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Abedul Islam sani, kulaura moulovibazar, Sylhet (2024)

17/05/2023

With billions of daily users, it is no wonder Facebook's chatbots are captivating the tech world. They have now been recognized as a powerful marketing tool among companies of all kinds, across the globe. But, what is the best way to include chatbots into your marketing mix? Despite this still being a learning curve for many, I've put together a list of 10 Facebook Messenger chatbot marketing tips so that you can get a head start with this new trend.

Adapt your chatbot according to customer feedback.
Use a chatbot builder which enables you to change and update your bot easily. Reach out for feedback from your customers, especially in the early stages of your bots launch. Incorporate this feedback at the end of each chat, giving your customers the option as to whether or not they'd like to participate. Use this feedback to generate smarter, more personalized notifications. Chatbot growth is an exciting challenge that many organizations are currently going through. By following the tips above you will be able to act as a leader in the field of bot development while maintaining a happy relationship with your audience.

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30/01/2023

If you haven't started using LinkedIn to share content yet, it's high time you get on board. The career-networking site has 303 million active monthly users, and it's the number-one place for B2B content marketing, which means you simply can't afford not to get that type of exposure.

Sure, it can seem challenging. With so many social-media profiles and so much to create on top of delivering for clients and customers, LinkedIn can feel like one more chore on the to-do list. Except it may be the most important "chore" you can do for your visibility and business.

Influencer and strategist Shay Rowbottom got her start on LinkedIn by creating content, and to date has made in excess of seven figures from publishing on the site. Now, she coaches clients in doing the same, helping them garner thousands of followers and millions of video views.

For Rowbottom, it all started in May 2018, when she began creating short videos to share on her LinkedIn profile to promote her Facebook agency. "I did three videos per week consistently for two months, and by the end of that time period, I realized I had generated over six figures," she reflects. She believed so ardently in the power of LinkedIn that she sold her shares in her Facebook agency and went all in on LinkedIn.

The more she recognized the power, the more effort she put into the videos. These included short office skits and tactics like mentioning celebrities. From her own experience, she learned how to create a content strategy that's optimized for conversions and started to apply these learnings to her new LinkedIn agency. And these tacticts worked for her clients, too.

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08/01/2023

Getting 10,000 followers on Instagram is a common goal for many people who are trying to "build their brand". This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you're trying to grow your business, you'll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%.

But, just because its a professional network, that doesn't mean everyone is just waiting for you to pitch them. At the end of the day, it's still a social media platform. When receiving a connection request, my two biggest pet peeves are:

Requests with no context or note
Requests that involve someone vomiting out a bunch of information about themselves all over my screen

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Abedul Islam sani

01/01/2023

Whether you are a budding entrepreneur or small business owner, it's important for your company to have a social media presence. If utilized correctly, social media can take your business to the next level. From entrepreneurs to marketers, right from day one, LinkedIn always has been the go-to source for building a professional network online. Through the platform, you can also ask your connections to write a recommendation of your work that you can display on your profile. And, if you are looking for funding then voila, it will boost your chances of getting your business noticed by an investor.

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17/12/2022

After setting up your YouTube Channel page, it will look pretty barren when you first access it. It will display your profile photo, name and a few details, like your latest activity, date joined, age and country.

Near the top-left corner of the screen is the "Channel Settings" button. Click on this to begin customizing your YouTube Channel. Here, you can fully customize the visual appearance of your channel's page. By default, the "Appearance" tab (near the top-left corner of the screen) has been selected. Click on the "Accept" button to confirm your selection after you're done making your customizations.

Under the "Background" heading, you can upload a digital photo or a graphic image you create or edit using Adobe Photoshop or another graphics program to serve as your channel page's background wallpaper by clicking on the "Choose File" button. Or simply choose a solid color background by clicking on the "Choose a Color" option, and then clicking on your desired background color.

When selecting a photo to use as a background, be sure you own the rights to the image or photo you'll be using. Otherwise, you could get into trouble for copyright violations.

As you're customizing your own YouTube Channel page, it's a good strategy to visit other popular YouTube channels to see firsthand how they're using wallpaper graphics or photos to enhance their channel's page.

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13/12/2022

How exactly does YouTube rank videos? Has it ever occurred to you?

You type in a query into the search bar; then, the app pops some answers in your face. Perhaps if you were a normal user, you wouldn't worry about how YouTube does its thing, as long as you get the video you want to watch.

But as a channel owner, you need to understand how these rankings are made so that you can make your own content appear in the faces of searchers more often. In this guide, we will uncover some of the biggest ranking factors used by YouTube.

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07/12/2022

The Web is full of horrendous sites, and we're not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly -- not to mention something that inspires them to actually do business with you.

From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.

