Havas Group is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group now employs 20000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas Media is the lead agency in the world’s fastest growing media group.We operate in
144 countries and grew our activity by almost 12% from 2014 to 2015, compared with the average agency growth-rate of around 9%. As with any successful team, we benefit from the support of more than 20,000 talented individuals worldwide who specialise in digital, data, content, sports, experiential and more.We shine as individuals and excel when working together as part of a collaborative force.Our core strengths here at Havas Media lie in our ability to unite brands and people through meaningful connections and to drive business success.To achieve this, we redefine the strategic roles of owned, shared, earned and paid media for better results. It’s a method all Havas Media Group companies invest in and something we all call, Organic Marketing. Havas Media Bangladesh as local partner started its journey in 2009 in Bangladesh. We live by three key words - Data, Insight and Collaboration. They permeate everything we do and enable us to provide integrated planning, buying, content and marketing support services across all communication channels. We’re agile, passionate, committed, and we produce innovative, inspiring and award-winning work. Our clients further benefit from our close collaboration with Havas Group’s specialist agencies including, Artemis Alliance (global data), Mobext (mobile), Socialyse (social media), Affiperf (programmatic), Adcity (local media data), Cake London & New York (content), 18 Havas (insight), LuxHub (luxury consulting) and Havas Productions. Services that we offer :
1. DIGITAL MEDIA PLANNING AND BUYING
For both direct response and brand-building, we provide sophisticated and effective media planning and buying across all digital channels, including display, video, mobile and social.
2. BRANDED MEDIA
In today’s world, audiences will simply tune out if your message is not compelling, engaging and timely. That’s why, in addition to our media and analytics, we offer creative content development services tailored to each client’s needs.
3. TELEVISION
In addition to our focus on cost efficiency, we are committed to creating value in television buying through a combination of proprietary tools and technology and through deeper activation and engagement. At Havas Media, we leverage insights and learning across the agency, and we emphasise a tailored buying approach to your specific client needs, taking each client to market separately in order to ensure each client receives their due value.
4. PRINT
At Havas Media, we customise all print buying processes to individual client needs, keeping the process within the client team, but sharing best practices across the agency. With an evolving marketplace, we frame our negotiations and collaborate across publishing disciplines to ensure that all dollars invested within publishing benefit the pricing overall. The goal of every construct is to create flexibility and fluidity.
5. RADIO
Havas Media has a dedicated radio team of experts with a vast amount of industry experience. We pride ourselves on being leaders in both traditional national radio, as well as the continuously evolving digital radio marketplace. Our team has a very strategic approach to the core responsibilities of negotiating and managing radio campaigns. We work collectively with clients, planning teams and other mediums to ensure we execute a cohesive buy that delivers the appropriate target, provides efficiencies and goes above and beyond in securing integrations that build and enhance our clients' brands.
6. PLANNING & CLIENT SERVICE
These teams are responsible for the strategic decisions made on behalf of each client. As stewards of the account, they are the client’s most direct point of contact and are responsible for making sure a client’s needs are met, from a management and media perspective. Planning teams are also the key contacts between Havas Media and creative agency partners and participate fully in those areas of strategic development that are shared between the organisations, particularly consumer analysis, targeting and messaging strategy.
7. INTERNATIONAL COORDINATION
Havas Media International (HMI) specialises in managing media communications for clients with international coordination and consolidation needs. HMI provides centralised international media management and pan-regional media expertise services to Havas Media's global clients from its main specialist hubs – London, Paris, Hong Kong, Madrid, Miami and Singapore – each with its own expert client management teams. These teams are specialists in central strategy development through to local activation.
8. DATA AND ANALYTICS
Better media strategies, creative development and ex*****on are all built off of better data analytics. The digital marketplace generates huge amounts of timely, accurate and attributable data. The ability to capture, manipulate and understand this data is vital to craft, target and refine campaigns that build brands and generate sales. With a blend of sophisticated proprietary technology and really smart people, we:
• Deliver sophisticated campaign strategies, performance management and optimisation.
• Optimise conversions on client websites through analysis of visitor behaviour.
• Capture and mine voluminous amounts of data to discover key insights and strategies.
• Revise campaigns in real-time based on actual results.
