HAM Digital Marketer

31/08/2024

Why need Schema Markup?
Schema markup is essential for several reasons, particularly in the context of search engine optimization (SEO) and improving your website's visibility online. Here are some key reasons why schema markup is important:
1. Enhanced Search Engine Understanding
• Schema markup helps search engines better understand the content and context of your webpages. By providing additional information about what each element on your page represents, search engines can index your content more accurately.
2. Rich Snippets and Rich Results
• Schema markup enables the creation of rich snippets or rich results in search engine results pages (SERPs). These enhanced listings can include star ratings, images, prices, and other details that make your search result stand out, leading to higher click-through rates.
3. Increased Click-Through Rates (CTR)
• Because rich snippets provide more detailed and visually appealing information, they tend to attract more clicks than standard search results. This increased CTR can lead to more traffic to your website.
4. Voice Search Optimization
• As voice search becomes more prevalent, schema markup can help optimize your content for voice queries. Search engines use structured data to provide more accurate and relevant answers to voice searches.
5. Improved Local SEO
• For businesses with a physical presence, schema markup can enhance local SEO by providing search engines with precise details about your business location, hours of operation, and contact information. This can improve your visibility in local search results and map listings.
6. Support for New Search Features
• Search engines continually introduce new features that rely on structured data, such as knowledge graphs, carousels, and FAQ rich results. Using schema markup ensures your content is eligible to appear in these new formats.
7. Better Content Discovery
• Schema markup can help search engines discover and present different types of content, such as videos, events, articles, and products, more effectively. This can drive more diverse traffic to your site.
8. Competitive Advantage
• Not all websites use schema markup, so implementing it can give you a competitive edge in search rankings and user engagement, especially if your competitors are not using structured data.
In summary, schema markup is a powerful tool that can improve your website's visibility, enhance the appearance of your search results, and ultimately drive more traffic and engagement.
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31/08/2024

What is Schema Markup?
Schema markup is a form of micro data that you can add to your website's HTML code to help search engines understand the content of your pages more effectively. By using schema markup, you provide additional context to search engines about what your content means, not just what it says.
For example, if your webpage contains information about a product, schema markup can help specify details such as the product's name, price, availability, and reviews. This enriched data can then be used by search engines to display more informative and visually appealing search results, often referred to as "rich snippets" or "rich results."
Schema markup follows a vocabulary developed by Schema.org, which is supported by major search engines like Google, Bing, Yahoo, and Yandex. Adding schema markup to your website can improve your site's visibility in search engine results pages (SERPs) and increase the likelihood of users clicking on your links.
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09/06/2024

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23/03/2023

5. Master Facebook Ads Advertising
The next step is to start with social media marketing and in particular Facebook Ads. As a digital marketing specialist, you need to know how the different social media networks work (Twitter, Instagram, Pinterest, LinkedIn) but the majority of your time and campaign budget, will be spent on Facebook and Instagram.
Facebook besides being a great social network, is now one of the most important tools for any digital marketing campaign.
Getting organic exposure on Facebook is getting harder so the only way to use Facebook as a selling tool, is to learn how to use its advertising platform.
If you have already followed the steps above and have good knowledge of SEO and Google Ads, learning how to use Facebook Ads will not be difficult.
Many of the concepts are similar to PPC but you still need to learn how to use the tool and familiarize yourself with the various Facebook policies.
Use the following resources to learn Facebook Marketing:
• Facebook Official Online Courses
• Best Facebook Ads Courses

20/03/2023

4. Get a Google Ads Certification
Part of your job responsibilities as a digital marketing consultant is to use Google Ads (previously known as Google AdWords), to promote products or services in the various Google properties and websites on the Internet.
The fastest way to acquire the necessary skills is to get a Google Ads certification. Google has a plethora of resources to help you become a Google AdWords Expert and getting a certification is a great way to prove to your clients or potential employers that you have the necessary skills.
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20/03/2023

3. Become an SEO Expert
You cannot pursue a career in digital marketing if you are not good at SEO. You first need to become an SEO expert and then build other skills.
With SEO you’ll learn how to create websites that both users and search engines love, and you can apply the same concepts to improve your Google Ads and Facebook paid campaigns.
Build your SEO career gradually and when you feel that you have mastered the skills of SEO, continue with the rest.
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• What is SEO
• SEO Basics for Beginners
• SEO Certifications
• SEO Full Course
• SEO Strategy to go from 0 to 100K Visits per month

20/03/2023

2. Start your own website

Once you get to know the basics, the next step is to get your hands dirty and start practicing digital marketing.
One of the best ways to apply different digital marketing concepts in the real world is to start your own website.
Digital marketing is not a theoretical concept, but it’s highly measurable and practical. It’s not enough to know the theory behind SEO and social media marketing you need to know how to apply the different techniques in practice.
Throughout your digital marketing career, you’ll be asked to promote different kinds of websites to either increase their organic traffic (SEO) or sales through PPC and social media advertising.
To gain the necessary skills and confidence, start your own website that will combine both concepts.
In other words, set up a blog and work on increasing your rankings and at the same time either create a product or find a product to promote through advertising and try to make sales.
I know that this process will take time and if you are new to this, the learning curve will be big, but it’s the only way to build a solid foundation for your career.
Having your own website will not only help you to learn different concepts but you can use it as a showcase to convince new employers or clients to trust you and secure a good contract or job.
When we hire new digital marketing specialists we don’t just look for certifications but for people who can prove their knowledge and having a website with high rankings and traffic is the best way to do this.

18/03/2023

1. Get to know the basics of digital marketing

For beginners to digital marketing, the first obvious step is to understand what is digital marketing and the main components that make up digital marketing.
Digital marketing or online marketing as it is sometimes known is a broad term that is used to describe the process of marketing on the Internet.
It has a number of components that cover all areas of online promotion. You need to understand that it’s not a single discipline but it has a number of processes (channels) that can participate in a digital marketing campaign.
In particular, digital marketing has the following channels:

17/03/2023

17/03/2023

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