05/12/2022

After you've produced a video for your business, the next step is to upload it to your branded YouTube page. This is a relatively simple process, although you do need to provide accompanying text to both describe the content and enable users to find the video.

Approach uploading and describing a video just as you would in creating ads. You have to write a compelling headline and a "why to buy" and "how to buy" description. Then select the best keywords to get your video noticed in searches.

This isn't a job to do at the last minute. You should be thinking of this text-based content while you're planning the video. Here are four steps to uploading video to YouTube and optimizing it for search:

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04/12/2022

With 2 billion active monthly users, YouTube is the world's largest online video platform. At the same time, it is also the second-largest search engine in the world, right after its parent company Google. Brands have been advertising on YouTube extensively and some D2C brands even get about 10 per cent of the sales on their website from YouTube. That is the power of YouTube! So it only makes sense for YouTube to take on the next big step—foraying further into the world of e-commerce. And as a brand to tap this opportunity to the fullest.

YouTube has been an effective marketing channel for years now through advertisements and affiliate links. However, with this new shopping feature, brands will directly engage with prospective buyers on the site and sell their products. The feature is currently undergoing initial testing with a limited number of video channels, according to information provided by a YouTube spokesperson. Once launched, it could become a tremendous game-changer in e-commerce and open up major avenues for retailers worldwide.

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Abedul Islam sani

03/12/2022

Creating a successful YouTube video involves both shooting the video and editing it into a final production. The editing process, often called post-production, helps you stitch together multiple shots into a cohesive, persuasive whole.

In years past, post-production was a costly process requiring expensive professional equipment. Today, however, you can edit your videos on any personal computer using free or low-cost editing software. The quality is often comparable to what you find in expensive national commercials and network news shows.

Here are four steps to get you started editing your YouTube video:

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Abedul Islam sani

02/12/2022

ouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world's biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.

There is no denying that YouTube presents a huge opportunity to reach and engage with diverse audiences, but only when done right. Here are some of the biggest challenges that marketers face on the platform.

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Abedul Islam sani

01/12/2022

No way! There is going to be no better time to get started than today. And with the access we all have to quality cameras on our smartphones and the ability to publish directly to YouTube from our phones, there is no excuse not to get started.

Anyone with an email address can start up their own YouTube channel and start publishing videos for the world to see. And as a small business owner you can create a business YouTube channel and start publishing videos to attract new customers.

If you've already tried to do some marketing on YouTube you may be like the majority of businesses who are doing it wrong.

Instead of publishing videos about your business, you want to create educational and entertaining videos around the subject of your business.

Let's say that you own a Women's Shoe brand. Posting videos about the shoes you carry might be helpful for your current customers, but probably won't gain much traction outside of your current customers.

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29/11/2022

On September 20, the Google-owned platform YouTube unveiled "Made on YouTube," which discussed how it would compensate its new short-form creators, namely by lowering barriers to making money and aiming to give creators a larger share of the profits.

"We're announcing more ways for creators to become partners, new ways to make money with Shorts, and a reimagining of how the music industry and creators work together," the company wrote at the time.

The new policies would allow people to start monetizing videos earlier, at 1,000 subscribers and 10 million views over 90 days, the company said. For regular YouTubers, the threshold is 4,000 watched hours over 12 months and 1,000 subscribers.

TikTok came onto the scene in 2016 and soared in popularity during the pandemic, pushing Meta's Facebook and Instagram to focus on short-form video. Last year, the company said it had more than 1 billion daily active users.

YouTube plans to gain some ground by bringing a host of short-term creators to the platform and see if their videos become more YouTube-like, a.k.a. longer, and thus more profitable for everyone as time goes on, Insider reported.

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28/11/2022

This is the fifth in a six-part series on how your business can get started on YouTube. In this installment, we examine ways to attract viewers to your YouTube videos.

You can make the most informative and entertaining video on YouTube, but that alone won't guarantee you an audience of potential customers. You'll still need to promote your video in as many ways as possible to help spread the word about your startup.

Here are some of the most successful tactics for promoting a new YouTube video:

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28/11/2022

The following excerpt is from Jason Rich's book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21.

Everyone who uses YouTube to promote themselves or their company has their own goals. The following is information about six popular ways YouTube can be used as part of your overall online strategy to achieve your company's goals.

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27/11/2022

In a series of experiments, the researchers tasked participants with watching videos of experts performing different skills -- from moonwalking to completing a computer game -- then asked how well the participants thought they could do the skill. The participants all greatly overestimated their own abilities to perform, especially when they watched the video multiple times.

When starting your business, you're likely doing a lot of the heavy lifting yourself, and may not be able to hire an expert to do every task. And there's nothing wrong with relying on your own ingenuity (and a little help from the internet) to get things done -- so long as you don't get overconfident about your new abilities.

