto forever." — Lucia And here’s the thing: Lucia’s a notorious busy 🐝 with barely any time to spare. But Lettr is perfect for moments like this—quick and easy to use on the go. 👉 Swipe through to see the magic of Lettr in action! From creating the book on her smartphone to the heartwarming reactions of her friends. Got your own holiday moments to cherish? ⬇️ Download the Lettr app and create your own custom photo booklet anytime, anywhere. 🔗Link in bio #Lettr #CustomBooklet #PhotoBooklet #PhotoSouvenir #PhotoGift #HolidayMagic

A big thank you to @lab9 @Adobe and @VIGC for making the After Adobe MAX 2024 event in Ghent such an unforgettable experience! Our team had the chance to dive into the exciting new features coming to Adobe programs and we even got a crash course in the Adobe Substance programs! The growing influence of AI in creative workflows was a major highlight. While AI is proving to be an amazing tool to boost creativity and streamline processes, it’s clear its role is to EMPOWER, not REPLACE, talented individuals driving the work. ✨ We’re thrilled about what Adobe has in store for 2025 and can’t wait to put these fresh insights into action. 🚀 #AfterAdobeMAX #lab9 #Adobe #VIGC #inspiring

Here’s to a year of big stories and bold headlines! 🤩 We’ve got some exciting ones lined up. And we’re sure you do too. Looking forward to what 2025 brings!

It took 5 tries, 3 coffee runs, and 1 snack break.. but we finally got it together! Merry Christmas, everyone! ✨

What a day at Topseminar 2024! 🚀 As proud partners of UNIZO, we had the privilege of creating custom newspapers for this year’s participants and attending the inspiring event ourselves. The program was packed with insightful sessions, inspiring keynote speakers, and engaging discussions on the latest trends and challenges in the business world. Key takeaways from the day: 🐘 Hunt elephants, not rabbits. 🕑 Better too early than too late. 📖 Marketing is all about telling the story. ...and oh, do we have stories to tell! From creating personalized newspapers to diving into fresh ideas, we’re more inspired than ever to make a lasting impact. Thanks for the inspiration, Topseminar—we hope to see you again next year! 📰✨ #Unizo #Topseminar #Inspiring #UNIZOTopSeminar #Networking #Innovation

Have you seen our new look? 👀 Our office exterior is now bursting with vibrant stickers, banners, and colorful flags! 🎨 The pop-art vibe makes your walk to our entrance even more exciting. Come by and let us make your next newspaper experience unforgettable! #OfficeLife #EntranceGoals #TeamGenscom #CustomNewspaper

Personalizing a newspaper is easier than you think! And it doesn’t always mean adding a name, address or discount code. Sometimes, it’s the subtle touches that make a big impact! 👊 Case in point: our collaboration with the VIGC newspaper for their annual conference. We’ve created 448 unique covers by mixing and matching 7 titles, 4 images, 4 background rotations and 4 positions of the rectangles. Each combination tailored to the reader. 1 newspaper, 448 unique impressions. 🚀 That’s the true power of personalization! #CustomNewspapers #Personalization #PrintMedia #CustomerData #VariableDataPrinting #VIGC

Happy Halloween, everyone 👻 Follow our spirited team on a tour of the office and print room as we celebrate a day of hauntingly good fun together! #Halloween #OfficeVibes #TeamSpirit

Get ready for autumn and Halloween fun in care homes! 🍂🎃 Every three months, we create custom puzzle pages with a seasonal twist, designed just for care home residents – fun, engaging, and easy to enjoy! The best part? Care homes on our platform can quickly add these ready-made puzzles to their resident booklets, making life easier for the team. And if they want, they can even personalize the games to fit their unique style. It’s a simple way to bring a little extra seasonal fun and Halloween spirit to the residents while streamlining the process for the care home staff. #CustomNewspaper # #PuzzlePages #AutumnFun #CareHomeSupport #SeasonalJoy

Fun facts about our printroom 🚀 Did you know that our ColorStream 6900 printer can print up to 9 km per hour? That’s 150 meters per minute! 💨 Allowing us to print 36,000 newspapers every day. 📰 🌱 We only use water-based ink, which not only provides beautiful prints but is also better for the environment. 📜 Before we can start printing, 22 meters of paper always need to go through the printer. Curious to see how it works? Watch the video to follow the journey of the paper! And don’t worry, this paper doesn’t go to waste – we cut it down to A3 size and reuse it in our smaller printer. ♻️ #SustainablePrinting #InnovationInPrint #CircularEconomy #Genscom #TeamGenscom #Print #Newspaper

On this International Day of Older Persons 🌟👵🏻, we celebrate the remarkable care organizations dedicated to enriching the lives of seniors. At Genscom, we proudly support over 170 nursing homes in creating monthly newsletters that keep residents informed, engaged, and connected. Our custom platforms empower these organizations to easily craft personalized, professional publications that capture the unique spirit of each care home. Together, we’re looking to help seniors embrace a more fulfilling, active, and joyful chapter of life. Let's make a difference together! ❤️ #InternationalDayOfOlderPersons #SeniorCare #CommunityBuilding #CareHomeNews #ActiveAging