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26/11/2022

The convenience and far reach of the internet has given millions of people the ability to make a living by monetizing just about any skill, talent or opportunity. But, as is the case with any moneymaking venture, a lot of misconceptions surround certain strategies. Think: YouTube.

Specifically, you'll consistently see that platform's name rise to the top in articles about making money from home. Yet, while you can certainly make money with YouTube, that objective is not usually achieved in the traditional manner everyone wants you to believe.

In fact, to make money from YouTube, you have to dig a little deeper and establish a more sustainable strategy.

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25/11/2022

The process for establishing your own YouTube channel takes just a few minutes. You'll then want to customize the channel by adjusting a handful of options, uploading your photo or logo, and linking your channel with your other online social networking accounts, like Facebook, Twitter and Google+.

First, you need to create your free Google account. If you're starting a YouTube channel for your business, set up a separate Google/YouTube account from scratch, using a unique and nonpersonal email address. That way someone else from within your organization can run the channel without you having to give out your personal Google account username and password. Keep in mind, only one YouTube channel can be associated with each Google account.

Currently, there's no such thing as a specialized business account or YouTube channel for businesses. So you'll need to customize a standard YouTube channel's settings so that it best caters to your audience and showcases your business, its image and brand, and your videos.

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24/11/2022

According to YouTube, more than 500 years' worth of YouTube video content is watched on Facebook every day, and 40 percent of people who watch these videos share video links with their online friends. You'll discover it's easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your page and providing a link that leads to your YouTube channel. Alternately, you can embed your latest YouTube videos in your page so they can be watched on Facebook. At the same time, it's possible to use paid Facebook advertising to attract new viewers to your YouTube channel (or a specific video) and simultaneously boost your following on Facebook.

Creating a page for your business is free. To create a branded page for your business, follow the step-by-step process that's outlined when you visit this page.
What's great about Facebook is you can:

Customize the appearance of the page and include customized banner art and your company logo.
Link the page with all your other online activities, including your company's website and YouTube channel.

Tap into Facebook's more than two billion active users worldwide, yet cater to a highly targeted audience.
Create an online community in which you can interact informally with your customers and potential customers, while these people can interact with each other in moderated conversations based around your products/services.

Take advantage of paid Facebook advertising to attract followers to your page, while simultaneously promoting your YouTube channel content, thus quickly building your following and viewership.

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24/11/2022

The concept behind the YouTube Partner program is simple:

You create and publish videos on your YouTube Channel, then do what's necessary to build an audience for them. Each time someone views one of your videos, either a banner display ad (called an "Overlay InVideo" ad) is displayed within the video window, or a short TV commercial-style ad is played prior to your video playing. Plus, banner ads are automatically displayed on your YouTube channel page.

Each time someone views, clicks on or watches a video-based ad on your YouTube Channel, you earn a little revenue. How much you earn depends on a variety of criteria, including the type of ad that's seen or responded to by the viewer.

Becoming a YouTube Partner costs nothing and is totally optional. One of the biggest benefits to becoming a YouTube Partner is that Google handles all the advertising placement, revenue collections and your payments. Once you become part of the program, Google matches up your videos with advertisers, decides what ads will appear, and keeps track of all traffic (views), as well as ad responses. YouTube then pays you accordingly for your participation in the Partner program. There's no need for you to find, solicit or manage the advertisers. This becomes an automated process.

Once you become a YouTube Partner, you can only earn revenue from videos that contain all original content and adhere to YouTube's Terms of Service and Community Guidelines. Videos that violate copyrights--for example, if your video contains copyrighted music that you don't own or visual content that doesn't belong to you--don't quality for this program.

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23/11/2022

Whether you’re an aspiring entrepreneur or an established business owner, there’s always more to learn when it comes to running a business, being a leader and having a winning mindset. And while there are books, podcasts and Instagram accounts that serve as great sources for inspiration -- another treasure trove of knowledge can be found on YouTube.

From productivity tips to personal branding, there are a number of YouTube stars and channels that can help you grow your business and be your best self. If you’re not sure where to start, check out these 10 YouTube channels every entrepreneur should subscribe to.

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23/11/2022

YouTube, the Google-owned video network, boasts over a billion users -- almost one-third of all people on the internet -- and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

What's amazing, though, is that only 9% of small businesses in the U.S. are actively using YouTube, and my hunch is that figure would be pretty accurate worldwide, too.

In short, because video is harder to produce than a blog post or an image. Or at least that's the perception many of us have.

In reality, though, video is becoming much easier and cheaper to create. This means there's a huge opportunity for your business on YouTube.

If you've been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post we'll dive into:

The basics of getting your account set up
How to create a YouTube channel
How to create the perfect channel art
Top tips for optimizing your channel

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22/11/2022

Instagram, which simply began as a photo-sharing app, has evolved into a powerful digital marketing tool, thanks to brands and influencers using it to reach a wider target audience. Today, Instagram has more than a billion active users per month. Approximately 80% of these users follow a brand, and nearly 60% of them turn to Instagram to discover new products.

With the right knowledge and tools, you can grow your followers and make money on this platform, even if you're not a well-known celebrity. Here are five proven ways to make money on Instagram with a decent amount of followers. You can combine these revenue streams in order to maximize your profits:

Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine

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22/11/2022

She had begun to grow frustrated with online dating when, on the evening of July 14, 2015, she wore a tight top to a first date and saw the man eyeing her "food baby." Embarrassed, she went home and teared up, searching for stomach toning tips online. After discovering that eating a healthy breakfast was a top tip, she decided to give it a go.

"I said, "I'm going to try this because I'm going to look after myself -- and screw all guys!'" she says. She resolved to focus on being happy while single -- and to eat healthy for herself and no one else.

Kazan, who goes by on Instagram, has more than 600,000 followers and is known for her creatively-topped smoothie bowls, geometric fruit shapes and wildly colorful breakfasts. But before sharing her food art on social media, she rarely ate breakfast -- resulting in feeling distracted most mornings at work. She would regularly ask her co-workers to grab lunch at 11 a.m. -- and they always said it was too early.

In Kazan's line of work, focus is vital. She's a postdoctoral research fellow at University College London, and in her research she analyzes brain signals from experiments conducted in MRI scanners to gauge which areas of the brain are active when. The Oxford University PhD graduate also teaches physics and mathematics to university students, but she's currently taking a gap year in order to focus on Instagram and tutor in London.

Read on to learn how much Kazan makes from Instagram compared to her day job, her take on edible flowers and why she turned down an advertisement offer for almost $35,000.

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21/11/2022

Instagram has remained a popular social medium for years, it's only now that businesses are tapping the platform's potential to drive conversational engagement with consumers. Using Instagram's recently introduced features, brands can engage and transact with customers via private conversations. This is already transforming conventional e-commerce.

Over 1 billion Instagram users actively engage with businesses, according to Meta. Around 90 per cent of these users follow at least one company. For brands that want to engage with customers aged 18-34, Instagram is the most vital platform, followed by WhatsApp. Companies are leveraging Instagram to reach present and prospective customers, tapping into the power of conversational marketing, commerce, and support.

According to a study by Meta, almost 50 percent of buyers use social media and messaging platforms to engage in conversational commerce, with 90 per cent of them stating that they do so on Meta platforms (Facebook, Messenger, WhatsApp, and Instagram). We already see several companies using Instagram to enable personalized, two-way interactivity throughout the pre-purchase, purchase, and post-purchase journeys.

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21/11/2022

Instagram users who recently opened the app may have thought they were in the wrong place — because, well, the platform's new interface looks very similar to TikTok's.

Instagram's new full-screen feed version, which is still in its testing phase and only available to a small percentage of users, has received criticism from the start, but now, celebrities are chiming in, including prolific Instagram users like the Kardashian-Jenner clan, and shares are starting to fall.

This prompted Head of Instagram Adam Mosseri to defend the update in a video posted to Twitter.

Naturally, the update elicited some immediate (and harsh) feedback on Twitter, with users accusing Instagram of "forcing reels down our throats" and complaining of "100x more ads," but things really started to escalate when Instagram user Illumitati posted an image that said "Make Instagram Instagram Again."

The post received more than 2 million likes as of Wednesday morning and was reposted by several celebrities including Kylie Jenner and Kim Kardashian on Monday, who captioned it "PLEASEEEEEEE" and "PRETTY PLEASE," respectively.

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20/11/2022

Instagram, the photo- and video-sharing platform, is undoubtedly the hottest social media outlet on the market right now. In fact, it's doubled its user base in just two short years, to 800 million, 500 million of whom are daily users.

Reports consistently show that Instagram has the most engaged community on the internet: The platform's posts receive more engagement than any other social network out there -- 84 times more than Twitter, 54 times more than Pinterest and 10 times more than its older sibling, Facebook.

So, marketing on Instagram should seem like a no-brainer to any business owner, right? Yet, most business owners remain hesitant to jump on the Instagram bandwagon.

Even though the majority of businesses are already present on the platform, it's evident from their efforts that Instagram is more of an afterthought than a viable marketing strategy. Low-quality images and content and an overall failure to create a cohesive story line are some of today's most widespread offenses.

Certainly, this is not to put all of the blame on business owners. They're busy people who want to maximize the results they get for their efforts; they want a clear purpose and ROI. So, while marketing gurus scream from the rooftops about the importance of being on Instagram, entrepreneurs are left wondering, What's in it for me. How do I track traffic? How do I track sales?

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